As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents used the ********* mobile app daily as of October 2022. Approximately ***** in ** respondents reported using social video app TikTok and YouTube on a daily basis, respectively. New social app app BeReal, which prompts users to post content once per day, was used by less than ***** in ** respondents aged between 16 and 24 years.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to a survey conducted in the United States in July 2022,**************s of Gen Z adults had used ******* in the past month at least once a day, and ** percent had used the platform at least once a week. For TikTok, ** percent of respondents said they had used the platform every day within the past month. Additionally, ** percent of Gen Z adults said they had not used LinkedIn, and ** percent reported the same for Clubhouse.

This data was collected by Whatsgoodly, a millennial social polling company.

It was published by Brietbart on 3/17/17.

Link to article here: http://www.breitbart.com/tech/2017/03/17/report-snapchat-is-most-important-social-network-among-millennials/

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

In recent years, social media has taken on a growing significance as a search channel for products and brands, particularly among younger consumers, surpassing search engines. According to a survey conducted in 2022, ** percent of Gen Z consumers stated that they used social media to gather additional information before making a purchase, whereas ** percent of respondents relied on search engines for the same purpose.

Dataset Details

This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

This dataset is the result of a survey regarding "Social Media Privacy Awareness of Generation Z" to 127 students in Institut Teknologi Sepuluh Nopember (ITS) Surabaya

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

Europe Social Media Market size was valued at USD 14.3 Billion in 2024 and is projected to reach USD 22.4 Billion by 2032, growing at a CAGR of 6.6% during the forecast period 2026 to 2032.Digital transformation initiatives across European enterprises are driving substantial investment in social media platforms as companies are recognizing these channels as essential for customer engagement and brand building. According to Eurostat, 77% of European enterprises with 10 or more employees are using social media for business purposes in 2024, representing a significant increase from previous years. Additionally, this digital shift is pushing organizations to allocate larger budgets toward social media marketing, content creation, and community management to maintain competitive positioning in increasingly digital marketplaces.

According to a survey conducted among Generation Z in Japan in November 2024, more than ** percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.

Both scientists and laypeople have become increasingly concerned about smartphones, especially their associated digital media (e.g., email, news, gaming, and dating apps) and social media (e.g., Facebook, Instagram, Snapchat). Recent correlational research links substantial declines in Gen Z well-being to digital and social media use, yet other work suggests the effects are small and unnoteworthy. To help further disentangle correlation from causation, we conducted a preregistered 8-day experimental deprivation study with Gen Z individuals (N = 338). Participants were randomly assigned to one of four conditions: (1) restrict digital media (i.e., smartphone) use, (2) restrict social media use, (3) restrict water use (active control), or (4) restrict nothing (measurement-only control). Relative to controls, participants restricting digital media reported a variety of benefits, including higher life satisfaction, mindfulness, autonomy, competence, and self-esteem, and reduced loneliness and stress. In contrast, those assigned to restrict social media reported relatively few benefits (increased mindfulness) and even some potential costs (increased negative emotion).

**************** adults from Generation Z enjoyed watching or interacting with food content on social media in 2021. Social media platforms such as Instagram, TikTok, and Snapchat are an important source of food inspiration for Zoomers. Popular food content categories include sensory food, pantry organization, and Mukbang.

As of 2020, ******** was the most popular social media platform among Gen Z and Millennials in the United States to connect to others. ****** and ******* ranked second and third, with respective shares of ** percent and ** percent of respondents using these social networks to connect to others.

The focus of this study is to holistically analyse the influence of social media influencers' content on young people's lives in Ireland. To address this main objective, this study aimed to answer the following research question: Who are the five preferred influencers that this young sample follows and what are their motives for following them? To answer this research question, this study analyzed two free-answer questions that were part of a longer questionnaire via thematic analysis using NVivo. This study's sample population comprised 81 participants between 16 and 26 years old, part of the Generation Z cohort and living in Ireland. The results of the analysis indicated five main motives that make this young sample follow their preferred social media influencers. Furthermore, the findings in this study confirm that the sample is susceptible to being influenced by SMIs in different contexts. In this regard, three drivers play a crucial role consist of parasocial relationship, trust, and relatability. Finally, the insights discovered in this research can provide essential information to marketers to support the development of more effective marketing communication strategies.

Questionnaire as instrument research for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".