43 datasets found
  1. Countries with the most Snapchat users 2025

    • statista.com
    • thefarmdosupply.com
    • +1more
    Updated May 23, 2025
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    Statista (2025). Countries with the most Snapchat users 2025 [Dataset]. https://www.statista.com/statistics/315405/snapchat-user-region-distribution/
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    Dataset updated
    May 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2025
    Area covered
    Worldwide
    Description

    As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

  2. Snapchat: number of global users 2018-2025

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Snapchat: number of global users 2018-2025 [Dataset]. https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

  3. s

    Snapchat Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Snapchat Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

  4. s

    TikTok Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). TikTok Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

  5. m

    Snapchat Statistics and Facts

    • market.biz
    Updated Jul 29, 2025
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    Market.biz (2025). Snapchat Statistics and Facts [Dataset]. https://market.biz/snapchat-statistics/
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    Dataset updated
    Jul 29, 2025
    Dataset provided by
    Market.biz
    License

    https://market.biz/privacy-policyhttps://market.biz/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    South America, Europe, ASIA, Africa, North America, Australia
    Description

    Introduction

    Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

    Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

    As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

  6. m

    Snapchat Stories Statistics and Facts

    • market.biz
    Updated Sep 8, 2025
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    Market.biz (2025). Snapchat Stories Statistics and Facts [Dataset]. https://market.biz/snapchat-stories-statistics/
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    Dataset updated
    Sep 8, 2025
    Dataset provided by
    Market.biz
    License

    https://market.biz/privacy-policyhttps://market.biz/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Africa, ASIA, South America, Europe, North America, Australia
    Description

    Introduction

    Snapchat Stories Statistics: Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all enrolled at Stanford University. The application was initially launched under the name "Picaboo" in July 2011. The concept was simple yet revolutionary: users could send images that would disappear after a few seconds.

    This ephemeral nature of the messages was designed to encourage more authentic and spontaneous interactions. Presently, Snapchat has 800 million monthly active users worldwide, with 414 million of them being daily active users. On average, over 4.75 billion Snaps are produced each day. Generation Z users account for 51.1% of Snapchat's monthly active user base in the United States, outpacing any other social media platform.

  7. Instagram, Snapchat, and TikTok: number of users in the United States...

    • tokrwards.com
    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Instagram, Snapchat, and TikTok: number of users in the United States 2020-2023 [Dataset]. https://tokrwards.com/?_=%2Fstatistics%2F293771%2Fnumber-of-us-instagram-users%2F%23D%2FIbH0PhabzN99vNwgDeng71Gw4euCn%2B
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2021
    Area covered
    United States
    Description

    How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

  8. Latin America: number of Snapchat users 2021, by country

    • statista.com
    Updated May 22, 2024
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    Statista (2024). Latin America: number of Snapchat users 2021, by country [Dataset]. https://www.statista.com/statistics/978964/number-snapchat-users-in-latin-american-countries/
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    Dataset updated
    May 22, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2021
    Area covered
    Latin America, LAC
    Description

    Although Brazil’s population was nearly 65% larger than Mexico’s, the latter was home to approximately 50 percent more Snapchat users than the South American country. As of January 2021, there were 17.95 million users of this multimedia messaging app in Mexico. This was followed by Brazil and Colombia with 11.95 million and 6.05 million Snapchat users, respectively.

    Snapchat is more popular among young Mexicans According to another source, the number of Snapchat users in Mexico can be significantly lower, but it had an estimated 17 percent growth between 2018 and 2021. The app was particularly popular among young adults. As of August 2019, more than one out of ten mobile phone users aged between 18 and 24 years in Mexico were on Snapchat.

    TikTok time in Latin America The region also saw this Beijing-based app as an increasing trend in 2020. In January of that year, Brazil alone concentrated over 10 percent of all TikTok installs worldwide. The mobile app turned into a major online platform for celebrities, with four of them making into the top six most followed TikTok accounts in Brazil as of August 2020. Concurrently, the number of unique visitors to TikTok in Mexico increased by 226 percent between January and July 2020.

  9. News sources most accessed on social media worldwide 2025, by network

    • tokrwards.com
    • thefarmdosupply.com
    • +1more
    Updated Feb 28, 2025
    + more versions
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    Amy Watson (2025). News sources most accessed on social media worldwide 2025, by network [Dataset]. https://tokrwards.com/?_=%2Ftopics%2F9584%2Fnews-consumption-worldwide%2F%23D%2FIbH0PhabzN99vNwgDeng71Gw4euCn%2B
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    Dataset updated
    Feb 28, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Amy Watson
    Description

    A 2025 survey revealed that audiences using social networks for news engage with sources differently depending on the network; for example 48 percent of X (formerly Twitter) users paid the most attention to mainstream news outlets and journalists, while only 36 percent of TikTok users and 45 percent of Snapchat users did the same. These latter platforms saw higher attention directed toward creators and personalities, with 49 percent of TikTok users and 56 percent of Snapchat users engaging more with influencers and celebrities.

  10. Daily social media apps global engagement Q2 2022

    • tokrwards.com
    Updated Oct 20, 2022
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    Statista (2022). Daily social media apps global engagement Q2 2022 [Dataset]. https://tokrwards.com/?_=%2Fstatistics%2F1322876%2Fsocial-media-apps-time-spent-global%2F%23D%2FIbH0PhabzN99vNwgDeng71Gw4euCn%2B
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    Dataset updated
    Oct 20, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During the second quarter of 2022, TikTok had the highest engagement among social media apps, with users worldwide spending approximately 95 minutes per day on the app. YouTube ranked second, with global users spending approximately 74 minutes in-app on average daily. Snapchat saw the lowest engagement rate among global users, with 21 minutes spent on the app per day on average during the second quarter of 2022.

  11. Telegram user gender distribution Q4 2024

    • thefarmdosupply.com
    • statista.com
    Updated Jun 27, 2025
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    Statista (2025). Telegram user gender distribution Q4 2024 [Dataset]. https://www.thefarmdosupply.com/?_=%2Fstatistics%2F1343492%2Ftelegram-user-gender-distribution%2F%23RslIny40YoLkaOh9zvmBAV3JXcE%2BYSA%3D
    Explore at:
    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Men represented the largest share of Telegram users worldwide, according to data from the fourth quarter of 2024, at **** percent of all female and male users. To compare, the share of female audience of Snapchat stood at around ** percent.

  12. D

    Photo Editing App Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Photo Editing App Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-photo-editing-app-market
    Explore at:
    pptx, pdf, csvAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Photo Editing App Market Outlook



    The global photo editing app market size was valued at USD 4.1 billion in 2023 and is projected to reach USD 7.8 billion by 2032, growing at a CAGR of 7.5% during the forecast period. The market is experiencing robust growth, driven by the increasing proliferation of smartphones equipped with high-quality cameras and the rising popularity of social media platforms where users frequently share photos.



    One of the primary growth factors bolstering the photo editing app market is the rapid advancement in smartphone technology. Modern smartphones are now equipped with sophisticated cameras capable of capturing high-resolution images. This has led to a surge in demand for intuitive and powerful photo editing applications that allow users to enhance and personalize their photos easily. Furthermore, the integration of powerful processors and advanced software in smartphones has made it possible to execute complex photo editing tasks directly on these devices, without the need for high-end computers.



    Another significant driver is the increasing popularity of social media platforms such as Instagram, Facebook, and Snapchat, where visual content is the primary mode of communication. Users are increasingly looking for tools that can help them create visually appealing and engaging content. Photo editing apps that offer features like filters, effects, and easy-to-use editing tools are therefore in high demand. The desire to stand out and attract more followers on social media has made these apps indispensable for both casual users and professional influencers alike.



    The surge in digital marketing and e-commerce activities has also contributed to the growth of the photo editing app market. Businesses, particularly in the retail sector, utilize these apps to enhance product images for their online stores. High-quality images are essential for attracting and retaining customers in the digital marketplace. Additionally, photo editing apps are increasingly being used by small businesses and startups to produce professional-grade visuals without the need for expensive software or hiring graphic designers, thus lowering their operational costs.



    In addition to photo editing apps, Video Editing Apps have also seen a surge in popularity. With the rise of platforms like YouTube and TikTok, users are increasingly seeking out tools that allow them to create professional-quality videos directly from their smartphones. These apps offer a range of features, from basic trimming and merging to advanced effects and transitions, enabling users to produce engaging video content with ease. The demand for video editing apps is driven by both personal and commercial users, as businesses leverage video content to enhance their digital marketing strategies and engage with their audience more effectively.



    Regionally, North America holds the largest market share in the photo editing app market, followed closely by Europe and the Asia Pacific. The high penetration of smartphones and the strong influence of social media culture in these regions are significant contributing factors. Moreover, the presence of key market players and the early adoption of advanced technologies further fuel market growth in these areas. The Asia Pacific region, in particular, is expected to witness the highest CAGR during the forecast period, driven by the increasing number of smartphone users and the growing trend of digital content creation and sharing among millennials and Gen Z.



    Platform Analysis



    When evaluating the photo editing app market by platform, it becomes evident that iOS and Android dominate the landscape. These two platforms collectively account for the majority of the market share due to their widespread adoption and extensive user base. iOS, known for its high-quality and user-friendly interface, attracts a large number of professional photographers and serious hobbyists who prefer premium apps for advanced editing. iOS users also tend to spend more on in-app purchases and subscriptions, which further boosts the revenue generated from this segment.



    Android, on the other hand, holds a significant share due to its vast user base across diverse demographics and geographic locations. The open-source nature of Android allows for a wide variety of photo editing apps, catering to different user needs from basic editing tools to more complex, professional-grade applications. The affordability of Android devices makes them

  13. Snapchat users in India 2019-2028

    • statista.com
    • tokrwards.com
    Updated Jul 9, 2025
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    Statista (2025). Snapchat users in India 2019-2028 [Dataset]. https://www.statista.com/forecasts/1142990/snapchat-users-in-india
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    India
    Description

    The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  14. Top news sources global audiences pay most attention to on social media 2025...

    • tokrwards.com
    • statista.com
    Updated Jun 30, 2025
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    Statista (2025). Top news sources global audiences pay most attention to on social media 2025 [Dataset]. https://tokrwards.com/?_=%2Fstatistics%2F1352912%2Ftop-news-audiences-pay-most-attention-to-social-media%2F%23D%2FIbH0PhabzN99vNwgDeng71Gw4euCn%2B
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    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2025 - Feb 2025
    Area covered
    Worldwide
    Description

    According to a global survey conducted in early 2025, social media users on platforms like TikTok and Snapchat were found to pay more attention to creators and personalities than to traditional journalists when it came to news. In contrast, platforms such as YouTube and Instagram showed a more balanced landscape, while on X (formerly Twitter), attention was spilt equally between conventional news outlets and independent creators.

  15. Snapchat MAU user ratio in the U.S. 2021, by age group & gender

    • statista.com
    Updated Aug 19, 2025
    + more versions
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    Statista (2025). Snapchat MAU user ratio in the U.S. 2021, by age group & gender [Dataset]. https://www.statista.com/statistics/373940/snapchat-us-age-reach/
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    Dataset updated
    Aug 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2021
    Area covered
    United States
    Description

    As of March 2021, male users in their *** accounted for **** percent of Snapchat's active user accounts in the United States. According to App Ape, women aged 20 to 29 years were the largest user group, accounting for 15.5 percent of the photo sharing app's user base on the Android platform. Snapchat stories and other features Released in 2011, Snapchat is now regarded as one of the earliest examples of mobile-first social media applications. The core feature of the platform is that messages and pictures are only available for a limited time before vanishing and becoming inaccessible. The app started out as a one-on-one messaging and photo sharing app, and now also a “Stories” function where users compile snaps into chronological storylines which are accessible to friends. Competitors Other social media platforms have also been quick to launch stories functions, the most successful among them being Instagram. The company reported 500 million daily active Instagram Stories users in January 2019. In comparison, Snapchat reported only *** million daily active users worldwide in the second quarter of 2019. The corresponding figure for the latest quarter reported was *** million. Messaging apps WhatsApp and Facebook Messenger have also successfully integrated stories into their product, chipping away at any unique features that Snapchat had claimed for itself. Other popular features of the Snapchat app include virtual stickers and various augmented reality (AR) objects and photo filters. In 2020, there were an estimated **** million social network augmented reality (AR) users in the United States, a figure expected to surpass ** million users by 2022.

  16. Snapchat users in Africa 2020, by country

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Snapchat users in Africa 2020, by country [Dataset]. https://www.statista.com/topics/9922/social-media-in-africa/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic shows a ranking of the estimated number of Snapchat users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average daily active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

  17. UK: number of Snapchat users 2025

    • statista.com
    • tokrwards.com
    • +1more
    Updated Nov 22, 2024
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    Stacy Jo Dixon (2024). UK: number of Snapchat users 2025 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Area covered
    United Kingdom
    Description

    In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.

  18. Snapchat users in Africa 2019-2028

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Snapchat users in Africa 2019-2028 [Dataset]. https://www.statista.com/topics/9922/social-media-in-africa/
    Explore at:
    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Africa
    Description

    The number of snapchat users in Africa was forecast to continuously increase between 2024 and 2028 by in total 40.3 million users (+52.07 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 117.68 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Asia and Australia & Oceania.

  19. Snapchat users in Australia 2019-2028

    • statista.com
    Updated Mar 10, 2025
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    Statista Research Department (2025). Snapchat users in Australia 2019-2028 [Dataset]. https://www.statista.com/topics/8628/social-media-in-australia/
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    Dataset updated
    Mar 10, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Australia
    Description

    The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  20. Snapchat users in Sweden 2020, by age group

    • statista.com
    Updated Feb 6, 2023
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    Statista (2023). Snapchat users in Sweden 2020, by age group [Dataset]. https://www.statista.com/statistics/544451/sweden-snapchat-users-by-age-group/
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    Dataset updated
    Feb 6, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Sweden
    Description

    Snapchat was used mostly by young people of ages between 16 and 25 (91 percent of respondents) at the end of 2020 in Sweden. Furthermore, 58 percent of people aged between 26 and 35 used the platform that year. While 21 percent of the people interviewed used the app at least sometimes in 2015, this percentage grew to 42 in 2020. 22 percent of respondents used the platform on a daily basis. Snapchat use among those aged 26 and above however had increased in 2020.

     Snapchat wirldwide    

    A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, over 356 million people were expected to use the app.

     Social Media in Sweden     

    The overall usage of social media in Sweden grew significantly between 2010 and 2929. To be precise, 53 percent of people in 2010 and 89 percent of people in 2020reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 42 percent of internet users in Sweden in 2020. Facebook ranked first on the daily social media usage list as well, with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year.

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Statista (2025). Countries with the most Snapchat users 2025 [Dataset]. https://www.statista.com/statistics/315405/snapchat-user-region-distribution/
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Countries with the most Snapchat users 2025

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23 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Apr 2025
Area covered
Worldwide
Description

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

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