As of the third quarter of 2025, photo and video sharing app Snapchat had 477 million daily active users worldwide, up from 469 million global DAU in the second quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide, making its CEO and co-founder, Evan Spiegel, one of the world’s richest social media entrepreneurs. With over 900 million active users as of February 2025, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo-sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

During the third quarter of 2025, Snapchat had ** million daily active users (DAU) in North America and *** million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to *** million daily active users. Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2024, there were over *** million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from ** percent in 2021 to **** percent in 2024. Snapchat company While Snapchat’s annual company revenue grew to **** billion U.S. dollars in 2023, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to *** million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology, and large-scale infrastructure. In 2024, the company’s R&D expenditure amounted to *** billion U.S. dollars.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in Ireland. In October 2019, there were approximately *** thousand Snapchat daily active users on android devices in Ireland.

As of July 2025, India had the biggest Snapchat user base in the world, with an audience of ****** million users. The United States ranked in second place with a Snapchat audience base of over ****** million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s advertising revenue is forecast to amount to over ***** billion U.S. dollars by 2026, up from **** billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo-sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged—a total of ** percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in Germany. In December 2019, there were approximately ***** thousand Snapchat daily active users on android devices in Germany.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in the United Kingdom (UK). In December 2019, there were over *********** Snapchat daily active users on android devices in the United Kingdom (UK).

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in Austria. In December 2019, there were over ***** thousand Snapchat daily active users on android devices in Austria.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In February 2022, Messenger was the leading communication app for Google Play users in France, with *** million users engaging with the app daily. Skype ranked second with approximately *** million daily active users, while Snapchat ranked third with roughly *** million daily active users.

In 2022, WhatsApp was the chat and communication app most used on daily basis among Android users, with **** billion daily active users (DAU). Facebook messenger ranked second, with over *** million DAU, while Telegram had reached almost *** million users active on daily basis. Video and photo-sharing social media and chat app Snapchat recorded approximately *** million DAU among global users in the examined year.

As of May 2022, media and instant messaging app Snapchat was the most visited social media for France users aged 15 to 24 years. Overall, *** million young users accessed Snapchat daily. Instagram followed, with *** million daily active users belonging to this age group. TikTok, although very popular with Gen Z audiences worldwide, ranked third in France with over ***** million daily active users aged between 15 and 24 years.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2025, Pinterest had 600 million monthly active users worldwide, up from 578 million users in the second quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

As of August 2025, the largest group of Facebook users in the Netherlands were aged ******** years, making up around ************* users of the social network in the country. WhatsApp, YouTube, and Facebook remain the three most popular online social platforms in the Netherlands, with approximately *********** users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over ** million Dutch users, whereas Facebook had around ** million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2023, roughly *** million individuals in the Netherlands used Instagram every day. Most popular social media among Millennials in the Netherlands WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of ** percent. Instagram and Snapchat, however, were more popular among respondents aged **************** Is social media use expected to increase or decrease? Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly ** percent that year, compared to ** percent in 2018.

In September 2022, WhatsApp Messenger was the most downloaded communication app in the Google Play Store in Sweden, with more than **** thousand downloads. Carrier Services was the second most downloaded communication app and followed closely behind, with over **** thousand downloads from Android users in Sweden. Snapchat ranked third, with roughly **** thousand downloads during the examined period.

Daily active users of communication apps in Sweden

In September 2022, Facebooks’ Messenger had by far the highest number of daily active users (DAU) in Sweden and thus, it was the most used communication app. Over *** thousand people used it on a daily basis. Skype came second here, reaching a DAU amount of nearly *** thousand.

Kik generates the highest revenue among communication apps Based on revenues, the ranking of communication apps in the Google Play Store in Sweden showed a different picture in September 2022. The messaging app Kik was by far the most valuable app in this category. While Discord held the second position in temrs of generated revenue, the spam blocker and call recorder app Truecaller ranked third in the communication app ranking.