During a 2022 survey carried out among consumers from the United States, ** percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with ** percent.

During a 2022 survey carried out in the United Kingdom, ***** percent of fashion and lifestyle consumers stated that their most enjoyed format for content on social media platforms were spontaneously created static posts. Pre-recorded videos came right behind in the ranking for favorite formats, with a share of ***** percent. The third most popular format were live videos with ***** percent of responding consumers preferring them.

According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among ** percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by ** percent of marketers who employed it in their digital marketing strategies.

[309 Pages Report] The social media content creation market is expected to expand at a CAGR of 14.5% between 2022 and 2032. In 2022, the valuation was US$ 5.07 Bn.

What is the Regional Analysis of the Social Media Content Creation Market?

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Global Web Content, Search Portals And Social Media market size is expected to reach $1264.07 billion by 2029 at 13.3%, mobile revolution how increased device penetration and data consumption fuel the web content, search portals, seo services, and social

In July 2022, the most popular type of content on Instagram was images, with 42.2 percent of all content being of this form. Carousels were the second most popular form of content, accounting for 26.2 percent of content on the platform. In terms of reach and likes, reels were the most successful during the measured period, accounting for 33.8 percent, and 35.4 percent, respectively. Additionally, images were the most likely type of content to receive engagement in the form of comments. Video accounted for just one in every ten pieces of content on Instagram, and gained the least amount of user engagement.

Market Overview: The global social networking market size was estimated at USD 38.29 billion in 2022 and is expected to expand at a CAGR of 11.25% from 2023 to 2033. The market growth is primarily driven by the increasing internet and smartphone penetration, the rise of social media influencers, and the increasing adoption of social networking platforms for advertising and marketing by businesses. The key drivers of market growth include the growing demand for personalized content, the emergence of new social media platforms, and the increasing use of social media for business and marketing purposes. Market Segments and Key Players: The social networking market is segmented based on user type, social media platform, content type, functionality, revenue model, region, and key companies. Key companies operating in the market include LinkedIn, Kuaishou, Snap, Line, TikTok, Google, Meta Platforms, Twitter, WeChat, Weibo, Discord, Pinterest, Reddit, Telegram, and ByteDance. The market is dominated by Meta Platforms, which owns Facebook, Instagram, and WhatsApp. Other notable players include Twitter, TikTok, and LinkedIn. The market is highly competitive, with numerous small and medium-sized companies also operating in the space. Key drivers for this market are: Social Commerce Integrations Live Streaming Monetization Creator Economy Expansion Virtual and Augmented Reality Integrations Artificial Intelligence-Powered Personalization. Potential restraints include: 1 Growing smartphone penetration2 Advancements in artificial intelligence3 Emergence of immersive technologies4 Increasing adoption of social commerce5 Focus on privacy and data security.

Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied. This research explores the frequency of posts containing food products/brands, the most promoted food categories, the healthfulness of featured products, and the types of marketing techniques used by social media influencers popular with male and female adolescents. By analyzing these factors, the study aims to provide a deeper understanding of how social media influencer marketing might contribute to dietary choices and health outcomes among adolescents, from a gender perspective, shedding light on an important yet underexplored aspect of food marketing. A content analysis was conducted on posts made between June 1, 2021, and May 31, 2022, that were posted by the top three social media influencers popular with males and female adolescents (13–17) on Instagram, TikTok, and YouTube (N = 1373). Descriptive statistics were used to calculate frequencies for posts containing food products/brands, promoted food categories, product healthfulness, and marketing techniques. Health Canada’s Nutrient Profile Model was used to classify products as either healthy or less healthy based on their content in sugar, sodium, and saturated fats. Influencers popular with males featured 1 food product/brand for every 2.5 posts, compared to 1 for every 6.1 posts for influencers popular with females. Water (27% of posts) was the primary food category for influencers popular with females, while restaurants (24% of posts) dominated for males. Influencers popular with males more commonly posted less healthy food products (89% vs 54%). Marketing techniques varied: influencers popular with females used songs or music (53% vs 26%), other influencers (26% vs 11%), appeals to fun or coolness (26% vs 13%), viral marketing (29% vs 19%), and appeals to beauty (11% vs 0%) more commonly. Influencers popular with males more commonly used calls-to-action (27% vs 6%) and price promotions (8% vs 1%). Social media influencers play a role in shaping adolescents’ dietary preferences and behaviors. Understanding gender-specific dynamics is essential for developing targeted interventions, policies, and educational initiatives aimed at promoting healthier food choices among adolescents. Policy efforts should focus on regulating unhealthy food marketing, addressing gender-specific targeting, and fostering a healthy social media environment for adolescents to support healthier dietary patterns.

The dataset was gathering from Web of Science on the 13th of June 2022. Each record related three conditions simultaneously: i) “social media” or internet-based applications, ii) “general education” or keywords related to this level of study and not contain other grade-related keywords, iii) related to school activities. Data was limited regarding collections, research areas, types of documents, languages, and published years. Then, the document content was validated. Each record was reviewed based on its title and summary information, which determined the paper's eligibility. After the data collection process, the dataset containing 2,122 records related to SMGE for 2005-2021 was formed.

In 2022, the most popular type of influencer content on social media in Germany was fashion, according to the followers. ** percent of respondents stated that they follow influencers who produce this type of content. Also popular with ** percent of respondents was content relating to home and design.

In 2021, children in Poland most often posted posts, comments, and photos on social media.

Demand Side Platforms (DSP) For Programmatic Advertising Market size was valued at USD 15.5 Billion in 2024 and is projected to reach USD 64.46 Billion by 2032, growing at a CAGR of 19.5% from 2026 to 2032.

Key Market Drivers: Increasing Digital Ad Spend: The rise in digital advertising expenditure is a major driver of the Demand Side Platform (DSP) market. According to eMarketer, global digital ad expenditure will reach USD 602.25 Billion in 2022, up 15.6% from the previous year, and is expected to approach USD 700 Billion by 2025. This growth is primarily driven by advertisers' shift from traditional media to digital platforms, the increasing effectiveness of targeted advertising via data analytics, and the rising consumption of digital content across multiple devices, all of which highlight the need for sophisticated tools such as DSPs to optimize ad campaigns and maximize return on investment.

During a November 2022 survey carried out among professionals involved in content marketing, ** percent stated that they used social media posts as a part of their content marketing strategy; ** percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at ** billion U.S. dollars.

Product videos were the main content type that facilitated social commerce transactions in Japan, as revealed in a survey conducted in *********. Over ** percent of respondents stated that videos showcasing a product were the decisive content type for a purchase made via social networking services.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

According to a survey conducted in the United Kingdom in 2022, 15 percent of TikTok users aged between 13 and 17 years had experienced anonymous trolling in the past month, and a further 15 percent had seen sexualized images on the platform. Overall, 14 percent of teenagers in the UK who used YouTube had recently seen violent or gory content, whilst one in ten respondents had seen images of diet restriction on Instagram.

According to a global online survey conducted in 2022, 55 percent of weekly X/Twitter users stated that they wanted to see informative content on the social media site. Overall, almost 40 percent of users said that they wanted to see relevant psots, whilst a third of users said they wanted to see funny content on the social media app. Although the majority of users desired informative content, 35 percent said they liked to see trendy posts.

According to data collected in the United States in April 2022, Telegram was the alternative social media platform with the most moderation features. The network lacked only the keyword-blocking feature. Rumble had only one of the mentioned features. Among the researched platforms, Gab was the only one without moderated content.

In May 2022, an online survey in the United States found that over 40 percent of respondents believed that edited content of public officials and celebrities should be removed, while almost 30 percent of respondents reported believing this type of content should be labeled as inappropriate or inaccurate but not removed from social media platforms. Over six in ten percent of respondents reported thinking that social media content including hate speech such as racial, religious, and gender-based slur- and content inspiring violence should be removed. Additionally, 17 percent of respondents reported thinking that social media content tied to conspiracy theories should not be removed nor moderated in any way.