How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

Introduction

Social Media at Workplace Statistics: Social media has become a significant part of daily life, and its presence in the workplace is growing. Recent studies show that 79% of employees use social media at work, with 60% spending at least 30 minutes a day on these platforms. While some companies leverage social media for marketing and employee engagement, 54% worry about its potential to cause distractions.

In fact, 43% of businesses have noticed its impact on productivity. To balance the benefits and challenges, 56% of companies have implemented social media policies. These numbers highlight how crucial it is for businesses to manage social media use in the workplace.

Gen Z and Millennials are the biggest social media users of all age groups.

During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

The dataset consists of media diaries in which the participants described their media use on 10 March 2021. Additionally, the participants could write about the role of media in their everyday lives. The data collection was conducted by the University of Lapland and the University of Helsinki. The Finnish Literature Society previously carried out the One Day Media Diaries data collection in 2001, data from which are also available at FSD (FSD1306 One-Day Media Diaries 2001). The participants described what media they used, followed, watched, listened to, or read on 10 March 2021, and how they used media to communicate with others. The participants also reflected on the feelings and thoughts that the media they encountered and interacted with during the day evoked in them. The goal was to find out what role and significance different media had in the participants' lives both in the present and in the past. The diaries also include writing on the media that the participants perceive to be important parts of their everyday lives. Media in the data include newspapers, literature, radio, television, internet, and social media. Background information included the participant's gender, date of birth, occupation, and municipality of residence. The dataset is only available in Finnish.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

In 2024, social media users in South Africa spent an average of ***** percent of their waking hours on social media every day. Overall, social media users in Brazil dedicated ***** percent of their waking life to social networks, whilst people in the Philippines dedicated ***** percent of their waking hours to social media. Overall, social media users in Japan spent just **** percent of their daily waking hours on social platforms.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

According to a survey on digital usage in China, around 91.8 percent of respondents had used WeChat as of the third quarter of 2023. The short video app Douyin, the social commerce site Xiaohongshu, and the Twitter-like site Weibo, were among the most popular social media platforms in China. How successful is WeChat in China? The country’s most popular messaging app, WeChat, boasts over one billion monthly active users. For many Chinese consumers, WeChat is part of daily life, helping them to organize tasks such as paying bills, ordering food delivery, and calling a taxi. On average, WeChat users spent about an hour and 20 minutes per day on the app. Large user base with high engagement The social media scene in China is huge and mobile-centric. In 2023, the social media penetration rate amounted to 74 percent in China, slightly higher than in countries like the United States and Japan. While the user number has shown signs of reaching a saturation point, Chinese consumers have been spending more time online, with a considerable daily usage of social media.

Target group study with intensive users of social networks. The focus was on the frequency of use, significance and purpose of use of social media. Further questions were: How do social networks affect the information behaviour of their users? Where do social networks come into contact with political content or topics? Other focal points were political information behaviour and the credibility of social media. In addition, the following research questions were examined: Which information offerings of the Federal Government are important and which are actually used? What are the expectations of these information services? What are the respondents´ attitudes towards the relationship between politics and social networks?

Topics: Social media use: frequency of use of social media; platforms used at least once a day; ranking of the four most frequently used social networks; preferred devices for social media use; type of use or reasons for use; attitude towards social media in general with regard to time spent, credibility of information, quality of social contacts, relevant information and life without social networks.

Politics and media: political interest; points of contact with politics in everyday life; frequency of use of various media offers for political information; attitude towards politics and political information in social networks with regard to trustworthiness, credibility and orientation.

Political information behaviour in social networks: frequency of interaction with political activities of others in social networks; frequency of own political activities in social networks; seen political content on the social networks Facebook, Instagram, Twitter, Youtube and WhatsApp; opinion on political posts and contributions in the used social networks; personal consequences of political oversupply; Facebook users: active search for political content or automatic display in newsfeed; comparison of the quality of political discussions within and outside social networks; friends in social networks personally known; similar or rather different political views of these friends; own reaction to political posts of friends; following politicians, parties and political institutions in social networks; following persons and organizations sharing personal political opinions or with different political opinions; reasons why the respondent follows politicians etc. in social networks; perception of hate comments; evaluation of the law against hate comments.

Information behaviour concerning the Federal Government: importance of selected information offerings of the Federal Government; perception and frequency of use of these information offerings; expectations of information offerings of the Federal Government in social networks.

Living conditions: assessment of one´s own economic situation; satisfaction with democracy; democracy as a good form of government; party identification.

Demography: sex; age; household size; education; gainful employment; occupational status; federal state; city size; net household income.

Additionally coded was: weighting factor.

In 2024, the most popular social media and messaging platforms among adults in Australia were Facebook, WhatsApp, and Instagram. Facebook was used by ** percent of adults, WhatsApp by ** percent, and Instagram by ** percent. New popular formats of social networks In addition to traditional social media platforms like Facebook and Instagram, alternative formats are gaining popularity in Australia. Snapchat, known for its ephemeral content, is steadily growing nowadays. Between 2024 and 2028, the platform's user base is expected to increase by *** million, reaching a peak of **** million users. Similarly, LinkedIn, a prominent platform for professional networking, is projected to expand by *** million users during the same period, reaching a peak of ***** million users by 2028. This consistent growth across both platforms highlights the diverse ways Australians are engaging with social media, whether for personal expression or professional connections. Social media growth increasing In Australia, social media remains a dominant force in digital engagement, with ** percent of respondents in a 2024 survey identifying social media websites and apps as their most used online services. This aligns with the global increase in social media engagement. As of February 2022, about **** percent of Australians were active on social media, a significant increase from ** percent in 2015. This rapid growth shows the expanding role of social media in daily life, indicating its increasing significance and integration into various forms of communication and entertainment.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Over 210 million people worldwide suffer from social media addiction.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

BackgroundThe use of social media in the modern world is necessary to stay equipped with the fast-paced changes of the 21st century. The integration of social media platforms into the life of medical students and their effect on their academic performance has not been studied enough.ObjectiveThis study examines the duration of time spent on social media, the type of content medical students is exposed to, the online engagement in study groups, and the influence of the interaction between students and their professors via social media on students’ academic performance.MethodsA cross-sectional study that used structured self-administered online questionnaire to assess the use of social media by a random sample of 429 medical students in Jordan. The data was analyzed using descriptive and multivariate analysis by SPSS 28.ResultsOver 61.3% of participants used social media for 3 h or more per day. Instagram (48.7%) followed by Facebook (19.3%) and YouTube (11.9%) were the most utilized platforms. Entertainment content was the most pursued on social media (83.0%) followed by educational purposes (72.5%), sports (29.1%), and politics-related activities (17.9%). Approximately 64.6% of the students indicated that using social media is distracting, decreases their ability to focus (65.3%) and delays their daily tasks (61.8%). GPA was significantly associated with more time spent on social media (OR: 0.476; 95%CI: 0.278–0.813; p = 0.022). The negative impact of social networking on academic performance was significantly associated with GPA (OR: 2.292; 95%CI: 1.244–4.224; p = 0.007).ConclusionThis study provided evidence about the pattern and effect of using social media on the academic performance of medical students in Jordan. It delivered context-sensitive data for decision-making to enhance the positive use of social media by medical students. It also highlighted the importance of using appropriate online educational platforms to engage the medical students in relevant learning activities.