How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 16 observations. The data reached an all-time high of 0.080 % in 24 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Panama – Table PA.SC.IU: Internet Usage: Social Media Market Share.

1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.040 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 111 observations. The data reached an all-time high of 0.200 % in 26 Mar 2024 and a record low of 0.000 % in 30 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 05 Oct 2024. This stayed constant from the previous number of 0.000 % for 04 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 05 Oct 2024, with 9 observations. The data reached an all-time high of 0.190 % in 01 Oct 2024 and a record low of 0.000 % in 05 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Maldives – Table MV.SC.IU: Internet Usage: Social Media Market Share.

Ghana Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Ghana Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 27 Apr 2024, with 118 observations. The data reached an all-time high of 0.800 % in 15 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Ghana Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ghana – Table GH.SC.IU: Internet Usage: Social Media Market Share.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

Zambia Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 22 Jun 2024. This stayed constant from the previous number of 0.000 % for 21 Jun 2024. Zambia Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 22 Jun 2024, with 190 observations. The data reached an all-time high of 0.410 % in 24 Mar 2024 and a record low of 0.000 % in 22 Jun 2024. Zambia Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Zambia – Table ZM.SC.IU: Internet Usage: Social Media Market Share.

United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.040 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 121 observations. The data reached an all-time high of 0.120 % in 26 Mar 2024 and a record low of 0.000 % in 30 Apr 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

Myanmar Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 30 Mar 2024. This stayed constant from the previous number of 0.000 % for 29 Mar 2024. Myanmar Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 30 Mar 2024, with 9 observations. The data reached an all-time high of 0.090 % in 26 Mar 2024 and a record low of 0.000 % in 30 Mar 2024. Myanmar Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Myanmar – Table MM.SC.IU: Internet Usage: Social Media Market Share.

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 23 Apr 2024. This stayed constant from the previous number of 0.000 % for 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 20 Apr 2024 and a record low of 0.000 % in 23 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

The mean time spent every day using the internet has been growing year-on-year in Russia. From 2017 to 2024, internet usage time across the country increased by more than *** hours per day on average. At the same time, the mean time spent on social media has experienced fluctuations and reached *** hours and ** minutes in the latest year under consideration. Internet usage in Russia Following continuous growth since 2000, over ** percent of the Russian population had access to the internet in 2023. In terms of location, the penetration rate in urban areas was higher when compared to rural locations. The number of internet users in the country was forecast to increase until 2027 and reach around *** million in 2029.     Social media usage in Russia VKontakte, Facebook's Russian version for some, has remained one of the most popular social media platform across the country throughout the past years and accounted for most publications as of October 2024. Instagram, which was blocked in Russia effective from March 14, 2022, listed as the most popular foreign social media platform by number of Russian-language posts. Female users prevailed across all major social networks, except for X and YouTube, where men constituted over ** percent of all users.

Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 26 Apr 2024. This stayed constant from the previous number of 0.000 % for 25 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 26 Apr 2024, with 119 observations. The data reached an all-time high of 1.850 % in 07 Apr 2024 and a record low of 0.000 % in 26 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liberia – Table LR.SC.IU: Internet Usage: Social Media Market Share.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

At 2:13 a.m., Ellie turned off her phone after endlessly scrolling through Instagram Reels. This wasn’t the first time she traded sleep for screen time, and like millions of others, she would wake up tired, groggy, and mentally foggy. In 2025, this silent epidemic of sleep disruption linked to social...

Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 29 Mar 2024. This stayed constant from the previous number of 0.000 % for 28 Mar 2024. Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 29 Mar 2024, with 10 observations. The data reached an all-time high of 0.050 % in 26 Mar 2024 and a record low of 0.000 % in 29 Mar 2024. Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sri Lanka – Table LK.SC.IU: Internet Usage: Social Media Market Share.

Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 23 Apr 2025. This stayed constant from the previous number of 0.000 % for 22 Apr 2025. Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2025, with 89 observations. The data reached an all-time high of 0.200 % in 22 Sep 2024 and a record low of 0.000 % in 23 Apr 2025. Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.