Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

The Social Commerce Market Report is Segmented by Business Model (Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-To-Consumer (C2C)), Product Type (Apparel, Personal and Beauty Care, and More), Device (Lptops and Desktops, Smartphone), Sales Channel (Video Commerce, Social Network-Led Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Social Commerce Market size was USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby enhan...

In the year 2022, the estimated market size of social commerce in India is ************* U.S. dollars. The market size of social commerce is likely to increase to ** billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

The Social Commerce Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 22.0 billion by 2035, registering a compound annual growth rate (CAGR) of 30.0% over the forecast period.

Snapshot img

Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

Request Free Sample

The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerce lan

Global Social Commerce Market size was valued at $972.35 Million in 2023, and is projected to reach $USD 10777.26 Million by 2032, at a CAGR of 30.64%.

In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

The global social commerce market size was valued at USD 1,232.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7,822.54 Billion by 2033, exhibiting a CAGR of 22.66% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 70.0% in 2024. The growth of the Asia Pacific region is driven by high mobile internet penetration, widespread social media usage, digital influencers, and localized, seamless shopping experiences.

In 2023, the gross merchandise volume (GMV) of China's social commerce sector reached approximately **** trillion yuan, increasing by around **** percent compared to the previous year. China's social commerce sector has been proliferating over the past decade. Social media as a new marketing and sales channelSocial commerce is defined as a new type of e-commerce model based on social networking. Commodities were advertised, promoted, or sold on social media platforms. As the millennials took over the workforce and became the largest group of social commerce users in China, the exponential surge of social e-commerce was to no one’s surprise. From 2015 to 2023, the gross merchandise volume of China’s social commerce market grew by more than *** times.In 2022, China recorded over ********* social media users. The most popular social networking platform among Chinese, WeChat, generated a global in-app purchase revenue of approximately more than ** million U.S. dollars in 2023. Sharing and buying For increasing customer engagement, many social commerce platforms allow their users to share links with their friends for securing a better price. More than ** percent of young Pinduoduo users said that they had purchased the items their friends shared with them before. Social media users in China not only decided what to buy by following the recommendations from their friends but also the endorsement of KOLs (influencers). According to a survey, most of the followers would purchase the products promoted by an influencer.

Global Social Commerce market size is expected to reach $1440.6 billion by 2029 at 13.3%, segmented as by product type, personal and beauty care, apparel, accessories, home products, health supplements, food and beverage, other products

Middle East and Africa Social Commerce Market was USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031. The market is foreseen to reach USD 114035.4 million by 2031, owing to ease of buying products online.

In 2024, the market size of social commerce in Belgium would be an estimated *** million U.S. dollars. By 2028, the sales revenue is forecast to grow by over *** million U.S. dollars. Social commerce took off in Belgium in 2022.

The Social Commerce Logistics Market report segments the industry into By Business Model (Business-to-consumer (B2C), Business-to-business (B2B), Consumer-to-consumer (C2C)), By Service (Transportation, Warehousing and Inventory Management, Value-added Services (Labeling and Packaging)), By Product Type (Personal and Beauty Care, and more.), By Sales Channel (Video Commerce, and more.), and By Geography (North America, and more.).

The Social Commerce Market size was valued at USD 913.90 billion in 2023 and is projected to reach USD 6247.26 billion by 2032, exhibiting a CAGR of 31.6 % during the forecasts period. Factors driving this growth include the rise of virtual communities, ease of online shopping, increased influencer marketing effectiveness, and a wider customer base. Social commerce is an integration of social media and electronic commerce which changes the strategies of interacting with the client. It integrates them to Instagram, Facebook, and Tik Tok which turns incidental scrolling into a direct buying experience through shopping buttons. Customers become aware of products through influencer post or ad, content created by the fellow customers or ads that directly promote these products. This trend is just right for social networks as they are multiple-numbered with engaged users that are willing to spend money for something interactive and authentic. Established brands can gain first-hand feedback regarding the effectiveness of their products and appeal to customers on the Internet, where early exposure creates a domino effect, leading to high exposure rates; Consumers appreciate easy and individualized buying processes. Social commerce hence comes in to link individuals’ social relations and business transactions, thus revolutionizing the retail sector online.

The global social commerce market is experiencing explosive growth, projected to reach $1899.17 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 41.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access, particularly in emerging markets, fuels the adoption of social media platforms as primary channels for shopping. Consumers are drawn to the convenience, personalized experiences, and social proof offered by social commerce, fostering trust and driving purchase decisions. The integration of seamless payment gateways within social media applications further streamlines the buying process, enhancing user experience. Moreover, the rise of influencer marketing and targeted advertising on these platforms has significantly amplified brand reach and engagement, accelerating sales. Businesses are increasingly recognizing the potential of social commerce to reach broader audiences and establish direct customer relationships, leading to significant investment in this channel. This dynamic market is segmented across various devices (laptops/PCs, mobiles, tablets), business models (B2B, B2C, B2C), and regions, with North America, Europe, and APAC representing significant market shares, each exhibiting unique growth trajectories influenced by their respective digital literacy rates and consumer behavior. The competitive landscape is highly dynamic, with established technology giants like Meta Platforms Inc., Microsoft Corp., and Tencent Holdings Ltd. competing alongside emerging social commerce platforms and specialized e-commerce solutions. The success of individual players hinges on their ability to innovate in areas like user experience, payment security, logistics, and targeted advertising. Factors like data privacy concerns and the evolving regulatory landscape pose challenges to the market's continuous expansion. However, ongoing technological advancements, particularly in areas like augmented reality (AR) and virtual reality (VR) for enhancing the shopping experience, are expected to fuel further growth and drive innovation within the social commerce sector, ultimately shaping the future of retail. Competition will likely intensify as more businesses enter the market, demanding strategic adjustments to maintain a strong market position.

The revenue in the 'Social Commerce' segment of the e-commerce market in Thailand was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************** U.S. dollars since 2020. Between 2024 and 2029, the revenue will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In 2021, social commerce accounted for **** percent of the total online retail sales in China, and the share was expected to grow to **** percent in 2025. In comparison, the social commerce penetration rate in the United States only ranged at *** percent in 2021.

In 2021, the market size of social commerce in Vietnam amounted to ** billion U.S. dollars. In comparison, the social commerce market in Malaysia and the Philippines amounted to ***** billion U.S. dollars each in 2021.