100+ datasets found
  1. Social Media Platforms in the UK - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Nov 15, 2025
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    IBISWorld (2025). Social Media Platforms in the UK - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-kingdom/market-research-reports/social-media-platforms-industry/
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    Dataset updated
    Nov 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United Kingdom
    Description

    Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

  2. Looking at social media sites or apps in the prior week in the UK 2020, by...

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Looking at social media sites or apps in the prior week in the UK 2020, by age group [Dataset]. https://www.statista.com/statistics/506329/looking-at-social-media-sites-or-apps-in-the-united-kingdom-uk-by-age-group/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    United Kingdom
    Description

    According to a survey conducted by Ofcom in the United Kingdom (UK) in 2020, ** to 24-year-olds made up the largest group of respondents who had used social media sites or apps in the previous week. This was followed by ** to 34-year-olds, comprising the second largest group. Overall, social media use was the highest among young adults, decreasing steadily within the older age groups. Women and social media In the United Kingdom, more women than men had set up their own social network profile according to an ongoing survey conducted from 2010 to 2019. By 2019, ** percent of women and ** percent of men had created social media profiles, a rise from 2010 where only ** and ** percent respectively claimed to have done the same. Despite social media having a comparatively larger female user base as demonstrated by the previous figures, the share of advertising audience in early 2020 was nearly evenly distributed between males and females, particularly in the largest audience group of ** to 44-year-olds. The growth of influencer marketing Social media advertising spend has been on the rise in the UK, reaching over ***** billion British pounds by 2018. This was a near ** percent increase from the previous year. The sector also experienced a ** percent increase in spend per year between 2015 and 2017, further demonstrating the growth of this marketing niche. With the rise of YouTube and Instagram, influencer marketing has come to play a crucial role in social media advertising with 68 percent of PR professionals having allocated between ** thousand and over 100 thousand British pounds for the sector in 2018. In collaborating with influencers who have an established follower-base, marketers are able to quickly build trust, increase reach, and engage audiences effectively.

  3. Reach of social media used by 46 to 55 year olds in the UK 2020

    • statista.com
    Updated Apr 25, 2014
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    Statista (2014). Reach of social media used by 46 to 55 year olds in the UK 2020 [Dataset]. https://www.statista.com/statistics/1059483/social-media-usage-uk-age/
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    Dataset updated
    Apr 25, 2014
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    The statistic illustrates findings of a survey among the residents aged 46-55 regarding the use of social media in the United Kingdom (UK) in 2020. During the survey period, it was found that 79 percent of respondents that go online were Facebook users.

  4. Instagram users in the United Kingdom 2019-2028

    • statista.com
    Updated Nov 22, 2024
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    Statista Research Department (2024). Instagram users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  5. Reach of social media used by 26 to 35 year olds in the UK 2020

    • statista.com
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    Statista, Reach of social media used by 26 to 35 year olds in the UK 2020 [Dataset]. https://www.statista.com/statistics/1059474/most-popular-social-26-35/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    According to a 2020 survey run in the United Kingdom (UK), Facebook-owned messaging service WhatsApp was the most popular social media platform among those aged 26 to 35. Out of all the respondents, 85 percent had an account on the social networking site. Facebook came in second place, with 80 percent of respondents claiming they used the service while YouTube and Instagram featured third and fourth respectively.

    Facebook as a leading digital ad platform

    Facebook continues to dominate the social media market in the UK, its penetration rate having been on the rise since 2015. By 2022, the social media platform’s share of monthly active users is forecast to reach 62.44 percent of the United Kingdom’s population. As a platform with such widespread reach not just within the UK but around the world, Facebook is perfectly poised to become a leading online advertising tool. In fact, the social network giant brought in nearly 23 percent of all digital advertising revenue in the United Kingdom in 2018, the highest among all social media platforms. This is forecasted to reach 28 percent by 2021, narrowing the gap with market leader Google.

    The news and social media

    Facebook remains, albeit to a lesser extent, a news source for nearly 30 percent in the United Kingdom according to figures until 2018. Although this number is significantly lower than in countries such as Italy and Spain where around half of the surveyed population turned to Facebook for news, it is no small figure and one would think that such numbers would reflect a positive perception of social media as a news source. A 2019 survey demonstrated however, that this was not the case with social media ranking lowest in terms of level of trust against other sources such as traditional media, online media, and owned media.

      

  6. The most essential social media platforms for teens and young adults in UK...

    • statista.com
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    Statista, The most essential social media platforms for teens and young adults in UK 2020 [Dataset]. https://www.statista.com/statistics/1059926/social-media-usage-uk-most-important/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    This survey represents the top social media platforms in the United Kingdom (UK) in 2020 according to the 15-25 age group (Gen Z). The most popular app for them is Instagram with 27 percent of respondents claiming it is one of the social media platforms they can least do without. It is followed by WhatApp and Messenger, which are essential for 19 percent and 13 percent of respondents respectively.

    Audience reach

    Its ability to engage users and serve highly relevant advertisements based on visitor habits and interaction on a platform makes social media a highly effective marketing tool. Facebook, the leading app amongst Gen Z has roughly 2.7 billion active users globally and is able to reach a large audience at relatively low cost. According to a 2019 survey, it is also the preferred way 18-24 year-olds in the UK want to hear from brands.

    Gen Z and social media marketing

    According to a survey conducted in 2019, whilst different age groups followed brands on social media for varying reasons, Gen Z and Millennials mainly did so in order to receive discounts as well as product updates. This makes them ideally positioned for social media advertising. Despite this, opinion still varies when it comes to influencer led marketing, with a majority of UK consumers believing brands should be more transparent in disclosing their use of influencers and 88 percent believing they should be informed in such a case.

  7. Community Life Survey 2020/21

    • gov.uk
    • s3.amazonaws.com
    Updated Jul 1, 2022
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    Department for Digital, Culture, Media & Sport (2022). Community Life Survey 2020/21 [Dataset]. https://www.gov.uk/government/statistics/community-life-survey-202021
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    Dataset updated
    Jul 1, 2022
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Background

    Released: 29 July 2021

    Geographic Coverage: England

    This release provides estimates on a number of measures covering social cohesion, community engagement and social action over the period of April 2020 to March 2021. The survey ran over the course of a year, recording respondents’ answers consistently over the year during different periods of lockdown measures. It is therefore likely that COVID-19 pandemic impacted respondent’s behaviours and responses, although we can not state that any change is caused purely because of this.

    The Community Life Survey is a nationally representative annual survey of adults (16+) in England that aims to track the latest trends and developments across areas that are key to encouraging social action and empowering communities.

    The survey moved from a face-to-face mode to an online (with paper mode for those who are not digitally engaged) in 2016/17. The results included in the release are based on online/paper completes only, covering the eight years from 2013/14, when this method was first tested, to 2020/21.

    Differences between groups are only reported on in this publication where they are statistically significant i.e. where we can be confident that the differences seen in our sampled respondents reflect the population.

    Responsible statistician: Aleister Skinner

    Statistical enquiries: evidence@dcms.gov.uk, @DCMSInsight

    Headline Estimates

    Estimates from the 2020/21 Community Life Survey show that among adults (16+) in England:

    • Most adults (95%) agreed that if they needed help there are people who would be there for them.

    • 66% of respondents met up in person with friends or family at least once a week, a significant decrease from 2019/20 (74%).

    • The proportion of adults reporting they felt lonely often/always remained similar to 2019/20 at 6%.

    • Measures for life satisfaction, happiness and self-worth have decreased from 2019/20.

    • 79% of respondents agree that they were satisfied with their local area as a place to live, an increase from 2019/20 (76%).

    • 65% of respondents agreed that people in their neighbourhood pull together to improve their neighbourhood; this was higher than in 2019/20 (59%).

    • 41% of respondents have taken part in civic participation, 19% in civic consultation, and 7% in civic activism.

    • 27% of respondents agreed that they could personally influence decisions in their local areas.

    • There was a decrease in the proportion of people giving to charitable causes. 63% of respondents reported having given to charitable causes in the last 4 weeks (at the time of responding to the survey). This was lower than in 2019/20 where 75% of respondents reported doing so and the lowest since the Community Life Survey began in 2013/14.

    • There was a decrease in the proportion of people formally volunteering. 17% of respondents reported formally volunteering at least once a month, the lowest recorded participation rate since data collection in the Community Life Survey.

    • There was an increase in the proportion of people informally volunteering. 33% of respondents had volunteered informally at least once a month, the highest percentage on record in the Community Life Survey.

    Chapters

    1. Identity and Social Network

    2. Wellbeing and Loneliness

    3. Neighbourhood and Community

    4. Civic Engagement and Social Action

    5. Volunteering and Charitable Giving

    6. Annexes

    Notes

    • There are likely to be interactions between different demographics reported in this publication. For example, ethnic groups have different age and regional profiles. This report considers each demographic characteristic individually, so differences cited here cannot necessarily be attributed directly to the characteristic being described.
    • The

  8. Taking Part 2019/20: statistical release

    • gov.uk
    Updated Sep 23, 2020
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    Department for Digital, Culture, Media & Sport (2020). Taking Part 2019/20: statistical release [Dataset]. https://www.gov.uk/government/statistics/taking-part-201920-statistical-release
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    Dataset updated
    Sep 23, 2020
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    The Taking Part Survey has run since 2005 and is the key evidence source for DCMS. It is a continuous face to face household survey of adults aged 16 and over in England and children aged 5 to 15 years old.

    The child Taking Part report can be found here.

    The Taking Part Survey provides reliable national estimates of engagement with the arts, heritage, museums, libraries, digital and social networking. It carries the National Statistics badge, meaning that it meets the highest standards of statistical quality.

    • Released - 16 September 2020
    • Period covered - April 2019 to March 2020
    • Geographic coverage - National and Regional level data for England.
    • Next release date – Due to the COVID-19 pandemic, face-to-face data collection was paused for the survey year from April 2020. Data will therefore not be published in the normal annual report in September 2021.

    Summary

    The Taking Part Survey provides reliable national estimates of adult engagement with the arts, heritage, museums, libraries, digital and social networking and of barriers to engagement. The latest data cover the period April 2019 to March 2020.

    Data tables for the Archive, Charitable Giving and Volunteering estimates can be found here:

    Fieldwork for the Taking Part survey was terminated before its intended end date due to the COVID-19 coronavirus pandemic. We do not expect that either the pandemic or reduced fieldwork has affected the accuracy of our estimates. A summary of the analysis of the possible effects of early termination of fieldwork can be found the Taking Part Year 15 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/916246/Taking_Part_Technical_Report_2019_20.pdf">technical report

    The previous Taking Part release was published on 19 September 2019, covering the period April 2018 to March 2019.

    The pre-release access document above contains a list of ministers and officials who have received privileged early access to this release of Taking Part data. In line with best practice, the list has been kept to a minimum and those given access for briefing purposes had a maximum of 24 hours. Details on the pre-release access arrangements for this dataset are available in the accompanying material.

    This release is published in accordance with the Code of Practice for Statistics (2018), as produced by the UK Statistics Authority. The Authority has the overall objective of promoting and safeguarding the production and publication of official statistics that serve the public good. It monitors and reports on all official statistics, and promotes good practice in this area.

    The responsible statistician for this release is Alistair Rice. For enquiries on this release, contact takingpart@dcms.gov.uk.

    Headline measures

    Taking Part is a household survey in England that measures engagement with the cultural sectors. The survey data is widely used by policy officials, practitioners, academics and charities. This report presents the latest headline estimates of adult (16+) engagement for the year April 2019 to March 2020.

    In 2019/20, the following proportions of adults had engaged with cultural ac

  9. S

    Social Media Misinformation Statistics 2025: How Social Platforms Amplify...

    • sqmagazine.co.uk
    Updated Oct 3, 2025
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    SQ Magazine (2025). Social Media Misinformation Statistics 2025: How Social Platforms Amplify False Content (with Data) [Dataset]. https://sqmagazine.co.uk/social-media-misinformation-statistics/
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    Dataset updated
    Oct 3, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    In the spring of 2020, a simple tweet claimed that sipping hot water every 15 minutes could kill the coronavirus. No medical source backed it, yet the post quickly amassed over 150,000 shares. Fast forward to 2025, and we’ve learned that misinformation online is not a bug; it’s a system...

  10. Social media usage among female users in the United Kingdom (UK) 2020

    • statista.com
    Updated Nov 27, 2025
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    Statista (2025). Social media usage among female users in the United Kingdom (UK) 2020 [Dataset]. https://www.statista.com/statistics/1059219/social-media-usage-uk-females/
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    Dataset updated
    Nov 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    The statistic illustrates findings of a survey among female users regarding the use of social media in the United Kingdom (UK) in 2020. During the survey period, it was found that 85 percent of responding adult females that go online were Facebook users.

  11. Community Life Survey 2020/21 - Identity and Social Networks

    • gov.uk
    Updated Jul 29, 2021
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    Department for Digital, Culture, Media & Sport (2021). Community Life Survey 2020/21 - Identity and Social Networks [Dataset]. https://www.gov.uk/government/statistics/community-life-survey-202021-identity-and-social-networks
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    Dataset updated
    Jul 29, 2021
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Background

    The Community Life Survey collects information about the way adults (16+) communicate with family members and friends, their support networks and the diversity of their friendship groups.

    Headline measures - 2020/21

    • 66% of respondents (approximately 30 million people in England) met up in person with friends/family at least once a week, a statistically significant decrease from 2019/20 where the figure was 74% (33 million people).

    • 95% of respondents either definitely or tended to agree that if they needed help, there are people who would be there for them; a similar figure to 2019/20 (95%).

    • There was a statistically significant increase in the proportion of people who spoke on the phone or video/audio call via the internet with family members or friends at least once a week from 81% in 2019/2020 to 85% in 2020/21.

    • 86% of respondents exchanged texts or instant messages with family or friends once a week or more. This is a statistically significant increase from 2019/20 (84%) and has been steadily rising since 2013/14 (76%).

    Further data

    Published 29 July 2021

  12. S

    Social Media Attention Span Statistics 2025: By Platform, Age, and Content...

    • sqmagazine.co.uk
    Updated Oct 2, 2025
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    SQ Magazine (2025). Social Media Attention Span Statistics 2025: By Platform, Age, and Content Type [Dataset]. https://sqmagazine.co.uk/social-media-attention-span-statistics/
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    Dataset updated
    Oct 2, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    In 2008, the average human attention span was 12 seconds. Fast forward to 2025, and many studies suggest it's now hovering around 8 seconds, shorter than that of a goldfish. It’s no coincidence that during this same period, social media platforms surged to dominate how we consume content. Whether you're...

  13. Community Life Survey 2019/20

    • gov.uk
    Updated Jul 14, 2020
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    Department for Digital, Culture, Media & Sport (2020). Community Life Survey 2019/20 [Dataset]. https://www.gov.uk/government/statistics/community-life-survey-201920
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    Dataset updated
    Jul 14, 2020
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Background

    The Community Life Survey is a household self-completion survey of adults aged 16+ in England. The survey is a key evidence source on social cohesion, community engagement and social action.

    This report summarises the results from the 2019/20 survey, which ran from April 2019 to March 2020. In 2016/17, the survey discontinued face-to-face collection and moved fully to a ‘push to web’ approach.

    The majority of the fieldwork took place prior to the COVID-19 pandemic. Further information on the impact the pandemic may have had on our estimates is available in Annex B.

    This nationally representative survey provides statistics on behaviours and attitudes to inform policy and action in these areas. The survey provides data of value to a range of users, including government departments, public bodies, those working in the voluntary and charity sectors and the public.

    Responsible statistician: Alistair Rice

    Statistical enquiries: evidence@dcms.gov.uk, @DCMSInsight

    Media enquiries: 020 7211 2210

    Date: 14th July 2020

    Headline Estimates

    Estimates from the 2019-20 Community Life Survey show that among adults (16+) in England:

    • 23% took part in formal volunteering at least once a month.
    • 37% took part in formal volunteering at least once in the last year.

    • 75% have to charitable causes in the last 4 weeks.
    • Of which, £24 was the average donation given.

    • 27% felt able to influence decision affecting their local area.
    • 53% wanted to be more involved in local decision making.

    • 76% were satisfied with their local area as a place to live.
    • 82% agreed their area was a place where people from different backgrounds get on well together.

    • 63% felt they belonged to their immediate neighbourhood.
    • 84% felt they belonged to Britain.

    • 74% met up in person with family or friends once a week or more.
    • 6% said they felt lonely often or always.

    Chapters

    1. Identity and Social Networks

    2. Wellbeing and Loneliness

    3. Neighbourhood and Community

    4. Civic Engagement and Social Action

    5. Volunteering and Charitable Giving

    6. Annexes

    Notes

    • There are likely to be interactions between different demographics reported in this publication. For example, ethnic groups have different age and regional profiles. This report considers each demographic characteristic individually, so differences cited here cannot necessarily be attributed directly to the characteristic being described.
    • The 2014/15 and 2015/16 survey had a smaller overall sample size than other years reported in this report so figures for these years may be less reliable.
    • Small sample sizes for some demographic characteristics (such as some ethnic minority groups) presented in this report mean we are less able to detect significant differences between groups.
    • All results summarised in this report are from the ‘push to web’ methodology. Respondents can choose to complete the survey online or use a paper questionnaire. Not all questions are included in the paper version of the questionnaire.
    • 95% confidence intervals have been used throughout the report. For further explanation and for definitions of terms please refer to Annex A
    • Differences between groups are only reported on in this publication where they are statistically significant i.e. where we can be confident that the differences seen in our sampled respondents reflect the population. Further information on this approach is provided in "https://www.gov.uk/government/publications/community-life-survey-201920-annexes/annex-a-terms-and-definitions">

  14. Social media usage among children in the UK 2022

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Social media usage among children in the UK 2022 [Dataset]. https://www.statista.com/statistics/415138/social-media-usage-among-children-uk/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    United Kingdom
    Description

    In 2022, ******* was the most used social platform among children and teenagers in the United Kingdom, with ** percent of respondents stating that they had used the service. ******** ranked second, with ** percent of kids and teens in the UK being active on the platform. Additionally, usage of TikTok and Snapchat increased from 2021 to 2021 among those aged three to 17 in the UK. Youth accounts on the rise again From ** percent in 2012, the share of children aged 12 to 15 years of age with a social media account fell to ** percent in 2018, but increased again in 2020, peaking at ** percent. Despite some major social networks setting minimum age limits in their terms of service, ** percent of children aged 5 to 7 years had a social media account in 2020, according to Ofcom. Facebook falling out of favor with teens Among teens and young adults in the United States, Youtube and Instagram had a higher reach than any other social network, slightly ahead of Facebook and Snapchat. When you remove young adults from the picture, Snapchat is clearly the most important social network and Facebook barely comes into the equation. Since the Fall/Autumn period of 2017, less than ten percent of teens in the United States said Facebook was their most important social network, compared with more than ** percent of teens who nominated Snapchat. The new hot trend among Gen Z is TikTok, selected by ** percent of respondents and ranking second.

  15. Community Life Survey 2020/21 - Wellbeing and Loneliness

    • gov.uk
    Updated Jul 29, 2021
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    Department for Digital, Culture, Media & Sport (2021). Community Life Survey 2020/21 - Wellbeing and Loneliness [Dataset]. https://www.gov.uk/government/statistics/community-life-survey-202021-wellbeing-and-loneliness
    Explore at:
    Dataset updated
    Jul 29, 2021
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Background

    The Community Life Survey collects information about the wellbeing of adults (16+).

    In October 2018, the Prime Minister launched the government’s first loneliness strategy for England. This statistical release presents the most recent headline findings on levels of loneliness, as well as support networks and social networks.

    The Community Life Survey uses the Government Statistical Service (GSS) harmonised principle of loneliness and wellbeing. The estimates presented here are therefore comparable with other surveys that use this principle. However we advise taking caution when comparing measures from different surveys because differences in the methodology (e.g. mode/sampling approach) will all affect estimates. Other statistical data sets that use this definition, and therefore have comparative data, are available from the https://gss.civilservice.gov.uk/policy-store/loneliness-indicators/">GSS guidance page. In Annex C there are details of further surveys that have adopted the Government Statistical Service harmonised principles of loneliness and Wellbeing.

    Headline Measures – 2020/21

    • Average scores for life satisfaction, the extent to how worthwhile the respondent felt things in their life were and happiness have decreased since 2019/20.

    • Life satisfaction score was 6.9 (out of 10) in 2020/21, a decrease from 7.0 in 2019/20.

    • How happy people felt yesterday decreased from 7.0 (out of 10) in 2019/20 to 6.8 in 2020/21. This has trended downwards from 7.2 in 2015/16.

    • Whether people felt the things they did were worthwhile decreased to 7.1 (out of 10) in 2020/21 from 7.3 in 2020/21.

    • How anxious people felt yesterday at the time of survey completion averaged at 3.8 (out of 10), which was in line with the figure in 2019/20. This figure has trended upwards from 2015/16 where it was 3.3.

    • 6% of respondents (approximately 3 million people in England) said they felt lonely often/always. This is in line with reported loneliness from 2019/20.

    • Loneliness was higher for 16-24 year olds, the most deprived and those with a long term limiting illness or disability.

    • An indirect loneliness composite score was produced which found significantly higher loneliness scores for those with a long term limiting illness or disability compared to those without.

    Further Data

  16. Social Networking Market Analysis, Size, and Forecast 2025-2029: North...

    • technavio.com
    pdf
    Updated Feb 14, 2025
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    Technavio (2025). Social Networking Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), APAC (China, India, Japan, South Korea), Europe (France, Germany, Italy, Spain, UK), South America (Brazil), and Middle East and Africa (UAE) [Dataset]. https://www.technavio.com/report/social-networking-market-analysis
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    pdfAvailable download formats
    Dataset updated
    Feb 14, 2025
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2025 - 2029
    Area covered
    Canada, Germany, United States
    Description

    Snapshot img

    Social Networking Market Size 2025-2029

    The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

    Major Market Trends & Insights

    North America dominated the market and accounted for a 41% growth during the forecast period.
    By the Type - Advertising segment was valued at USD 80.70 billion in 2023
    By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023
    

    Market Size & Forecast

    Market Opportunities: USD 318.56 billion
    Market Future Opportunities: USD 312.30 billion 
    CAGR : 21.6%
    North America: Largest market in 2023
    

    Market Summary

    The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
    However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.
    

    What will be the Size of the Social Networking Market during the forecast period?

    Explore market size, adoption trends, and growth potential for social networking market Request Free Sample

    The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
    This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.
    

    How is this Social Networking Industry segmented?

    The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Type
    
      Advertising
      In-app purchase
      Paid apps
    
    
    Distribution Channel
    
      Google
      Apple
      App Store Distribution
    
    
    Service
    
      Communication
      Entertainment
      Socialization
      Marketing
      Customer service
    
    
    Platform
    
      Website-based
      Mobile apps
      Hybrid platforms
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        Spain
        UK
    
    
      Middle East and Africa
    
        UAE
    
    
      APAC
    
        China
        India
        Japan
        South Korea
    
    
      South America
    
        Brazil
    
    
      Rest of World (ROW)
    

    By Type Insights

    The advertising segment is estimated to witness significant growth during the forecast period.

    In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

    User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred

  17. Social media usage among male users in the United Kingdom (UK) 2020

    • statista.com
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    Statista, Social media usage among male users in the United Kingdom (UK) 2020 [Dataset]. https://www.statista.com/statistics/1059176/social-media-usage-uk-males/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    The statistic illustrates findings of a survey among male users regarding the use of social media in the United Kingdom (UK) in 2020. During the survey period, it was found that the top two social network apps among males were Facebook and WhatsApp, with a 73 percent respondent share each.

  18. Community Life Survey 2020/21 - Volunteering and Charitable Giving

    • gov.uk
    Updated Jul 29, 2021
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    Department for Digital, Culture, Media & Sport (2021). Community Life Survey 2020/21 - Volunteering and Charitable Giving [Dataset]. https://www.gov.uk/government/statistics/community-life-survey-202021-volunteering-and-charitable-giving
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    Dataset updated
    Jul 29, 2021
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Background

    The Community Life Survey collects information about whether adults (16+) have volunteered and given to charitable causes.

    This section provides headline data measuring engagement in formal and informal volunteering, reasons for and barriers to volunteering, as well as charitable giving behaviours and views. The data looks at engagement over time, and differences in engagement between demographic groups.

    Headline measures – 2020/21

    • 62% of respondents (approximately 28 million people in England) have volunteered in any way in the last 12 months, and 41% (approximately 19 million people in England) at least once a month.

    • 63% (approximately 29 million people in England) of respondents said they had given to charitable causes in the last 4 weeks. This is a decrease from 2019/20 where it was measured at 75% and the lowest proportion recorded in the CLS.

    • Formal volunteering at least once a month in the past 12 months decreased in 2020/21 (17%) from 2019/20 (23%), the lowest that it has been recorded in the CLS.

    • Informal volunteering at least once a month in the past 12 months increased in 2020/21 (33%) from 2019/20 (28%), the highest that it has been recorded in the CLS.

    Further data

    • Information about volunteering in DCMS sectors, as well as charitable giving has historically been collected in the DCMS ‘Taking Part Survey’. Volunteering and charitable giving results will vary between Taking Part and Community Life Survey. This is likely due to differences in the methods of collection and question phrasing.

    • In May 2019, DCMS published ‘Community Life Survey and Taking Part Survey 2017-18: Focus on volunteering by age and gender’. This report combines data from the Taking Part and Community Life surveys to explore experiences of volunteering by gender and age.

    • In December 2020, DCMS published ‘Community Life COVID-19 Re-contact Survey 2020- Main Report’. This report covered public beliefs and behaviours relating to social cohesion, charitable giving, volunteering, wellbeing and loneliness for adults in England during March to July 2020, and how these have changed compared with a period before the COVID-19 pandemic.

  19. Main social networking site preference in the United Kingdom (UK) 2020, by...

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Main social networking site preference in the United Kingdom (UK) 2020, by age [Dataset]. https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    United Kingdom
    Description

    According to a survey conducted in the United Kingdom (UK) in 2020, it was reported that ******** was the most frequently used social networking platform among all age groups. Compared to Facebook, all other social networking sites and apps had only a fraction of respondents name them as their main account. Facebook in the UK Facebook user penetration rate has been gradually increasing, reaching over ** percent in 2020, with the number of Facebook users also seeing subsequent growth over that period. By 2025, the number of Facebook users in the UK is projected to reach **** million individuals. On the other hand, the market share of the social media giant has experienced a significant decrease since January 2017, reaching its lowest point in April 2020. Facebook user demographics in the UK Individuals aged between *************** old make up the largest share of Facebook users, followed by individuals aged 35 to 44 years old. And as of October 2020, Facebook attracted more ****** users than ********** in the UK. In terms of household income, users are fairly evenly distributed.

  20. DCMS Sector Economic Estimates: Workforce, 2021

    • gov.uk
    • s3.amazonaws.com
    Updated Nov 22, 2024
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    Department for Digital, Culture, Media & Sport (2024). DCMS Sector Economic Estimates: Workforce, 2021 [Dataset]. https://www.gov.uk/government/statistics/dcms-sector-economic-estimates-workforce-2021
    Explore at:
    Dataset updated
    Nov 22, 2024
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Digital, Culture, Media & Sport
    Description

    Headline Findings

    In the 2021 calendar year, there were approximately 4,270,000 filled jobs in DCMS Sectors (excluding Tourism), 12.9% of the UK total, and a 3.1% increase compared to the preceding 12 months.

    Growth in total DCMS sector filled jobs was primarily driven by the Creative Industries and Digital sectors, which increased by 113,000 (5.1%) and 108,000 (6.3%) filled jobs respectively. This was partially offset by decreases in the Civil Society and Sport sectors (4,000, 0.5% and 5,000, 0.9% respectively).

    Although there is wide variation between sectors in terms of demographic breakdowns, overall the proportion of filled jobs held by women was lower in the DCMS Sectors (excluding Tourism) (44.5%) than the UK overall (48.1%). DCMS Sectors (excluding Tourism) have a similar share of jobs filled by people from ethnic minority groups (excluding white minorities) or by people with disabilities compared to the UK workforce overall.

    According to earnings estimates in the 2021 calendar year, within the DCMS Sectors (excluding Tourism) median hourly gross pay was greater than the UK overall, at £15.68 compared to £13.51. Of the individual sectors, only Gambling and Sport had lower pay than the UK average, while the Creative Industries and Digital sector had the highest median pay.

    Within the DCMS Sectors (excluding Tourism), the difference in pay between men and women is estimated to exceed the UK overall (DCMS 23.9%, UK 15.1%), while the disability pay gap was similar (14.7%, 14.6%) and there was great variation in pay by ethnic group.

    Revision note:

    On Friday 4th November, we removed the following estimates of employment and earnings:

    • Experimental estimates of employment and earnings for the Creative Occupations and their underlying, provisional 4-digit Standard Occupational Classification (SOC) codes
    • Estimates of employment and earnings broken down by socio-economic class of current occupation.

    This is because ONS have identified an https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/theimpactofmiscodingofoccupationaldatainofficefornationalstatisticssocialsurveysuk/2022-09-26">issue with the way their underlying survey data has been assigned to the refreshed SOC2020 codes that were used to calculate these estimates in this publication. ONS expect to resolve the issue by Spring 2023. No other data in this release is affected.

    About this release

    The employment (number of filled jobs) estimates series is a National Statistic under the Code of Practice for Statistics. It is calculated based on the Office for National Statistics (ONS) Annual Population Survey (APS).

    The earnings estimates series is an Experimental Statistic. It is also calculated based on the ONS Annual Population Survey (APS) and was first published in the DCMS Sector National Economics: 2011 to 2020 to provide estimates of earnings with different demographic breakdowns. For headline estimates of earnings, DCMS also publishes estimates using the Annual Survey of Hours and Earnings (ASHE), which are seen as more robust for that purpose.

    Additionally, DCMS has published estimates of the Civil Society sector, broken down by Local Authority. This uses pooled data spanning the period 2018 to 2021 to boost sample sizes. It was developed as an “ad hoc” release based on user request and can be found in our ad hoc statistical release page.

    Creative Occupations

    In 2020, the ONS conducted a review of the Standard Occupational Classification (SOC) codes to update and revise the classification of occupations to reflect changes within the economy since the previous ‘refresh’, around 2010. As the Creative Industries is defined using the occupation codes which have been determined as creative, DCMS has updated the list of creative occupations based on the

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IBISWorld (2025). Social Media Platforms in the UK - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-kingdom/market-research-reports/social-media-platforms-industry/
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Social Media Platforms in the UK - Market Research Report (2015-2030)

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Dataset updated
Nov 15, 2025
Dataset authored and provided by
IBISWorld
License

https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

Time period covered
2015 - 2030
Area covered
United Kingdom
Description

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

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