How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

More than 100 social media channels and statistics for the National Archives and Records Administration.

According to a 2023 survey of adults in the United States, most respondents expressed concern regarding social media companies data collection practices. About 35 percent of respondents were very concerned about how social media platforms collect their personal data, while 44 percent were somewhat concerned. In contrast, only 17 percent of respondents were not very concerned, and a mere four percent of respondents were not at all concerned about their personal data being collected by these companies.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Survey instrument and anonymised responses collected as part of Sub-Project B4 “Provenance of Social Media” of the larger Social Media - Developing Understanding, Infrastructure & Engagement (Social Media Enhancement) award (ES/M001628/1). The survey aimed to further our understanding of the current practices and attitudes towards the provenance of data collected from social media platforms and its analysis by researchers in the social sciences. This includes all forms of social media, such as Twitter, Facebook, Wikipedia, Quora, blogs, discussion forums, etc. The survey was conducted as an online-survey using Google Forms. Findings from this survey influenced the work of the sub-project, and the development of tools to support researchers who wish to increase the transparency of their research using social media data.

Dataset of collected survey responses, and pdf versions of the Google Forms online survey instrument. Each PDF file denotes one possible survey path that depended on the response of a participant to the question “What level of experience do you have using data from a social media platforms as part of your research?” The three paths are:

(1) SurveyInstrument-Path-1.pdf - is used if the participant selected the option "I have used/am currently using social media data as part of my research."

(2) SurveyInstrument-Path-2.pdf - is used if the participant selected the option "I am aware of others using social media data as part of their research and may consider using it within mine."

(3) SurveyInstrument-Path-3.pdf - is used if the participant selected the option "Neither of the above."

There is now a broad consensus that new forms of social data emerging from people’s day-to-day activities on the web have the potential to transform the social sciences. However, there is also agreement that current analytical techniques fall short of the methodological standards required for academic research and policymaking and that conclusions drawn from social media data have much greater utility when combined with results drawn from other datasets (including various public sector resources made available through open data initiatives). In this proposal we outline the case for further investigations into the challenges surrounding social media data and the social sciences. Aspects of the work will involve analysis of social media data in a number of contexts, including: -transport disruption around the 2014 Commonwealth Games (Glasgow) - news stories about Scottish independence and UK-EU relations - island communities in the Western Isles. Guided by insights from these case studies we will: - develop a suite of software tools to support various aspects of data analysis and curation; - provide guidance on ethical considerations surrounding analysis of social media data; - deliver training workshops for social science researchers; - engage with the public on this important topic through a series of festivals (food, music, science).

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

This research explored what happens when social media data mining becomes ordinary and is carried out by organisations that might be seen as the pillars of everyday life. The interviews on which the transcripts are based are discussed in Chapter 6 of the book. The referenced book contains a description of the methods. No other publications resulted from working with these transcripts.

The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which countries spent the most and least time on social media?

Gen Z and Millennials are the biggest social media users of all age groups.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Regional use of social media has a significant effect on the male and female social media statistics.

As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.

The social media market in the United States

The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.

The global social media landscape

As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

Facebook and YouTube are still the most used social media platforms today.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.