The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

In August 2025, X, formerly known as Twitter, held a market share of around 34.83 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 4.14 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

This statistic shows the number of social media users in Hong Kong between 2018 and 2023, with projections up until 2029. In 2023, there were around **** million social media users in Hong Kong and the number was expected to approach *** million by 2029.

Hong Kong internet users spent an average of *** hour ** minutes each day on social media, according to a 2024 digital usage survey. YouTube gained the highest attention with monthly usage time averaging ** hours and ** minutes per user, which means that users spent about ** minutes a day on the platform. Facebook came in second with ** hours and ** minutes in the monthly screen time, down by ***** hours. Instagram, on the other hand, up by *** hour to ** hours and ** minutes.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, around ** percent of respondents who had not purchased things via social media before stated it was because they preferred to purchase items from the official website or physical store. Another roughly ** percent did not have trust in products endorsed by influencers or celebrities.

A 2025 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a ******** impact on purchase decisions in Hong Kong. Over **** of respondents had never nor rarely purchased an item after seeing social media ads.

As of January 2024, the number of social media user identities amounted to 6.46 million in Hong Kong. In comparison to other Asia-Pacific countries, India, Indonesia, and Japan had a much larger size of social media users.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

In 2024, marketers could possibly reach around **** million audience in Hong Kong by posting ads on YouTube, around ** percent of the city's total population. In comparison, Facebook was reported to have around **** million ad viewers each.

This statistic presents the social networking reach in Hong Kong from 2018 to 2023, with projections up to 2029. In 2023, around **** percent of the population in Hong Kong used social media. In 2029, this share is projected to reach ** percent.

A 2024 survey found that about ** percent of Hong Kong respondents voted WhatsApp to be their favorite platform among all social media and messaging apps. Instagram and Facebook were head-to-head in the second and third places, each receiving less than ** percent of responses.

In August 2025, *********was the most downloaded free app in the social media category in Hong Kong with a monthly installations of over ****thousand. Meta (the rebrand name of Facebook) claimed **** out of top ten free social media apps in Hong Kong in that month.

As of the third quarter of 2024, the number of social media users in Hong Kong amounted to around **** million, accounting for ** percent of the city's total population. Killing time and keeping in touch with acquaintances were the primary reasons for using social media platforms, with over ** percent of respondents corresponding with the statements in a 2024 survey. More than ***percent of survey participants also used social media for brand research or product purchases.

In August 2025, *********** was the highest grossing social media app in Hong Kong, earning over *** thousand U.S. dollars of revenue. *** out of the *** highest-earning social media apps in Hong Kong were online dating platforms.

According to an annual survey conducted between January and February 2025, ** percent of respondents in Hong Kong reported accessing news via YouTube, which is *** percentage points lower than the survey results obtained a year ago. Facebook received a warm reception from the new readers in Hong Kong, with a response rate of ** percent, equivalent to an increase of **** percentage points.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, ** percent of respondents answered they had bought clothing articles on social media. Food, snacks, and non-alcoholic beverages were also the items often bought via social media.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, ** percent of respondents who bought things through social media answered that they used Facebook for purchases during the last 12 months. Approximately ** percent stated that they have used Instagram to do the same.

According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, nearly ** percent of respondents aged 25 to 34 years old stated that they regularly shop on social media. Overall, the frequency of shopping online via social media was higher among younger generations.

According to a 2024 survey on digital usage in Hong Kong, seven in ten internet users reported using social media platforms to find information about brands and products. 12 percent of the respondents went to question-and-answer sites for product research.

As of the third quarter of 2024, the penetration rate of social media stood at 98.8 percent in Hong Kong. Music streaming adoption rate ranged over ** percent and over half of internet users listened to podcasts.