This statistic shows the most popular social media of mobile internet users in Indonesia as of January 2016, by age group. According to survey results, 80.9 percent of mobile internet users in Indonesia aged 16 to 19 years accessed Facebook via any channel.

The graph shows data on the types of social media regularly used by journalists from the United States in 2016. According to the source, 62 percent of the respondents stated that they use social networks such as Facebook for sourcing.

This statistic shows the social media platforms galleries find most effective in terms of raising awareness and promotion from 2016 to 2018. In 2018, 62 percent of the respondents stated that they find Instagram to be most effective in terms of raising awareness and promotion.

This statistic shows the results of a survey on the share of social media users in Poland in 2016, broken down by age group. According to the survey, the group with the highest share of social media usage was for 15-18 year olds with 74 percent using social media.

This statistic shows the results of a survey conducted by Cint on the distribution of social media used in France in 2016 and 2018. In 2017, 35.04 percent of respondents stated that they use Facebook.

Although the proportion of respondents saying they used Facebook decreased, the overall number of Facebook users in France is expected to reach 33.88 million people by 2022, an increase of 4.39 million users from 2015.

The penetration rate of social media services in France was highest among 18-24 year olds. 94 percent of respondents in this age group reported using social media services, dropping to 82 percent of respondents among those aged 25-39 years. Among the general French population, 56 percent of respondents reported using social media in any form during 2016, up from just 36 percent in 2010.

Globally, Facebook is by far the most popular social networking platform, with 2.234 billion active users. WhatsApp - also owned by Facebook - is second with 1.5 billion active users, ahead of YouTube's one billion active users.

Over nine million people used WhatsApp every day in the Netherlands in 2021, an increase of roughly 500,000 daily users from previous years. This DAU metric was much less for Instagram and YouTube, reaching 3.7 million and 3.1 million daily active users respectively. When it comes to overall user numbers for social media in the Netherlands, WhatsApp and Facebook both had over ten million users in 2019.

How much time does a Dutch person spend on social media?

Dutch Internet users spent on average 84 minutes a day browsing social media sites via any device in 2020, a number that was significantly lower when compared to other European countries. According to a 2020 survey, more than half of the interviewed social media users said they spent less than one hour online on Facebook.

Which social media platform do Dutch Millennials use the most?

Millennials, ages 23 to 37, prefer to use WhatsApp. Facebook was also popular, with 82 percent of the respondents to a 2020 survey saying they use the social network. The same survey mentions that 23-to-37-year-olds are also part of the user base of Instagram and Snapchat in the Netherlands. However, a 2021 report shows that Instagram was much more popular among Millenials than it was among the Generation Z.

This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2019, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2019, more than one third of the Dutch respondents used their social media account for their favorite brands and celebrities.

This statistic gives information on the structure of Fiat's social media audience worldwide as of February 2016, broken down by gender. At 54 percent, the carmaker's social media audience was mostly male.

This statistic displays a ranking of the most popular social networks by number of visits in Germany in October 2016. In the period of consideration, Twitter ranked third with roughly 68.8 million visits. By far the most popular online community was Facebook with 677.5 million visits in the same period. Twitter roughly doubled the amount of visits compared to previous data from May 2015. Facebook visits declined by approximately 26 million.

This statistic gives information on the structure of Lexus's social media audience worldwide as of February 2016, broken down by gender. At 73 percent, the carmaker's social media audience was mostly male.

This statistic depicts the share of law firms and legal departments worldwide who have collected social media data for cases during the last 12 months from 2016 to 2018, broken down by the number of cases. During the 2018 survey, ten percent of respondents stated they did not collect social media data.

This statistic gives information on the structure of Honda's social media audience worldwide as of February 2016, broken down by gender. At 63 percent, the carmaker's social media audience was mostly female.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

In recent years, Facebook has been the most popular social media site among Swedes, used by 80 percent of respondents in 2020. The second most popular social media site was Instagram, used by 62 percent.

The share of Swedes on social media had increased steadily over the past decade, reaching 83 percent of Swedes participating in a social media platform.

This statistic described the penetration rate of social media Qatar in 2016, by platform. During 2016, the penetration rate for Facebook in Qatar was 85 percent, compared to 9.1 percent for twitter.

Facebook was the most visited social media platform in Denmark in recent years, used by 77 percent of the survey respondents in 2020. YouTube ranked second, followed by Instagram and LinkedIn. When asked how often they used Facebook, every second Dane stated to be using the platform several times a day. None of the respondents used Facebook less often than once a month.

Facebook worldwide

After launching in 2004, Facebook has gained massive popularity on a global scale and the number of Facebook users has increased dramatically over the past decade. One hundred million individuals were Facebook users in the third quarter of 2008. The corresponding figure for the second quarter of 2020 was over 2.7 billion users.

Users' profiles

Despite it being popular among all age groups, some seemed to be more keen on using Facebook. Like most social media platforms, Facebook was most popular among the younger Danes – 16 to 24 years old – according to a survey conducted in 2018. Snapchat, Instagram and YouTube followed the same trend.

This statistic shows the results of a survey among young people on what makes an online service a social media service in Finland in 2016. During the period under survey, roughly 72 percent of the respondents stated that the possibility to communicate with other users makes an online service a social media service.

Facebook was the social media platform that was most common among Norwegians in recent years. A survey, conducted in the third quarter of 2020, showed that 81 percent of the respondents used Facebook. Despite still being the king of social media, Facebook has been the only platform that has seen an annual decrease. Snapchat came in second in the ranking, with 62 percent of the interviewed Norwegians using it. As of the second quarter of 2019, the share of Norwegian Facebook users was highest among women, aged between 30 and 39 years (94 percent). The male Facebook users in that age group were 85 percent that year.    How often are Norwegians on social media?      

73 percent of the interviewed Norwegian internet users reported to have used social media daily or almost daily. Ten percent said they used it weekly and only three percent used it less often than weekly.

The Nordics        

Within the Nordic countries, Norway ranked fourth by share of active mobile social media users per capita, after Iceland, the Faroe Islands and Denmark. 70 percent of the users of the most active social media platform in Norway were considered active users. Sweden and Finland followed in the ranking.

This statistic shows data on the use of different social media channels among commercial enterprises in Germany from 2015 to 2016. During the 2016 survey period it was found that 39 percent of responding companies reported to run a corporate blog.

This statistic shows the results of a survey among young people on the publicity of content in social media services in Finland in 2016. During the period under survey, nearly 85 percent of the respondents agreed totally or somewhat to the statement "I prefer to discuss things privately with only one person".