A 2021 online survey conducted in the United States found that ** percent of respondents trusted Facebook the least when it came to their personal privacy and data on social media, with ** percent reporting Facebook as the least trusted service. Overall, one third of respondents said they trusted TikTok the least, and ** percent said Twitter was their least trusted social media platform.

In 2021, the global social media analytics market was valued at roughly ***** billion U.S. dollars. It was expected to grow to *** billion in 2022 and surpass ** billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

This data set belongs to:Valkenburg, P. M., Beyens, I., Pouwels, J. L., van Driel, I. I., & Keijsers, L. (2021). Social media use and adolescents' self-esteem: Heading for a person-specific media effects paradigm. Journal of Communication, 71(1), 56-78. https://doi.org/10.1093/joc/jqaa039More information about the study is available on the Open Science Framework (OSF), including the preregistration of the design and sampling plan (https://osf.io/327cx), the preregistration of the hypotheses and analysis plan (https://osf.io/peqa4), and all syntax files (https://osf.io/y3z7d).For more information, please contact the authors at p.m.valkenburg@uva.nl or info@project-awesome.nl.

The codebook, preregistration, syntaxes, and online supplemental materials can be found on the Open Science Framework (OSF) at https://osf.io/cszk7/.For more information, please contact the authors via t.siebers@uva.nl or info@project-awesome.nl.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users of Facebook and Instagram by Meta and the action taken by it. The data compiled is based on the monthly transparency reports published by Meta in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received by Meta, for Facebook and Instagram, include content showing sexual content, account hacked, lost of access, harassment, request access to personal data, etc. and the action taken include resolution by tools and special review

**************** adults from Generation Z enjoyed watching or interacting with food content on social media in 2021. Social media platforms such as Instagram, TikTok, and Snapchat are an important source of food inspiration for Zoomers. Popular food content categories include sensory food, pantry organization, and Mukbang.

social media analytics market size was USD 8.98 Billion in 2021 and is expected to register a revenue CAGR of 23.3% during the forecast period, Social media data analysis can help businesses better understand their customers' needs and expectations, improve efficiency of customer service

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users by Twitter and the action taken by it. The data compiled is based on the monthly transparency reports published by Twitter in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received by Twitter include illegal activities, IP-related infringements and other issues such as Abuse,Harassment, Child Sexual Exploitation, Defamation, Hateful Conduct, Impersonation, Misinformation, etc. The action taken by Twitter on the basis of these reports includes the number of URLs actioned

This data set belongs to:Valkenburg, P. M., Beyens, I., Pouwels, J. L., van Driel, I. I., & Keijsers, L. (2021).Social media browsing and adolescent well-being: Challenging the “Passive Social Media Use Hypothesis” Journal of Computer-Mediated Communication https://doi.org/10.1093/jcmc/zmab015The preregistration of the design and sampling plan of the study (https://osf.io/327cx) and the preregistration of the hypotheses and analysis plan (https://osf.io/eahrx/) are available on the Open Science Framework (OSF).For more information, please contact the authors at p.m.valkenburg@uva.nl or info@project-awesome.nl.

This data set belongs to:Valkenburg, P. M., Pouwels, J. L., Beyens, I., van Driel, I. I., & Keijsers, L. (2021). Adolescents’ social media experiences and their self-esteem: A person-specific susceptibility perspective.The preregistration of the design, sampling and analysis plan of the study, as well as all syntax files and online supplemental materials are available on the Open Science Framework (OSF) at https://osf.io/75k4x/.For more information, please contact the authors at p.m.valkenburg@uva.nl or info@project-awesome.nl.Note that the variable 'educational level' has not been included in the final dataset as we published an anonymized datafile. Please be aware that you will not be able to conduct the exploratory analyses with regard to educational level with the data provided on Figshare. Please contact the corresponding author to obtain the 'educational level' variable.

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of social media accounts which have been deleted and suspended and the chatrooms, edit profiles, comments and livestreams banned, together with reasons such as child sexual abuse, terrorism, etc., by significant social media intermediaries (SSMIs) such as Sharechat, Snapchat, Twitter and WhatsApp. The data compiled is based on the monthly transparency reports published by SSMIs in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021)

Notes:

1. SSMI denotes to social media intermediary, with over 50,00,000 registered users in India, which primarily or solely enables online interaction between two or more users and allows them to create, upload, share, disseminate, modify or access information using its services

2. ShareChat enforces various bans spread across different time periods such as 360 days, 30 days, 7 days, 3 days, 1 day, hourly bans, together with other bans such as UGC, Edit Profile, Comment, Livstream, Chatroom bans, etc.

In 2021, around ** percent of teenagers in Germany thought that WhatsApp's data protection was very secure. Only **** percent thought that Instagram was not at all secure. This study shows how secure teenagers in Germany felt the data protection policy of various social media platforms was.

This data set belongs to:Pouwels, J. L., Valkenburg, P. M., Beyens, I., van Driel, I. I., & Keijsers, L. (2021). Social media use and friendship closeness in adolescents’ daily lives: An experience sampling study. Developmental Psychology, 57(2), 309-323. http://dx.doi.org/10.1037/dev0001148The preregistration of the design, sampling and analysis plan of the study, as well as all syntax files and online supplemental materials are available on the Open Science Framework (OSF) at https://osf.io/evsjd/.For more information, please contact the authors at j.l.pouwels@uva.nl or info@project-awesome.nl.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The chart shows the grounds of hatred reported for reviewed posts, based on data reported by social media platforms participating in the European Commission's Code of conduct. In 2021, sexual orientation and xenophobia were the most common grounds for hatred, while religion, race and ethnic origin were the least common grounds for hatred. (Note: The data on grounds of hatred are only an indication and are influenced by the number of notifications sent by each organisation as well as their field of work.)

The dataset was gathering from Web of Science on the 13th of June 2022. Each record related three conditions simultaneously: i) “social media” or internet-based applications, ii) “general education” or keywords related to this level of study and not contain other grade-related keywords, iii) related to school activities. Data was limited regarding collections, research areas, types of documents, languages, and published years. Then, the document content was validated. Each record was reviewed based on its title and summary information, which determined the paper's eligibility. After the data collection process, the dataset containing 2,122 records related to SMGE for 2005-2021 was formed.

Data were collected from Latinx college students to assess social media behaviors.