Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

In a 2024 survey, nearly ********* (** percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with ** percent, followed by TikTok at ***** percent.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby e...

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

The social commerce market, valued at $1.18 billion in 2025, is experiencing explosive growth, projected to expand at a compound annual growth rate (CAGR) of 28.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access, particularly in emerging markets, is fueling adoption. Furthermore, the inherent trust and engagement fostered by social media platforms create fertile ground for direct-to-consumer sales. Consumer preference for personalized shopping experiences and the convenience of purchasing within their preferred social media environments further contributes to market expansion. The rise of influential social media personalities (influencers) marketing products directly to their followers is another significant driver. Diverse business models, including B2C, B2B, and C2C, cater to a broad range of consumer needs and business applications, while diverse product categories, from personal care and apparel to food and beverages, ensure market breadth. The dominance of platforms like Amazon, Facebook, and TikTok underscores the strategic importance of social media integration for businesses of all sizes. Significant regional variations are anticipated. While North America and Europe currently hold substantial market shares, the Asia-Pacific region, particularly India and China, is poised for rapid growth, fueled by its massive consumer base and burgeoning digital economy. The continued evolution of social commerce platforms, with innovations in live streaming, augmented reality (AR) shopping experiences, and improved payment gateways, promises to further accelerate market expansion. However, challenges remain, including concerns about data privacy, security risks, and the need for effective regulatory frameworks to address potential issues. Despite these challenges, the overall trajectory of the social commerce market remains exceptionally positive, promising lucrative opportunities for both established players and innovative startups. This comprehensive report provides an in-depth analysis of the global social commerce market, encompassing its growth trajectory, key players, emerging trends, and future prospects. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period extends from 2025 to 2033, while the historical period covers 2019-2024. This report is invaluable for businesses, investors, and researchers seeking a thorough understanding of this rapidly evolving market segment. Keywords: social commerce market size, social commerce trends, social commerce platforms, social commerce statistics, social media marketing, influencer marketing, e-commerce, B2C, B2B, C2C. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Privacy Concerns Over Gathering and Using Personal Data, Intense Competition in the Social Commerce Space. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

A 2021 survey found that a ***** of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

In 2024, revenues from social commerce in Europe amounted to an estimated ** billion U.S. dollars. Forecasts indicate significant revenue growth by 2028, with social commerce revenue reaching ** billion dollars.

In 2024, ** percent of global consumers had purchased apparel and accessories three to seven times via social media, while ** percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with ** percent indicating they had bought them eight or more times in the previous year. Growth and revenue potential The social commerce sector is experiencing rapid expansion, reflecting the increasing consumer comfort with making purchases through social media channels. In 2023, social commerce generated an estimated revenue of *** billion U.S. dollars worldwide. With a projected compound annual growth rate of **** percent from 2023 to 2028, the industry is poised to surpass the *** trillion dollar mark by 2028. This substantial growth underscores the importance of social media as a sales channel for businesses across various sectors. Platform preferences Facebook remains the frontrunner in delivering the best social commerce experience, with ** percent of global consumers favoring the platform in 2024. Instagram and TikTok followed, garnering ** percent and ** percent of consumer preference, respectively. On the other hand, when looking at the highest revenue generating social commerce platforms, Chinese social sites dominate. In 2024, Douyin ranked first, with nearly *** billion U.S. dollars in revenue, followed by Wechat at *** billion and Little Red Book at ** billion U.S. dollars. Facebook placed fourth, with a revenue of ** billion U.S. dollars.

In 2023, the gross merchandise value (GMV) of social commerce in Indonesia was estimated at approximately *** billion U.S. dollars. The value was forecast to increase almost threefold, reaching **** billion U.S. dollars by 2028. The social commerce landscape in Indonesia Social commerce has been on the rise in Indonesia in recent years. The growing number of social media users and brands using influencer marketing as part of their business model has been one of the key factors accelerating growth. According to a recent survey, around ** percent of Indonesian shoppers have tried using social media for shopping. These shoppers have been using ****** as their primary social commerce channel, while other popular social media platforms, such as ********* and ********, came in second and third. Consumer behaviour Shoppers in Indonesia have responded quite positively to the development of social commerce. Among Indonesian shoppers who use or have tried social commerce, ongoing sales or promotions and convenience are some of the most important reasons why they shop on social media. However, some Indonesian shoppers still do not choose to use this shopping method. Feeling more comfortable shopping on the brand's official website or in physical stores is one of the main factors that keeps shoppers from using social commerce.

China and Thailand boast some of the highest percentages of social commerce buyers globally, with ** percent and ** percent of online shoppers making purchases through social media platforms in 2024. Peru closely followed with a ** percent adoption rate, trailed by Colombia and India. A new era of online shopping Social commerce has transformed the online retail landscape in recent years. Between 2018 and 2024, social media sales revenue increased nearly eightfold, reaching approximately *** billion U.S. dollars. By 2025, social commerce is projected to account for*** percent of global online sales. While this purchasing channel attracts consumers of all ages, millennials, followed by Gen Z, are the most prominent direct buyers on social media. China: social commerce pioneer China's social commerce has experienced rapid growth over the past decade. In 2014, the market's gross merchandise value (GMV) stood at ** billion yuan. By 2022, this figure had skyrocketed to over *** trillion yuan, showcasing the immense expansion in this sector. This exponential growth is partly attributed to the significant increase in the number of social commerce users. In 2022, China had about *** million social shoppers, more than double the number recorded in 2016.

According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed *** U.S. dollars in 2023. Forecasts suggest a ** percent increase in this figure by 2027, amounting to approximately ***** dollars.

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

The user penetration in the 'Social Commerce' segment of the e-commerce market worldwide was modeled to stand at ***** percent in 2024. Following a continuous upward trend, the user penetration has risen by ***** percentage points since 2018. Between 2024 and 2029, the user penetration will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In 2022, social commerce gross merchandise value in Southeast Asia amounted to ** billion U.S. dollars. Live shopping in Southeast Asia generated ** billion U.S. dollars in GMV that year.

In 2024, deals and discounts were the top factors motivating online shoppers globally to increase their use of social commerce. According to a survey, ** percent of respondents said this would be a driver of social shopping. Ease of purchase and exclusive offers followed, with ** percent and ** percent, respectively.

When TikTok Shop launched in the United States in 2023, the conversion rate on the social network skyrocketed. In 2024, an estimated **** percent of American TikTok users had bought something on TikTok Shop, as revealed by a survey. This share of purchasing users was much higher than for competing social networks like Instagram and Pinterest.

According to a 2024 study, Facebook ranks as the top social network for shopping in the United States, with ** percent of digital buyers using it for this purpose. TikTok Shop follows with ** percent of U.S. shoppers, while Instagram holds its own with ** percent. TikTok and the boom that won’t stop The rise of TikTok Shop in the United States represents a significant shift in social commerce dynamics. By tapping into its predominantly young user base and their engagement with short-form video content, TikTok is leveraging its platform to facilitate direct sales. The success of health and beauty products, which make most of purchases, underscores the platform's potential as an influential marketplace. Growing users, expanding influence Forecasts suggest that by 2029, the number of U.S. social media users will exceed *** million, showing the growing influence of these platforms on consumer behavior and brand involvement. In 2023 alone, social commerce revenues in the North American country were estimated at nearly ** billion U.S. dollars, and this figure is expected to nearly double by 2028, reflecting the rapidly expanding role of social media in the e-commerce landscape.