Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

According to Cognitive Market Research, the global Social Commerce Market size was USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby enhan...

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

The Social Commerce Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 22.0 billion by 2035, registering a compound annual growth rate (CAGR) of 30.0% over the forecast period.

The Social Commerce market has emerged as a transformative force in the modern retail landscape, blending social media and e-commerce to create seamless shopping experiences. As consumers increasingly turn to social platforms for product discovery and purchasing, businesses have recognized the immense potential of i

The revenue change in the 'Social Commerce' segment of the e-commerce market worldwide was modeled to amount to ***** percent in 2024. The revenue change fell by ***** percentage points from 2019 to 2024 and is forecast to decline by ***** percentage points from 2024 to 2029, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The user penetration in the 'Social Commerce' segment of the e-commerce market worldwide was modeled to stand at ***** percent in 2024. Following a continuous upward trend, the user penetration has risen by ***** percentage points since 2018. Between 2024 and 2029, the user penetration will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The Social E-commerce market represents a dynamic and rapidly evolving segment of the digital retail landscape, blending the power of social media platforms with online shopping experiences. As consumers increasingly use social networks not just for social interaction but also for discovering and purchasing products

Explore the booming Social Networking Sites market, projected to reach USD 150,000 million by 2025, driven by entertainment, commerce, and enterprise adoption. Discover key trends, drivers, and regional growth.

In the United States, the revenue per social media platform is forecast to increase significantly in all social commerce sites. This reflects the overall trend throughout the entire forecast period from 2018 to 2029. In this regard, Facebook is estimated to achieve the highest value of **** billion U.S. dollars in 2029.

The M-Commerce market, a rapidly evolving facet of the digital landscape, refers to the buying and selling of goods and services through mobile devices, fundamentally reshaping how consumers interact with brands. Over the past decade, this sector has seen exponential growth fueled by the increasing penetration of sm

The number of users in the 'Social Commerce' segment of the e-commerce market worldwide was modeled to stand at ************ users in 2024. Following a continuous upward trend, the number of users has risen by ************ users since 2018. Between 2024 and 2029, the number of users will rise by ************** users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Snapshot img { margin: 10px !important; } Overview of the global social commerce market

Market research analysts at Technavio predict that the global social commerce market will grow at a CAGR of around 34% by 2021. The rising use of social media advertising is identified as one of the primary growth factors for this market. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms such as Facebook and Twitter are increasingly viewed and shared by the users. Circulation of the posted content increases traffic to the company's website and expands the customer base. Such benefits have increased the popularity of social media platforms, in turn, propelling the growth of the social commerce market.

Technological innovations have revolutionized social media platforms. Presently, social media platforms are not just limited to interaction among people but are also used for shopping and information exchange. User-friendly social interaction platforms such as Snapchat are increasingly used for marketing products. The usage of chatbots with artificial intelligence (AI) to mimic conversations engages the audience without human intervention. It involves users in self-initiated tasks and quasi-conversations. Such technological advancements in social media will be one of the latest trends that will contribute to the growth of the social commerce market in the forthcoming years.

Competitive landscape and key vendors

The social commerce market is highly competitive due to the presence of several well-established players. The vendors in the market compete based on product portfolio, pricing, delivery options, payment options, policies, varieties, offers, and technological advances. The vendors are also focusing on investing in planning, designing, developing, acquiring new players, and are also expanding their existing facilities. The rising focus of vendors towards delivering advanced technologies will intensify the market’s competitive environment during the next few years.

Some of the leading vendors in the market are -

Facebook
Pinterest
Tencent
Weibo

The other prominent vendors in the market are Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, and Yahoo!.

Segmentation by device and analysis of the social commerce market

Laptops and PCs
Mobiles
Tablets
E-readers
Internet-enabled TVs

During 2016, the laptops and PCs segment accounted for the major shares of the social commerce market. Factors such as the availability of a widescreen and the assistance of viewing multiple screens at once to compare the prices offered by the competing social commerce websites will contribute to the growth of this industry segment in the coming years. This, in turn, will have a positive impact on the social commerce market growth.

Geographical segmentation and analysis of the social commerce market

Americas
APAC
EMEA

The social commerce market statistics estimate that in terms of geographic regions, APAC will be the major revenue contributor to the social commerce market throughout the forecast period. The increasing internet penetration and the rising purchasing power of the middle-class population have made APAC the fastest-growing market for social commerce. This will positively influence the social commerce market size.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the global social commerce market?
What are the key market trends impacting the growth of the global social commerce market?
What are the challenges to market growth?
Who are the key vendors in the global social commerce market?
What are the market opportunities and threats faced by the vendors in the global social commerce market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global social commerce market?

Technavio also offers customization on reports based on specific client requirement.

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