As of April 2024, India had the biggest Snapchat user base in the world, with an audience of 202.51 million users. The United States ranked in second place with a Snapchat audience base of over 106 million users. The photo-sharing platform is projected to reach more than 531 million global users by 2025. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of April 2024, Saudi Arabia was the country with the highest Snapchat penetration rate globally, with 76.5 percent of the population using the image-based social media platform. Bahrain ranked second with a penetration rate of 73.5 percent, followed by Norway with 71.6 percent and Luxembourg with 69.2 percent. Out of the selected countries and territories, Finland had the lowest Snapchat reach with only three out of every ten people in the European country using the online network.

Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences?

Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For 3.99 U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to nine million subscribers worldwide as of the first quarter of 2024.

Who uses Snapchat?

As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than 200 million people using the platform in the country. Even though only 33.7 percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for 38.1 of the network’s global audience. In contrast, only around 3.7 percent of Snapchat users were 50 years or older.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

This statistic shows a ranking of the estimated number of Snapchat users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average daily active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of the fourth quarter of 2024, photo and video sharing app Snapchat had 453 million daily active users worldwide, up from 443 million global DAU in the third quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 617 million.

The average Snapchat user spends just 3 hours per month on the app.

In January 2024, Sweden had around 4.48 million Snapchat users, whilst Norway was home to approximately 3.49 million users. Overall, Denmark and Finland had 2.67 million and 2.13 million users of the social media app, respectively. Snapchat, owned by Snap Inc., is a mobile photo, video, and messaging app which is popular amongst Millennials and Generation Z.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

In 2024, Snap Inc's social media platform Snapchat had 23.67 million users in the United Kingdom, up from 22.15 million in 2023. Snapchat is one of the most well-known social networks in the UK, with 88 percent of social media users in the country having awareness of the platform.

In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.

The number of snapchat users in Nigeria was forecast to continuously increase between 2024 and 2028 by in total 4.4 million users (+26.81 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 20.79 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2024, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.8 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over 548 million users, an increase of over 123 percent when compared with the number of users in 2018. By 2027, it is estimated that 673 million people will be using the app. As of January 2024, India was home to almost 201 million Snapchat users, whilst the United States and Pakistan had 106 million and 30 million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay 3.99 U.S. dollars per month. As of the fourth quarter of 2023, around seven million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

Which countries spent the most and least time on social media?

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

59% of adults in the united states are using Instagram daily.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

The average Twitter user spends 5.1 hours per month on the platform.

There are over 1.5 billion registered users on Instagram in 2024.

YouTube gets an average of 14.3 billion total worldwide visits every month.