As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Snapchat user spends just 3 hours per month on the app.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

The number of snapchat users in Israel was forecast to remain on a similar level in 2028 as compared to 2024 with 1.24 million users. According to this forecast, the snapchat user base will stay nearly the same over the forecast period. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Lebanon and Iraq.

The number of snapchat users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+10.67 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 8.28 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There are over 2 billion registered users on Instagram in 2025.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than **** million users in the United States. This figure is projected to increase to **** million users in 2025, and close to ** million users the year after.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Which countries spent the most and least time on social media?

The number of snapchat users in Brazil was forecast to continuously increase between 2024 and 2028 by in total *********** users (+***** percent). After the ******* consecutive increasing year, the snapchat user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of **** million users nationwide in 2019, the video-based social media app is expected to hit **** million users by 2024 – amounting to a total growth of *** million users during this period.

Driven by Gen Z

Nearly ** percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about ** percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy ** percent of ** to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with ** percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further ** percent did so for product updates. When it came to the younger generation however, only ** percent of those below ** used Snapchat. Here, YouTube emerged as the top app of choice for ** percent of those who responded.

The most significant cohorts of users on Instagram are aged 18 – 24.

There are more male LinkedIn users than females – although it is pretty balanced.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.