The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of 212.68 billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Germany. The Statista Market Insights cover a broad range of additional markets.

In 2024, social media advertising spending in the United States amounted to 83 billion U.S. dollars, out of nearly 361 billion total online media advertising spending forecast for that year.

The reach by social network in the 'Total' segment of the digital advertising market in Indonesia was forecast to continuously increase between 2023 and 2028 by in total 39.7 million users (+17.35 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 268.48 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning Malaysia and Thailand. The Statista Market Insights cover a broad range of additional markets.

In 2024, social media advertising spending worldwide will amount to an estimated 234.14 billion U.S. dollars, up from less than 98 billion dollars in 2019 – an increase of 140 percent in half a decade. The value was forecast to grow by nearly 50 percent by the end of the decade, exceeding 345 billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by 73 and 65 percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

The number of social media advertising users in South Korea stood at around 46.6 million in 2023. This number was forecasted to continuously increase between 2023 and 2028 by around 2.6 percent.. After the ninth consecutive increasing year, the number of social media advertising users was estimated to reach 47.77 million users and therefore a new peak in 2028.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

In 2019, social media advertising spending in the United Kingdom stood at 3.59 billion British pounds and accounted for 23 percent of the total digital ad spend in the country. That year, search advertising was the digital ad format that attracted the largest investements in the UK.

The ad spending is forecast to experience significant growth in all regions in 2030. From the selected regions, the ranking by ad spending in the 'Social Media Advertising' segment of the advertising market is forecast to be led by Lithuania with 110.67 million U.S. dollars. In contrast, the ranking is trailed by Estonia with 77.53 million U.S. dollars, recording a difference of 33.14 million U.S. dollars to Lithuania. Find further statistics on other topics such as a comparison of the reach in India and a comparison of the ad spending in Brazil. The Statista Market Insights cover a broad range of additional markets.

This statistic presents the frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019. According to the findings, 37.9 percent of respondents reported that they have made anywhere from one to 25 percent of the time a purchase after viewing either an online or social media advertisement.

In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.When asked about the leading challenges of social media marketing, 67 percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, 45 percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, 94 percent used Facebook, while among B2B marketers, 94 percent indicated using LinkedIn.

In a November 2019 survey, U.S. retailers were asked about the single social platform they were spending the most money on advertising. According to the results, 36 percent of responding retailers in the country were devoting major parts of their budgets to Facebook ads and further 29 percent said the same about Instagram.

The reach by social network in the 'Total' segment of the digital advertising market in Malaysia was forecast to continuously increase between 2023 and 2028 by in total 2.5 million users (+8.55 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 31.75 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning Vietnam and Indonesia. The Statista Market Insights cover a broad range of additional markets.

In 2019, social network advertising revenue in the United States amounted to 36.14 billion U.S. dollars. This figure is projected to further grow and surpass 50 billion U.S. dollars by the end of 2021.

The reach by social network in the 'Total' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total two million users (+9.05 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 24.06 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find more information concerning the Philippines and Vietnam. The Statista Market Insights cover a broad range of additional markets.

During a 2021 survey, 39 percent of responding residents of Flanders, Belgium, stated that social media influenced them to make a purchase. Two years earlier, the share stood at 33 percent.

Influencers in Belgium tend to be French speaking

Facebook, YouTube, and LinkedIn are Belgium's most used social media channels for content marketing. Noticeable in Belgium is the frequent use of influencers. According to a survey, over half of CMO respondents used influencer marketing to reach the Gen Z. In addition, they perceived bloggers as the most useful influencer marketing. The most subscribed YouTube channels from Belgium, for example, shows several influencers or bloggers, such as Flemish kids blog LittleBoyAdam, the account of actor Jimmy Labeeu, the two channels of makeup artist Lufy and vlogger Gaëlle Garcia Diaz. An important feature of all these channels is that they are in French (or, in the case of LittleBoyAdam, offer a French language sub-channel), which allows them to reach an audience in either the Walloon region or potentially other French-speaking parts of the world.

How big are Facebook and Instagram in Belgium?

Facebook is seen as the most popular social media platform in Belgium. In 2022, there were estimated eight milion Facebook users in the Benelux country. which translated into a penetration rate of 69 percent. Nonetheless, Instagram was also a popular social platform in the country. As of the end of 2022, five million Belgians were present on the platform.

In 2023, social media advertising spending in France stood at around 2.47 billion euros, having increased 12 percent on the figures reported a year earlier. In 2022, it stood at roughly 2.2 billion euros. Social media advertising is the second largest part of the market in the country, right after search.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of 1.2 billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Spain and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Social Media Advertising' segment of the digital advertising market in the United Kingdom was forecast to continuously increase between 2023 and 2028 by in total 1.1 billion U.S. dollars (+11.27 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 10.85 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the average ad spending per internet user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

A survey of global schools conducted in 2019 found that Facebook was the most popular social media platform for school marketing, with 93 percent of surveyed educational institutions worldwide using the site for marketing purposes. Instagram, Twitter and YouTube were also popular channels, with over 50 percent of schools reporting usage of these platforms over the last 12 months before the survey.

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.