In 2022, there are around 23.14 million social media users in Peru, around 1.25 million more than the previous year. This figure is forecast to grow to 28.03 million users by 2027. In the same year, more than 68.68 percent of the population in the South American country accessed social media.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

According to Cognitive Market Research, the global Social Media Monitoring Tools market Size will be USD 4854.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1941.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1116.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 242.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 97.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Software/Platform category held the highest Social Media Monitoring Tools market revenue share in 2024.

Market Dynamics of Social Media Monitoring Tools Market

Key Drivers for Social Media Monitoring Tools Market

Growing cloud-based solution usage in enterprises to propel market growth

Cloud-based social media monitoring technologies provide scalable, adaptable, and affordable solutions for tracking, evaluating, and managing media material across several channels by utilizing cloud computing infrastructure. With the use of these systems, which track and analyze massive amounts of media information in real-time using sophisticated data processing, storage, and analytics capabilities, businesses may get useful insights into competition intelligence, market trends, and brand perception. Sentiment analysis, trend tracking, and influencer identification features are available in cloud-based media monitoring systems like Meltwater, Talkwalker, and Brandwatch. In light of this, the increasing acceptance of media monitoring tools to facilitate strategic decision-making and improve brand performance in the digital sphere is being driven by the expanding use of cloud-based solutions among organizations, which improve accessibility, cooperation, and scalability.

Increasing social media usage to propel market growth

The Social Media Monitoring Tools Market is expected to grow at an exponential rate due in large part to the rise in social media usage. In order to remain competitive, businesses must keep an eye on and analyze social media activities given the billions of users across platforms such as Facebook, Instagram, Twitter, and LinkedIn. With the use of these technologies, businesses can monitor industry trends, client feedback, and brand mentions instantly. There is a growing need for strong monitoring solutions as customers utilize social media more and more for reviews, recommendations, and conversations. Businesses may improve customer service, manage reputational issues, and improve marketing tactics with the help of this boom in social media interaction, which offers great data. This means that as more people use social media, the market for social media monitoring tools is expanding due to the technologies' increased usage and innovation.

Restraint Factor for the Social Media Monitoring Tools Market

Data security and privacy issues to hinder market growth

The market for social media monitoring tools is growing slowly due to concerns about data security and privacy. Adoption of these tools may be constrained by the complicated compliance requirements imposed by regulations such as the CCPA and GDPR. Concerning breaches and misuse, users become more cautious about the way their data is gathered, stored, and used. Social media monitoring tools need to have strong security measures in place to secure user data due to their gather and examine huge quantities of private and sensitive data. Some firms are discouraged from fully utilizing these tools due to the possibility of data breaches or penalties for noncompliance. In order to establish compliance, assure trust, and promote wider adoption and use of ...

As of *************, Facebook was the most popular social media platform in Egypt with its users counting as high as roughly **** million. Facebook Messenger and Instagram followed with the number of accounts amounting to some **** million and **** million, respectively. Uprisings starting via social media and a boom in internet users Social media played a role in the 2011 Egyptian revolution. In ************, protests against the government took place in the country after a call on social media platforms. In response, the government decided to shut down the internet in an attempt to contain the movement. The mass demonstrations ended with the ousting of President Mohamed Hosni Mubarak ** days later. Notably, the number of internet users in the country jumped from **** million in 2010 to ***** million in 2024. Internet connectivity through mobile phones The most common means to access the internet in Egypt was through mobile devices in 2022. Around **** million people used mobile phones for internet connectivity, while nearly **** million had an ADSL subscription. Furthermore, smartphone users in the country followed an incrementing trend. In 2024, nearly ***** million were using a smartphone and the number was estimated to reach around *** million in 2029.

Social Media Suites Solution Market Outlook

The global Social Media Suites Solution market size is set to experience significant growth, expanding from USD 14.5 billion in 2023 to an impressive USD 29.9 billion by 2032, at a compound annual growth rate (CAGR) of 7.9%. The booming demand for comprehensive social media management tools, driven by the increasing importance of social media in marketing strategies and customer engagement, is a key growth factor. The market is witnessing exponential growth due to the ever-increasing reliance of businesses on social media platforms for marketing, customer interaction, and brand visibility. As companies across various sectors increasingly recognize the strategic importance of a strong online presence, the adoption of social media suites that offer robust analytics, monitoring, and engagement tools is expected to rise significantly.

The growth of the Social Media Suites Solution market is largely fueled by the explosive increase in social media users worldwide. With over 4.5 billion people using social media platforms, businesses are leveraging these tools to tap into vast audiences. This burgeoning user base provides a fertile ground for businesses to engage with potential customers, requiring sophisticated tools to manage and analyze their social media strategies effectively. Furthermore, the rapid technological advancements in artificial intelligence and machine learning are enhancing the capabilities of social media suites, enabling them to offer more precise analytics and automation features. This technological evolution is compelling businesses to invest in advanced social media solutions to stay competitive and agile in their marketing strategies.

Another significant growth driver is the increasing trend towards digital transformation across industries. As businesses shift towards more digital-centric operations, the integration of social media suites into their marketing and customer engagement strategies has become paramount. The pandemic accelerated digital transformation, and as a result, companies have been compelled to adopt comprehensive digital tools to maintain and enhance their customer relationships. Social media suites provide these companies with the necessary tools to effectively manage their digital interactions, from content management to customer engagement, driving further demand for these solutions.

The diversification of social media platforms and the increasing complexity of managing multiple accounts are also contributing to market growth. As new social media platforms emerge and existing ones continue to evolve with new features, businesses face the challenge of managing multiple accounts across different platforms. Social media suites solutions offer a centralized platform for managing, scheduling, and analyzing content across various social media channels, making them indispensable for businesses. This centralization not only streamlines operations but also enhances the efficiency of social media campaigns, providing businesses with a competitive edge.

In the rapidly evolving landscape of digital marketing, Social Media Publishing Tools have become indispensable for businesses looking to maintain a consistent and engaging online presence. These tools streamline the process of creating, scheduling, and publishing content across multiple social media platforms, allowing businesses to efficiently manage their digital communications. By automating routine tasks, businesses can focus more on crafting compelling content that resonates with their audience. The integration of analytics within these tools further empowers businesses to track the performance of their posts, enabling data-driven adjustments to their strategies. As the demand for seamless and efficient content management grows, Social Media Publishing Tools are set to play a pivotal role in shaping the future of digital marketing strategies.

Regionally, North America leads the market due to its advanced technological infrastructure and the high adoption rate of digital marketing strategies among businesses. The region's robust technology sector and the presence of major social media platforms contribute to its dominance in the market. Additionally, Asia Pacific is expected to exhibit the highest growth rate during the forecast period, driven by the rapid digitalization of businesses, increasing smartphone penetration, and the growing influence of social media in countries like China and India. Europe follows closely, with a strong emphasis on data privacy and a growing number of enterprise

WhatsApp is the most popular social media in South Africa. As of the third quarter of 2023, some 94 percent of internet users in the country used the messaging app. Facebook and Tiktok followed, with a penetration rate of around 88 percent and 74 percent, respectively. The potential audience of Facebook that can be reached with advertisements amounted to 22.2 million. Internet and social media users keep increasing The number of internet users in South Africa has registered a growth since 2018. In 2022, some 48.4 million South Africans accessed the internet, compared to 36 million four years earlier. Consequently, active social media users also faced a boom in number. By January 2022, individuals actively using social media platforms increased to 28 million, nearly three times higher than in 2014. Mobile phones dominate internet access In 2022, 47.8 million South Africans used mobile devices to surf the internet. Mobile phones were the main devices used to access the internet in the country. As of the third quarter of 2021, 96 percent of the internet users used them to connect to the internet, while 86.2 percent used a laptop or desktop computer to be online. Furthermore, mobile phones generated close to 79 percent of the web traffic as of late 2022

Media streaming, social networks and other content providers have faced challenges during the period as demand for airtime and advertising expenditures wavered. In addition, the number of cable TV subscriptions has fallen significantly, as increased subscription costs combined with better, cheaper alternatives have driven consumers to stream over traditional cable and TV. These hindrances have been offset by a boom in online video streaming and a surge in demand for media content. The online streaming boom has led to an industry-wide climb in revenue at a CAGR of 1.4% to $225.1 billion over the past five years, including an incline of 2.2% in 2025, when profit will reach 15.0%. During this period, significant consolidation has occurred, especially among the top companies in the industry. Large traditional cable and TV providers have looked to expand into the streaming realm and have done this mainly by acquiring streaming platforms to integrate into their business. Disney acquired Fox and Hulu, expanding their presence in the streaming field. Around the same time, Viacom and CBS announced a massive merger to create Viacom CBS, making this new merger another massive player across the industry. Similarly, Discovery Inc. merged with AT&T's Warner Media, which led to the emergence of their streaming service Max. Vigorous acquisition activity has led to an overall reduction in the number of enterprises operating in the industry. With more consumers choosing streaming over traditional cable, companies have been pressured to diversify their offerings. Disney’s bundling strategy with ESPN+ and Hulu and Paramount+'s significant subscriber uptick highlights the aggressive pursuit of market share. However, the emergence of ad-supported streaming services aimed at price-conscious consumers has introduced a new revenue stream that bridges the gap between advertisers and viewers. While many providers are poised to intensify their shift into the rapidly growing field of media streaming, falling cable television subscriptions will continue to weigh down the industry. Providers will look to secure further growth by acquiring or merging with additional companies and continuing industry-wide consolidation trends. Overall, the foray into digital streaming is undoubtedly a bright spot for the industry and will continue to motivate industry growth. Technological innovations like AI-driven personalized recommendations and higher-quality content delivery will enhance user experience and targeted advertising, improving revenue streams. However, regulatory scrutiny, most notably from the FTC concerning data privacy and antitrust issues, could impact future mergers and content licensing strategies. The industry will also experience a shift towards hybrid models that blend live and on-demand streaming, meeting diverse consumer needs. Over the next five years, revenue is forecast to propel forward at a CAGR of 2.4% to $253.8 billion, with profit inching upward to 15.3% in 2030.

Digital Music Content Market Outlook

In 2023, the global digital music content market size was valued at approximately $21.6 billion, with projections estimating this figure to reach $48.4 billion by 2032, growing at a robust CAGR of 9.1% over the forecast period. This significant growth is driven by increasing internet penetration, advancements in streaming technologies, and the rising popularity of smart devices. The shift from physical to digital media has revolutionized how music is consumed, leading to an unprecedented boom in digital music services across various platforms.

The primary factor contributing to the growth of the digital music content market is the widespread adoption of streaming services. Platforms like Spotify, Apple Music, and Amazon Music have transformed the music industry by offering vast libraries of songs accessible on-demand. These services are continually improving user experience through personalized playlists, high-quality audio, and exclusive content. Additionally, the convenience of cloud storage and offline listening options has further bolstered the appeal of digital music streaming.

Another growth driver is the increasing use of smart devices such as smartphones, tablets, and smart speakers. The proliferation of these devices has made it easier for consumers to access and enjoy digital music content anytime and anywhere. Moreover, the integration of music streaming apps with social media platforms has fostered a culture of music sharing and discovery, thereby expanding the user base. Furthermore, the rise of high-speed internet and the deployment of 5G networks are expected to enhance streaming quality and reduce buffering times, encouraging more users to switch to digital music services.

The evolution of revenue models in the digital music industry has also contributed to market expansion. Subscription-based models offer ad-free, high-quality streaming experiences, driving considerable revenue growth. Meanwhile, ad-supported models provide free access to music with occasional advertisements, attracting budget-conscious users and generating substantial ad revenue. The flexibility of pay-per-download options caters to users who prefer owning specific tracks or albums. This diversification in revenue models has allowed companies to target a broader audience and maximize their market share.

From a regional perspective, North America currently leads the digital music content market, followed by Europe and Asia Pacific. The region's dominance can be attributed to high smartphone penetration, advanced network infrastructure, and a tech-savvy population. However, the Asia Pacific region is expected to witness the highest growth rate over the forecast period, driven by the expanding middle class, increasing internet access, and a burgeoning digital ecosystem. Countries like China, India, and Japan are poised to be significant contributors to this growth, with local streaming services gaining popularity and global players making inroads into the market.

Type Analysis

The digital music content market is segmented into audio and video types. The audio segment holds a significant share of the market, primarily driven by the popularity of music streaming services. Audio content is more accessible and convenient for on-the-go listening, making it the preferred choice for many users. The rise of podcasts and audiobooks has also contributed to the growth of this segment. Services like Spotify and Apple Music have expanded their offerings to include a wide range of audio content, appealing to a diverse audience.

Video content, although not as dominant as audio, is gaining traction with the rise of music videos, live performances, and other visual content. Platforms like YouTube and Vevo have capitalized on this trend, offering extensive libraries of music videos that attract millions of viewers. The integration of video streaming with social media platforms has further boosted engagement, as users share and interact with music videos in real-time. Video content provides a more immersive experience, catering to users who enjoy visual elements alongside their music.

The increasing production of high-quality music videos and the popularity of live streaming concerts have also driven the growth of the video segment. Artists and record labels invest heavily in visually appealing content to enhance their brand and reach a broader audience. The advent of virtual reality (VR) and augmented reality (AR) technologies is expected to further revolutionize this segment, offering immersive music experiences that

In 2021, more than ** percent of online shoppers worldwide used "buy" buttons on social media. In addition, approximately ** percent of consumers surveyed reported clicking on purchasable posts or stories on social networks. Social shopping is booming across the globe. In 2022, social commerce sales reached *** billion U.S. dollars, a figure forecast to keep rising in the coming years.

The size of the Indonesia Digital Media market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.92% during the forecast period.Indonesia's digital media market is booming rapidly with the rapid growth in Internet penetration in the country coupled with an increasing techie population within the region. In fact, digital media has transformed the consuming habits and related habits of Indonesians with the incorporation of wide ranges of online content through its multifaceted networking platforms. This includes online social media, streaming sites, online news and e-commerce, among others. There are enormous business and advertising opportunities here. Digital ads give brands the chance to reach niche audiences exactly. Meanwhile, a rise in online shopping changed how people in this country shop. With increasing digital content creators and influencers, marketing and brand-partnership opportunity emerge. Still, there remain some problems: internet connectivity in some regions and digital literacy as well as online safety problems. However, the potential for the future of the Indonesian digital media market is still high. Growth in the following years is going to continue. Recent developments include: November 2023: Iskra, a Web 3 game platform, partnered with Agate, the video game studio in Indonesia, to bring forth 'Atma: Battle of Souls,' a supernatural techno-thriller RPG, immersing players in a world. The collaboration taps into Indonesia's thriving video game market. The Indonesia Applied Digital Economy and Regulatory Network emphasized that the government is actively engaged in understanding the implications of blockchain technology across sectors., July 2023: TikTok launched a new subscription-only music streaming service called "TikTok Music" in Indonesia. It enables users to sync the service to their TikTok accounts and listen, download, and share songs. It also allows users to play full versions of TikTok songs, discover personalized music recommendations, access lyrics, create collaborative playlists with friends, import music library, and find songs via lyrics search. The service also includes social features, enabling users to express themselves through comments and connect with other music lovers.. Key drivers for this market are: Increase in Internet Pentration, Rise of Video-on-demand Propelling Growth. Potential restraints include: Privacy and Cybersecurity Issues Affecting Growth. Notable trends are: Digital Video Games to Witness Significant Growth.

Fashion Influencer Market Outlook

The global fashion influencer market size was valued at approximately USD 10 billion in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2032, reaching a forecasted market size of nearly USD 21.3 billion by 2032. The primary growth factor driving this market includes the increasing reliance of brands on social media platforms for marketing and advertising, aiming to capture the attention of a younger, digitally-savvy audience.

One of the key growth factors of the fashion influencer market is the exponential rise in social media usage globally. With more than 4.9 billion social media users reported in 2023, platforms like Instagram, TikTok, and YouTube have become fertile ground for fashion influencers to create and share content. This social media boom translates directly into a growing audience for fashion influencers, thereby making them a critical part of digital marketing strategies for fashion brands. Moreover, the integration of shopping features on these platforms enables seamless consumer engagement and conversion, further fueling market growth.

The inclination towards personalized and authentic content is another significant driver of the fashion influencer market. Consumers are increasingly seeking relatable content and trusted voices to guide their purchasing decisions. Fashion influencers, particularly micro and nano influencers, are adept at creating personalized content that resonates with their audience. This authenticity builds trust and reliability, making influencer marketing more effective than traditional advertising methods. The desire for authentic engagement has prompted brands to collaborate more frequently with influencers, thereby driving market expansion.

Technological advancements and innovations in social media analytics tools also contribute significantly to market growth. Advanced algorithms and AI-driven analytics enable brands to measure the effectiveness of influencer campaigns more accurately. These tools help in identifying the right influencers, understanding audience demographics, and analyzing engagement metrics. As a result, brands can make data-driven decisions to optimize their marketing strategies. The ability to track and measure ROI effectively encourages more brands to invest in influencer marketing, thereby bolstering market growth.

The regional outlook of the fashion influencer market indicates a robust growth trajectory across various geographies. North America and Europe remain the largest markets due to high social media penetration and mature fashion industries. However, the Asia-Pacific region is expected to witness the highest growth rate, driven by increasing internet penetration, rising disposable incomes, and a growing youth population. Latin America and the Middle East & Africa also present promising growth opportunities as brands explore untapped markets in these regions.

Platform Analysis

The fashion influencer market can be segmented by platform, including Instagram, YouTube, TikTok, Blogs, and others. Instagram remains the most dominant platform for fashion influencers, thanks to its visually-centric nature and extensive user base. With features like Instagram Stories, Reels, and IGTV, influencers can create diverse content that engages their audience. The integration of shopping features also allows seamless product promotion and purchase, making it an attractive platform for brands and influencers alike. The platform's algorithm further boosts content visibility, ensuring maximum reach.

YouTube is another significant platform, known for its long-form content that allows influencers to delve deeper into fashion trends, tutorials, and reviews. The platform's monetization options, such as ad revenue and sponsorships, make it financially rewarding for influencers. Additionally, YouTube's searchability and recommendation algorithms enhance content discoverability, providing influencers with a steady stream of new followers. Brands leverage YouTube for detailed product reviews and collaborations, benefiting from the platform's extensive reach and engagement metrics.

TikTok has emerged as a game-changer in the fashion influencer market, particularly among Gen Z. Its short-form, engaging video content is perfect for quick, impactful fashion tips and trends. The platform's algorithm ensures rapid content dissemination, often leading to viral trends. Influencers on TikTok benefit from high engagement rates and the potential for rapid follower growth. Brands are increasingly partnering w

According to a report published by DataReportal, the social media platform Facebook ranked first among the leading social media networks in Thailand as of Q3 2023, with the penetration rate of around 91 percent. The number of Facebook users in Thailand reached around 50 million in 2023. Thailand can be counted among the leading social media countries in Southeast Asia. Not only Facebook is widespread in Thailand, but also the Japanese instant messaging service Line that the penetration rates are in the high double-digit range. The state of the internet and social media in Thailand Due to the predominantly rural population, internet penetration in Thailand is still low at 76.54 percent. Interestingly enough, the scarce internet access is contrasted with an impressive penetration rate of social networks. Which can only mean that the smartphone penetration must be significantly higher than the direct access to the internet. Thailand is an interesting example of the impact of social media on emerging markets across Asia. Booming industries, such as tourism and retail, are experiencing a significant opening as the visibility via online media provides a greater marketing opportunity for remote businesses. Thai companies have used social media not only to promote and publish their services, but also as part of thoughtful business strategies targeting international audience.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.30% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access across the region is driving digital advertising expenditure, particularly in mobile advertising and social media marketing. A burgeoning young population, increasingly engaged with digital platforms, creates a highly receptive audience for targeted advertising campaigns. Furthermore, the rise of e-commerce and the growing adoption of digital payment systems are further stimulating demand for online advertising solutions. The increasing sophistication of programmatic advertising and data analytics also contributes to this growth, enabling more precise targeting and improved ROI for advertisers. However, challenges remain. While digital advertising is booming, traditional media channels like out-of-home (OOH) advertising still hold significant market share and face competition from newer forms of advertising. The industry is also navigating the complexities of data privacy regulations and evolving consumer preferences. Competition amongst established players like SPHMBO (Singapore Press Holding Ltd), Moove Media Pte Ltd, and JCDecaux Singapore Pte Ltd, alongside emerging tech-driven companies, is intense. Sustaining this growth trajectory necessitates continued innovation, strategic partnerships, and adaptability to the rapidly changing technological and regulatory landscape. The market's segmentation continues to evolve, with a growing focus on niche audiences and specialized advertising solutions, creating opportunities for both established and new market entrants. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

Arctic tourism has rapidly increased in the past two decades. We used social media data to examine localized tourism booms and quantify the spatial expansion of the Arctic tourism footprint. We extracted geotagged locations from over 800,000 photos on Flickr and mapped these across space and time. We critically examine the use of social media as a data source in data-poor regions, and find that while social media data is not suitable as an early warning system of tourism growth in less visited parts of the world, it can be used to map changes at large spatial scales. Our results show that the footprint of summer tourism quadrupled and winter tourism increased by over 600% between 2006 and 2016, although large areas of the Arctic remain untouched by tourism. This rapid increase in the tourism footprint raises concerns about the impacts and sustainability of tourism on Arctic ecosystems and communities. This boom is set to continue, as new parts of the Arctic are being opened to tourism by melting sea ice, new airports and continued promotion of the Arctic as a ‘last chance to see’ destination. Arctic societies face complex decisions about whether this ongoing growth is socially and environmentally sustainable.

According to a global survey conducted in 2023, roughly ********** of Millennials followed and purchased goods from the social media accounts of brands. Overall, about **** of Gen Z users followed and purchased from influencers, whilst just ** percent of Baby boomers did. Additionally, *** out of ten respondents belonging to the Gen X age group followed and purchased from the social media accounts of retailers. A booming market In recent years, social commerce has exploded in popularity among online shoppers. Consumers can now purchase items directly on social media platforms, going from discovery to purchase in a matter of minutes. Social commerce is estimated to reach over *** trillion U.S. dollars in revenue by 2028, up from *** billion in 2024. This new form of e-commerce is the most popular in Thailand, where around ** percent of online consumers use social sites as a purchase channel. In comparison, this share stood at ** percent in the United States. Chinese platforms dominate the social space Chinese social shopping sites are the most successful ones worldwide. For example, Douyin, a short-form video sharing app, ranked as the highest revenue-generating platform in 2024, raking in approximately *** billion U.S. dollars. WeChat, a messaging app, came in second with a revenue of *** billion dollars, followed by Little Red Book, a picture sharing app, with a revenue of ** billion dollars. TikTok, which is owned by the Chinese company ByteDance, came in sixth place, pulling in ** billion dollars in revenue. While TikTok's popularity extends globally, its on-app purchase store, TikTok Shop, primarily caters to the Asian market. Thus, it is clear that China is the global leader in social selling.

Known and unknown words found in the dataset on hate speech by [51].

Arctic tourism has rapidly increased in the past two decades. We used social media data to examine localized tourism booms and quantify the spatial expansion of the Arctic tourism footprint. We extracted geotagged locations from over 800,000 photos on Flickr and mapped these across space and time. We critically examine the use of social media as a data source in data-poor regions, and find that while social media data is not suitable as an early warning system of tourism growth in less visited parts of the world, it can be used to map changes at large spatial scales. Our results show that the footprint of summer tourism quadrupled and winter tourism increased by over 600% between 2006 and 2016, although large areas of the Arctic remain untouched by tourism. This rapid increase in the tourism footprint raises concerns about the impacts and sustainability of tourism on Arctic ecosystems and communities. This boom is set to continue, as new parts of the Arctic are being opened to tourism by melting sea ice, new airports and continued promotion of the Arctic as a ‘last chance to see’ destination. Arctic societies face complex decisions about whether this ongoing growth is socially and environmentally sustainable.

As social media booms, abusive online practices such as hate speech have unfortunately increased as well. As letters are often repeated in words used to construct social media messages, these types of words should be eliminated or reduced in number to enhance the efficacy of hate speech detection. Although multiple models have attempted to normalize out-of-vocabulary (OOV) words with repeated letters, they often fail to determine whether the in-vocabulary (IV) replacement words are correct or incorrect. Therefore, this study developed an improved model for normalizing OOV words with repeated letters by replacing them with correct in-vocabulary (IV) replacement words. The improved normalization model is an unsupervised method that does not require the use of a special dictionary or annotated data. It combines rule-based patterns of words with repeated letters and the SymSpell spelling correction algorithm to remove repeated letters within the words by multiple rules regarding the position of repeated letters in a word, be it at the beginning, middle, or end of the word and the repetition pattern. Two hate speech datasets were then used to assess performance. The proposed normalization model was able to decrease the percentage of OOV words to 8%. Its F1 score was also 9% and 13% higher than the models proposed by two extant studies. Therefore, the proposed normalization model performed better than the benchmark studies in replacing OOV words with the correct IV replacement and improved the performance of the detection model. As such, suitable rule-based patterns can be combined with spelling correction to develop a text normalization model to correctly replace words with repeated letters, which would, in turn, improve hate speech detection in texts.

Stock Images Market Outlook

The global stock images market size was valued at approximately USD 4 billion in 2023 and is projected to reach USD 9.5 billion by 2032, with a compound annual growth rate (CAGR) of 10.5% from 2024 to 2032. This remarkable growth is driven by several factors, including the burgeoning demand for digital content across various sectors, the rising popularity of e-commerce platforms, and the accelerated adoption of online marketing strategies by businesses worldwide. Companies across industries are increasingly utilizing stock images to enhance their digital presence, cater to evolving consumer preferences, and maintain a competitive edge in a rapidly changing digital landscape.

One of the primary growth drivers for the stock images market is the expanding digital marketing industry. As businesses continue to shift their advertising strategies from traditional media to digital platforms, the demand for high-quality, professional stock images has surged. These images are crucial for effectively conveying brand messages, creating engaging content, and attracting potential customers. Additionally, the social media boom has further amplified the need for visually appealing images, as platforms like Instagram, Facebook, and Pinterest rely heavily on visual content to engage users. This trend has compelled brands and marketers to invest in a diverse range of stock images to maintain an active and visually captivating online presence.

Another significant factor propelling the growth of the stock images market is the rapid advancement in technology, particularly in the areas of digital photography and graphic design. Innovations in camera technology, editing software, and imaging equipment have enabled photographers and designers to produce high-quality stock images with greater ease and efficiency. Furthermore, the proliferation of smartphones equipped with powerful cameras has democratized photography, allowing a broader audience to contribute to the stock image ecosystem. This influx of new talent and content has enriched the stock image libraries, providing end-users with an extensive selection of images to choose from, tailored to their specific needs and preferences.

The increasing globalization of businesses and the subsequent cross-cultural marketing efforts are also significant contributors to the stock images market growth. As companies expand their reach into international markets, there is a growing need for culturally relevant and diverse imagery to resonate with diverse audiences. Stock image providers are responding to this demand by curating collections that reflect a wide array of cultural contexts, ethnicities, and lifestyles. This cultural inclusivity not only enhances the appeal of stock images to global brands but also fosters greater social inclusivity and representation, aligning with the values of modern consumers.

Regionally, North America holds the largest share of the stock images market, driven by the presence of leading stock image providers and a high demand for digital content from the media, advertising, and e-commerce sectors. However, the Asia Pacific region is anticipated to experience the highest growth rate during the forecast period, with a CAGR exceeding 12%. This surge is attributed to the rapid digitization of businesses, increasing internet penetration, and a burgeoning creative industry across countries like India, China, and Japan. Europe also represents a significant market, with steady growth supported by its robust media and publishing sectors. Meanwhile, Latin America and the Middle East & Africa are emerging markets, offering considerable growth potential as digital infrastructure develops and businesses increasingly leverage online platforms for marketing.

Image Type Analysis

The image type segment is a critical component of the stock images market, comprising various categories such as photography, illustrations, vectors, and videos. Photography holds a substantial share of the market due to its widespread application across commercial, editorial, and personal projects. High-quality photographic images play a crucial role in capturing real-life scenarios and emotions, making them indispensable for advertisers, publishers, and media houses. The demand for niche and exclusive photographic content is also on the rise, as businesses seek unique images that can set them apart from the competition. The accessibility of professional cameras and editing tools has further fueled the proliferation of photographic content, empowering photographers to contribute high-caliber images to stock libraries.

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Online advertising revenue in the United States grew by 15 percent in 2024 compared to 2023, from 225 billion to 259 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media. Online advertising at a glance Search is the dominating internet advertising format in the United States, accounting for 40 percent of the country's digital advertising revenue. Display follows, accounting for 29 percent of ad revenue, while 24 percent is attributed to digital video ads. However, it is spending on two specific types of platforms that is booming. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users’ attention. Consumer attitudes to online ads Consumers most often come across online ads on social media and in video content (both on streaming services such as Netflix or Amazon Prime and on video portals, such as YouTube). However, they believe that they were most receptive to ads while shopping online and consuming news content. What internet users did not appreciate at all, were ads based on their browsing history and on their social media behavior, which they considered the most invasive.