During the third quarter of 2020, it was found that Facebook was accessed by 78 percent of U.S. internet users aged 26 to 35 years. Overall, YouTube was the most popular social platform across all age groups.

During a March 2020 survey of social media users in the United States, **** percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home. Many counties and cities in the United States have called upon residents to stay at home during the global coronavirus pandemic and subsequently, internet users turn to digital video and video-on-demand platforms to keep them entertained. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of social media users in Latvia was forecast to continuously increase between 2024 and 2029 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2022, ******* was the most used online platform by teens in the United States, with **** percent of respondents reporting using the platform at least once per month. Overall, ****** was the second most used social media platform by teens in the U.S., with over ** percent of respondents using the service. By 2026, it is estimated that ** percent of teens in the U.S. will be using the popular video app.

A survey on social media usage in Indonesia conducted in June 2020 revealed that ** percent of respondents accessed Facebook every day in the last three months. The number of Facebook users in Indonesia is forecast to reach approximately *** million by 2025.

As of the 3rd quarter of 2020 the most popular social media platform in Germany was WhatsApp, with 87 percent of internet-users surveyed claiming they used the app. YouTube came second with a 69 percent respondent share, followed by Facebook with 63 percent. Tumblr was the least-used platform, with only 3 percent of those surveyed stating they used the network.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Between October 2020 and March 2021, users aged between 40 and 44 years were the demographic spending the largest amount of time engaging with social media apps, with an average of 59.85 minutes per day. Global users aged 19 or younger spent the least amount of time on social media apps, while users aged 50 years or older spent approximately 56.43 minutes per day on social media apps.

How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of March 2020, social media users in the United States were staying online more. According to a survey of U.S. social media users, **** percent of respondents were using social media *** hours additional hours per day. A further **** percent used social media ** minutes to *** hour more than usual per day. Only *** percent of users were adding ******************** to their usage. Additional social media usage was a result of the coronavirus pandemic, which caused stay home orders and social distancing to be put in place in the country.

As of August 2020, U.S. user engagement with Facebook had declined by nine percent compared to 2018. Instagram made gains of eight percent during the measured period, and Twitter was the big winner with 78 percent increase in user engagement during that time.

The number of social media users in Russia was forecast to continuously increase between 2024 and 2029 by in total 24.6 million users (+22.49 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 133.99 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of social media users in Italy was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2020, internet users in Brazil made around 17.6 million social media posts. Mexico and Argentina followed with 15.4 million and 6.5 million posts, respectively. In all the analyzed countries, Facebook was the social network with the highest share of interactions. In Peru, for instance, Mark Zuckerberg's platform accounted for more than 70 percent of social media interactions.

According to data gathered in a survey held in 2022, ** percent of responding U.S. adults said that they got their news from social media on a regular basis, down from ** percent in the previous year and ** percent 2020. After a growth of people who claimed to never get news from social media from ** percent in 2020 to ** percent in 2021, this share dropped back to ** percent in 2022.

The number of social media users in the Netherlands was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of social media users in Argentina was forecast to continuously increase between 2024 and 2029 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with ***** U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with **** U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at ***** U.S. dollars. The Statista Market Insights cover a broad range of additional markets.