During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

A study held in 2024 revealed that 59 percent of X (formerly known as Twitter) users regularly used X for news. By contrast, users of major platforms Instagram, TikTok, and YouTube were less inclined to get their news from those sites, though usage of TikTok for news increased by 30 percent between 2020 and 2024, with the platform especially popular among younger audiences.

According to data gathered in a survey held in 2022, 17 percent of responding U.S. adults said that they got their news from social media on a regular basis, down from 19 percent in the previous year and 23 percent 2020. After a growth of people who claimed to never get news from social media from 21 percent in 2020 to 24 percent in 2021, this share dropped back to 21 percent in 2022.

Social media is one of the go-to news sources in the United States – over one third of U.S. adults responding to a 2022 survey got their news from social media platforms every day, and a further 22 percent did so a few times or at least once per week. After the surge in social media news consumption in 2020 at the height of the COVID-19 pandemic, daily engagement fell in 2021, but the increase the following year suggests that daily news access on social networks could continue to grow in years to come.

The most popular social sites for news

An annual report surveying U.S. adults from 2019 to 2022 revealed that Facebook was the most popular social network used for news, followed by YouTube. Important to note here though is that TikTok was not included in the survey question for those years, a platform increasingly popular with younger generations. Whilst the share of adults regularly using TikTok for news aged 50 years or above was just five percent, among those aged between 18 and 29 years the figure was over five times higher.

Meanwhile, Twitter is journalists’ preferred social media site, with the share who use Twitter for their job at almost 70 percent. Since Elon Musk’s takeover of Twitter however, some journalists raised concerns about the future of free speech on the platform.

Gen Z and social media news consumption

A 2022 survey found that half of all Gen Z respondents used social media for news every day. Gen Z is driving growth in social media news usage, a trend which will continue if the younger consumers belonging to this generation increase their engagement with news as they age.

Social media was by far the most popular news platform among 18 to 34-year-olds in the United States, with 47 percent of respondents to a survey held in August 2022 saying that they used social networks for news on a daily basis. By comparison, adults over 65 years old mostly used network news to keep up to date.

The decline of newspapers In the past, the reasons to regularly go out and purchase a print newspaper were many. Used not only for news but also apartment hunting, entertainment, and job searches (among other things), newspapers once served multiple purposes. This is no longer the case, with first television and then the internet taking care of consumer needs once covered by printed papers. Indeed, the paid circulation of daily weekday newspapers in the United States has fallen dramatically since the 1980s with no sign of future improvement.

News consumption habits

A survey on news consumption by gender found that 50 percent of women use either online-only news sites or social media for news each day, and 51 percent of male respondents said the same. Social media was by far the most used daily news platform among U.S. Millennials, and the same was true of Gen Z. One appeal of online news is that it often comes at no cost to the consumer. Paying for news found via digital outlets is not yet commonplace in the United States, with only 21 percent of U.S. consumers responding to a study held in early 2021 reporting having paid for online news content in the last year.

A 2024 survey revealed that audiences using social networks for news engage with news sources differently depending on the network; for example 53 percent of X users devote most of their attention to mainstream news, whereas the same was true of just 34 percent of TikTok and Snapchat users. The latter networks were used more for news from personalities and celebrities or influencers, with Twitter, Facebook, and YouTube generally the most likely platforms for mainstream news.

This statistic presents data on the most popular social media news sources among children and teenagers in the United States as of January 2017, sorted by age. During a survey, 77 percent of teenage respondents stated that they got news from Facebook.

According to a survey on digital news conducted in Indonesia between January and February 2024, 46 percent of respondents stated that they used WhatsApp as a news source. Other popular social media platforms for consuming news were YouTube and Facebook, which were used by 41 percent and 35 percent of respondents, respectively.

According to a survey conducted in 2023, 20 percent of adults in the United States who used social media to get news stated that convenience was their main reason for doing so. Speed and interaction with people were the two next most popular reasons for using social networking platforms as a source of news, accounting for nine and six percent of respondents, respectively. Smaller shares of adults said they liked that the news was up-to-date, the content or format, and the variety of sources or stories available. Overall, seven percent of U.S. adults who got their news on social media said they did not like anything about the experience.

According to a survey conducted among social media users worldwide in early 2023, TikTok and Snapchat users were found to be paying more attention to personalities and influencers than to mainstream journalists when it came to news. This was in contrast with Twitter and Facebook, where conventional outlets and journalists were found to still be king.

A survey conducted in the United States in August 2022 found that white adults were the least frequent users of social media as a news source, with a third stating that they never used social networks for news. Conversely, Black Americans were the most likely to use social media for news on a daily basis.

In 2024, Facebook remained the most popular social media network for news worldwide, with 26 percent of respondents to a survey held in February that year saying that they had used the platform for news in the last week. Usage decreased however from previous years, whereas TikTok news consumption is on the up and was eight times higher in 2024 than in 2020.

A survey held in the United States in 2023 revealed that 40 percent of responding adults said that what they disliked most about getting news on social media was the fact that the news is inaccurate, an increase of nine percent from 2018. Other reasons given were low-quality news or other people's behavior. Social media news consumption is complex With inaccurate news being the main reason consumers dislike news via social networks, the issue of trust also comes into play. Whilst fake and manipulated content can circulate on any platform, social media platforms can exacerbate the matter, with written posts, video footage, and audio easily shared and disseminated at the click of a button. TikTok in particular, with its focus on short-form snappy content, ranked poorly in terms of trusted social networks - 50 percent of U.S. adults responding to a survey considered the platform very untrustworthy. What are the positives of news found on social media? Data from 2023 showed that 20 percent of adults in the United States who used social media to get news stated that convenience was their main reason for doing so. Speed and interaction with people were the two next most popular reasons for using social networking platforms as a source of news. Even so, the majority (more than a third) of respondents said they did not know why they liked getting news on social networks or did not answer. This speaks to the complex relationship the public now has with social media – its convenience, as well as its prevalence in users’ everyday lives, means that it can often be difficult to avoid using it. However, when it comes to news, users remain unsure.

Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents reporting daily news consumption on social networks. This was more than double the share who got their news via radio. When it comes to trust, though, social media does not fare well.

Social media and news consumption

As adults of all ages spend more and more time on social media, news consumption via this avenue is likely to increase, but something which could affect this trend is the lack of trust in the news consumers encounter on social platforms. Although now the preferred option for younger audiences, social networks are among the least trusted news sources in the United States, and concerns about fake news remain prevalent.

Young audiences and fake news

Inaccurate news is a major problem which worsened during the 2016 and 2020 presidential election campaigns and the COVID-19 pandemic. A global study found that most Gen Z and Millennial news consumers ignored fake coronavirus news on social media, but almost 20 percent interacted with such posts in the comments section, and over seven percent shared the content. Younger news consumers in the United States were also the most likely to report feeling overwhelmed by COVID-19 news. As younger audiences were the most likely to get their updates on the outbreak via social media, this also made them the most susceptible to fake news, and younger generations are also the most prone to ‘doomscrolling’, an addictive act where the reader pursues and digests multiple negative or upsetting news articles in one sitting.

According to a survey conducted on digital news in the Philippines between January and February 2024, 61 percent of respondents stated that they used Facebook as a news source. Other popular social media platforms for consuming news were YouTube and Facebook Messenger, which were used by 45 percent and 26 percent of respondents, respectively.

A survey conducted in August 2022 found that Gen Z news consumers most frequently get their news from social media, with 50 percent of respondents reporting they used social networks as their news source on a daily basis. There was a general preference for online news sources rather than offline outlets among Gen Z, with only five percent saying that they read local newspapers every day.
News consumption: Gen Z vs. millennials The same 2022 study showed that whilst there were similarities between news consumption among millennials and Gen Z, there were also stark differences between the two groups. Gen Zers were significantly less likely to listen to the radio or watch television for news, and close to 60 percent said that they never read newspapers. Meanwhile, approximately 20 percent of Millennials reported listening to radio news and 15 percent watched cable or network TV on a daily basis.

Despite these differences, both Gen Z and millennial news audiences both demonstrated a clear preference for using social media to get their news. By contrast, Boomers were the least likely group to use social media for news, generally preferring network news for keeping up to date. Indeed, social networks are not without their problems, with consumers growing concerned about the news they find there. Social media and news Except for podcasts, social media is the least trusted news source in the United States. Fake news circulates there easily as consumers either unknowingly or deliberately share such content, and younger generations, who are the heaviest social media users, are at the highest risk of encountering biased, inaccurate, and untrue stories.

In April 2019, the Sri Lankan government cut off social media access in the wake of a fatal terrorist attack. According to an Ipsos survey conducted a month later, only 45 percent of the respondents agreed that social media platforms were the best and most accurate sources of news and information in their country. Especially respondents from Great Britain were critical about the accuracy of social media event in times of crisis. This statement is especially relevant in the context of potential government shutdowns of social media in times of crisis in order to spread fake news and general disagreement with this idea as social media is the primary source of information for many people.

According to a global survey held in the first half of 2021, 45 percent of respondents aged 15 to 24 years old used social media to stay updated about news and current affairs, making social media the most used news source among respondents in that age bracket. By contrast, just 17 respondents aged 40 years and older used social networks as a means of obtaining news, preferring to watch TV news. Newspapers were the least popular news source, followed by friends and family.

According to data from February 2024, Facebook was the most popular social network for news access in the United Kingdom, with 17 percent of respondents using the service. Twitter and YouTube ranked second and third with 14 and 13 percent of users respectively using the networks for news content.

Survey findings showed that Facebook was the most frequently used social network for news access in France in 2024, with more than 30 percent of respondents using the platform for news every week. YouTube and WhatsApp rounded out the top three that year. Social media usage is soaring in France The number of social media users in France has steadily increased since the start of the new millennium. Today, an estimated 50 million people have an account on one of the various social networks to post pictures and videos, communicate with friends and strangers, stay up to date with their favorite celebrities and influencers, or catch up on news headlines. While video-sharing apps such as TikTok have shaken up the scene and amassed millions of users recently, Facebook remains the most popular social media platform in France, followed by Messenger, WhatsApp, and Instagram – all Meta-owned properties. Audiences lack trust in social media news Even though millions of social media users check their feeds for news each day, recent reports have indicated that a significant share of French online users are wary of news reports circulating on platforms such as Facebook. Less than 40 percent of survey respondents felt confident about the accuracy of posts shared on social media by official channels in 2021. Meanwhile, French adults' trust in news on social media was even lower for information shared online by friends. Many French social media users stated they regularly encountered false news on their feeds, explaining why social media stands out as the least trustworthy news source according to French consumers.