During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, nine percent stated they used TikTok as primary social media platforms used by small businesses for sales generation. Facebook ranked first, named by 30 percent of respondents.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.When asked about the leading challenges of social media marketing, 67 percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, 45 percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, 94 percent used Facebook, while among B2B marketers, 94 percent indicated using LinkedIn.

Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Market Overview:

The United States social media analytics market size is projected to exhibit a growth rate (CAGR) of 18.30% during 2025-2033. The increasing utilization of social media by users, rising emphasis on personalized marketing strategies, the widespread integration of artificial intelligence (AI) and machine learning (ML), and the burgeoning awareness about the importance of customer feedback represent some of the key factors driving the market.

Social media analytics refers to the process of gathering, analyzing, and interpreting data from social media platforms to understand online interactions and trends. They combine advanced analytics techniques, like text analysis and sentiment analysis, with user engagement metrics to provide insights into social media behavior. Social media analytics utilize algorithms, artificial intelligence (AI), and machine learning (ML) to process vast amounts of unstructured social media data. They include various types, such as descriptive, diagnostic, predictive, and prescriptive analysis, designed to manage large data volumes from various platforms. Social media analytics are utilized in various applications, including market research, customer service, public relations, sentiment analysis, trend analysis, competitive analysis, influencer identification, brand monitoring, campaign performance, and content optimization. They aid in enhancing customer insights, improving marketing strategies, providing real-time feedback, increasing return on investment (ROI), supporting crisis management, tracking audience engagement, and managing brand reputation. Furthermore, social media analytics are known for their data-driven decision-making, cost-effectiveness, scalability, versatility, accessibility, real-time analysis, user-friendliness, customizability, and comprehensive data visualization.

United States Social Media Analytics Market Trends:

The increasing utilization of social media by users, leading to the demand for advanced analytics tools capable of handling large and complex datasets, is fostering the market growth. Besides this, the rising emphasis on personalized marketing strategies, as companies leverage social media analytics to tailor their marketing efforts, is providing a thrust to the market growth. Along with this, the widespread integration of artificial intelligence (AI) and machine learning (ML) in social media analytics tools, enabling more sophisticated data processing and insight generation, is creating a positive outlook for the market growth. In line with this, the growing adoption of technologies that facilitate the analysis of unstructured data, sentiment analysis, and predictive modeling, providing businesses with actionable insights to form their strategies, is favoring the market growth. Apart from this, the burgeoning awareness about the importance of customer feedback in shaping business strategies is enhancing the market growth. Furthermore, the increasing adoption of social media analytics tools by companies to monitor customer opinions and feedback in real-time, allowing them to respond to consumer needs and market changes quickly, is acting as a growth-inducing factor. Along with this, the heightened investment in digital marketing, as businesses allocate more resources to online platforms, prompting the need for robust analytics tools, is providing a thrust to the market growth. In addition to this, the rising integration of social media analytics with other business intelligence tools, providing a more holistic view of the customer's journey, is offering lucrative growth opportunities for the market.

United States Social Media Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Component Insights:

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• Solutions
• Services
  

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises.

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management
  

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management.

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Social Media Analytics Market Report Coverage:

During a 2024 survey among marketers worldwide, approximately 44 percent said Facebook was the most important social media platform. Instagram and LinkedIn followed, respectively mentioned by 25 and 21 percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms That survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were Instagram and YouTube.

United Kingdom E Commerce: Social Media User (SM) data was reported at 63.100 % in 2016. This records an increase from the previous number of 58.500 % for 2015. United Kingdom E Commerce: Social Media User (SM) data is updated yearly, averaging 53.700 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 63.100 % in 2016 and a record low of 42.800 % in 2012. United Kingdom E Commerce: Social Media User (SM) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

During a survey of small and medium-sized businesses in the United States as of November 2022, over 80 percent of respondents said they used Facebook regularly. Almost half of SMBs adopted Instagram for marketing and advertising, while 30 percent used LinkedIn.

According to Cognitive Market Research, the global Social Media Monitoring Tools market Size will be USD 4854.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1941.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1116.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 242.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 97.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Software/Platform category held the highest Social Media Monitoring Tools market revenue share in 2024.

Market Dynamics of Social Media Monitoring Tools Market

Key Drivers for Social Media Monitoring Tools Market

Growing cloud-based solution usage in enterprises to propel market growth

Cloud-based social media monitoring technologies provide scalable, adaptable, and affordable solutions for tracking, evaluating, and managing media material across several channels by utilizing cloud computing infrastructure. With the use of these systems, which track and analyze massive amounts of media information in real-time using sophisticated data processing, storage, and analytics capabilities, businesses may get useful insights into competition intelligence, market trends, and brand perception. Sentiment analysis, trend tracking, and influencer identification features are available in cloud-based media monitoring systems like Meltwater, Talkwalker, and Brandwatch. In light of this, the increasing acceptance of media monitoring tools to facilitate strategic decision-making and improve brand performance in the digital sphere is being driven by the expanding use of cloud-based solutions among organizations, which improve accessibility, cooperation, and scalability.

Increasing social media usage to propel market growth

The Social Media Monitoring Tools Market is expected to grow at an exponential rate due in large part to the rise in social media usage. In order to remain competitive, businesses must keep an eye on and analyze social media activities given the billions of users across platforms such as Facebook, Instagram, Twitter, and LinkedIn. With the use of these technologies, businesses can monitor industry trends, client feedback, and brand mentions instantly. There is a growing need for strong monitoring solutions as customers utilize social media more and more for reviews, recommendations, and conversations. Businesses may improve customer service, manage reputational issues, and improve marketing tactics with the help of this boom in social media interaction, which offers great data. This means that as more people use social media, the market for social media monitoring tools is expanding due to the technologies' increased usage and innovation.

Restraint Factor for the Social Media Monitoring Tools Market

Data security and privacy issues to hinder market growth

The market for social media monitoring tools is growing slowly due to concerns about data security and privacy. Adoption of these tools may be constrained by the complicated compliance requirements imposed by regulations such as the CCPA and GDPR. Concerning breaches and misuse, users become more cautious about the way their data is gathered, stored, and used. Social media monitoring tools need to have strong security measures in place to secure user data due to their gather and examine huge quantities of private and sensitive data. Some firms are discouraged from fully utilizing these tools due to the possibility of data breaches or penalties for noncompliance. In order to establish compliance, assure trust, and promote wider adoption and use of social media monitoring technolog...

In December 2023, the global platform of Amazon Business registered more than 30 percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly 25 percent.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. With more individuals gaining access to the internet, the number of social media users continues to rise, providing a vast audience for businesses to engage with. However, this market growth is not without challenges. Privacy concerns have emerged as a major obstacle, with users becoming increasingly wary of how their data is being collected and used. This trend is particularly prevalent in regions with stringent data protection regulations. Despite these challenges, social networking platforms continue to innovate and adapt to meet user demands and regulatory requirements. For instance, some companies are focusing on improving data security and privacy features to address user concerns. Others are exploring new revenue streams, such as e-commerce and subscription services, to diversify their offerings and mitigate the impact of declining organic reach on advertising revenues. Companies seeking to capitalize on the opportunities presented by the market must stay abreast of these trends and navigate privacy concerns effectively to succeed. Adopting a user-centric approach, investing in data security and privacy, and exploring new revenue streams are key strategies for companies looking to thrive in this dynamic market.

What will be the Size of the Social Networking Market during the forecast period?

Request Free SampleThe market continues to evolve, driven by the increasing number of smartphone users worldwide. This market encompasses various platforms, including messaging sites like Facebook Messenger and iMessage, as well as e-commerce platforms integrated with social media, such as Instagram. The business of apps has shifted towards a bottom-up approach, with independent databases and performance indicators becoming essential for B2C enterprises. In-app purchases and the purchase of apps themselves have become significant revenue streams. The market exhibits an s-curve function, with early adopters leading the way, followed by the mass market. The rise of 5G technology is expected to fuel further growth, enabling more experiences through 3D image context and real-time communication. However, data security concerns persist, necessitating security measures. National lockdowns have accelerated the shift towards online communities for various activities, including theatre, sports, art, music, and games. Overall, the market is a dynamic and evolving landscape, presenting both opportunities and challenges for businesses.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeAdvertisingIn-app purchasePaid appsDistribution ChannelGoogleAppleServiceCommunicationEntertainmentSocializationMarketingCustomer servicePlatformWebsite-basedMobile appsHybrid platformsGeographyNorth AmericaUSCanadaAPACChinaIndiaJapanEuropeFranceGermanyItalyUKSouth AmericaBrazilMiddle East and Africa

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth, with the advertising segment leading the way in 2024. Social media advertising, which utilizes social media platforms to engage audiences, has gained popularity due to its ability to deliver highly targeted campaigns on social networking sites. Common advertising formats include static images, videos, stories, and messenger ads. The increasing use of social media for brand promotion and product awareness is driving market expansion. Furthermore, the rise of in-app purchases and the monetization of apps have contributed to the market's growth. A bottom-up approach, utilizing independent databases and performance indicators, reveals that smartphone users are the primary consumers, with a growing preference for cloud-based apps on Apple iOS-based devices. Consumer attitudes towards data security and privacy concerns are influencing market trends, with 5G technology and AI-based libraries playing a crucial role in addressing these concerns. National lockdowns have accelerated the shift towards online communities, live streaming videos, and OTT platforms. Influencer marketing and customized photo collages are also emerging trends in the market. The business of apps, including e-commerce platforms like Facebook Shops, and Big Tech companies, continue to dominate the landscape. Exchange rates and

Get a glance at the market report of share of various segments Request Free Sample

The Advertising segment w

Some common types of content used in content marketing include:

• Blog posts and articles
• Videos
• Podcasts
• Infographics
• E-books and whitepapers
• Webinars and online courses
• Social media posts
• Email newsletters
• Case studies
• Interactive content (quizzes, polls, etc.)

Businesses can use content marketing to reach their target audience, establish thought leadership, generate leads, and support various stages of the customer journey.

Businesses can cultivate relationships with their audiences and ultimately influence their purchasing decisions by consistently providing high-quality content.

According to a survey conducted in August 2023 in the United States, Facebook and Instagram were the most popular social media platforms among small businesses. Eighty percent of respondents reported using Facebook to promote products and services. Sixty-four percent of respondents mentioned the same for Instagram. Threads and Twitter had the lowest usage levels among SMBs.

United Kingdom E Commerce: Multimedia Content Sharing: 10-49 Emp data was reported at 15.500 % in 2016. This records a decrease from the previous number of 15.900 % for 2015. United Kingdom E Commerce: Multimedia Content Sharing: 10-49 Emp data is updated yearly, averaging 13.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 15.900 % in 2015 and a record low of 13.100 % in 2012. United Kingdom E Commerce: Multimedia Content Sharing: 10-49 Emp data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

The AI In Social Media Market is projected to grow at 30.7% CAGR, reaching $7.87 Billion by 2029. Where is the industry heading next? Get the sample report now!

A survey conducted in 2020 among social media users in Australia revealed that just shy of 40 percent of respondents followed businesses or brands on social media. Around 62 percent of those surveyed following businesses or brands on social media did so to keep an eye out for discounts. Taking part in giveaways and looking for product information were also common reasons for following a business or brand on social media among Australia's social network users.

People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.