As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in the United Kingdom (UK). In December 2019, there were over one million Snapchat daily active users on android devices in the United Kingdom (UK).

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in Ireland. In October 2019, there were approximately 220 thousand Snapchat daily active users on android devices in Ireland.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of February 2025, Snapchat had approximately **** million users in Singapore. This marked a notable increase from 2019, when the user base was just under half a million.

As of January 2025, the largest group of Facebook users in the Netherlands were aged 25 to 34 years, making up around three million users of the social network in the country. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over ** million Dutch users, whereas Facebook had around ** million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2023, roughly *** million individuals in the Netherlands used Instagram every day. Most popular social media among Millennials in the Netherlands WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of ** percent. Instagram and Snapchat, however, were more popular among respondents aged **************** Is social media use expected to increase or decrease? Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly ** percent that year, compared to ** percent in 2018.

In 2022, WhatsApp was the chat and communication app most used on daily basis among Android users, with **** billion daily active users (DAU). Facebook messenger ranked second, with over *** million DAU, while Telegram had reached almost *** million users active on daily basis. Video and photo-sharing social media and chat app Snapchat recorded approximately *** million DAU among global users in the examined year.

Over nine million people used WhatsApp every day in the Netherlands in 2021, an increase of roughly 500,000 daily users from previous years. This DAU metric was much less for Instagram and YouTube, reaching 3.7 million and 3.1 million daily active users respectively. When it comes to overall user numbers for social media in the Netherlands, WhatsApp and Facebook both had over ten million users in 2019.

How much time does a Dutch person spend on social media?

Dutch Internet users spent on average 84 minutes a day browsing social media sites via any device in 2020, a number that was significantly lower when compared to other European countries. According to a 2020 survey, more than half of the interviewed social media users said they spent less than one hour online on Facebook.

Which social media platform do Dutch Millennials use the most?

Millennials, ages 23 to 37, prefer to use WhatsApp. Facebook was also popular, with 82 percent of the respondents to a 2020 survey saying they use the social network. The same survey mentions that 23-to-37-year-olds are also part of the user base of Instagram and Snapchat in the Netherlands. However, a 2021 report shows that Instagram was much more popular among Millenials than it was among the Generation Z.

In February 2022, Messenger was the leading communication app for Google Play users in France, with 2.9 million users engaging with the app daily. Skype ranked second with approximately 2.2 million daily active users, while Snapchat ranked third with roughly 2.1 million daily active users.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

Durante el cuarto trimestre de 2023, Snapchat tuvo ** millones de DAU en Europa, cifra gracias a la cual se convierte en el segundo mercado más importante de esta red social, solo por detrás de Norteamérica.

As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

As of May 2022, media and instant messaging app Snapchat was the most visited social media for France users aged 15 to 24 years. Overall, *** million young users accessed Snapchat daily. Instagram followed, with *** million daily active users belonging to this age group. TikTok, although very popular with Gen Z audiences worldwide, ranked third in France with over ***** million daily active users aged between 15 and 24 years.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, sorted by age group. According to the findings, 70 percent of respondents aged between 13 to 14 years reported to have used Snapchat at some point in time, while in comparison only four percent from the same age group stated similar outcomes for the platform, Reddit.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender. According to the findings, 81 percent of female respondents reported to have used Snapchat at some point in time, while in comparison only two percent of them stated similar responses for the platform, Reddit.

In September 2022, WhatsApp Messenger was the most downloaded communication app in the Google Play Store in Sweden, with more than **** thousand downloads. Carrier Services was the second most downloaded communication app and followed closely behind, with over **** thousand downloads from Android users in Sweden. Snapchat ranked third, with roughly **** thousand downloads during the examined period.

Daily active users of communication apps in Sweden

In September 2022, Facebooks’ Messenger had by far the highest number of daily active users (DAU) in Sweden and thus, it was the most used communication app. Over *** thousand people used it on a daily basis. Skype came second here, reaching a DAU amount of nearly *** thousand.

Kik generates the highest revenue among communication apps Based on revenues, the ranking of communication apps in the Google Play Store in Sweden showed a different picture in September 2022. The messaging app Kik was by far the most valuable app in this category. While Discord held the second position in temrs of generated revenue, the spam blocker and call recorder app Truecaller ranked third in the communication app ranking.