During a 2022 survey carried out among consumers from the United States, 66 percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with 61 percent.

During a 2022 survey carried out in the United Kingdom, 30.06 percent of fashion and lifestyle consumers stated that their most enjoyed format for content on social media platforms were spontaneously created static posts. Pre-recorded videos came right behind in the ranking for favorite formats, with a share of 29.86 percent. The third most popular format were live videos with 21.53 percent of responding consumers preferring them.

[309 Pages Report] The social media content creation market is expected to expand at a CAGR of 14.5% between 2022 and 2032. In 2022, the valuation was US$ 5.07 Bn.

Attributes	Details
Social Media Content Creation Market CAGR (2022-2032)	14.5%
Social Media Content Creation Market Size (2022)	US$ 5.07 billion
Social Media Content Creation Market Size (2032)	US$ 19.64 billion

What is the Regional Analysis of the Social Media Content Creation Market?

Regions	CAGR (2022-2032)
United States	11.9%
Germany	10.7%
China	15.9%
Japan	12.2%
India	14.2%

In 2021, children in Poland most often posted posts, comments, and photos on social media.

In 2022, the most popular type of influencer content on social media in Germany was fashion, according to the followers. 71 percent of respondents stated that they follow influencers who produce this type of content. Also popular with 62 percent of respondents was content relating to home and design.

Global Web Content, Search Portals And Social Media Market to hit USD 1609.25B by 2029 growing at 13.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

According to a global online survey conducted in 2022, 50 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, 46 percent of all respondents said that they wanted to see creative content, whilst 41 percent said they wanted to see informative content on Instagram. Over a third of users wanted to see engaging content on the photo and video sharing app.

Instagram’s global popularity
Meta-owned image and video sharing app Instagram enjoys an impressive reach among digital audiences. As of January 2023, Brunei and Kazakhstan were the countries with the highest audience reach, while Brazil presented an Instagram reach of over 63.6 percent for the examined period. Instagram's audience is forecasted to reach 1.4 billion global users in 2024, an increase of 73 percent compared to the 805 million users registered in 2018.

Instagram usage on mobile Instagram's popularity is not only evident in its reach but also in its download numbers. Between January 2020 and April 2023, the Meta-powered

During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they used social media posts as a part of their content marketing strategy; 13 percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at 67 billion U.S. dollars.

As per Cognitive Market Research's latest published report, the Global Digital Content Creation market size was $22.87 Billion in 2022 and it is forecasted to reach $61.66 Billion by 2030. Digital Content Creation Industry's Compound Annual Growth Rate will be 13.2% from 2023 to 2030. Factors Impacting on Digital Content Creation Market

The increasing use of digital devices and platforms, such as smartphones, tablets, and social media, has led to a growing demand for digital content, including videos, images, and interactive multimedia. Moreover, the growing adoption of cloud-based services and increasing usage of the internet are some of the key driving factors for the growth of the Content Creation Market. Furthermore, the rising popularity of social media and influencer marketing is contributing the market growth. Social media platforms have become a key channel for promoting digital content, and the rising popularity of influencer marketing has created new opportunities for content creators to reach wider audiences. Introduction of Digital Content Creation

Digital content creation refers to the process of designing, developing, and publishing digital media content such as videos, images, audio, text, and interactive multimedia for various platforms and devices, such as websites, social media, mobile apps, and digital signage. Digital content creation involves using various software tools and technologies to create engaging and interactive content that can inform, educate, entertain, and engage audiences. This can include creating digital graphics, animations, videos, podcasts, blog posts, e-books, infographics, and other types of multimedia content that can be shared online or through other digital channels.

According to a survey conducted in the United Kingdom in 2022, 15 percent of TikTok users aged between 13 and 17 years had experienced anonymous trolling in the past month, and a further 15 percent had seen sexualized images on the platform. Overall, 14 percent of teenagers in the UK who used YouTube had recently seen violent or gory content, whilst one in ten respondents had seen images of diet restriction on Instagram.

Market Overview: The global social networking market size was estimated at USD 38.29 billion in 2022 and is expected to expand at a CAGR of 11.25% from 2023 to 2033. The market growth is primarily driven by the increasing internet and smartphone penetration, the rise of social media influencers, and the increasing adoption of social networking platforms for advertising and marketing by businesses. The key drivers of market growth include the growing demand for personalized content, the emergence of new social media platforms, and the increasing use of social media for business and marketing purposes. Market Segments and Key Players: The social networking market is segmented based on user type, social media platform, content type, functionality, revenue model, region, and key companies. Key companies operating in the market include LinkedIn, Kuaishou, Snap, Line, TikTok, Google, Meta Platforms, Twitter, WeChat, Weibo, Discord, Pinterest, Reddit, Telegram, and ByteDance. The market is dominated by Meta Platforms, which owns Facebook, Instagram, and WhatsApp. Other notable players include Twitter, TikTok, and LinkedIn. The market is highly competitive, with numerous small and medium-sized companies also operating in the space. Key drivers for this market are: Social Commerce Integrations Live Streaming Monetization Creator Economy Expansion Virtual and Augmented Reality Integrations Artificial Intelligence-Powered Personalization. Potential restraints include: 1 Growing smartphone penetration2 Advancements in artificial intelligence3 Emergence of immersive technologies4 Increasing adoption of social commerce5 Focus on privacy and data security.

According to data collected in the United States in April 2022, Telegram was the alternative social media platform with the most moderation features. The network lacked only the keyword-blocking feature. Rumble had only one of the mentioned features. Among the researched platforms, Gab was the only one without moderated content.

According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among 48 percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by 31 percent of marketers who employed it in their digital marketing strategies.

The dataset was gathering from Web of Science on the 13th of June 2022. Each record related three conditions simultaneously: i) “social media” or internet-based applications, ii) “general education” or keywords related to this level of study and not contain other grade-related keywords, iii) related to school activities. Data was limited regarding collections, research areas, types of documents, languages, and published years. Then, the document content was validated. Each record was reviewed based on its title and summary information, which determined the paper's eligibility. After the data collection process, the dataset containing 2,122 records related to SMGE for 2005-2021 was formed.

In May 2022, an online survey in the United States found that over 40 percent of respondents believed that edited content of public officials and celebrities should be removed, while almost 30 percent of respondents reported believing this type of content should be labeled as inappropriate or inaccurate but not removed from social media platforms. Over six in ten percent of respondents reported thinking that social media content including hate speech such as racial, religious, and gender-based slur- and content inspiring violence should be removed. Additionally, 17 percent of respondents reported thinking that social media content tied to conspiracy theories should not be removed nor moderated in any way.

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

According to a global online survey conducted in 2022, 55 percent of weekly X/Twitter users stated that they wanted to see informative content on the social media site. Overall, almost 40 percent of users said that they wanted to see relevant psots, whilst a third of users said they wanted to see funny content on the social media app. Although the majority of users desired informative content, 35 percent said they liked to see trendy posts.

In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.When asked about the leading challenges of social media marketing, 67 percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, 45 percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, 94 percent used Facebook, while among B2B marketers, 94 percent indicated using LinkedIn.

According to a survey conducted in France in 2022, 78 percent of children stated that communicating with friends and family was the main reason for using social media, whilst 53 percent reported that their main reason for using social media was to watch videos. Overall, almost a third of children in France said that their main reason for using social media was to post and share pictures and videos.

84 percent of Brazilian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among 12,153 consumers.Find this and more survey data on most used social media platforms by type in Brazil in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.