The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

As of October 2025, men aged 18 to 24 years accounted for around *** in **** Snapchat users worldwide, while women in the same age group represented **** percent of the platform’s audience. This made 18- to 24-year-olds Snapchat’s largest user segment. Additionally, approximately **** percent of users were under the age of 18. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

Key Snapchat statistics for 2025 tailored to ecommerce and print-on-demand founders, covering users, demographics, ad performance, and engagement benchmarks.

As of the third quarter of 2025, photo and video sharing app Snapchat had 477 million daily active users worldwide, up from 469 million global DAU in the second quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide, making its CEO and co-founder, Evan Spiegel, one of the world’s richest social media entrepreneurs. With over 900 million active users as of February 2025, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo-sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

As of July 2025, India had the biggest Snapchat user base in the world, with an audience of ****** million users. The United States ranked in second place with a Snapchat audience base of over ****** million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s advertising revenue is forecast to amount to over ***** billion U.S. dollars by 2026, up from **** billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo-sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged—a total of ** percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

Introduction

Snapchat Stories Statistics: Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all enrolled at Stanford University. The application was initially launched under the name "Picaboo" in July 2011. The concept was simple yet revolutionary: users could send images that would disappear after a few seconds.

This ephemeral nature of the messages was designed to encourage more authentic and spontaneous interactions. Presently, Snapchat has 800 million monthly active users worldwide, with 414 million of them being daily active users. On average, over 4.75 billion Snaps are produced each day. Generation Z users account for 51.1% of Snapchat's monthly active user base in the United States, outpacing any other social media platform.

Snapchat continues to charm millions with its fleeting, camera‑first messaging and immersive AR experiences. It's more than just a social app; it’s reshaping how younger audiences share stories and brands connect instantly. For instance, beauty retailers have seen increased engagement via virtual try‑on filters, while news outlets tap Snapchat Stories...

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.

Snapchat filters shape how users engage with each other, brands, and augmented reality. Today’s statistics reveal not just usage numbers but how filters accelerate creativity, e‑commerce, and digital identity. From daily AR engagement to sponsored campaigns, the data shows Snapchat filters are more than playful overlays, they’re a dynamic force...

The primary elements of this dataset are the reviews and ratings given by users to the SnapChat App, updated every day. Additional information such as the relevancy of each review and the posting date is also included.

Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of February 2025, 54.7 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 45 percent of the photo and social media app.

During the third quarter of 2025, Snapchat had ** million daily active users (DAU) in North America and *** million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to *** million daily active users. Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2024, there were over *** million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from ** percent in 2021 to **** percent in 2024. Snapchat company While Snapchat’s annual company revenue grew to **** billion U.S. dollars in 2023, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to *** million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology, and large-scale infrastructure. In 2024, the company’s R&D expenditure amounted to *** billion U.S. dollars.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than **** million users in the United States. This figure is projected to increase to **** million users in 2025, and close to ** million users the year after.

Monthly trend statistics on SNAP supplemental nutrition assistance program recipients.