As of February 2025, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.2 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

The average Snapchat user spends just 3 hours per month on the app.

As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

As of February 2025, **** percent of Snapchat users identified as women and **** percent were men. As of the first quarter of 2025, the mobile photo and messaging app had *** million daily active users worldwide.

How high is the brand awareness of Snapchat in the United States?When it comes to social media users, brand awareness of Snapchat is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Snapchat in the United States?In total, ** percent of U.S. social media users say they like Snapchat. However, in actuality, among the ** percent of U.S. respondents who know Snapchat, ** percent of people like the brand.What is the usage share of Snapchat in the United States?All in all, ** percent of social media users in the United States use Snapchat. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of Snapchat?Around ** percent of social media users in the United States say they are likely to use Snapchat again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Snapchat in the United States?In February 2024, about ** percent of U.S. social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Snapchat in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global ad network market is experiencing robust growth, driven by the increasing adoption of digital advertising and the expansion of mobile and video advertising. While precise market size figures are unavailable, considering the prominent players involved and the overall digital advertising boom, a reasonable estimate for the market size in 2025 would be $500 billion. This substantial market is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors, including the rise of programmatic advertising, the increasing sophistication of targeting capabilities, the growing influence of social media platforms in advertising, and the continuous evolution of ad formats to engage audiences effectively. The dominance of established giants like Google, Meta, and Amazon highlights the industry's consolidation trend, yet smaller, specialized ad networks continue to thrive by offering niche targeting or innovative ad technologies. The market's future is shaped by factors such as increasing user privacy concerns, regulatory changes impacting data collection and usage, and the ongoing innovation in ad tech to overcome these challenges and maintain effective campaign performance. The competitive landscape is dynamic, featuring both established tech giants and emerging specialized players. While Google, Meta, and Amazon dominate the market with their extensive reach and sophisticated ad platforms, companies like TikTok, Snapchat, and other smaller networks are carving out their niches through unique audience targeting and innovative ad formats. The success of these smaller players underlines the ongoing demand for specialized advertising solutions. Future growth will depend on these networks' ability to adapt to evolving user preferences, leverage emerging technologies like AI and machine learning for more efficient targeting, and address growing concerns surrounding data privacy and transparency within the advertising ecosystem. The continued expansion of mobile and video advertising, along with the proliferation of connected devices, are expected to further contribute to the market's growth throughout the forecast period.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

These are the key social media statistics that you need to know.

There are more male LinkedIn users than females – although it is pretty balanced.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

There are over 875 million registered users on LinkedIn in 2024.

YouTube gets an average of 14.3 billion total worldwide visits every month.

52 million people use LinkedIn every week to search for new jobs.

YouTube boasts an average of 23.7 hours per month spent by users.