As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

During the second quarter of 2025, Snapchat had 98 million daily active users (DAU) in North America and 100 million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to 271 million daily active users.Snapchat usageSnapchat is one of the most popular social networks worldwide. In 2024, there were almost 513.2 million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from 40 percent in 2021 to 39.6 percent in 2024. Snapchat companyWhile Snapchat’s annual company revenue grew to 4.61 billion U.S. dollars in 2023, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1332 million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2023, the company’s R&D expenditure amounted to 1.9 billion U.S. dollars.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

The average Snapchat user spends just 3 hours per month on the app.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Introduction

Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The number of snapchat users in Brazil was forecast to continuously increase between 2024 and 2028 by in total *********** users (+***** percent). After the ******* consecutive increasing year, the snapchat user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapchat, a multimedia messaging app which is popular with teenagers and young adults, had roughly **** million active users in the month of May 2020 in the United Kingdom, according to Airnow.

YouTube boasts an average of 23.7 hours per month spent by users.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

As of March 2021, ** percent of Android Snapchat app owners in the United States accessed the camera app on a daily basis. According to App Ape, ** percent of U.S. Snapchat audiences were monthly active users of the photo sharing app.

There are over 2 billion registered users on Instagram in 2025.