As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Key Snapchat statistics for 2025 tailored to ecommerce and print-on-demand founders, covering users, demographics, ad performance, and engagement benchmarks.

Snapchat continues to shape how people across the U.S. and around the globe share moments. The app is a staple for everyone, from everyday users snapping quick updates to brands targeting Gen Z. Whether powering immersive AR-based campaigns or connecting friends through fleeting stories, Snapchat's reach is unmistakable. The numbers...

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Introduction

Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

Introduction

Snapchat Stories Statistics: Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all enrolled at Stanford University. The application was initially launched under the name "Picaboo" in July 2011. The concept was simple yet revolutionary: users could send images that would disappear after a few seconds.

This ephemeral nature of the messages was designed to encourage more authentic and spontaneous interactions. Presently, Snapchat has 800 million monthly active users worldwide, with 414 million of them being daily active users. On average, over 4.75 billion Snaps are produced each day. Generation Z users account for 51.1% of Snapchat's monthly active user base in the United States, outpacing any other social media platform.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

Snapchat Advertising Statistics: Snapchat's shifting brand strategy is taking place alongside a new advertising campaign that highlights the platform's distinctiveness compared to other social media applications. This initiative is also accompanied by a range of new advertising features aimed at attracting advertisers following several difficult quarters.

Additionally, the company has introduced improved Dynamic Ads, generative AR and AI tools, along with other advertising features tailored for advertisers and brands. The platform has revamped its Dynamic Ads offerings, which will include a new four-tile layout set to launch this year. "As we continue to evaluate...the Dynamic Ad format, we will begin offering it to retailers and e-commerce advertisers," Harris informed us.

Snap is focused on expanding its advertiser base in tandem with the growth of its user base. According to the company's latest earnings report, the platform experienced an 85% each year in its small and medium advertiser base in the first quarter, and it recently announced 422 million daily active users.

The SNAP Policy Database provides a central data source for information on State policy options in the Supplemental Nutrition Assistance Program (SNAP). The database includes information on State-level SNAP policies relating to eligibility criteria, recertification and reporting requirements, benefit issuance methods, availability of online applications, use of biometric technology (such as fingerprinting), and coordination with other low-income assistance programs. Data are provided for all 50 States and the District of Columbia for each month from January 1996 through December 2011. The information in this database can facilitate research on factors that influence SNAP participation and on SNAP's effects on a variety of outcomes, such as health and dietary intake. More specifically, the database can be used to: Describe the differences in the State-level administration of SNAP and trends in the adoption of specific State-level SNAP policies, Examine how State policies affect household-level participation in SNAP, and Estimate the effect of SNAP participation on outcomes such as health and food spending by combining this data with nationally representative survey data. The SNAP Policy Database provides a potentially exogenous source of variation in program participation and can be used in instrumental variables estimation techniques.

The number of Snapchat users in Turkey fluctuated over the observed period. The potential advertising audience of Snapchat in the country amounted to **** million in January 2025, having decreased compared to October 2024.

The number of snapchat users in Brazil was forecast to continuously increase between 2024 and 2028 by in total two million users (+15.36 percent). After the seventh consecutive increasing year, the snapchat user base is estimated to reach 15.04 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapchat filters shape how users engage with each other, brands, and augmented reality. Today’s statistics reveal not just usage numbers but how filters accelerate creativity, e‑commerce, and digital identity. From daily AR engagement to sponsored campaigns, the data shows Snapchat filters are more than playful overlays, they’re a dynamic force...

The number of snapchat users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+10.67 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 8.28 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Pittsburgh Neighborhoods

The number of snapchat users in the Philippines was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+29.66 percent). After the eighth consecutive increasing year, the snapchat user base is estimated to reach 9.19 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Thailand and Malaysia.

The number of snapchat users in Chile was forecast to decrease between 2024 and 2028 by in total 0.01 million users (-0.59 percent). This overall decrease does not happen continuously, notably not in 2028. The snapchat user base is estimated to amount to 1.69 million users in 2028. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Argentina and Uruguay.

As of February 2025, Snapchat had approximately 1.24 million users in Singapore. This marked a notable increase from 2019, when the user base was just under half a million.

City of Pittsburgh SNAP census data 2010.

Data from a survey of 35 students in a Norwegian high school class (mostly 17-year-olds) on 1 June 2016, by Jill Walker Rettberg, Professor of Digital Culture, University of Bergen. See http://jilltxt.net/?p=4505 for details.I gathered this data for a project on Snapchat narratives. I want to understand how stories are told on Snapchat. My main method is textual analysis, and this data is simply intended to give me a better idea of whether users actually watch Live stories and other stories, and whether they make them - and to give me some ideas for where to dig deeper as I continue researching stories. I plan to visit more high schools to get more responses, but since Snapchat's interface changed in 2016, the results won't be directly comparable.Importantly, this data was collected BEFORE the update in mid-June that made Live Stories and Discover channels look the same. I assume the numbers will change with this interface change.They survey was conducted in Norwegian. One of the images in the fileset shows the survey as administered. The other image shows a translation into English. I have translated the comments as directly as possible before transcribing them into the spreadsheet. The image of a filled out survey is a translation of the Norwegian survey the students actually filled out. The original Google spreadsheet is at https://docs.google.com/spreadsheets/d/13Z4ZdeoHAeI9zYqNw6Oa7Qs64g3873dAYZTcCWH1tyo/edit#gid=1943894532.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.