As of September 2022, the mobile app of social media giant ******** saw the highest average revenue per user (ARPU) worldwide, with users generating approximately **** U.S. dollars on the platform. ******* ranked second, with users generating approximately **** U.S. dollars on average, while ********* ranked third with an ARPU of around ***** U.S. dollars as of the examined period.

The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total **** U.S. dollars (+***** percent). After the ****** consecutive increasing year, the average ad spending per internet user is estimated to reach **** U.S. dollars and therefore a new peak in 2030. Find further information concerning the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Australia and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total ***** U.S. dollars (+***** percent). After the ***** consecutive increasing year, the average ad spending per internet user is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the average ad spending per internet user in countries and regions like the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia and the ad spending in the 'Digital Video Advertising' segment of the advertising market in the world. The Statista Market Insights cover a broad range of additional markets.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was forecast to continuously increase between 2024 and 2030 by in total 120.7 U.S. dollars (+62.32 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 314.36 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach in terms of listeners in the 'Traditional Radio Advertising' segment of the advertising market in Hungary and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in Australia. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Australia was forecast to continuously increase between 2024 and 2030 by in total 83.3 U.S. dollars (+50.45 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 248.41 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Influencer Advertising' segment of the advertising market in the Philippines and the reach by social network in the 'Facebook' segment of the advertising market in Israel. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Australia & Oceania was forecast to continuously increase between 2024 and 2030 by in total 41.4 U.S. dollars (+31.75 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 171.76 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in Germany and the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Norway. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Norway was forecast to continuously increase between 2024 and 2030 by in total 65.5 U.S. dollars (+48.93 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 199.39 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'Digital Video Advertising' segment of the advertising market in South Korea and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in New Zealand. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising Mobile segment achieves the highest value of 53.44 U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. The trend observed from 2018 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Social Media Advertising Mobile segment achieves the highest value of ****** U.S. dollars at 2028. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. The trend observed from 2018 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Social Media Advertising Mobile segment achieves the highest value of 67.97 U.S. dollars at 2028. The Statista Market Insights cover a broad range of additional markets.

As of September 2022, **** was the mobile entertainment and OTT streaming app with the highest average revenue per user (ARPU) worldwide, with users spending approximately *** U.S. dollars on the platform. ******* ranked second, with *** U.S. dollars in ARPU, while live streaming platform ****** ranked third, with ****** U.S. dollars in average revenue per user as of the examined period.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of 97.74 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the average revenue per user is forecast to significantly increase in all segments. As part of the positive trend, the average revenue per user reaches the maximum value for all five different segments at the end of the comparison period. Particularly noteworthy is the segment TV & Video, which has the highest value of ******** U.S. dollars. Find further statistics on other topics such as a comparison of the average revenue per TV user in the United States and a comparison of the average revenue per listener in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 151.21 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 31.77 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 119.44 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Social Media Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 15.8 billion U.S. dollars (+21.84 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 88.08 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the average ad spending per internet user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2017 to 2030. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising segment achieves the highest value of 141.61 U.S. dollars in 2030. The Statista Market Insights cover a broad range of additional markets.

In the first quarter of 2025, social media platform and image sharing service Pinterest had an ARPU (average revenue per user) of 6.54 U.S. dollars in the United States and Canada. In Europe, as of Q1 2025, Pinterest had an ARPU of 1.00 U.S. dollar. Overall, the rest of the world had an ARPU of 0.14 U.S. dollars.

The average ad spending per internet user in the 'Search Advertising' segment of the advertising market in Sweden was forecast to continuously increase between 2024 and 2030 by in total ***** U.S. dollars (+***** percent). After the ***** consecutive increasing year, the average ad spending per internet user is estimated to reach ****** U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach by social network in the 'Facebook' segment of the advertising market in Sweden and the ad spending in the 'Digital Video Advertising' segment of the advertising market in Poland. The Statista Market Insights cover a broad range of additional markets.

This statistic depicts the average revenue per user (ARPU) in the Middle East and Africa from 2012 to 2017, by social media platform. It has been forecasted, that the average revenue generated per Facebook user in the Middle East and Africa in 2017 will be about four U.S. dollars.