Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

The Social Commerce Market Report is Segmented by Business Model (Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-To-Consumer (C2C)), Product Type (Apparel, Personal and Beauty Care, and More), Device (Lptops and Desktops, Smartphone), Sales Channel (Video Commerce, Social Network-Led Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce

The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Growing concerns around data privacy restrict market growth

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. Additionally, since social media and commerce platforms handle private and sensitive financial data, they are susceptible to data breaches and misuse, which can impact a company's finances and reputation. Customers are less likely to trust businesses that don't prioritize security and transparency. This can impact consumer behavior, with individuals opting out of data collection or choosing alternative providers that offer stronger privacy protections.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a re...

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

In the year 2022, the estimated market size of social commerce in India is ************* U.S. dollars. The market size of social commerce is likely to increase to ** billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

The global social commerce market size was valued at USD 1,232.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7,822.54 Billion by 2033, exhibiting a CAGR of 22.66% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 70.0% in 2024. The growth of the Asia Pacific region is driven by high mobile internet penetration, widespread social media usage, digital influencers, and localized, seamless shopping experiences.

In 2023, the gross merchandise volume (GMV) of China's social commerce sector reached approximately **** trillion yuan, increasing by around **** percent compared to the previous year. China's social commerce sector has been proliferating over the past decade. Social media as a new marketing and sales channelSocial commerce is defined as a new type of e-commerce model based on social networking. Commodities were advertised, promoted, or sold on social media platforms. As the millennials took over the workforce and became the largest group of social commerce users in China, the exponential surge of social e-commerce was to no one’s surprise. From 2015 to 2023, the gross merchandise volume of China’s social commerce market grew by more than *** times.In 2022, China recorded over ********* social media users. The most popular social networking platform among Chinese, WeChat, generated a global in-app purchase revenue of approximately more than ** million U.S. dollars in 2023. Sharing and buying For increasing customer engagement, many social commerce platforms allow their users to share links with their friends for securing a better price. More than ** percent of young Pinduoduo users said that they had purchased the items their friends shared with them before. Social media users in China not only decided what to buy by following the recommendations from their friends but also the endorsement of KOLs (influencers). According to a survey, most of the followers would purchase the products promoted by an influencer.

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Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerc

Global Social Commerce market size is expected to reach $1453.4 billion by 2029 at 13.5%, segmented as by product type, personal and beauty care, apparel, accessories, home products, health supplements, food and beverage, other products

In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

Middle East and Africa Social Commerce Market will be USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031. The market is foreseen to reach USD 114035.4 million by 2031, owing to ease of buying products online.

Social Commerce Market was valued at $972.35 Million in 2023, and is projected to reach $USD 10777.26 Million by 2032, at a CAGR of 30.64% from 2023 to 2032.

In 2024, the market size of social commerce in Belgium would be an estimated *** million U.S. dollars. By 2028, the sales revenue is forecast to grow by over *** million U.S. dollars. Social commerce took off in Belgium in 2022.

The Social Commerce Logistics Market report segments the industry into By Business Model (Business-to-consumer (B2C), Business-to-business (B2B), Consumer-to-consumer (C2C)), By Service (Transportation, Warehousing and Inventory Management, Value-added Services (Labeling and Packaging)), By Product Type (Personal and Beauty Care, and more.), By Sales Channel (Video Commerce, and more.), and By Geography (North America, and more.).

Social Commerce Market Outlook

The global social commerce market size was valued at approximately USD 492 billion in 2023 and is projected to reach nearly USD 3,369 billion by 2032, growing at a compound annual growth rate (CAGR) of around 24.8% during the forecast period. This impressive growth trajectory is propelled by the increasing integration of social media and e-commerce platforms, offering a seamless shopping experience to consumers. The burgeoning number of social media users and the deepening penetration of smartphones globally stand as significant growth factors, transforming the way consumers discover and purchase products through interactive and engaging online experiences.

One of the pivotal growth factors for the social commerce market is the widespread adoption of smartphones and the internet, which has substantially increased access to social media platforms. This technological proliferation has enabled consumers to engage with brands and products in real-time, fostering a more interactive shopping experience. Moreover, the convergence of social media and e-commerce has led to the creation of shoppable content, which allows users to directly purchase products from social media posts, stories, and videos. This not only enhances user convenience but also boosts impulse buying, contributing significantly to the market's expansion.

Another major growth driver is the rising influence of social media influencers and user-generated content in shaping consumer purchasing decisions. Influencers provide authentic and relatable content, which resonates with audiences and builds trust. This shift towards influencer marketing has led brands to collaborate with social media personalities to promote their products, thereby amplifying reach and engagement. Additionally, the integration of user-generated content, such as reviews and testimonials, enriches the shopping experience, providing potential buyers with peer insights and fostering informed purchasing decisions.

The continuous evolution of social commerce technologies further spurs market growth. Advancements such as augmented reality (AR) and artificial intelligence (AI) enhance the online shopping experience by providing virtual try-ons, personalized recommendations, and automated customer service through chatbots. These innovations not only improve customer engagement but also increase conversion rates by making the shopping process more personalized and efficient. Such technological integrations are crucial in catering to the demands of modern consumers who seek convenience, speed, and a personalized experience in their shopping journeys.

Social commerce is not just a trend but a significant shift in how consumers interact with brands and make purchasing decisions. The integration of social media with e-commerce platforms has created a new ecosystem where social interactions and commerce converge. This convergence allows consumers to discover products through their social networks, engage with brands in real-time, and make purchases without leaving their favorite social platforms. The social aspect of this commerce model enhances consumer trust and loyalty, as purchases are often influenced by recommendations from friends, family, and influencers within their social circles. This interconnectedness is transforming traditional shopping experiences into more interactive and community-driven activities.

Regionally, Asia Pacific dominates the social commerce market, accounting for the largest share due to the massive number of social media users and the rapid digitalization across countries like China and India. The region's thriving e-commerce landscape and the prevalence of super-apps that integrate multiple services, including social media and commerce, further fuel this dominance. North America and Europe also represent significant markets, driven by high consumer spending and the early adoption of innovative social commerce solutions. Latin America and the Middle East & Africa, although smaller in market size, exhibit potential growth opportunities as internet penetration and smartphone usage continue to rise.

Business Model Analysis

The social commerce market encompasses several business models, notably Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C). The B2C model is predominant, where businesses leverage social platforms to directly engage with consumers, promoting products and services through targeted ads and social media content. Th

Social Commerce Market Size, Share, Forecast, & Trends Analysis by Business Model (B2B, B2C, C2C), Platform Type (Social Media, E-commerce), Sales Channel (Video Commerce, Influencer Marketing, Others), Product and Geography—Global Forecast to 2032

The Social Commerce Marketsize was valued at USD 2.2 billion in 2023 and is projected to reach USD 12.1 billion by 2032, exhibiting a CAGR of 18.58 % during the forecast period. The social commerce market combines the elements of social networks and e-commerce since it allows users to search for, recommend, and buy goods or services in social networks. It turns social communication into a business opportunity, helping firms capitalize on user-generated content, influencer advertising, and word-of-mouth influence. Existing across multiple industries of retail, fashion, beauty, and entertainment, social commerce is useful in enabling social, safe, and endurable transactions. These emerging trends and practices are the utilization of augmented reality and virtual reality for shopping, shoppable live streams, and advancements of social commerce options on most social media platforms. With the constant increase in customer preferences for online and mobile purchases, the social commerce market is primed for continued growth and advancements. Recent developments include: In 2022, Meta Platforms launched Instagram Shops in 30 new countries. In 2021, TikTok introduced TikTok Shop, a live shopping platform within its app. In 2020, Amazon acquired social commerce platform Selz.. Key drivers for this market are: Rising Adoption of Mobile Devices and Technological Advancements in TEM to Drive the Market Growth. Potential restraints include: Lack of Interoperability and Poor Performance among Vendors to Hamper Market Growth. Notable trends are: Growing Implementation of Touch-based and Voice-based Infotainment Systems to Increase Adoption of Intelligent Cars.

The Social Commerce Market size was valued at USD 913.90 billion in 2023 and is projected to reach USD 6247.26 billion by 2032, exhibiting a CAGR of 31.6 % during the forecasts period. Factors driving this growth include the rise of virtual communities, ease of online shopping, increased influencer marketing effectiveness, and a wider customer base. Social commerce is an integration of social media and electronic commerce which changes the strategies of interacting with the client. It integrates them to Instagram, Facebook, and Tik Tok which turns incidental scrolling into a direct buying experience through shopping buttons. Customers become aware of products through influencer post or ad, content created by the fellow customers or ads that directly promote these products. This trend is just right for social networks as they are multiple-numbered with engaged users that are willing to spend money for something interactive and authentic. Established brands can gain first-hand feedback regarding the effectiveness of their products and appeal to customers on the Internet, where early exposure creates a domino effect, leading to high exposure rates; Consumers appreciate easy and individualized buying processes. Social commerce hence comes in to link individuals’ social relations and business transactions, thus revolutionizing the retail sector online.

Uncover Market Research Intellect's latest Social Commerce Market Report, valued at USD 100 billion in 2024, expected to rise to USD 300 billion by 2033 at a CAGR of 15% from 2026 to 2033.