As of 2021, most organizations in the United States declared to use social media channels in customer experience (CX) for general social engagement and brand promotion. Moreover, roughly ** percent of respondents used social media for customer service.

This survey shows the customers' opinion on social media's effectiveness for customer service in the United States and worldwide in 2017. During the survey, ** percent of respondents from the United States stated that they believe social media is an effective channel for customer service.

This survey shows the customers' opinion on if they have used social media to complain about a brand or its customer service in the U.S. and worldwide as of 2017. During the survey, 33 percent of respondents from the United States stated that they have used social media to complain about a brand or its customer service.

Introduction

Freshdesk Statistics: The origin of Freshdesk can be traced back to India in the year 2010. There, fulfilment was aimed at keeping the science of customer service and business simple. Freshworks offers a bunch of tools that assist a business with customer relationships, marketing efforts, and an IT services department. The toolset is built with ease of usage in mind to eliminate common barriers that companies face while interacting with customers.

Freshdesk markets itself as a pragmatic option to the traditional customer support software or a shared inbox, especially for companies digitally transforming and seeking modern means to simplify and enhance customer service operations. This article will discuss Freshdesk statistics and its present-day trends.

This survey shows U.S. consumers' reasons for usage of social media to get a customer service response in the past year. 48 percent of respondents said that they had used social media to praise a company for a great service experience.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Introduction

Customer Engagement Statistics: Customer engagement has evolved as a business cornerstone in 2024. With stiff market competition and shifting consumer expectations, companies are willing to invest in substantial engagement to drive loyalty and growth.

In 2024, companies invested heavily in customer engagement as a core strategy to foster loyalty and boost growth. The global spending on customer‑engagement solutions reached USD 26.28 billion, with North America alone accounting for USD 9.17 billion of that total. Businesses that prioritized digital engagement saw revenue increases of up to 90 percent on average.

Personalized interactions proved especially profitable: when brands tailored experiences, consumers spent 21 percent more, and 80 percent of buyers became more likely to purchase. Additionally, fully engaged customers generated 51 percent more revenue than their disengaged counterparts, spent 60 percent more per transaction, and increased cross‑sell and up‑sell revenue by 22 percent and 38 percent, respectively.

These figures underscore how strategic investment in omnichannel engagement and personalization — backed by measurable outlays in the tens of billions of USD — directly correlates with stronger revenue, higher transaction value, and improved customer lifetime value.

This article discusses the recent customer engagement statistics to shed light on current trends, behaviours, and the effect of engagement strategies on business results.

Introduction

Content Marketing Statistics: Content marketing is a smart way for modern-day businesses to connect with their audience by sharing helpful and interesting content. Instead of directly selling products or services, this marketing strategy focuses on providing value to customers. This strategy uses blogs, videos, social media posts, and other formats to inform, educate, or entertain people.

The goal is to build trust, improve brand awareness, and encourage customer loyalty over time. Good content marketing answers customer questions, solves problems, and creates a strong connection with the audience. Businesses use this approach to stand out in a crowded market and drive more sales. In today's digital world, content marketing has become an essential tool for engaging audiences and cost-effectively growing businesses.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

In 2024, more than 40 percent of global consumers belonging to Generation Z used social media for customer service proposes, while 38 percent of Millennials did the same. Moreover, one out of five Boomers participated in live shopping events on social media platforms.

These are the key social media statistics that you need to know.

A 2024 survey revealed that email was the customer service interaction that led to the most purchases of fashion items among digital shoppers in the United States. Social media interactions were second.

Which countries spent the most and least time on social media?

The Social Media Service market has rapidly evolved into a cornerstone of modern communication and marketing strategies, significantly impacting how businesses engage with audiences. As brands increasingly leverage social media platforms to enhance their visibility, foster customer relationships, and drive sales, th

The Omnichannel Customer Service market has become an essential component of modern business strategies, reshaping how companies engage with their customers across multiple touchpoints. By seamlessly integrating communication channels?such as social media, email, chat, and phone?businesses can offer a cohesive and p

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

The Digital Customer Service Software market has emerged as a vital component for businesses striving to enhance customer support and engagement in the digital age. This software facilitates seamless interactions between customers and companies, offering multi-channel support through chatbots, email, social media, a

More than 100 social media channels and statistics for the National Archives and Records Administration.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

The Sports Social Media Platform market has emerged as a dynamic and transformative segment within the digital landscape, catering specifically to the unique needs of sports enthusiasts, athletes, and organizations. This market serves as an interactive hub where fans can engage with their favorite teams, follow live