In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

In a 2024 survey, nearly ********* (** percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with ** percent, followed by TikTok at ***** percent.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce

The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Growing concerns around data privacy restrict market growth

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. Additionally, since social media and commerce platforms handle private and sensitive financial data, they are susceptible to data breaches and misuse, which can impact a company's finances and reputation. Customers are less likely to trust businesses that don't prioritize security and transparency. This can impact consumer behavior, with individuals opting out of data collection or choosing alternative providers that offer stronger privacy protections.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a re...

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

In 2023, the gross merchandise value (GMV) of social commerce in Indonesia was estimated at approximately *** billion U.S. dollars. The value was forecast to increase almost threefold, reaching **** billion U.S. dollars by 2028. The social commerce landscape in Indonesia Social commerce has been on the rise in Indonesia in recent years. The growing number of social media users and brands using influencer marketing as part of their business model has been one of the key factors accelerating growth. According to a recent survey, around ** percent of Indonesian shoppers have tried using social media for shopping. These shoppers have been using ****** as their primary social commerce channel, while other popular social media platforms, such as ********* and ********, came in second and third. Consumer behaviour Shoppers in Indonesia have responded quite positively to the development of social commerce. Among Indonesian shoppers who use or have tried social commerce, ongoing sales or promotions and convenience are some of the most important reasons why they shop on social media. However, some Indonesian shoppers still do not choose to use this shopping method. Feeling more comfortable shopping on the brand's official website or in physical stores is one of the main factors that keeps shoppers from using social commerce.

Social Commerce Market was valued at $972.35 Million in 2023, and is projected to reach $USD 10777.26 Million by 2032, at a CAGR of 30.64% from 2023 to 2032.

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

A 2021 survey found that a ***** of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

Introduction

Social Media for Business Statistics: In recent years, social media has become a powerful tool for global businesses. Whether it’s a small local business or a large brand, social media platforms help gain customers, build trust, and grow your online presence. Almost every Social media platform, such as Facebook, Instagram, WhatsApp, and LinkedIn, has billions of active users. Thus, businesses have an unparalleled opportunity to promote their products, share updates, and engage with their audience in real-time.

This article examines several statistical analyses that demonstrate how these social platforms are enabling businesses to succeed and remain competitive in a rapidly evolving digital market.

According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed *** U.S. dollars in 2023. Forecasts suggest a ** percent increase in this figure by 2027, amounting to approximately ***** dollars.

China and Thailand boast some of the highest percentages of social commerce buyers globally, with ** percent and ** percent of online shoppers making purchases through social media platforms in 2024. Peru closely followed with a ** percent adoption rate, trailed by Colombia and India. A new era of online shopping Social commerce has transformed the online retail landscape in recent years. Between 2018 and 2024, social media sales revenue increased nearly eightfold, reaching approximately *** billion U.S. dollars. By 2025, social commerce is projected to account for*** percent of global online sales. While this purchasing channel attracts consumers of all ages, millennials, followed by Gen Z, are the most prominent direct buyers on social media. China: social commerce pioneer China's social commerce has experienced rapid growth over the past decade. In 2014, the market's gross merchandise value (GMV) stood at ** billion yuan. By 2022, this figure had skyrocketed to over *** trillion yuan, showcasing the immense expansion in this sector. This exponential growth is partly attributed to the significant increase in the number of social commerce users. In 2022, China had about *** million social shoppers, more than double the number recorded in 2016.

In 2024, ** percent of global consumers had purchased apparel and accessories three to seven times via social media, while ** percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with ** percent indicating they had bought them eight or more times in the previous year. Growth and revenue potential The social commerce sector is experiencing rapid expansion, reflecting the increasing consumer comfort with making purchases through social media channels. In 2023, social commerce generated an estimated revenue of *** billion U.S. dollars worldwide. With a projected compound annual growth rate of **** percent from 2023 to 2028, the industry is poised to surpass the *** trillion dollar mark by 2028. This substantial growth underscores the importance of social media as a sales channel for businesses across various sectors. Platform preferences Facebook remains the frontrunner in delivering the best social commerce experience, with ** percent of global consumers favoring the platform in 2024. Instagram and TikTok followed, garnering ** percent and ** percent of consumer preference, respectively. On the other hand, when looking at the highest revenue generating social commerce platforms, Chinese social sites dominate. In 2024, Douyin ranked first, with nearly *** billion U.S. dollars in revenue, followed by Wechat at *** billion and Little Red Book at ** billion U.S. dollars. Facebook placed fourth, with a revenue of ** billion U.S. dollars.

In 2023, the gross merchandise volume (GMV) of China's social commerce sector reached approximately **** trillion yuan, increasing by around **** percent compared to the previous year. China's social commerce sector has been proliferating over the past decade. Social media as a new marketing and sales channelSocial commerce is defined as a new type of e-commerce model based on social networking. Commodities were advertised, promoted, or sold on social media platforms. As the millennials took over the workforce and became the largest group of social commerce users in China, the exponential surge of social e-commerce was to no one’s surprise. From 2015 to 2023, the gross merchandise volume of China’s social commerce market grew by more than *** times.In 2022, China recorded over ********* social media users. The most popular social networking platform among Chinese, WeChat, generated a global in-app purchase revenue of approximately more than ** million U.S. dollars in 2023. Sharing and buying For increasing customer engagement, many social commerce platforms allow their users to share links with their friends for securing a better price. More than ** percent of young Pinduoduo users said that they had purchased the items their friends shared with them before. Social media users in China not only decided what to buy by following the recommendations from their friends but also the endorsement of KOLs (influencers). According to a survey, most of the followers would purchase the products promoted by an influencer.

In the year 2022, the estimated market size of social commerce in India is ************* U.S. dollars. The market size of social commerce is likely to increase to ** billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

In 2023, the revenues generated by the social commerce market in Latin America amounted to an estimated 3.4 billion U.S. dollars. Forecasts suggest that this figure will more than double in the next five years to reach eight billion dollars.

Facebook ranked as the leading social media platform driving personal care brand shoppers to retailers in the United Kingdom in 2024. Facebook accounted for around ** percent of the share of purchase intent clicks. TikTok ranked second, with a *** percent share of clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.

According to a 2024 study, Facebook ranks as the top social network for shopping in the United States, with ** percent of digital buyers using it for this purpose. TikTok Shop follows with ** percent of U.S. shoppers, while Instagram holds its own with ** percent. TikTok and the boom that won’t stop The rise of TikTok Shop in the United States represents a significant shift in social commerce dynamics. By tapping into its predominantly young user base and their engagement with short-form video content, TikTok is leveraging its platform to facilitate direct sales. The success of health and beauty products, which make most of purchases, underscores the platform's potential as an influential marketplace. Growing users, expanding influence Forecasts suggest that by 2029, the number of U.S. social media users will exceed *** million, showing the growing influence of these platforms on consumer behavior and brand involvement. In 2023 alone, social commerce revenues in the North American country were estimated at nearly ** billion U.S. dollars, and this figure is expected to nearly double by 2028, reflecting the rapidly expanding role of social media in the e-commerce landscape.