The revenue change in the 'Social Commerce' segment of the e-commerce market worldwide was modeled to amount to 19.57 percent in 2024. The revenue change fell by 47.45 percentage points from 2019 to 2024 and is forecast to decline by 11.47 percentage points from 2024 to 2029, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Global shoppers' primary grievance regarding purchases from social media platforms was the prolonged delivery time, as reported by a 2025 survey. Around 35 percent of respondents identified this issue. Another issue was that the item received appeared significantly different from the one ordered, with a quarter of the survey respondents being of this opinion.

When asked which social network they were most likely to shop on, 24 percent of global online shoppers named Facebook in 2024. Also operated by Meta (formerly Facebook, Inc.), Instagram ranked second, with 20 percent of respondents choosing it as the most likely to be used for this type of activity.

According to Cognitive Market Research, the global Social Commerce Market size was USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby enhan...

During a survey of consumers in selected countries worldwide in 2024, 73 percent of participants in Brazil indicated they made a purchase via an influencer's link in the past six months. In comparison, 41 percent of participants in the United States made a similar purchase.

According to a 2024 study, Facebook ranks as the top social network for shopping in the United States, with ** percent of digital buyers using it for this purpose. TikTok Shop follows with ** percent of U.S. shoppers, while Instagram holds its own with ** percent. TikTok and the boom that won’t stop The rise of TikTok Shop in the United States represents a significant shift in social commerce dynamics. By tapping into its predominantly young user base and their engagement with short-form video content, TikTok is leveraging its platform to facilitate direct sales. The success of health and beauty products, which make most of purchases, underscores the platform's potential as an influential marketplace. Growing users, expanding influence Forecasts suggest that by 2029, the number of U.S. social media users will exceed *** million, showing the growing influence of these platforms on consumer behavior and brand involvement. In 2023 alone, social commerce revenues in the North American country were estimated at nearly ** billion U.S. dollars, and this figure is expected to nearly double by 2028, reflecting the rapidly expanding role of social media in the e-commerce landscape.

According to a survey conducted in 2024, about 45 percent of Gen Z consumers purchased products from influencers or celebrity brands in 2024. Millennials also saw a slight increase, and are now at 33 percent, while Gen X engagement rose to 23 percent. This trend highlights the strong influence of social media personalities on younger consumers, with Gen Z remaining the most engaged group.

The Social Commerce Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 22.0 billion by 2035, registering a compound annual growth rate (CAGR) of 30.0% over the forecast period.

The social commerce market, valued at $1.18 billion in 2025, is experiencing explosive growth, projected to expand at a compound annual growth rate (CAGR) of 28.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access, particularly in emerging markets, is fueling adoption. Furthermore, the inherent trust and engagement fostered by social media platforms create fertile ground for direct-to-consumer sales. Consumer preference for personalized shopping experiences and the convenience of purchasing within their preferred social media environments further contributes to market expansion. The rise of influential social media personalities (influencers) marketing products directly to their followers is another significant driver. Diverse business models, including B2C, B2B, and C2C, cater to a broad range of consumer needs and business applications, while diverse product categories, from personal care and apparel to food and beverages, ensure market breadth. The dominance of platforms like Amazon, Facebook, and TikTok underscores the strategic importance of social media integration for businesses of all sizes. Significant regional variations are anticipated. While North America and Europe currently hold substantial market shares, the Asia-Pacific region, particularly India and China, is poised for rapid growth, fueled by its massive consumer base and burgeoning digital economy. The continued evolution of social commerce platforms, with innovations in live streaming, augmented reality (AR) shopping experiences, and improved payment gateways, promises to further accelerate market expansion. However, challenges remain, including concerns about data privacy, security risks, and the need for effective regulatory frameworks to address potential issues. Despite these challenges, the overall trajectory of the social commerce market remains exceptionally positive, promising lucrative opportunities for both established players and innovative startups. This comprehensive report provides an in-depth analysis of the global social commerce market, encompassing its growth trajectory, key players, emerging trends, and future prospects. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period extends from 2025 to 2033, while the historical period covers 2019-2024. This report is invaluable for businesses, investors, and researchers seeking a thorough understanding of this rapidly evolving market segment. Keywords: social commerce market size, social commerce trends, social commerce platforms, social commerce statistics, social media marketing, influencer marketing, e-commerce, B2C, B2B, C2C. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Privacy Concerns Over Gathering and Using Personal Data, Intense Competition in the Social Commerce Space. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

In 2024, the bulk of TikTok Shops are concentrated in Asia, with Indonesia taking the lead globally at 20.5 percent. Following closely are Thailand and Vietnam, at 18.3 percent and 17 percent, respectively. The United States constitutes 11.8 percent of total TikTok Shops, with the United Kingdom representing just over six percent.

The global social commerce market size is forecast to expand steadily from USD 1.56 trillion in 2025 to USD 22.69 trillion by 2035, at a CAGR of 30.7%. Companies leading innovation in the industry are Meta, TikTok, Pinduoduo, Amazon, Shopify, contributing to the sector’s development and expansion.

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

As of September 2024, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over 50 percent of respondents prioritized this criterion, while roughly a quarter focused on brand values within UGC.

In March 2025, online consumers in the United Kingdom (UK) gave insight into what leads them to choose to purchase items on social media. The leading reason, with almost **** of the respondents, was due to discounts and special promotions. This was followed by the reviews and ratings, with ** percent of respondents.

Meta emerges as the leader in social media shopping in France. Estimates suggest that in 2023, Instagram and Facebook together would capture approximately ** percent of social commerce revenues in the French market. According to forecasts, this position will strengthen in the coming years, surpassing platforms like YouTube and Pinterest.

According to a Rakuten Insight survey conducted in Thailand in February 2025, ******************************************* stated that they made most of their purchases via TikTok in the past 12 months. In contrast, **** percent of respondents aged 45 to 54 and 55 years old and above purchased items from Twitter (X).

In 2023, the gross merchandise volume (GMV) of China's social commerce sector reached approximately **** trillion yuan, increasing by around **** percent compared to the previous year. China's social commerce sector has been proliferating over the past decade. Social media as a new marketing and sales channelSocial commerce is defined as a new type of e-commerce model based on social networking. Commodities were advertised, promoted, or sold on social media platforms. As the millennials took over the workforce and became the largest group of social commerce users in China, the exponential surge of social e-commerce was to no one’s surprise. From 2015 to 2023, the gross merchandise volume of China’s social commerce market grew by more than *** times.In 2022, China recorded over ********* social media users. The most popular social networking platform among Chinese, WeChat, generated a global in-app purchase revenue of approximately more than ** million U.S. dollars in 2023. Sharing and buying For increasing customer engagement, many social commerce platforms allow their users to share links with their friends for securing a better price. More than ** percent of young Pinduoduo users said that they had purchased the items their friends shared with them before. Social media users in China not only decided what to buy by following the recommendations from their friends but also the endorsement of KOLs (influencers). According to a survey, most of the followers would purchase the products promoted by an influencer.

As of September 2024, the average star rating stood out as the predominant element of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over 50 percent of consumers affirmed that they were swayed by rating reviews when making purchases.

The global Social Networking Sites market is poised for significant expansion, projected to reach an estimated USD 150,000 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of XX% from 2019 to 2033. This growth is fueled by the increasing penetration of internet and smartphone usage worldwide, fostering greater digital connectivity and the demand for online social interaction. The platform's evolution from simple communication tools to multifaceted hubs for entertainment, commerce, and information dissemination is a primary driver. Furthermore, the growing adoption of social networking for marketing and advertising by businesses of all sizes, including Small and Medium Enterprises (SMEs) and large enterprises, is contributing substantially to market value. The expanding digital economy and the continuous innovation in features like live streaming, augmented reality filters, and e-commerce integration are further propelling market trajectory. The desire for personal connection, community building, and access to diverse content genres across entertainment and commercial applications will continue to underpin market growth throughout the forecast period. The market exhibits a dynamic landscape with key players like Facebook, Google, Tencent, and Twitter leading innovation and user acquisition. The segmentation reveals a strong inclination towards Entertainment Type offerings, catering to diverse user interests from gaming and video content to news aggregation and influencer marketing. On the application front, individual users constitute the largest segment, followed by SMEs and large enterprises leveraging these platforms for brand building, customer engagement, and sales. Geographically, the Asia Pacific region is emerging as a powerhouse, driven by its massive population and rapidly growing digital infrastructure, alongside North America and Europe which continue to show steady growth. Challenges, such as data privacy concerns, increasing competition, and the need for constant content moderation, are being addressed through technological advancements and evolving platform policies, ensuring a sustained and dynamic market evolution.