Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce

The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Growing concerns around data privacy restrict market growth

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. Additionally, since social media and commerce platforms handle private and sensitive financial data, they are susceptible to data breaches and misuse, which can impact a company's finances and reputation. Customers are less likely to trust businesses that don't prioritize security and transparency. This can impact consumer behavior, with individuals opting out of data collection or choosing alternative providers that offer stronger privacy protections.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a re...

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

In the United States, the revenue per social media platform is forecast to increase significantly in all social commerce sites. This reflects the overall trend throughout the entire forecast period from 2018 to 2029. In this regard, Facebook is estimated to achieve the highest value of 52.5 billion U.S. dollars in 2029.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

Introduction

Live Commerce Statistics: Live commerce is going global with intensity now! This trend is the perfect confluence of entertainment, social media, and e-commerce amalgamated into one. By 2024, live commerce had grown in size and had higher conversion rates, higher order values, and better engagement from live commerce interaction compared to traditional ones.

This article will describe the Live Commerce statistics and trends reshaping retail through live interaction.

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

The Social E-commerce market represents a dynamic and rapidly evolving segment of the digital retail landscape, blending the power of social media platforms with online shopping experiences. As consumers increasingly use social networks not just for social interaction but also for discovering and purchasing products

A 2021 survey found that a ***** of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

The M-Commerce market, a rapidly evolving facet of the digital landscape, refers to the buying and selling of goods and services through mobile devices, fundamentally reshaping how consumers interact with brands. Over the past decade, this sector has seen exponential growth fueled by the increasing penetration of sm

The Book E-commerce Platform market is experiencing a transformative shift as technological advancements and changing consumer behaviors redefine the landscape of how books are bought and sold. In recent years, the market has seen substantial growth, driven by increased internet penetration, the popularity of e-book

Snapshot img { margin: 10px !important; } Overview of the global social commerce market

Market research analysts at Technavio predict that the global social commerce market will grow at a CAGR of around 34% by 2021. The rising use of social media advertising is identified as one of the primary growth factors for this market. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms such as Facebook and Twitter are increasingly viewed and shared by the users. Circulation of the posted content increases traffic to the company's website and expands the customer base. Such benefits have increased the popularity of social media platforms, in turn, propelling the growth of the social commerce market.

Technological innovations have revolutionized social media platforms. Presently, social media platforms are not just limited to interaction among people but are also used for shopping and information exchange. User-friendly social interaction platforms such as Snapchat are increasingly used for marketing products. The usage of chatbots with artificial intelligence (AI) to mimic conversations engages the audience without human intervention. It involves users in self-initiated tasks and quasi-conversations. Such technological advancements in social media will be one of the latest trends that will contribute to the growth of the social commerce market in the forthcoming years.

Competitive landscape and key vendors

The social commerce market is highly competitive due to the presence of several well-established players. The vendors in the market compete based on product portfolio, pricing, delivery options, payment options, policies, varieties, offers, and technological advances. The vendors are also focusing on investing in planning, designing, developing, acquiring new players, and are also expanding their existing facilities. The rising focus of vendors towards delivering advanced technologies will intensify the market’s competitive environment during the next few years.

Some of the leading vendors in the market are -

Facebook
Pinterest
Tencent
Weibo

The other prominent vendors in the market are Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, and Yahoo!.

Segmentation by device and analysis of the social commerce market

Laptops and PCs
Mobiles
Tablets
E-readers
Internet-enabled TVs

During 2016, the laptops and PCs segment accounted for the major shares of the social commerce market. Factors such as the availability of a widescreen and the assistance of viewing multiple screens at once to compare the prices offered by the competing social commerce websites will contribute to the growth of this industry segment in the coming years. This, in turn, will have a positive impact on the social commerce market growth.

Geographical segmentation and analysis of the social commerce market

Americas
APAC
EMEA

The social commerce market statistics estimate that in terms of geographic regions, APAC will be the major revenue contributor to the social commerce market throughout the forecast period. The increasing internet penetration and the rising purchasing power of the middle-class population have made APAC the fastest-growing market for social commerce. This will positively influence the social commerce market size.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the global social commerce market?
What are the key market trends impacting the growth of the global social commerce market?
What are the challenges to market growth?
Who are the key vendors in the global social commerce market?
What are the market opportunities and threats faced by the vendors in the global social commerce market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global social commerce market?

Technavio also offers customization on reports based on specific client requirement.

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