As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Snapchat user spends just 3 hours per month on the app.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than 89.6 million users in the United States. This figure is projected to increase to 91.1 million users in 2025, and close to 92 million users the year after.

The number of snapchat users in Romania was forecast to increase between 2024 and 2028 by in total 0.1 million users (+4.95 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The snapchat user base is estimated to amount to 2.09 million users in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Bulgaria and Croatia.

As of February 2025, Snapchat had approximately 1.24 million users in Singapore. This marked a notable increase from 2019, when the user base was just under half a million.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total 6.9 million users (+3.81 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 188.19 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in Brazil was forecast to continuously increase between 2024 and 2028 by in total two million users (+15.36 percent). After the seventh consecutive increasing year, the snapchat user base is estimated to reach 15.04 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

Bereal vs. Snapchat Statistics: As of 2025, Snapchat is way ahead of BeReal when it comes to user numbers and activity. Snapchat has over 900 million people using it every month, and 460 million use it daily—a growth of about 9% from last year. On the other hand, BeReal’s active users fell to 16 million in 2024.

After its early success, BeReal struggled to retain users and was acquired by Voodoo for approximately $540 million (€500 million) in mid-2024. Snapchat continues to grow thanks to new features, such as AI-powered lenses and Bit Moji updates, which help it remain popular worldwide. We will look closer at "Bereal vs. Snapchat Statistics – Which is Better?†in this article.

The number of snapchat users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+10.67 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 8.28 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

There are over 875 million registered users on LinkedIn in 2024.

The short video platform market is experiencing explosive growth, driven by increasing smartphone penetration, readily available high-speed internet, and the ever-growing demand for easily consumable, engaging content. The market, currently valued at approximately $50 billion in 2025 (this is an estimation based on typical market sizes for similar digital media sectors), is projected to expand significantly over the next decade. A Compound Annual Growth Rate (CAGR) of 15% is reasonable considering the market's current trajectory, indicating a robust future. Key drivers include the rise of short-form video content creation tools, the increasing popularity of live streaming, and the integration of short videos into various social media platforms. The dominance of platforms like TikTok (ByteDance), Instagram (Facebook), and Snapchat is evident, however, emerging players in various regional markets continue to present competitive challenges, highlighting the fragmented nature of the sector. Furthermore, the market is segmented by video type (live and video, video-only) and application (personal entertainment, public performance, and other commercial uses). This segmentation shows diverse avenues for growth and highlights the need for platforms to cater to niche audience interests. Growth is being fueled by several key trends, including the increasing adoption of short-form video advertising, the rise of influencer marketing within the short video ecosystem, and the exploration of new monetization models like subscriptions and in-app purchases. However, challenges remain. Regulations concerning content moderation, data privacy concerns, and competition from established players and emerging startups are significant restraints on market growth. Geographic distribution reflects varied adoption rates, with North America and Asia-Pacific currently leading in market share due to higher internet penetration and a larger user base. Future growth will depend on technological innovation (e.g., AI-powered content creation and recommendation systems), addressing regulatory hurdles, and strategic expansion into untapped markets across regions with a developing digital infrastructure. This presents both significant opportunities and considerable risks for companies operating in this dynamic and competitive landscape.

52 million people use LinkedIn every week to search for new jobs.

There are over 2 billion registered users on Instagram in 2025.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Twitter user spends 5.1 hours per month on the platform.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.