The ad spending in the 'Social Media Advertising' segment of the digital advertising market in Lithuania was forecast to continuously increase between 2023 and 2028 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** million U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the digital advertising market in Vietnam and the ad spending in the digital advertising market in Italy. The Statista Market Insights cover a broad range of additional markets.

In 2022, digital retail media advertising spending worldwide increased by **** percent. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly *** percent in 2028.

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Sweden was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the average ad spending per capita in countries and regions like the ad spending in the 'Digital Video Advertising' segment of the advertising market in the world and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2027. The trend observed from 2018 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of **** billion U.S. dollars at 2027. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in the United States. The Statista Market Insights cover a broad range of additional markets.

In 2023, social media advertising spending in Ireland stood at *** million euros, having increased ** percent on the value reported for 2022. Total Irish digital ad spending amounted to *** million euros.

In 2023, almost 1.3 billion U.S. dollars were estimated to have been spent on social media advertising in Russia, and increase of around 0.21 billion U.S. dollars from the previous year. The expenditure on social media ads in Russia is expected to increase gradually in the following years until 2028.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Finland was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands and the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia. The Statista Market Insights cover a broad range of additional markets.

In 2024, spending on traditional media advertising in France stood at **** billion euros. In the same year, spending on digital media was higher, amounting to ***** billion euros.

In 2022, digital advertising spending in the Netherlands stood at 3.59 billion euros, up from 3.18 billion a year earlier, marking a 12 percent growth rate.

How about social media advertising in the Netherlands?

There are no specific numbers on social media advertising for the Netherlands. Social media ads are, however, part of display advertising, one of the three big categories in digital advertising (along the above-mentioned search advertising and “classifieds and directories”). Ad spending on digital displays in the Netherlands reached around 140 million euros in 2018. This was a significant increase compared to previous years, when digital displays seemed to have difficulties in growing. 60 percent or roughly 530 million euros of all display ad spending was on mobile, which includes either advertising through a browser or in-app. In previous years, mobile did play a part in Dutch display advertising but much less so than in 2018. No reason is given for this sudden increase, although one might argue it could be attributed to the growth of Dutch influencers.

Curated video becoming more popular

Ad spending on online video in the Netherlands reached around 230 million euros in 2018, making up slightly over one quarter of all online display advertising in the country. This was an increase from previous years, a trend supported by domestic surveys. In 2019, approximately nine out of ten marketers said they used digital video, an increase of five percentage points from 2018. The expectancy among Dutch marketers to use social media videos more often in the future also increased, with approximately 60 percent of the respondents stating in 2019 they were planning to use social video "more often" or "much more often" in the next three years.

Over the forecast period until 2028, the reach by social networks is forecast to exhibit fluctuations amongst the ten measured segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2028. Among them, the segment Facebook achieves the relatively highest value throughout the entire period, reaching ***** million users. Find further statistics on other topics such as a comparison of the social network reach in Europe and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Norway was forecast to continuously increase between 2025 and 2030 by in total ** U.S. dollars (+***** percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Digital Banner Advertising' segment of the advertising market in the Philippines and the ad spending in the 'Influencer Advertising' segment of the advertising market in Indonesia. The Statista Market Insights cover a broad range of additional markets.

In 2018, television advertising made up the largest share of ad spend in Singapore, at 30.3 percent, while digital media came in second at 28.4 percent. Digital media ad spend grew by 13.2 percent in 2018.

In 2023, Peru was expected to be the fastest-growing digital advertising market in the world, with an annual growth rate of about ** percent. Argentina and Chile rounded out the top three with annual increases of approximately ** and ** percent, respectively. Digital advertising in Latin America Based on the latest projections, five of the ** fastest-growing digital ad markets will be in Latin America in 2023. While traditional media channels still have a firm grip over the region’s advertising landscape due to media consumption habits and infrastructural hurdles, there has been a steady shift towards digital approaches in recent years. In 2022, internet advertising spending in Latin America was expected to reach roughly **** billion U.S. dollars, more than twice the amount that was invested in 2018. Interestingly, social media is set to draw the largest share of expenditures and outperform search in the running for the top digital advertising format in Latin America and the Caribbean. What are the top digital advertising markets worldwide? Data on the global distribution of internet advertising spending shows that North America and the Asia-Pacific region remain the largest spenders, with the United States setting the pace. And yet, forecasts also suggest that the most prominent players will see their market shares decline in the following years. Smaller fish such as Latin America or the Middle East and Africa (MENA), which currently represent less than *** percent of global digital ad spend, are set to slowly but steadily leverage their massive growth potential in the future.

As of 2024, the ad revenue generated by digital media across India was valued at 700 billion Indian rupees. That same year, India’s total advertising revenue was over one trillion Indian rupees and the country was ranked among the largest advertising markets across the world in terms of ad spending. The future is digital The highest share of ad revenue was generated by the Indian television ad market, valued at over 250 billion rupees in fiscal year 2018, followed by the print market. However, the projections for each of these segments show a clear pattern where the digital ad market will rapidly overtake print as well as television revenues by fiscal year 2024. According to these projections, the digital ad revenue in the country will be worth almost 540 billion rupees by fiscal year 2024, while the television and print ad revenues were projected to reach about 455 billion rupees and 276 billion rupees respectively. These numbers clearly show that India is heading towards a digital advertising future. Big bucks for digital advertising The reasons for this surge in India’s digital advertising are clear. Rising penetration of affordable and speedy internet, along with an increase in vernacular content consumption make up the tip of the iceberg. Along with this, big-moneyed industries such as banking, financial services, and insurance are increasingly experimenting with non-traditional media platforms such as YouTube and Instagram stories to connect with users.

The corporation Sber, which expanded its range of services far behind its original field of banking, was Russia's largest advertiser in 2024, having spent over 37 billion Russian rubles on promotion. The internet company Ozon had the second-largest advertising spending in Russia, at approximately 18 billion Russian rubles. How much does Russia spend on advertising? Russia's advertising spending has increased since 2022. It reached 859 million U.S. dollars in 2023 and was expected to grow by around 40 percent in the following year. Digital advertising was the leading advertising channel, followed by television and online video services. Online advertising growth in Russia As the internet population in Russia increased, so did the investment in online advertising, such as banner, video, and social media placements. Digital advertising steadily grew in recent years and overcame television ads in 2018. When the coronavirus (COVID-19) pandemic started, the internet was the only medium that saw an increase in ad spending in Russia.

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Advertising Technology (Ad Tech) Software Market Size 2024-2028

The advertising technology (ad tech) software market size is forecast to increase by USD 11.5 billion at a CAGR of 7.78% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. The increasing penetration of the internet and smartphones has expanded the reach of digital advertising, providing businesses with new opportunities to engage consumers. Additionally, the integration of artificial intelligence (AI) and machine learning technologies is enabling more targeted and personalized advertising, improving campaign performance and return on investment. However, the growing adoption of ad-blocker solutions poses a challenge for Ad Tech companies, requiring them to develop strategies to bypass these tools and deliver relevant and non-intrusive ads to consumers. Overall, these trends are shaping the future of the Ad Tech market and driving innovation In the industry.

What will be the Size of the Advertising Technology (Ad Tech) Software Market During the Forecast Period?

Request Free SampleThe market is a dynamic and evolving industry that enables advertisers to effectively reach and engage audiences across various digital channels. Key components of the ad tech ecosystem include publisher platforms, data management platforms, ad networks, and ad exchanges. Advertisers utilize these solutions for campaign management, audience segmentation, contextual targeting, retargeting, and behavioral targeting. Ad tech also supports multichannel advertising efforts, including mobile, video, native, social media, search engine, rich media, and programmatic advertising. Ad tech innovation continues to drive advancements in viewability, ad analytics, ad measurement, and ad performance. Marketers increasingly rely on ad tech to optimize their ad spend and improve campaign ROI.The ad tech stack also integrates with marketing automation, CRM, and data integration tools to streamline workflows and ensure privacy compliance with regulations such as GDPR and CCPA. Overall, the ad tech market is characterized by continuous innovation, increasing competition, and a growing focus on data-driven marketing strategies.

How is this Advertising Technology (Ad Tech) Software Industry segmented and which is the largest segment?

The advertising technology (ad tech) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userRetail and consumer goodsIT and telecomBFSIMedia and entertainmentOthersDeploymentCloud-basedOn-premisesGeographyNorth AmericaUSEuropeGermanyUKAPACChinaJapanMiddle East and AfricaSouth America

By End-user Insights

The retail and consumer goods segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, particularly In the retail and consumer goods sector. Online advertising through programmatic platforms, such as Demand-side platforms (DSPs) and Supply-side platforms (SSPs), enables marketers to target consumers based on their behavior and preferences. Ad formats like Display advertising, Digital marketing, and Social media advertising are popular choices for reaching audiences across multiple channels. Technological innovations, including Ad servers, Ad exchanges, and Real-time bidding (RTB), facilitate automated ad buying and selling, increasing efficiency and reducing costs. Publisher platforms and Data management platforms (DMPs) help manage and analyze consumer data for effective audience segmentation, contextual targeting, retargeting, and attribution modeling.Ad networks and Ad creative optimization tools further enhance campaign performance. Key drivers for the market include the increase in digital ad spend, reach, frequency, and cost-per-click (CPC), as well as the growing importance of viewability, ad targeting, cross-device tracking, and cost-per-action (CPA). However, challenges such as ad fraud detection, ad blocking, and privacy compliance (GDPR, CCPA) necessitate robust Ad Tech solutions. The Ad Tech ecosystem includes various components, such as Ad analytics, Ad measurement, Ad performance, Multichannel advertising, Mobile advertising, Video advertising, Native advertising, and Search engine advertising, all working together to deliver effective advertising solutions.

Get a glance at the Advertising Technology (Ad Tech) Software Industry report of share of various segments Request Free Sample

The Retail and consumer goods segment was valued at USD 6.00 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast pe

The ad spending is forecast to experience significant growth in all segments in 2027. The trend observed from 2018 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of **** billion U.S. dollars at 2027. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United States and a comparison of ad spending growth in the United States. The Statista Market Insights cover a broad range of additional markets.