The number of Pinterest users in Africa was forecast to continuously increase between 2024 and 2028 by in total 15 million users (+68.81 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 36.81 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Europe and Australia & Oceania.

The number of snapchat users in Africa was forecast to continuously increase between 2024 and 2028 by in total 40.3 million users (+52.07 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 117.68 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Asia and Australia & Oceania.

The number of LinkedIn users in Africa was forecast to continuously increase between 2024 and 2028 by in total 37 million users (+68.13 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 91.29 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like South America and Caribbean.

The number of Reddit users in Africa was forecast to continuously increase between 2024 and 2028 by in total 4.7 million users (+66.67 percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach 11.78 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like North America and Asia.

As of January 2024, the countries in Northern and Southern Africa had the largest share of social media users in Africa. In Northern Africa, around 40.4 percent of the population used social media, while this figure stood at 41.6 percent in Southern Africa. In Central Africa, only close to ten percent of the people used social media, the lowest rate across Africa and the lowest regional share worldwide. Internet penetration is growing, but varies across African regions On the African continent, two regions recorded a higher internet penetration than the global average. As of January 2023, Southern and Northern Africa registered a penetration share of 71 percent and 66 percent among their populations, respectively. Central and Eastern Africa had, in contrast, significantly lower rates, marking 28 percent and 23 percent, respectively . In absolute numbers, Nigeria, Egypt, and South Africa topped the list. Connected through mobile phones Mobile phones dominated web traffic in Africa. Compared to the world average, Africa, Asia, and South America had a higher share of web page visits conducted through mobile internet. As of January 2023, around 74 percent of the continent's traffic generated on web pages was through mobile devices. Although mobile phones were responsible for most of the online presence in Africa, the continent was behind all other regions in mobile coverage. Around 17 percent of the total population lived out of reach from a mobile connection as of 2021.

This statistic shows a ranking of the estimated number of Instagram users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Pinterest users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Twitter users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Youtube users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of LinkedIn users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Reddit users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Whatsapp users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated average internet connection speed in 2020 in Africa, differentiated by country. The speed refers to a weighted average of fixed- and mobile broadband connection speeds. Fixed-broadband connections are weighted with the household size in the selected region to account for the fact that these connections are usually shared by multiple household members.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

Based on an online survey, Nigerians spent the most time on social media on the African continent. As of the first quarter of 2023, they spent, on average, ***** hours and ** minutes on different social media platforms. South Africans and Kenyans followed, spending ***** hours and ** minutes and ***** hours and ** minutes on social media, respectively.

As of September 2023, Facebook had the largest market share among social media platforms in Africa. The traffic generation capabilities of Facebook in Africa reached **** percent. YouTube was the closest, with a share of *** percent. Overall, Facebook has dominated traffic referrals to other websites on the African continent over the observed period.

Men were more present on social media throughout the African continent. In Northern, Western and Eastern Africa, ** percent of the users on social media were men as of January 2024. On the other hand, slightly more women used social media in Southern Africa than men, at a share of ** percent.

In Eastern Africa, men were more present on social media than women. As of January 2024, ** percent of the social media users in the region were men. However, the gap between genders closed yearly within the observed period. In 2020, ** percent of the social media users were women, increasing to ** percent in 2022 and 2023. A slight drop can be observed in 2024, where the share of women using social media in this region dropped to ** percent.

As of January 2024, more men were on social media than women in Northern Africa. That year, ** percent of social media users in the region were men. However, the share female social media users slowly increased from ** percent in 2020 to ** percent in 2024, with some fluctuations.

The number of social media users in Africa was forecast to continuously increase between 2024 and 2029 by in total 284.7 million users (+102.03 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 563.77 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Caribbean and Worldwide.