The global Social Media Analytics Market is estimated to reach USD 9,633.6 million by 2026, growing at a CAGR of 27.1% from 2022 to 2026. The market is driven by the increasing adoption of social media platforms by businesses to connect with their target audience and gain insights into their behavior. The benefits of social media analytics include improved customer engagement, increased brand awareness, and optimized marketing campaigns. Social media analytics refers to the process of drawing conclusions from social platforms for business and organizational purposes. It involves analyzing likes, shares, comments, and trends to understand audience reactions and tendencies. Through these measures, firms and organisations can fine-tune promotional tactics, improve customer relations, and gauge brand image. Social media monitoring tools such as sentiment analysis and demographic profiling also assist in data interpretation to establish who and what is popular. Real-time monitoring and tracking allow the necessary changes in strategies to be made, which can be highly beneficial in competitive environments. Other key considerations are the right to privacy and protection of user data, which makes it imperative to uphold responsible use of user data.

The Social Media Analytics market is experiencing robust growth, projected to reach $6.00 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 24% from 2019 to 2033. This expansion is fueled by several key drivers. The increasing reliance of businesses on social media for marketing, customer service, and brand building necessitates sophisticated analytics to understand audience engagement, sentiment, and campaign effectiveness. Further driving market growth is the proliferation of social media platforms themselves, generating ever-larger datasets demanding advanced analytical tools. The rise of artificial intelligence (AI) and machine learning (ML) within these tools enhances the speed and accuracy of insights, allowing businesses to react swiftly to emerging trends and opportunities. Competitive pressures also force companies to adopt these technologies to gain a decisive advantage in market understanding and responsiveness. While data privacy regulations present a restraint, the demand for actionable insights continues to outweigh these concerns, with sophisticated analytics tools incorporating privacy-preserving techniques. Segmentation within the market includes solutions catering to different business sizes and needs, from small and medium-sized enterprises (SMEs) to large multinational corporations. Major players like Sprinklr, Synthesio, BrandWatch, Oracle, NetBase Solutions, Meltwater, Talkwalker, Sprout Social, Digimind Social, and Brand24 are shaping the competitive landscape through continuous innovation and strategic acquisitions. The forecast period of 2025-2033 promises even more dynamic growth. As social media usage continues its upward trajectory and businesses become more sophisticated in their application of analytics, we can anticipate increased demand for more advanced features such as predictive analytics, real-time monitoring, and sentiment analysis across multiple languages. The integration of social media analytics with other data sources, such as CRM and website analytics, will further enhance its value, enabling a holistic view of customer behavior and business performance. We expect to see continued investment in research and development, leading to improvements in data visualization, reporting capabilities, and the development of niche solutions tailored to specific industries. The growing adoption of cloud-based solutions will also facilitate accessibility and scalability for businesses of all sizes. Recent developments include: In May 2022, TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. The founding member is Brandwatch, and its social suite of the future, which would allow its customers to scale, manage, execute, and optimize the content on TikTok, all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world's hottest technology platform., In April 2022, Digimind collaborated with Facelift to give essential tools for effective social media growth. Facelift is a firm that provides social media management tools. This collaboration benefited both industries in monitoring their brand image and effectively managing all social networks.. Key drivers for this market are: Exponential Growth of Number of Social Media Users, Increased Emphasis on Target Marketing and Competitive Intelligence. Potential restraints include: Exponential Growth of Number of Social Media Users, Increased Emphasis on Target Marketing and Competitive Intelligence. Notable trends are: Increased Emphasis on Targeted Marketing and Competitive Intelligence.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

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Artificial Intelligence in Social Media Market Size 2024-2028

The artificial intelligence (AI) in social media market size is forecast to increase by USD 5.57 billion at a CAGR of 27.82% between 2023 and 2028.

Artificial Intelligence is revolutionizing the social media market by enabling advanced data analysis and personalized user experiences. The growing demand for data integration and visual analytics is a significant market growth factor, as businesses seek to gain insights from vast amounts of social media data.
Additionally, the increasing use of social media for advertising has created a need for AI-powered solutions to effectively target and engage consumers. However, the lack of a skilled workforce for the development of AI algorithms poses a challenge for market growth. Despite this, the potential benefits of AI in social media, including improved customer engagement and enhanced marketing capabilities, are driving innovation and investment in this area.

Artificial Intelligence in Social Media Market Analysis

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Application

  Predictive risk management
  Consumer experience management
  Sales and marketing


End-user

  Large Enterprise
  SMEs


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  Middle East and Africa



  South America

By Application Insights

The predictive risk management segment is estimated to witness significant growth during the forecast period. Artificial Intelligence (AI) is revolutionizing the social media market, particularly in areas of advertising, data security, and user experience. Machine learning programs are used for content recommendation, fraud detection, and predictive risk assessment, enabling large enterprises to optimize their sales and marketing efforts and enhance customer experience management. AI technology is also employed for content creation, curation, and personalization, catering to user behavior, preferences, and sentiments. Sentiment analysis, chatbots, and automated moderation are essential tools for governments and businesses to ensure the ethical use of consumer data for targeted advertising campaigns. AI-enabled smartphones and Real-Time Operating Systems provide real-time information, daily news, and live updates, enhancing user satisfaction and engagement.

Furthermore, AI experts anticipate the growing role of virtual assistants, deep learning, and predictive modeling in the advertising industry, further transforming the social media sector.

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The predictive risk management segment was valued at USD 290.00 million in 2018 and showed a gradual increase during the forecast period.

Will Social Media landscape make North America the largest contributor to the Artificial Intelligence (AI) in Social Media Market?-

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The social media landscape in North America is witnessing significant growth due to the increasing adoption of advanced technologies such as cognitive computing, image recognition, and artificial intelligence (AI) by various industries, including retail, manufacturing, and healthcare. The region's high internet penetration and the millennial generation's preference for social media networking make it an attractive market for brands that are conscious about their image and customer demographics. Advanced analytics derived from unstructured data, metadata, comments, vlogs, podcasts, video sharing sites, and photo sharing sites are crucial for marketing campaigns and public reviews. Telecom organizations are leveraging LongTerm Evolution (LTE) and AdvancedLTE to enhance their social media presence and engage with customers effectively. System failure and security concerns have led to the increased use of AI technologies for social listening and customer engagement. The growth of the market is further fueled by global conferences, product launches, and product exhibitions, where organizations use AI to host and promote events.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Dynamics

Artificial I

The US marketing analytics market, a significant segment of the global industry, is experiencing robust growth, fueled by the increasing adoption of data-driven decision-making across various sectors. The market's substantial size, estimated at $X billion in 2025 (assuming a proportional share of the global market based on US economic influence and digital marketing maturity), is projected to expand at a Compound Annual Growth Rate (CAGR) exceeding 12.73% through 2033. This growth is driven by several key factors. Firstly, the proliferation of digital channels and the resulting explosion of marketing data necessitate sophisticated analytics solutions for effective campaign management and ROI optimization. Secondly, the rising adoption of cloud-based marketing analytics platforms offers scalability, cost-efficiency, and enhanced accessibility for businesses of all sizes. Thirdly, the increasing demand for personalized marketing experiences pushes businesses to leverage advanced analytics to understand customer behavior and preferences, leading to targeted campaigns and improved customer engagement. Furthermore, the burgeoning need for real-time data insights to rapidly respond to market changes and optimize marketing strategies further contributes to this growth. The US market's segmentation mirrors global trends, with cloud deployment dominating due to its inherent advantages. Key application areas include online marketing, email marketing, and social media marketing, reflecting the omnipresence of these channels. Major end-user sectors like retail, BFSI (Banking, Financial Services, and Insurance), and technology are leading adopters, leveraging analytics to improve customer acquisition, retention, and profitability. While the competitive landscape is crowded with established players like IBM, Microsoft, Salesforce, and Adobe, the market also presents opportunities for specialized niche players focusing on specific industry verticals or advanced analytical techniques. The continued innovation in areas like artificial intelligence (AI), machine learning (ML), and predictive analytics will likely shape future market growth, particularly in areas like customer journey mapping and predictive modeling for marketing campaign optimization. The US market's robust growth trajectory suggests significant investment opportunities and underscores the critical role of marketing analytics in the ongoing digital transformation across various industries. Recent developments include: June 2023 - Moody’s Corporation and Microsoft have announced a new partnership to deliver next-generation data, analytics, research, collaboration, and risk solutions for financial services and global knowledge workers. Built on a combination of Moody’s robust data and analytical capabilities and the power and scale of Microsoft Azure OpenAI Service, the partnership creates innovative offerings that enhance insights into corporate intelligence and risk assessment, powered by Microsoft AI and anchored by Moody’s proprietary data, analytics, and research., July 2022 - Neustar, a TransUnion company, announced a partnership with integrated data platform Adverity to allow marketers to connect all their data effortlessly to boost marketing and brand effectiveness. To better optimize marketing spending and boost return on investment (ROI), marketers need a comprehensive data strategy as data-driven marketing becomes more complex. Through this relationship, companies and agencies can more accurately assess the marketing effectiveness of various online and offline platforms, such as the walled garden and television ecosystems., December 2022 - Vi Labs, an Enterprise-AI for digital health, acquired Motus Consumer Insights, a member acquisition analytics, site selection, and marketing BI firm. Through the acquisition, Vi's robust AI-powered customer engagement and retention solution will be combined with the premier platforms for customer acquisition and site selection in the market. Vi's mission to use the power of data and AI to support people living active and healthy lifestyles worldwide is only accelerated by this deal.. Key drivers for this market are: Increase in Social Media Channels, Increasing Need to Utilize Marketing Budgets for an Effective ROI; Adoption of Cloud Technology and Big Data. Potential restraints include: Increase in Social Media Channels, Increasing Need to Utilize Marketing Budgets for an Effective ROI; Adoption of Cloud Technology and Big Data. Notable trends are: Adoption of Cloud Technology and Big Data is Expected to Drive the Market Growth.

The US marketing analytics industry is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the need for data-driven decision-making among businesses. The market, a significant segment of the global landscape, is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 12.73% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the proliferation of digital channels, including social media, email, and online advertising, generates vast amounts of data requiring sophisticated analytical tools for interpretation. Secondly, the increasing sophistication of analytics tools, enabling more precise targeting and campaign optimization, further enhances their value proposition. Finally, growing competition necessitates data-driven strategies for businesses to understand customer behavior, preferences, and market trends effectively. This is particularly true across sectors like retail, BFSI (Banking, Financial Services, and Insurance), and healthcare, where personalized marketing campaigns are increasingly crucial for success. The dominance of cloud-based deployment models reflects the industry's focus on scalability and accessibility, although on-premise solutions remain relevant for businesses with stringent data security requirements. The US market is expected to significantly contribute to the overall global market size, given its large and technologically advanced economy. While precise figures for the US market size in 2025 are not provided, we can reasonably estimate its value based on its substantial share of the global market. Considering the global market size of $4.66 billion in 2025 and assuming the US holds, for instance, a 35% share (a reasonable assumption given its economic influence), the US market size would be approximately $1.63 billion in 2025. The key players in this market include established technology giants such as Salesforce, Adobe, Microsoft, and Google, alongside specialized analytics companies like SAS and Teradata. These companies constantly innovate to enhance their offerings, leading to continuous market evolution and further growth. The competitive landscape is dynamic, with mergers and acquisitions further shaping the market structure and driving innovation. Future growth will depend on further technological advancements, the increasing adoption of AI and machine learning in marketing analytics, and the continued maturation of data privacy regulations. Recent developments include: June 2023 - Moody’s Corporation and Microsoft have announced a new partnership to deliver next-generation data, analytics, research, collaboration, and risk solutions for financial services and global knowledge workers. Built on a combination of Moody’s robust data and analytical capabilities and the power and scale of Microsoft Azure OpenAI Service, the partnership creates innovative offerings that enhance insights into corporate intelligence and risk assessment, powered by Microsoft AI and anchored by Moody’s proprietary data, analytics, and research., July 2022 - Neustar, a TransUnion company, announced a partnership with integrated data platform Adverity to allow marketers to connect all their data effortlessly to boost marketing and brand effectiveness. To better optimize marketing spending and boost return on investment (ROI), marketers need a comprehensive data strategy as data-driven marketing becomes more complex. Through this relationship, companies and agencies can more accurately assess the marketing effectiveness of various online and offline platforms, such as the walled garden and television ecosystems., December 2022 - Vi Labs, an Enterprise-AI for digital health, acquired Motus Consumer Insights, a member acquisition analytics, site selection, and marketing BI firm. Through the acquisition, Vi's robust AI-powered customer engagement and retention solution will be combined with the premier platforms for customer acquisition and site selection in the market. Vi's mission to use the power of data and AI to support people living active and healthy lifestyles worldwide is only accelerated by this deal.. Key drivers for this market are: Increase in Social Media Channels, Increasing Need to Utilize Marketing Budgets for an Effective ROI; Adoption of Cloud Technology and Big Data. Potential restraints include: High Cost of Implementation and System Integration Issues for Marketing Analytics Software, Availability of Many Free Open Source Software. Notable trends are: Adoption of Cloud Technology and Big Data is Expected to Drive the Market Growth.

The research was envisaged to last 30 months. One of the consequences of the pandemic was that initial access in early 2020 was challenging and we sought an extension to 36 months. Hence the project began in early 2020 and ran up till the end of 2022. There were two phases to the project. Phase one entailed a Qualitative Comparative Analysis (QAC) to analyse conditions of 10 cases of social innovation in and around MNCs. Phase 2 consisted of semi-structured interviews examine four research question related to social innovation i) interests and motivations of social innovation ii) skills and resources of social innovation iii) inhibiting and enabling institutional factors of social innovation iv) outcomes of social innovation.

The global Social Media Marketing Platform market size was valued at USD 5.31 billion in 2022 and is projected to reach USD 13.48 billion by 2028, growing at a CAGR of 14.6% from 2023 to 2028. Factors such as the increasing use of social media platforms for marketing and advertising purposes, the rise of mobile marketing, and the growing adoption of social media monitoring tools are driving the market growth. Additionally, the increasing popularity of social media influencers is also contributing to the market growth, as brands are increasingly using influencers to reach their target audience. In terms of segments, the cloud-based segment is expected to hold the largest market share during the forecast period. This is due to the increasing popularity of cloud-based software and services, as well as the benefits of cloud-based platforms, such as scalability, flexibility, and cost-effectiveness. In terms of application, the large enterprise segment is expected to grow at a faster CAGR during the forecast period. This is due to the increasing adoption of social media marketing platforms by large enterprises to manage their social media presence and reach their target audience. North America is expected to hold the largest market share during the forecast period, followed by Europe and Asia Pacific. The presence of a large number of social media marketing platform vendors and the high adoption of social media in these regions are driving the market growth in North America and Europe. Asia Pacific is expected to grow at a faster CAGR during the forecast period, due to the increasing adoption of social media in the region and the growing number of small and medium-sized businesses in the region. The global social media marketing platform market is expected to reach a value of $92.4 billion by 2026, growing at a CAGR of 12.4% over the forecast period. The market is driven by the increasing adoption of social media by businesses of all sizes and the growing need for effective marketing strategies.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Please cite the following paper when using this dataset: N. Thakur, “MonkeyPox2022Tweets: The first public Twitter dataset on the 2022 MonkeyPox outbreak,” Preprints, 2022, DOI: 10.20944/preprints202206.0172.v2

Abstract The world is currently facing an outbreak of the monkeypox virus, and confirmed cases have been reported from 28 countries. Following a recent “emergency meeting”, the World Health Organization just declared monkeypox a global health emergency. As a result, people from all over the world are using social media platforms, such as Twitter, for information seeking and sharing related to the outbreak, as well as for familiarizing themselves with the guidelines and protocols that are being recommended by various policy-making bodies to reduce the spread of the virus. This is resulting in the generation of tremendous amounts of Big Data related to such paradigms of social media behavior. Mining this Big Data and compiling it in the form of a dataset can serve a wide range of use-cases and applications such as analysis of public opinions, interests, views, perspectives, attitudes, and sentiment towards this outbreak. Therefore, this work presents MonkeyPox2022Tweets, an open-access dataset of Tweets related to the 2022 monkeypox outbreak that were posted on Twitter since the first detected case of this outbreak on May 7, 2022. The dataset is compliant with the privacy policy, developer agreement, and guidelines for content redistribution of Twitter, as well as with the FAIR principles (Findability, Accessibility, Interoperability, and Reusability) principles for scientific data management.

Data Description The dataset consists of a total of 255,363 Tweet IDs of the same number of tweets about monkeypox that were posted on Twitter from 7th May 2022 to 23rd July 2022 (the most recent date at the time of dataset upload). The Tweet IDs are presented in 6 different .txt files based on the timelines of the associated tweets. The following provides the details of these dataset files. • Filename: TweetIDs_Part1.txt (No. of Tweet IDs: 13926, Date Range of the Tweet IDs: May 7, 2022 to May 21, 2022) • Filename: TweetIDs_Part2.txt (No. of Tweet IDs: 17705, Date Range of the Tweet IDs: May 21, 2022 to May 27, 2022) • Filename: TweetIDs_Part3.txt (No. of Tweet IDs: 17585, Date Range of the Tweet IDs: May 27, 2022 to June 5, 2022) • Filename: TweetIDs_Part4.txt (No. of Tweet IDs: 19718, Date Range of the Tweet IDs: June 5, 2022 to June 11, 2022) • Filename: TweetIDs_Part5.txt (No. of Tweet IDs: 47718, Date Range of the Tweet IDs: June 12, 2022 to June 30, 2022) • Filename: TweetIDs_Part6.txt (No. of Tweet IDs: 138711, Date Range of the Tweet IDs: July 1, 2022 to July 23, 2022)

The dataset contains only Tweet IDs in compliance with the terms and conditions mentioned in the privacy policy, developer agreement, and guidelines for content redistribution of Twitter. The Tweet IDs need to be hydrated to be used.

Analysis of ‘NYC Social Media Usage’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/nyc-social-media-usage on 28 January 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

The Demographic Reports is a compilation of population, households and housing unit estimates and forecasts; market value estimates; residential development activity estimates; and industrial and commercial gross floor area estimates. Various geographic arrangements are used to present these data, such as supervisor districts, towns, planning districts, human services regions, ZIP Codes, sewer sheds, and census tracts. These small area estimates and forecasts are produced on an annual basis. The methodology used for estimating and forecasting housing units, households and population is contained. The Methodologies used to estimate market value, residential development, and gross floor area are contained in their respective sections. In addition to the small area estimates and forecasts, state and federal data on Fairfax County are collected and summarized, and special studies and Quantitative research are conducted by the unit.

Acknowledgements

If you use this dataset in your research, please credit John Snow Labs

--- Original source retains full ownership of the source dataset ---

The Media Monitoring Tools Marketsize was valued at USD 4.63 USD Billion in 2023 and is projected to reach USD 12.70 USD Billion by 2032, exhibiting a CAGR of 15.5 % during the forecast period. Media monitoring tools are business applications used to filter and analyze media content on specific topics extracted from news feeds, social networks, and blogs. There are a number of its types; the most popular of them are press monitoring which is generally traditional, social media analytics, and broadcast monitoring. It may contain real-time feeds, feeds that reflect the mood of the content, trends, and an array of reports. They are applied to know the overall perception, brand awareness, and knowing the effect of media. It finds use in areas such as crisis handling, competitor research, and planning of the communication strategy. Media monitoring tools help in giving ideas about media reporting as well as helping in the management of audience interaction to ensure that businesses and individuals take suitable decisions and measures adequately. Recent developments include: October 2023 – Cision, a consumer and media intelligence platform, launched CisionOne, a fully integrated media monitoring solution that provides real-time insights in the U.S., May 2023 – Bloomberg Government (BCOV), a prominent source of news, data, and analytics for public affairs experts, unveiled a new real-time social media monitoring and analysis feature. This addition to BGOV's renowned news and alerts streamlines the process for customers to track pertinent policy matters across platforms, such as Twitter, Reddit, and YouTube., March 2023 – Sony Corporation partnered with Digimind, a competitive intelligence software and social listening provider. This partnership will help grow Digimind’s geographic presence and generate revenue., February 2023 – Meltwater, a media and social intelligence company, secured a spot in G2's 2023 Best Software Awards. G2, the largest and most trusted software marketplace with over 80 million users annually, recognized Meltwater for the second consecutive year., September 2022 – Heyday by Hootsuite, a conversational AI platform, announced it integrated Facebook Messenger and Instagram Direct Messages within its e-commerce Shopify chatbot app. This integration creates opportunities for merchants to associate with their customers., September 2022 – Talkwalker launched an updated solution called “Brand Love Benchmarking”. The solution offers quantifiable and real-time metrics across social networks, forums, and blogs powered by the company's advanced AI capabilities. The solution is based on three key consumer factors: trust, satisfaction, and customer passion., July 2022 – Digimind, a social listening and market intelligence solutions provider, announced an integration with Onclusive. The acquisition significantly expands Onclusive's social media monitoring, insights, and analytics capabilities to clients on a global scale., May 2022 – Brandwatch joined the TikTok Marketing Partner Program to expand its analytics offerings. The partnership allows Brandwatch clients to manage, enhance, act, and understand content on TikTok while leveraging the Brandwatch platform. . Key drivers for this market are: Increasing Usage of Cloud-based Solutions among Enterprises to Aid Market Growth. Potential restraints include: High Costs Involved at the Initial Stage May Restrain Market Growth. Notable trends are: Surging Adoption of Social Listening Platforms is a Prominent Trend.

[229+ Pages Report] The global Media Monitoring Software market size is expected to grow from USD 3,182.40 million to USD 7793.77 million by 2028, at a CAGR of 16.10% from 2022-2028

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed. Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes: Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Analysis of ‘🪜 What corporations talk about on social media?’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/corporate-messaginge on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

A data categorization job concerning what corporations actually talk about on social media. Contributors were asked to classify statements as information (objective statements about the company or it's activities), dialog (replies to users, etc.), or action (messages that ask for votes or ask users to click on links, etc.). Added: February 14, 2015 by CrowdFlower | Data Rows: 3118 Download Now

Source: https://www.crowdflower.com/data-for-everyone/

This dataset was created by CrowdFlower and contains around 3000 samples along with Text, Unit State, technical information and other features such as: - Id - Golden - and more.

How to use this dataset

• Analyze Category Gold in relation to Last Judgment At
• Study the influence of Screenname on Trusted Judgments
• More datasets

Acknowledgements

If you use this dataset in your research, please credit CrowdFlower

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

• Data from Amber Heard's Official Facebook Page before hidden in search from 2021
• Facebook Links Analysis from InformationTracer.com on Aquaman Change Petiton & "Amber Heard's 2020 Takeway: Adapt & Survive" YouTube Video
• Daily Scraper Data from June - July 2022 on Amber Heard with 10 hashtags

Public Research Study https://github.com/RescueSocialTech/Amber-Heard_Disinformation_Operations_Bots/tree/main/_Facebook%20Analysis

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.