According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

This machine-generated dataset simulates social media engagement data across various metrics, including likes, shares, comments, impressions, sentiment scores, toxicity, and engagement growth. It is designed for analysis and visualization of trends, buzz frequency, public sentiment, and user behavior on digital platforms.

The dataset can be used to:

Identify spikes or drops in engagement

Analyze changes in sentiment over time

Build dashboards for digital trend tracking

Test algorithms for sentiment analysis or trend prediction

About Dataset This dataset captures the pulse of viral social media trends across Facebook, Instagram and Twitter. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

Trend analysis 🔍 Sentiment modeling 💭 Understanding influencer marketing 📈 Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍

Introduction

Customer Engagement Statistics: Customer engagement has evolved as a business cornerstone in 2024. With stiff market competition and shifting consumer expectations, companies are willing to invest in substantial engagement to drive loyalty and growth.

In 2024, companies invested heavily in customer engagement as a core strategy to foster loyalty and boost growth. The global spending on customer‑engagement solutions reached USD 26.28 billion, with North America alone accounting for USD 9.17 billion of that total. Businesses that prioritized digital engagement saw revenue increases of up to 90 percent on average.

Personalized interactions proved especially profitable: when brands tailored experiences, consumers spent 21 percent more, and 80 percent of buyers became more likely to purchase. Additionally, fully engaged customers generated 51 percent more revenue than their disengaged counterparts, spent 60 percent more per transaction, and increased cross‑sell and up‑sell revenue by 22 percent and 38 percent, respectively.

These figures underscore how strategic investment in omnichannel engagement and personalization — backed by measurable outlays in the tens of billions of USD — directly correlates with stronger revenue, higher transaction value, and improved customer lifetime value.

This article discusses the recent customer engagement statistics to shed light on current trends, behaviours, and the effect of engagement strategies on business results.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Customer Engagement Data from Social Media Users

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

The report examines the ways online Canadian adults are engaging politically on social media. This is the third and final report based on a census-balanced survey of 1,500 Canadians using quota sampling by age, gender, and geographical region. The other two reports in this series are: "The State of Social Media in Canada 2017" and "Social Media Privacy in Canada". The series is published by the Social Media Lab, an interdisciplinary research lab at Ted Rogers School of Management, Ryerson University. The lab studies how social media is changing the ways in which people communicate, share information, conduct business and how these changes are impacting our society.

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Social Media Analytics Market Size 2025-2029

The social media analytics market size is forecast to increase by USD 21.2 billion, at a CAGR of 35.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing availability and complexity of data. Companies are capitalizing on the wealth of information generated through social media platforms to gain valuable insights into consumer behavior and market trends. Furthermore, the surging use of advanced targeting options enables businesses to reach their audiences more effectively, enhancing their marketing efforts. However, interpreting unstructured data from social media sources poses a challenge. The vast amount of data, combined with its unstructured nature, necessitates sophisticated analytics tools and expertise to extract meaningful insights. As businesses navigate this complex landscape, they must invest in technologies and strategies that can effectively harness the power of social media analytics to stay competitive and make informed decisions.

What will be the Size of the Social Media Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by the constant innovation and adaptation of social media networks and the increasing importance of digital communication in business. Social media scheduling and automation streamline content distribution across various channels, enabling brands to maintain a consistent presence. Reputation management and monitoring tools provide real-time insights into public perception, allowing for swift response to customer feedback and crisis management. Social listening and sentiment analysis offer valuable data on consumer preferences and emotions, informing marketing strategies and product development. Influencer marketing and social media advertising platforms enable targeted campaigns, reaching specific demographics and interests. Social media CRM integrates customer interactions across channels, providing a holistic view of customer engagement. Social media trends, such as the rise of ephemeral content and the increasing use of video, necessitate ongoing adaptation and optimization. Social media intelligence and engagement metrics offer insights into the effectiveness of campaigns and the impact on brand image. Social media APIs facilitate seamless data integration and analysis, enabling businesses to make data-driven decisions and stay competitive in the ever-changing social media landscape.

How is this Social Media Analytics Industry segmented?

The social media analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userRetailGovernmentMedia and entertainmentTravelOthersApplicationSales and marketing managementCustomer experience managementCompetitive intelligenceRisk managementPublic safety and law enforcementDeploymentOn-premisesCloudTypePredictive analyticsPrescriptive analyticsDescriptive analyticsDiagnostics analyticsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.Social media analytics plays a pivotal role in retail businesses, enabling them to analyze sales and customer engagement across various stages. Retailers utilize social media dashboards and monitoring tools for formulating effective marketing strategies and enhancing brand awareness. Social listening and influencer marketing are integral parts of this process, providing valuable insights into consumer behavior and preferences. Social media networks, such as Facebook, Twitter, and Google+, are essential channels for retailers, with over 90% of them active in 2023. These platforms offer access to vast amounts of data, which can be harnessed through social media reporting and research tools. Social media automation and scheduling facilitate consistent engagement with the audience, while sentiment analysis ensures reputation management. Social media algorithms and brand monitoring help retailers stay updated on trends and customer sentiment, enabling them to respond promptly to crises or opportunities. Social media advertising and API integrations offer targeted marketing and data access, respectively. Social media metrics and ROI are crucial indicators of success, with CRM systems providing a more comprehensive understanding of customer interactions. Retailers leverage social media insights to optimize their content, improve customer engagement, and ultimately drive sales. The market for social media analytics contin

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

Gen Z and Millennials are the biggest social media users of all age groups.

Introduction

Hootsuite Statistics: Hootsuite was started in the year 2008 and then evolved to be the most popular and leading social media management platform that allows individuals and businesses to manage their multiple social media accounts using the same management dashboard. Hootsuite keeps adding more features and expanding its user base, becoming yet a very important tool in the digital marketing landscape.

This article will narrate the highlights regarding Hootsuite's statistics and growth, user engagement, and statistics of the total social media analytics market.

Social Media Management Market Outlook

The social media management market size is projected to exhibit a significant growth trajectory, with a compound annual growth rate (CAGR) of approximately 14% from 2024 to 2032. In 2023, the global market was valued at around USD 12 billion, and it is anticipated to reach approximately USD 28 billion by 2032. The significant growth can be attributed to the increasing adoption of social media platforms for brand awareness and customer engagement, as well as the rising need for businesses to manage their online presence effectively. The proliferation of smartphones and internet connectivity has exponentially increased the number of social media users globally, which in turn drives the demand for comprehensive social media management solutions.

One of the key growth factors in the social media management market is the increasing penetration of social media platforms across diverse demographics. Social media is no longer confined to younger audiences but has expanded its reach to older age groups, creating a broader user base for businesses to target. This shift in demographic usage patterns necessitates more sophisticated and targeted social media strategies, thereby boosting the demand for management tools that can analyze and optimize content for diverse audiences. In addition, businesses are increasingly recognizing the value of data-driven insights derived from social media analytics, which are crucial for tailoring marketing strategies and improving customer engagement.

Another significant driver is the surge in digital marketing expenditure by businesses across various industries. As traditional advertising channels lose efficacy, companies are shifting their focus towards digital platforms, where social media occupies a prominent position. This transition is powered by the need to reach a global audience instantly and to leverage the interactive nature of social media for real-time customer feedback and engagement. Consequently, businesses are investing more in social media management solutions that offer advanced features such as scheduling, analytics, customer interaction management, and content creation tools to enhance their online marketing efforts.

Moreover, technological advancements in artificial intelligence (AI) and machine learning (ML) are playing a pivotal role in the evolution of social media management tools. These technologies are enabling more sophisticated functionalities like predictive analytics, automated customer interactions, and personalized content delivery. AI-powered chatbots, for instance, are increasingly being used for customer service on social media platforms, providing instant responses and enhancing user experience. As these technologies continue to evolve, they are expected to offer even more refined tools for social media management, further fueling market growth.

In this evolving landscape, Social Media Contest Platforms have emerged as a dynamic tool for brands to engage with their audience creatively and effectively. These platforms provide businesses with the ability to host interactive contests and giveaways, which can significantly boost brand visibility and user engagement. By leveraging these platforms, companies can tap into the viral nature of social media, encouraging users to share content and participate in brand-related activities. This not only enhances customer interaction but also helps in gathering valuable user-generated content and insights. As businesses strive to create memorable social media experiences, incorporating contest platforms into their strategies can lead to increased brand loyalty and a wider reach.

From a regional perspective, North America holds a dominant position in the social media management market due to early technology adoption and the presence of major social media and software companies. However, the Asia Pacific region is anticipated to witness the fastest growth over the forecast period. The rapid digitalization across emerging economies, coupled with increasing social media penetration and mobile internet users, is driving the demand for social media management solutions. Europe is also expected to exhibit substantial growth due to the rising focus on digital transformation among businesses in the region.

Component Analysis

The social media management market can be segmented by components into software and services. Software solutions constitute a major portion of the market as they provide comprehensiv

Based on a 2023 survey across 18 countries, it was found that approximately ** percent of respondents used product reviews on social media platforms, specifically related to food, to make informed choices. Following closely, reviews related to clothing or shoes were relied upon by ** percent of consumers.

Interview and workshop transcripts from EPSRC Digital Transformations Communities and Cultures Network + (http://www.communitiesandculture.org/) project Digital Data Analytics, Public Engagement and the Social Life of Methods (http://www.communitiesandculture.org/projects/digital-data-analysis/). Methodology described in papers available at the above link.

This statistic gives information on the most popular social networking apps in the United States as of September 2019, ranked by monthly user engagement. During that month, mobile Facebook users spent an average of 769.16 minutes on the social networking platform.

Introduction

According to Digital Content Creation Statistics, Digital content creation encompasses the production of diverse media content for online consumption, spanning written articles, videos, podcasts, graphics, and interactive experiences.

With the proliferation of digital platforms and increased internet penetration, demand for engaging content is surging.

Video content remains dominant, with platforms like YouTube and TikTok driving engagement, while emerging formats like live streams and AR offer new engagement opportunities.

Content creators, platforms, agencies, and technology providers constitute the market landscape, navigating challenges such as content saturation and algorithmic changes while capitalizing on opportunities in monetization models and emerging technologies like Generative AI and VR.

Understanding these dynamics is crucial for businesses and creators aiming to thrive in the competitive digital content space.

This dataset captures the pulse of viral social media trends across TikTok, Instagram, Twitter, and YouTube. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

• Trend analysis 🔍
• Sentiment modeling 💭
• Understanding influencer marketing 📈

Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍