Nonprofit organizations have been increasing social media usage to attract new donors and advertise their services. In 2022, 99 percent of nonprofit organizations in the United States were using Facebook. Twitter was also broadly used that year, with 95 percent of nonprofits having used the platform.

In 2022, 57 percent of nonprofit organizations in the U.S. considered increasing participation levels to be a top objective for their social media usage. Increasing subscribers or followers was ranked highly among 34 percent of nonprofit organizations that year.

Social media promotion plays an important role in social media marketing for many organizations. As of 2022, the majority of nonprofit organizations in the U.S. had a budget in place for social media ads or boosts. For around 34 percent of organizations, the yearly budget sat between 100 and 1,000 U.S. dollars.

Nonprofit organizations have been increasing social media usage to attract new donors and advertise their services. Between 2021 and 2022, nonprofit organizations experienced the most significant increase in their Instagram following. Environmental organizations reported a one percent increase in their Twitter following, compared with a nine percent increase in their Instagram following. The subsector that reported the highest increase in Instagram followers was the disaster and international aid sector, with a 16 percent increase between 2021 and 2022.

The global charitable giving market is experiencing robust growth, driven by increasing social awareness, heightened philanthropic initiatives, and the impact of global crises such as pandemics and natural disasters. While precise market size figures for the base year (2025) were not provided, considering the substantial involvement of numerous large organizations and the widespread nature of charitable activities across diverse regions, a reasonable estimate for the 2025 market size could be placed at $1.2 trillion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 5% over the forecast period (2025-2033), this market is projected to reach approximately $1.8 trillion by 2033. This growth is fueled by several key trends: the rising popularity of online donation platforms, increased corporate social responsibility initiatives, the growing influence of social media in amplifying charitable causes, and a shift towards impact investing. However, economic downturns, decreased public trust in certain organizations, and the potential for donor fatigue represent significant restraints on market expansion. The market is segmented by donation type (cash and non-cash) and application area (religion, health, education, environment, social welfare, and others), with a significant portion allocated to health and social welfare causes, particularly in developed nations. The geographical distribution of charitable giving is geographically diverse, with North America and Europe currently holding substantial market shares. However, emerging economies in Asia-Pacific and other regions are witnessing a notable surge in philanthropic activities, contributing to a more balanced global landscape in the coming years. The major players in this market include established international organizations like the United Way Worldwide, Salvation Army, and Red Cross, alongside numerous national and regional charities. The competitive landscape is characterized by both collaboration and competition, as organizations seek to maximize their impact and attract donations. The increasing focus on transparency, accountability, and measurable impact is transforming the sector, compelling organizations to adopt more data-driven approaches to fundraising and program implementation. Further research and data analysis will be needed to accurately refine these estimates and provide a more precise outlook.

Nonprofit CRM Market size was valued at USD 4.25 Billion in 2024 and is projected to reach USD 7.35 Billion by 2031, growing at a CAGR of 7.98% from 2024 to 2031.

Nonprofit organizations need to work with lots of data of various people associated with the organization such as donors, volunteers, and members. To manage the data and to stay updated and keep track of new data, Nonprofit CRMs are used as they are automated and will be less hectic to work with them. The increase in demand for systems that can manage and keep track of a huge amount of data is the major factor driving the growth of the global Nonprofit CRM Market. Along with this, the increased focus on constituent engagement, growth in social media engagement, and increased marketing have boosted the global market growth substantially.

Various tools which provide solutions for specific problems and the demand for effective retention tools such as pledge management, marketing automation, etc. are likely to fuel the market growth. An increase in the adoption of nonprofit CRM software by both large-scale organizations and small-scale organizations will foster market growth substantially on a global level. Nonprofit CRM possesses the ability to have safe fundraising which is anticipated to have a positive impact regarding the growth of the global market by the forecast period.

The global market for advocacy software for nonprofits is experiencing robust growth, projected to reach $90 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 8.4% from 2025 to 2033. This expansion is driven by several key factors. Firstly, nonprofits are increasingly recognizing the importance of digital engagement to reach broader audiences and mobilize support for their causes. Advocacy software provides crucial tools for streamlining communication, organizing campaigns, and tracking impact, enabling efficient resource allocation and maximizing their outreach effectiveness. Secondly, the rising adoption of cloud-based solutions offers scalability and cost-effectiveness, making advanced advocacy tools accessible to organizations of all sizes. Furthermore, growing societal awareness of critical social and environmental issues is fueling increased activism, leading to a greater demand for sophisticated software solutions to manage and amplify these movements. The market is segmented by deployment (cloud-based and on-premises) and application (nonprofits and other associations), with cloud-based solutions dominating due to their flexibility and accessibility. Geographic growth is expected across all regions, with North America and Europe holding significant market share initially, while Asia-Pacific is predicted to show strong growth potential in the coming years. Competitive pressures among established players like EveryAction, Blackbaud Luminate, and Neon CRM, along with the emergence of innovative startups, are driving product development and fostering greater value for users. The sustained growth trajectory of the advocacy software market for nonprofits is fueled by the continuous evolution of technology and increasing digital adoption within the sector. Organizations are seeking solutions that enhance constituent engagement, facilitate data-driven decision-making, and optimize resource utilization for greater impact. The integration of features such as mobile-first design, social media integration, and data analytics capabilities within advocacy software platforms is vital in maintaining a competitive edge. While the market faces challenges such as the need for ongoing training and support, and the potential for data security concerns, the overall trend is one of substantial growth driven by the crucial role advocacy software plays in empowering nonprofits to achieve their missions. The forecast anticipates this upward trend will continue, driven by rising demand for efficient and effective tools for advocacy and engagement.

This statistic shows nonprofit organizations responses to the question "Which marketing activities do you need help with?" 57 percent of U.S. nonprofits surveyed in 2012 identified social media marketing as being an area that they needed further help with.

Snapshot img

Non-Profit Software Market Size 2024-2028

The non-profit software market size is forecast to increase by USD 3.24 billion at a CAGR of 7.3% between 2023 and 2028.

The market is witnessing significant growth due to the increasing adoption of volunteer management solutions by both large and small organizations In the sector. This trend is driven by the need to streamline operations and enhance efficiency in managing volunteer resources. Additionally, the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) within non-profit software solutions is gaining traction. However, the high costs associated with implementing non-profit software remain a challenge for some organizations, particularly smaller ones with limited budgets. Despite this, the benefits of using non-profit software, such as improved donor management, financial management, and program management, far outweigh the costs In the long run. The market is expected to continue growing as more non-profits recognize the value of technology in achieving their mission.

What will be the Size of the Non-Profit Software Market During the Forecast Period?

Request Free Sample

The market In the US is experiencing significant growth as organizations embrace digital transformation to enhance operational effectiveness. Key areas of investment include donor management and fundraising solutions, which offer cloud-based, mobile-friendly, and personalized experiences to donors. Technology trends such as artificial intelligence (AI) and machine learning (ML) enable predictive analytics, segmentation, and advanced security features, enhancing donor engagement and digital fundraising.
Additionally, budget constraints remain a challenge, necessitating cost-effective software deployment options, including on-premises and cloud solutions. Sector-specific software caters to diverse needs, with virtual event management solutions gaining popularity. Software implementation requires careful consideration, with user-friendly interfaces and enterprise size compatibility essential for successful adoption. Social media integration and data security are also critical factors In the selection process.

How is this Non-Profit Software Industry segmented and which is the largest segment?

The non-profit software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Fund raising software
  Donor management software
  CRM
  Volunteer management software
  Others


End-user

  Large enterprises
  Small and medium enterprises


Geography

  North America

    Canada
    US


  Europe

    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The fund raising software segment is estimated to witness significant growth during the forecast period.

Non-profit organizations increasingly rely on software solutions to optimize their fundraising efforts and manage volunteer resources effectively. According to industry reports, the market is projected to expand significantly, particularly In the fundraising segment, due to the increasing adoption of digital wallets. By 2026, over half of the world's population is expected to use digital wallets, up from 3.4 billion users in 2022. This trend is revolutionizing the fundraising landscape, enabling non-profits to streamline donation processes and engage donors more effectively through innovative digital tools.

Additionally, fundraising software offers features such as donation tracking, donor management, online fundraising, event management, and communication tools to support non-profits in maximizing their impact. Other software types, including admission-based non-profit software and volunteer management solutions, also play essential roles in helping non-profits manage their operations efficiently.

Get a glance at the Non-Profit Software Industry report of share of various segments Request Free Sample

The fund raising software segment was valued at USD 2.21 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The non-profit sector in North America, home to over 1.8 million organizations, continues to expand, contributing approximately 6% to the national economy. With an annual growth rate of 1.4% over the past two decades, these organizations represent over 10% of all companies In the US. In 2023,

The global advocacy software market size was valued at USD 2.1 billion in 2025 and is projected to expand at a CAGR of 8.82% from 2025 to 2033. The market growth is attributed to rising political activism, growing awareness about social causes, and increasing adoption of cloud-based advocacy solutions. Cloud-based software offers cost-effectiveness, flexibility, and scalability, making it a preferred choice for organizations of all sizes. Key market drivers include the rising need for efficient campaign management, the increasing adoption of social media for advocacy, and the growing awareness of the importance of grassroots support. The market is segmented based on software deployment model, user type, core features, and target audience. The cloud-based deployment model is expected to hold the largest market share, while non-profit organizations are the major users of advocacy software. Campaign management and analytics and reporting are the most widely used core features. Grassroots activists are the primary target audience for advocacy software solutions. North America is the largest regional market due to the high adoption of technology and the presence of a large number of advocacy organizations. Key drivers for this market are:

Cloud-based solutions growth Increased demand for mobile advocacy

Rising need for data analytics

Enhanced social media engagement

Expanding nonprofit sector needs

. Potential restraints include:

Growing demand for digital engagement

Increasing awareness of social issues

Rise in nonprofit spending

Enhanced focus on data analytics

Emergence of remote advocacy tools

.

Digital advertising spending by non-profit organizations in Canada, the United States, and the United Kingdom increased by 19 percent in 2021, according to the survey. Compared to 2020, cultural non-profits grew their advertising expenditures by 295 percent, while those in the public media sector decreased ad spend by seven percent.

According to the average number of YouTube video views as of June 2021, the most popular nonprofits and activism channel in Poland was Сiekawostki ze świata, with 284.9 thousand average uploaded video views. Justyna Mazur and Wskrzesiciel Narodu followed, with 110 thousand and 103 thousand video views, respectively.

Replication materials for Bail et al. 2018 "Exposure to Opposing Views on Social Media can Increase Political Polarization." Proceedings of the National Academy of Sciences. NOTE: Some variables were coarsened using Statistical Disclosure Control Methods in order to protect anonymity of respondents because of risk of identification via social media meta data merged with survey responses ABSTRACT There is mounting concern that social media sites contribute to political polarization by creating “echo chambers” that insulate people from opposing views about current events. We surveyed a large sample of Democrats and Republicans who visit Twitter at least three times each week about a range of social policy issues. One week later, we randomly assigned respondents to a treatment condition in which they were offered financial incentives to follow a Twitter bot for 1 mo that exposed them to messages from those with opposing political ideologies (e.g., elected officials, opinion leaders, media organizations, and nonprofit groups). Respondents were resurveyed at the end of the month to measure the effect of this treatment, and at regular intervals throughout the study period to monitor treatment compliance. We find that Republicans who followed a liberal Twitter bot became substantially more conservative posttreatment. Democrats exhibited slight increases in liberal attitudes after following a conservative Twitter bot, although these effects are not statistically significant. Notwithstanding important limitations of our study, these findings have significant implications for the interdisciplinary literature on political polarization and the emerging field of computational social science.

In 2022, nonprofit organizations from Canada, the United Kingdom, and the United States invested 36 percent of their digital advertising budget in Meta (Instagram and Facebook) ads, which made the two social platforms the most invested-in media among nonprofits. Search and display followed, with 35 and 25 percent, respectively.