As of the first quarter of 2025, Snapchat+ had amassed around 15 million subscribers, up from 14 million in the fourth quarter of 2024. Snapchat+, the paid version of Snap Inc.'s social app, was released in June 2022 and lets paying users of the platform access pre-release and experimental features for 3.99 U.S. dollars per month.

The number of Snapchat users in Turkey fluctuated over the observed period. The potential advertising audience of Snapchat in the country amounted to **** million in January 2025, having decreased compared to October 2024.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Introduction

Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than **** million users in the United States. This figure is projected to increase to **** million users in 2025, and close to ** million users the year after.

According to a 2023 survey, ** percent of users of social media platform users in Brazil were Millennials. Among these platforms, Tumblr and Twitch had the youngest audiences, as with ** percent and ** percent of each app were from Generation Z. Meanwhile, Reddit and Snapchat were more popular among Millennial users than the average of other researched networks.

In 2023, Snapchat was projected to generate an estimated two billion U.S. dollars in revenue in the United States. The messaging platform’s revenue is set to remain stable until 2025. The CAGR of Snapchat's revenue (excluding its Snapchat+ subscription service) is projected to be 14 percent.

As of the fourth quarter of 2023, ** percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, ** percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of ** percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that ** percent of Norwegian women were Facebook users, as were ** percent were men. Similarly, ** percent of women and ** percent of men in Norway used Snapchat users. In contrast, ** percent of LinkedIn and ** percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than ** percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only **** percent of the respondents claimed they used the messaging app monthly or less often.

The SNAP participation rate shows how many households in Champaign County receive SNAP benefits, as a percentage of the total number of households in the county. The SNAP participation rate can serve as an indicator of poverty and need in the area, as income-based thresholds establish SNAP eligibility. However, not every household in poverty receives SNAP benefits, as can be determined by comparing the poverty rate between 2005 and 2023 and the percentage of households receiving SNAP benefits between 2005 and 2023.

The number of households and the percentage of households receiving SNAP benefits was higher in 2023 than in 2005, but we cannot establish a trend based on year-to-year changes, as in many years these changes are not statistically significant.

SNAP participation data was sourced from the U.S. Census Bureau’s American Community Survey (ACS) 1-Year Estimates, which are released annually.

As with any datasets that are estimates rather than exact counts, it is important to take into account the margins of error (listed in the column beside each figure) when drawing conclusions from the data.

Due to the impact of the COVID-19 pandemic, instead of providing the standard 1-year data products, the Census Bureau released experimental estimates from the 1-year data in 2020. This includes a limited number of data tables for the nation, states, and the District of Columbia. The Census Bureau states that the 2020 ACS 1-year experimental tables use an experimental estimation methodology and should not be compared with other ACS data. For these reasons, and because data is not available for Champaign County, no data for 2020 is included in this Indicator.

For interested data users, the 2020 ACS 1-Year Experimental data release includes a dataset on Receipt of Food Stamps/SNAP in the Past 12 Months by Presence of Children Under 18 Years for Households.

Sources: U.S. Census Bureau; American Community Survey, 2023 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using data.census.gov; (17 October 2024).; U.S. Census Bureau; American Community Survey, 2022 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using data.census.gov; (26 September 2023).; U.S. Census Bureau; American Community Survey, 2021 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using data.census.gov; (5 October 2022).; U.S. Census Bureau; American Community Survey, 2019 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using data.census.gov; (8 June 2021).; U.S. Census Bureau; American Community Survey, 2018 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using data.census.gov; (8 June 2021).; U.S. Census Bureau; American Community Survey, 2017 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (13 September 2018).; U.S. Census Bureau; American Community Survey, 2016 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (14 September 2017).; U.S. Census Bureau; American Community Survey, 2015 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (19 September 2016).; U.S. Census Bureau; American Community Survey, 2014 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2013 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2012 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2011 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2010 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2009 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2008 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2007 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2006 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).; U.S. Census Bureau; American Community Survey, 2005 American Community Survey 1-Year Estimates, Table S2201; generated by CCRPC staff; using American FactFinder; (16 March 2016).

As of September 2023, BeReal was the platform in the United States that most attracted social media users with bachelor's degrees and master's degrees. Overall, 38 percent of TikTok users had a high school degree, as did 38 percent of Snapchat users. Image-based Pinterest was the platform most used by respondents with technical and vocational education.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

According to a July 2023 study of mobile iOS users in the United States, when picking up their mobile device, the Messages app was used first 104 times in a week by participants identified in the millennials generation, and 83 times by Gen Z participants. Snapchat was the app Gen Z users picked up first the most, after their regular messaging app. Additionally, the Threads app was opened less than 10 times per week when users first engaged with their smartphones.

WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over 13 million Dutch users, whereas Facebook had around 10 million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2023, roughly 4.7 million individuals in the Netherlands used Instagram every day. Most popular social media among Millennials in the Netherlands WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of 79 percent. Instagram and Snapchat, however, were more popular among respondents aged 15-19 years old. Is social media use expected to increase or decrease? Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly 70 percent that year, compared to 61 percent in 2018.

Although the American Community Survey (ACS) produces population, demographic and housing unit estimates, the decennial census is the official source of population totals for April 1st of each decennial year. In between censuses, the Census Bureau's Population Estimates Program produces and disseminates the official estimates of the population for the nation, states, counties, cities, and towns and estimates of housing units and the group quarters population for states and counties..Information about the American Community Survey (ACS) can be found on the ACS website. Supporting documentation including code lists, subject definitions, data accuracy, and statistical testing, and a full list of ACS tables and table shells (without estimates) can be found on the Technical Documentation section of the ACS website.Sample size and data quality measures (including coverage rates, allocation rates, and response rates) can be found on the American Community Survey website in the Methodology section..Source: U.S. Census Bureau, 2019-2023 American Community Survey 5-Year Estimates.ACS data generally reflect the geographic boundaries of legal and statistical areas as of January 1 of the estimate year. For more information, see Geography Boundaries by Year..Data are based on a sample and are subject to sampling variability. The degree of uncertainty for an estimate arising from sampling variability is represented through the use of a margin of error. The value shown here is the 90 percent margin of error. The margin of error can be interpreted roughly as providing a 90 percent probability that the interval defined by the estimate minus the margin of error and the estimate plus the margin of error (the lower and upper confidence bounds) contains the true value. In addition to sampling variability, the ACS estimates are subject to nonsampling error (for a discussion of nonsampling variability, see ACS Technical Documentation). The effect of nonsampling error is not represented in these tables..Users must consider potential differences in geographic boundaries, questionnaire content or coding, or other methodological issues when comparing ACS data from different years. Statistically significant differences shown in ACS Comparison Profiles, or in data users' own analysis, may be the result of these differences and thus might not necessarily reflect changes to the social, economic, housing, or demographic characteristics being compared. For more information, see Comparing ACS Data..Estimates of urban and rural populations, housing units, and characteristics reflect boundaries of urban areas defined based on 2020 Census data. As a result, data for urban and rural areas from the ACS do not necessarily reflect the results of ongoing urbanization..Explanation of Symbols:- The estimate could not be computed because there were an insufficient number of sample observations. For a ratio of medians estimate, one or both of the median estimates falls in the lowest interval or highest interval of an open-ended distribution. For a 5-year median estimate, the margin of error associated with a median was larger than the median itself.N The estimate or margin of error cannot be displayed because there were an insufficient number of sample cases in the selected geographic area. (X) The estimate or margin of error is not applicable or not available.median- The median falls in the lowest interval of an open-ended distribution (for example "2,500-")median+ The median falls in the highest interval of an open-ended distribution (for example "250,000+").** The margin of error could not be computed because there were an insufficient number of sample observations.*** The margin of error could not be computed because the median falls in the lowest interval or highest interval of an open-ended distribution.***** A margin of error is not appropriate because the corresponding estimate is controlled to an independent population or housing estimate. Effectively, the corresponding estimate has no sampling error and the margin of error may be treated as zero.

Graph and download economic data for Income Before Taxes: Public Assistance, Supplemental Security Income, SNAP by Age: from Age 35 to 44 (CXUWELFARELB0404M) from 1984 to 2023 about supplements, assistance, age, public, SNAP, food stamps, social assistance, tax, food, income, and USA.

During the first half of 2024, North America was the region with the highest number of Snapchat account enforcements, with over 2.26 million Snapchat profiles being either removed, preserved, or suppressed. In Europe, 1.6 million accounts were enforced, whilst 1.56 million were actioned from other regions.