In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

In a 2024 survey, nearly ********* (** percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with ** percent, followed by TikTok at ***** percent.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

According to Cognitive Market Research, the global Social Commerce Market size was USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby enhan...

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

The Social Commerce Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 22.0 billion by 2035, registering a compound annual growth rate (CAGR) of 30.0% over the forecast period.

According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed *** U.S. dollars in 2023. Forecasts suggest a ** percent increase in this figure by 2027, amounting to approximately ***** dollars.

The global social commerce market size is forecast to expand steadily from USD 1.56 trillion in 2025 to USD 22.69 trillion by 2035, at a CAGR of 30.7%. Companies leading innovation in the industry are Meta, TikTok, Pinduoduo, Amazon, Shopify, contributing to the sector’s development and expansion.

Social Commerce Analytics Market Outlook

According to our latest research, the global social commerce analytics market size reached USD 6.2 billion in 2024, reflecting surging adoption of data-driven strategies across digital commerce. The market is poised for robust growth, registering a CAGR of 24.1% from 2025 to 2033, and is projected to attain a valuation of USD 48.7 billion by 2033. This expansion is fueled by the escalating influence of social media platforms on consumer purchasing decisions and the growing demand for advanced analytics to optimize customer engagement and sales conversion.

One of the primary growth drivers for the social commerce analytics market is the rapid digital transformation sweeping across the retail and e-commerce sectors. Businesses are increasingly leveraging social media platforms as critical sales channels, not just for brand awareness but also for direct transactions. The ability to harness real-time consumer data from social interactions allows companies to personalize offerings, predict trends, and refine marketing campaigns with unprecedented precision. This data-centric approach is further amplified by advancements in artificial intelligence and machine learning, which empower organizations to extract actionable insights from vast, unstructured social data. The proliferation of mobile devices and the integration of seamless payment solutions within social platforms have also contributed to the market’s momentum, enabling frictionless shopping experiences that drive higher conversion rates.

Another key factor propelling the growth of the social commerce analytics market is the heightened competition among brands to differentiate themselves in a crowded digital landscape. As more businesses recognize the value of social commerce, analytics solutions have become indispensable for measuring campaign effectiveness, tracking customer sentiment, and benchmarking against competitors. The demand for sophisticated tools that provide granular insights into customer journeys, purchasing patterns, and influencer impact is accelerating. Furthermore, the emergence of new social commerce features such as shoppable posts, live-stream shopping, and augmented reality experiences is generating vast datasets that require advanced analytics for effective utilization. This trend is particularly pronounced among small and medium enterprises (SMEs) seeking to level the playing field with larger competitors by making data-driven decisions.

Regulatory developments and evolving consumer expectations around data privacy are also shaping the social commerce analytics market. Organizations are under increasing pressure to comply with stringent data protection regulations such as GDPR, CCPA, and similar frameworks in other regions. This has led to a surge in demand for analytics solutions that prioritize secure data handling and privacy compliance, while still delivering actionable insights. At the same time, consumers are becoming more discerning about how their data is used, prompting brands to adopt transparent and ethical analytics practices. The intersection of regulatory compliance and consumer trust is creating new opportunities for vendors to differentiate their offerings and build lasting customer relationships.

From a regional perspective, North America currently dominates the social commerce analytics market, accounting for the largest share in 2024, followed closely by Asia Pacific. The United States, in particular, is a hub for technological innovation and early adoption of social commerce analytics solutions, driven by a mature e-commerce ecosystem and the presence of leading social media platforms. However, Asia Pacific is expected to exhibit the fastest growth rate over the forecast period, fueled by a burgeoning digital economy, rising smartphone penetration, and the rapid adoption of social commerce in countries like China, India, and Southeast Asia. Europe and Latin America are also witnessing increased uptake, supported by expanding internet access and growing investments in digital infrastructure. The Middle East & Africa region is gradually emerging as a promising market, with increasing social media usage and a young, tech-savvy population driving demand for analytics solutions.

A 2021 survey found that a ***** of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

In 2023, the gross merchandise value (GMV) of social commerce in Indonesia was estimated at approximately *** billion U.S. dollars. The value was forecast to increase almost threefold, reaching **** billion U.S. dollars by 2028. The social commerce landscape in Indonesia Social commerce has been on the rise in Indonesia in recent years. The growing number of social media users and brands using influencer marketing as part of their business model has been one of the key factors accelerating growth. According to a recent survey, around ** percent of Indonesian shoppers have tried using social media for shopping. These shoppers have been using ****** as their primary social commerce channel, while other popular social media platforms, such as ********* and ********, came in second and third. Consumer behaviour Shoppers in Indonesia have responded quite positively to the development of social commerce. Among Indonesian shoppers who use or have tried social commerce, ongoing sales or promotions and convenience are some of the most important reasons why they shop on social media. However, some Indonesian shoppers still do not choose to use this shopping method. Feeling more comfortable shopping on the brand's official website or in physical stores is one of the main factors that keeps shoppers from using social commerce.

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

China and Thailand boast some of the highest percentages of social commerce buyers globally, with ** percent and ** percent of online shoppers making purchases through social media platforms in 2024. Peru closely followed with a ** percent adoption rate, trailed by Colombia and India. A new era of online shopping Social commerce has transformed the online retail landscape in recent years. Between 2018 and 2024, social media sales revenue increased nearly eightfold, reaching approximately *** billion U.S. dollars. By 2025, social commerce is projected to account for*** percent of global online sales. While this purchasing channel attracts consumers of all ages, millennials, followed by Gen Z, are the most prominent direct buyers on social media. China: social commerce pioneer China's social commerce has experienced rapid growth over the past decade. In 2014, the market's gross merchandise value (GMV) stood at ** billion yuan. By 2022, this figure had skyrocketed to over *** trillion yuan, showcasing the immense expansion in this sector. This exponential growth is partly attributed to the significant increase in the number of social commerce users. In 2022, China had about *** million social shoppers, more than double the number recorded in 2016.

In 2024, ** percent of global consumers had purchased apparel and accessories three to seven times via social media, while ** percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with ** percent indicating they had bought them eight or more times in the previous year. Growth and revenue potential The social commerce sector is experiencing rapid expansion, reflecting the increasing consumer comfort with making purchases through social media channels. In 2023, social commerce generated an estimated revenue of *** billion U.S. dollars worldwide. With a projected compound annual growth rate of **** percent from 2023 to 2028, the industry is poised to surpass the *** trillion dollar mark by 2028. This substantial growth underscores the importance of social media as a sales channel for businesses across various sectors. Platform preferences Facebook remains the frontrunner in delivering the best social commerce experience, with ** percent of global consumers favoring the platform in 2024. Instagram and TikTok followed, garnering ** percent and ** percent of consumer preference, respectively. On the other hand, when looking at the highest revenue generating social commerce platforms, Chinese social sites dominate. In 2024, Douyin ranked first, with nearly *** billion U.S. dollars in revenue, followed by Wechat at *** billion and Little Red Book at ** billion U.S. dollars. Facebook placed fourth, with a revenue of ** billion U.S. dollars.

According to a survey by Rakuten Insight conducted in February 2025, about ** percent of respondents from China stated that they shopped regularly on social media, using it as a purchase channel more than six times in the last 12 months.

In the year 2022, the estimated market size of social commerce in India is ************* U.S. dollars. The market size of social commerce is likely to increase to ** billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

In 2024, revenues from social commerce in Europe amounted to an estimated ** billion U.S. dollars. Forecasts indicate significant revenue growth by 2028, with social commerce revenue reaching ** billion dollars.

In 2023, the revenues generated by the social commerce market in Latin America amounted to an estimated *** billion U.S. dollars. Forecasts suggest that this figure will more than double in the next five years to reach ***** billion dollars.