As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of February 2025, Saudi Arabia was the country with the highest Snapchat penetration rate globally, with **** percent of the population using the image-based social media platform. Norway ranked second with a penetration rate of **** percent. Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences? Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For **** U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to **** million subscribers worldwide as of the first quarter of 2024. Who uses Snapchat? As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than 200 million people using the platform in the country. Even though only 33.7 percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for 38.1 of the network’s global audience. In contrast, only around 3.7 percent of Snapchat users were 50 years or older.

As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

This statistic shows a ranking of the estimated number of Snapchat users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average daily active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than *** countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The average Snapchat user spends just 3 hours per month on the app.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

In February 2025, Sweden had around 4.89 million Snapchat users, whilst Norway was home to approximately 3.58 million users. Overall, Denmark and Finland had 2.87 million and 1.91 million users of the social media app, respectively. Snapchat, owned by Snap Inc., is a mobile photo, video, and messaging app which is popular amongst Millennials and Generation Z.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Introduction

Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

Which countries spent the most and least time on social media?

Although Brazil’s population was nearly 65% larger than Mexico’s, the latter was home to approximately 50 percent more Snapchat users than the South American country. As of January 2021, there were 17.95 million users of this multimedia messaging app in Mexico. This was followed by Brazil and Colombia with 11.95 million and 6.05 million Snapchat users, respectively.

Snapchat is more popular among young Mexicans According to another source, the number of Snapchat users in Mexico can be significantly lower, but it had an estimated 17 percent growth between 2018 and 2021. The app was particularly popular among young adults. As of August 2019, more than one out of ten mobile phone users aged between 18 and 24 years in Mexico were on Snapchat.

TikTok time in Latin America The region also saw this Beijing-based app as an increasing trend in 2020. In January of that year, Brazil alone concentrated over 10 percent of all TikTok installs worldwide. The mobile app turned into a major online platform for celebrities, with four of them making into the top six most followed TikTok accounts in Brazil as of August 2020. Concurrently, the number of unique visitors to TikTok in Mexico increased by 226 percent between January and July 2020.

The average Twitter user spends 5.1 hours per month on the platform.

YouTube boasts an average of 23.7 hours per month spent by users.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

As of February 2025, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.2 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

YouTube gets an average of 14.3 billion total worldwide visits every month.