According to data collected in April 2022 in the United States, Telegram was the alternative social media platform that claimed to provide necessary privacy settings and a conscious approach to handling user data. Rumble appeared to have none of the mentioned online privacy control options among all the platforms. Gab and Parler were relatively neutral, claiming they wouldn't sell user data or have targeted third-party ads at the time of the research.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

The Europe Social Media Analytics Market report segments the industry into Component (Monitoring, Measurement, Analytics and Insight), Mode Of Deployement (On-Premise, Cloud), End-User Vertical (BFSI, IT And Telecommunication, Retail, Healthcare, Government Service, Media And Entertainment, Utilities, Transportation And Logistics, Other End-Users), and Country (United Kingdom, Germany, France, Italy, Spain).

A study conducted in the United States in 2022 found that ** percent of social media users thought LinkedIn protected their privacy and data. Although LinkedIn gained the highest level of trust out of the selected online networks, trust around privacy and data given to the site decreased from ** percent in 2020. In general, only ** percent of social media users trusted Facebook with their data, making the social media giant the least trusted platform. Overall, levels in trust around data and privacy protection have decreased over the past few years across all major social networks.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

The ANES 2020-2022 Social Media Study was a two-wave survey before and after the 2020 presidential election and a third survey following the 2022 midterm elections in the United States. Data from these surveys are available as a public use file from the American National Election Studies (ANES) website. The three questionnaires have largely the same content, affording repeated measures of the same constructs. The questionnaire covers voter turnout and candidate choice in the 2020 presidential primaries and general election, the coronavirus pandemic, the economy, feeling thermometers, feelings about how things are going in the country, trust in institutions, political knowledge and misinformation, political participation, political stereotyping, political diversity of social networks, and campaign/policy issues including health insurance, immigration, guns, and climate change.

The global Social Media Analytics Market is estimated to reach USD 9,633.6 million by 2026, growing at a CAGR of 27.1% from 2022 to 2026. The market is driven by the increasing adoption of social media platforms by businesses to connect with their target audience and gain insights into their behavior. The benefits of social media analytics include improved customer engagement, increased brand awareness, and optimized marketing campaigns. Social media analytics refers to the process of drawing conclusions from social platforms for business and organizational purposes. It involves analyzing likes, shares, comments, and trends to understand audience reactions and tendencies. Through these measures, firms and organisations can fine-tune promotional tactics, improve customer relations, and gauge brand image. Social media monitoring tools such as sentiment analysis and demographic profiling also assist in data interpretation to establish who and what is popular. Real-time monitoring and tracking allow the necessary changes in strategies to be made, which can be highly beneficial in competitive environments. Other key considerations are the right to privacy and protection of user data, which makes it imperative to uphold responsible use of user data.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The Social Media Analytics market is experiencing robust growth, projected to reach $6.00 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 24% from 2019 to 2033. This expansion is fueled by several key drivers. The increasing reliance of businesses on social media for marketing, customer service, and brand building necessitates sophisticated analytics to understand audience engagement, sentiment, and campaign effectiveness. Further driving market growth is the proliferation of social media platforms themselves, generating ever-larger datasets demanding advanced analytical tools. The rise of artificial intelligence (AI) and machine learning (ML) within these tools enhances the speed and accuracy of insights, allowing businesses to react swiftly to emerging trends and opportunities. Competitive pressures also force companies to adopt these technologies to gain a decisive advantage in market understanding and responsiveness. While data privacy regulations present a restraint, the demand for actionable insights continues to outweigh these concerns, with sophisticated analytics tools incorporating privacy-preserving techniques. Segmentation within the market includes solutions catering to different business sizes and needs, from small and medium-sized enterprises (SMEs) to large multinational corporations. Major players like Sprinklr, Synthesio, BrandWatch, Oracle, NetBase Solutions, Meltwater, Talkwalker, Sprout Social, Digimind Social, and Brand24 are shaping the competitive landscape through continuous innovation and strategic acquisitions. The forecast period of 2025-2033 promises even more dynamic growth. As social media usage continues its upward trajectory and businesses become more sophisticated in their application of analytics, we can anticipate increased demand for more advanced features such as predictive analytics, real-time monitoring, and sentiment analysis across multiple languages. The integration of social media analytics with other data sources, such as CRM and website analytics, will further enhance its value, enabling a holistic view of customer behavior and business performance. We expect to see continued investment in research and development, leading to improvements in data visualization, reporting capabilities, and the development of niche solutions tailored to specific industries. The growing adoption of cloud-based solutions will also facilitate accessibility and scalability for businesses of all sizes. Recent developments include: In May 2022, TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. The founding member is Brandwatch, and its social suite of the future, which would allow its customers to scale, manage, execute, and optimize the content on TikTok, all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world's hottest technology platform., In April 2022, Digimind collaborated with Facelift to give essential tools for effective social media growth. Facelift is a firm that provides social media management tools. This collaboration benefited both industries in monitoring their brand image and effectively managing all social networks.. Key drivers for this market are: Exponential Growth of Number of Social Media Users, Increased Emphasis on Target Marketing and Competitive Intelligence. Potential restraints include: Exponential Growth of Number of Social Media Users, Increased Emphasis on Target Marketing and Competitive Intelligence. Notable trends are: Increased Emphasis on Targeted Marketing and Competitive Intelligence.

This dataset supports a research project in the field of digital medicine, which aims to quantify the impact of disseminating scientific information on social media—as a form of "meta-intervention"—on public adherence to Non-Pharmaceutical Interventions (NPIs) during health crises such as the COVID-19 pandemic. The research encompasses multiple sub-studies and pilot experiments, drawing data from various global and China-specific social media platforms.The data included in this submission has been collected from several sources:From Sina Weibo and Tencent WeChat, 189 online poll datasets were collected, involving a total of 1,391,706 participants. These participants are users of Sina Weibo or Tencent WeChat.From Twitter, 187 tweets published by scientists (verified with a blue checkmark) related to COVID-19 were collected.From Xiaohongshu and Bilibili, textual content from 143 user posts/videos concerning COVID-19, along with associated user comments and specific user responses to a question, were gathered.It is important to note that while the broader research project also utilized a 3TB Reddit corpus hosted on Academic Torrents (academictorrents.com), this specific Reddit dataset is publicly available directly from Academic Torrents and is not included in this particular DataHub submission. The submitted dataset comprises publicly available data, formatted as Excel files (.xlsx), and includes the following:Filename: scientists' discourse (source from screenshot of tweets)Description: This file contains screenshots of tweets published by scientists on Twitter concerning COVID-19 research, its current status, and related topics. It also includes a coded analysis of the textual content from these tweets. Specific details regarding the coding scheme can be found in the readme.txt file.Filename: The links of online polls (Weibo & WeChat)Description: This data file includes information from online polls conducted on Weibo and WeChat after December 7, 2022. These polls, often initiated by verified users (who may or may not be science popularizers), aimed to track the self-reported proportion of participants testing positive for COVID-19 (via PCR or rapid antigen test) or remaining negative, particularly during periods of rapid Omicron infection spread. The file contains links to the original polls, links to the social media accounts that published these polls, and relevant metadata about both the poll-creating accounts and the online polls themselves.Filename: Online posts & comments (From Xiaohongshu & Bilibili)Description: This file contains textual content from COVID-19 related posts and videos published by users on the Xiaohongshu and Bilibili platforms. It also includes user-generated comments reacting to these posts/videos, as well as user responses to a specific question posed within the context of the original content.Key Features of this Dataset:Data Type: Mixed, including textual data, screenshots of social media posts, web links to original sources, and coded metadata.Source Platforms: Twitter (global), Weibo/WeChat (primarily China), Xiaohongshu (China), and Bilibili (video-sharing platform, primarily China).Use Case: This dataset is intended for the analysis of public discourse, the dissemination of scientific information, and user engagement patterns across different cultural contexts and social media platforms, particularly in relation to public health information.

During an October to November 2022 survey carried out among consumers worldwide, ** percent of all respondents stated that they discovered a new product or brand on social media during the last six months. This share was the highest among the digitally native Gen Z generation, and stood at ** percent.

The size of the AI in Social Media Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 28.04% during the forecast period.Social media and AI means the application of artificial intelligence technologies for enhancing social media platforms and user experience. Artificial intelligence technologies enable social media to analyze big volumes of user data, make recommendations about the content they are supposed to view, detect harmful content, and enhance engagement.Social media has really become dominated by AI, using it for personal news feeds, targeted advertisements, and content moderation. AI could therefore be used by social media to understand its users, their preferences, or even interactions to make for tailored recommendations and content. There are also AI-driven tools that detect and flag as harmful hateful speech or the spread of misinformation and other things like that, thus helping online environments be safer.Artificial Intelligence in social media changes how humans connect and consume information in cyberspace. It means everything the AI algorithms comprehend when understanding what the users want, in terms of how they respond in order to enhance the experience and also augment engagement and business. When technology moves forward, social media platforms will be more intelligent, and their personalization, based on how the digital communications platform is formed, defines it further. Recent developments include: October 2022: Meta announced a collaboration with Microsoft to provide consumers with unique experiences in various sectors, including gaming and the future of work. Microsoft will introduce Microsoft 365 apps to Meta Quest devices as part of this collaboration, allowing individuals to interact with content from productivity programs such as Excel, Word, Outlook, PowerPoint, and SharePoint within virtual reality (VR). It also wants to bring Windows 365 to devices so that users can stream their whole Windows experience, including their own apps, content, and preferences, through a Windows Cloud PC., October 2022: Adobe announced new AI features that maximize creativity and accuracy across Creative Cloud products, and Adobe Express, the industry's leading all-in-one tool, allows anyone to make professional-quality, unique content. In addition, Adobe stated its intention to assist creators by leveraging its Content Authenticity Initiative (CAI) to maintain transparency when using generative AI. New AI features in Adobe Express allow Quick Actions for users to immediately compress images and videos for quick social media sharing, discover appropriate color palettes for the maximum visual aspect, and instantly canvas over 22,000 Adobe Fonts for the ideal typeface.. Key drivers for this market are: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Potential restraints include: Limited Number of Artificial Intelligence Technology Experts, Low Adoption of AI in Developing Economies. Notable trends are: Retail Industry to Witness a Significant Growth.

The global social networking advertising market size was valued at USD 115.34 billion in 2022 and is projected to grow from USD 135.54 billion in 2023 to USD 311.11 billion by 2030, exhibiting a CAGR of 12.2% during the forecast period. The market growth is primarily attributed to the increasing adoption of social media platforms, rising smartphone penetration, and growing popularity of e-commerce. The market is driven by factors such as the growing popularity of social media platforms, increasing smartphone penetration, and the growing popularity of e-commerce. Additionally, the rise of influencer marketing and the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies are also contributing to the growth of the market. However, factors such as privacy concerns and data breaches may restrain the market growth to some extent. The market is segmented based on application, type, and region. Based on application, the market is segmented into photo ads, video ads, slideshow ads, carousel ads, collection ads, canvas ads, lead ads, and dynamic product ads.

A Truth Social data set containing a network of users, their associated posts, and additional information about each post. Collected from February 2022 through September 2022, this dataset contains 454,458 user entries and 845,060 Truth (Truth Social’s term for post) entries.

Comprised of 12 different files, the entry count for each file is shown below.

File	Data Points
users.tsv	454,458
follows.tsv	4,002,115
truths.tsv	823,927
quotes.tsv	10,508
replies.tsv	506,276
media.tsv	184,884
hashtags.tsv	21,599
external_urls.tsv	173,947
truth_hashtag_edges.tsv	213,295
truth_media_edges.tsv	257,500
truth_external_url_edges.tsv	252,877
truth_user_tag_edges.tsv	145,234

A readme file is provided that describes the structure of the files, necessary terms, and necessary information about the data collection.

To better understand the composition of Americans' core friendship networks, the "https://www.prri.org/" Target="_blank">Public Religion Research Institute (PRRI) designed a study to assess the scope and diversity of Americans' social relationships. The method of measuring Americans' core social networks was modeled after the General Social Survey and follows up on a study PRRI conducted in 2013. The survey was made possible through the generous support of the Fetzer Institute. Additionally, this work was made possible through the support of New Pluralists Collaborative, a sponsored project of Rockefeller Philanthropy Advisors. The survey was conducted among a representative sample of 5,042 adults (age 18 and up) living in all 50 states in the United States, who are part of Ipsos's Knowledge Panel and an additional 419 who were recruited by Ipsos using opt-in survey panels to increase the sample sizes in smaller states. Interviews were conducted online between March 11 and 30, 2022.

Artificial Intelligence in Social Media Market size was valued at USD 2.68 Billion in 2022 and is expected to reach a value of USD 27.67 Billion in 2034 and register a revenue CAGR of 28% during the forecast period.

Please cite the following paper when using this dataset: N. Thakur, “MonkeyPox2022Tweets: The first public Twitter dataset on the 2022 MonkeyPox outbreak,” Preprints, 2022, DOI: 10.20944/preprints202206.0172.v2

Abstract The world is currently facing an outbreak of the monkeypox virus, and confirmed cases have been reported from 28 countries. Following a recent “emergency meeting”, the World Health Organization just declared monkeypox a global health emergency. As a result, people from all over the world are using social media platforms, such as Twitter, for information seeking and sharing related to the outbreak, as well as for familiarizing themselves with the guidelines and protocols that are being recommended by various policy-making bodies to reduce the spread of the virus. This is resulting in the generation of tremendous amounts of Big Data related to such paradigms of social media behavior. Mining this Big Data and compiling it in the form of a dataset can serve a wide range of use-cases and applications such as analysis of public opinions, interests, views, perspectives, attitudes, and sentiment towards this outbreak. Therefore, this work presents MonkeyPox2022Tweets, an open-access dataset of Tweets related to the 2022 monkeypox outbreak that were posted on Twitter since the first detected case of this outbreak on May 7, 2022. The dataset is compliant with the privacy policy, developer agreement, and guidelines for content redistribution of Twitter, as well as with the FAIR principles (Findability, Accessibility, Interoperability, and Reusability) principles for scientific data management.

Data Description The dataset consists of a total of 255,363 Tweet IDs of the same number of tweets about monkeypox that were posted on Twitter from 7th May 2022 to 23rd July 2022 (the most recent date at the time of dataset upload). The Tweet IDs are presented in 6 different .txt files based on the timelines of the associated tweets. The following provides the details of these dataset files. • Filename: TweetIDs_Part1.txt (No. of Tweet IDs: 13926, Date Range of the Tweet IDs: May 7, 2022 to May 21, 2022) • Filename: TweetIDs_Part2.txt (No. of Tweet IDs: 17705, Date Range of the Tweet IDs: May 21, 2022 to May 27, 2022) • Filename: TweetIDs_Part3.txt (No. of Tweet IDs: 17585, Date Range of the Tweet IDs: May 27, 2022 to June 5, 2022) • Filename: TweetIDs_Part4.txt (No. of Tweet IDs: 19718, Date Range of the Tweet IDs: June 5, 2022 to June 11, 2022) • Filename: TweetIDs_Part5.txt (No. of Tweet IDs: 47718, Date Range of the Tweet IDs: June 12, 2022 to June 30, 2022) • Filename: TweetIDs_Part6.txt (No. of Tweet IDs: 138711, Date Range of the Tweet IDs: July 1, 2022 to July 23, 2022)

The dataset contains only Tweet IDs in compliance with the terms and conditions mentioned in the privacy policy, developer agreement, and guidelines for content redistribution of Twitter. The Tweet IDs need to be hydrated to be used.

Global Web Content, Search Portals And Social Media market size is expected to reach $1264.07 billion by 2029 at 13.3%, mobile revolution how increased device penetration and data consumption fuel the web content, search portals, seo services, and social