The ad spending in the 'Social Media Advertising' segment of the digital advertising market in Lithuania was forecast to continuously increase between 2023 and 2028 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** million U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the digital advertising market in Vietnam and the ad spending in the digital advertising market in Italy. The Statista Market Insights cover a broad range of additional markets.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2022, digital retail media advertising spending worldwide increased by **** percent. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly *** percent in 2028.

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.

The ad spending is forecast to experience significant growth in all segments in 2027. The trend observed from 2018 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of **** billion U.S. dollars at 2027. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in the United States. The Statista Market Insights cover a broad range of additional markets.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Sweden was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the average ad spending per capita in countries and regions like the ad spending in the 'Digital Video Advertising' segment of the advertising market in the world and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by ***** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United Arab Emirates was modeled to amount to ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in Malaysia was modeled to stand at ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2023, social media advertising spending in Ireland stood at *** million euros, having increased ** percent on the value reported for 2022. Total Irish digital ad spending amounted to *** million euros.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Finland was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands and the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia. The Statista Market Insights cover a broad range of additional markets.

Retail media advertising was estimated to account for approximately ** percent of global digital ad spending in 2022. The 2022 digital retail media spending worldwide stood at *** billion U.S. dollars.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the Nordics was modeled to amount to ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The share of total ad spending in the social media share total segment of the advertising market in the United States was forecast to continuously decrease between 2023 and 2027 by *** percentage points. The share of total ad spending is estimated to amount to ***** percent in 2027.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in Saudi Arabia was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by *** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Norway was forecast to continuously increase between 2025 and 2030 by in total ** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Digital Banner Advertising' segment of the advertising market in the Philippines and the ad spending in the 'Influencer Advertising' segment of the advertising market in Indonesia. The Statista Market Insights cover a broad range of additional markets.

In 2024, members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent almost ***** billion Chilean pesos on social media advertising, down from about **** billion pesos a year earlier – an annual increase of over ** percent. In 2024, the internet's share in Chile's total ad revenues surpassed ** percent for the first time.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Iceland was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the average ad spending per capita in countries and regions like the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the world and the reach by social network in the 'Instagram' segment of the advertising market in Poland. The Statista Market Insights cover a broad range of additional markets.