The Social Commerce Market Report is Segmented by Business Model (Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-To-Consumer (C2C)), Product Type (Apparel, Personal and Beauty Care, and More), Device (Lptops and Desktops, Smartphone), Sales Channel (Video Commerce, Social Network-Led Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Social Commerce Market size was USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby enhan...

The global social commerce market size was USD 1260.15 billion in 2024 & is projected to grow from USD 1658.36 billion in 2025 to USD 14918.51 billion by 2033.
Report Scope:

The Social Commerce Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 22.0 billion by 2035, registering a compound annual growth rate (CAGR) of 30.0% over the forecast period.

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

Global Social Commerce Market size was valued at $972.35 Million in 2023, and is projected to reach $USD 10777.26 Million by 2032, at a CAGR of 30.64%.

In the year 2022, the estimated market size of social commerce in India is ************* U.S. dollars. The market size of social commerce is likely to increase to ** billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

Discover the explosive growth of the social commerce market, projected to reach $8.6 billion by 2033 at a CAGR of 28.53%! This in-depth analysis explores key drivers, trends, and regional variations across platforms like Amazon, Facebook, and TikTok. Learn about B2C, B2B, and C2C models in social selling. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Privacy Concerns Over Gathering and Using Personal Data, Intense Competition in the Social Commerce Space. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

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Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerce lan

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

The U.S. Social Commerce Market size was valued at USD 200.0 million in 2023 and is projected to reach USD 1201.90 million by 2032, exhibiting a CAGR of 29.2 % during the forecasts period. US Social Commerce Market refers to the purchase of goods and services through SNS with an element of the transaction taking place within the context of the SNS. Some of these are shoppable posts, in-app purchases, and the integration of social media selling centres allowing the consumers to research and make purchases within the application. Social media applications includes all the different social platforms include Facebook, Instagram, tik tok and many others, these incorporate sales through social interactions and contents shared by the users. Some trends in the market are that live shopping events have become popular, there is an emphasis on utilizing influencer marketing for increasing product recognition and improvement of Social Media Advertising Techniques. The market is stimulated by the increase in social networking sites, which need convenient, smooth, easy, and efficient ways to shop with the usage of social analytics to enhance social commerce.

The global social commerce market size was valued at USD 1,232.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7,822.54 Billion by 2033, exhibiting a CAGR of 22.66% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 70.0% in 2024. The growth of the Asia Pacific region is driven by high mobile internet penetration, widespread social media usage, digital influencers, and localized, seamless shopping experiences.

Check Market Research Intellect's Social Commerce Market Report, pegged at USD 100 billion in 2024 and projected to reach USD 300 billion by 2033, advancing with a CAGR of 15% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

APAC Social Commerce Market valued at USD 625 Bn, driven by smartphone penetration, social media, and online shopping trends, with key growth in China, India, and Southeast Asia.

Middle East and Africa Social Commerce Market was USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031. The market is foreseen to reach USD 114035.4 million by 2031, owing to ease of buying products online.

Market Size and Dynamics: The global social commerce market size was valued at USD 754.17 billion in 2022 and is projected to grow at a CAGR of 34.7% from 2023 to 2033. The increasing adoption of social media platforms, the rising popularity of mobile commerce, and the growing influence of social media influencers are driving the market. Key market trends include the integration of e-commerce features into social media platforms, the rise of livestream shopping, and the emergence of virtual and augmented reality (VR/AR) technologies. Key Segments and Players: The market is segmented by type (laptops and PCs, mobiles, tablets, e-readers, internet-enabled TVs, others) and application (B2B, B2C, C2C). Mobiles are the dominant segment, accounting for a majority of the market share due to their increasing penetration and widespread usage. The B2C segment is the largest application segment, as consumers increasingly prefer to purchase products and services directly from social media platforms. Major players in the social commerce market include Facebook, Pinterest, Tencent, Twitter, Weibo, Alibaba, Etsy, Fab, iQIYI, and LinkedIn. These companies are investing in innovative technologies and partnerships to enhance user experiences and drive growth. Social Commerce: A Comprehensive Market Report Social commerce is revolutionizing the retail landscape, offering consumers a convenient and engaging way to shop. This report provides a comprehensive analysis of the social commerce market, covering key trends, drivers, and challenges.

The Social Commerce Logistics Market report segments the industry into By Business Model (Business-to-consumer (B2C), Business-to-business (B2B), Consumer-to-consumer (C2C)), By Service (Transportation, Warehousing and Inventory Management, Value-added Services (Labeling and Packaging)), By Product Type (Personal and Beauty Care, and more.), By Sales Channel (Video Commerce, and more.), and By Geography (North America, and more.).

The revenue in the 'Social Commerce' segment of the e-commerce market in Indonesia was modeled to amount to ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2020. Between 2024 and 2029, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The global social commerce market size is forecast to expand steadily from USD 1.56 trillion in 2025 to USD 22.69 trillion by 2035, at a CAGR of 30.7%. Companies leading innovation in the industry are Meta, TikTok, Pinduoduo, Amazon, Shopify, contributing to the sector’s development and expansion.