Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Since 2014 the share of enterprises across the European Union (EU-27) that used social networking apps and services increased significantly from 31 percent to 56 percent in 2021. Enterprises in Malta, Norway, and Sweden have the highest share of enterprises making use of social networking. Germany, France, and Spain have a relatively low share of such enterprises with around 53, and 60 percent respectively. This was nevertheless a significant increase since 2014, one that can be seen across most countries.

Which countries spent the most and least time on social media?

These are the key social media statistics that you need to know.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

This dataset covers the use of social media to influence politics by promoting propaganda, advocating controversial viewpoints, and spreading disinformation. Influence efforts are defined as: (i) coordinated campaigns by a state, or the ruling party in an autocracy, to impact one or more specific aspects of politics at home or in another state, (ii) through media channels, including social media, by (iii) producing content designed to appear indigenous to the target state. Our data draw on more than 1000 media reports and 500 research articles/reports to identify IEs, track their progress, and classify their features. The data cover 78 foreign influence efforts (FIEs) and 25 domestic influence efforts (DIEs)—in which governments targeted their own citizens—against 51 different countries from 2011 through early-2021. The Influence Effort dataset measures covert information campaigns by state actors, facilitating research on contemporary statecraft.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

YouTube boasts an average of 23.7 hours per month spent by users.

The chart shows the per cent of reviewed posts which social media platforms removed in each of six monitoring periods, by European Union member state. The results are based on data reported by social media platforms participating in the European Commission's Code of conduct. Removal rates ranged from as high as 100% to as low as 0%. The United Kingdom left the European Union on 31 January 2020. In 2021, three organisations from the United Kingdom took part to the monitoring exercise, with an overall average removal rate of 43%.
Notes: The data from Belgium, Greece, Ireland (2019) and Malta (2021) is not included in the chart due to the too low number of notifications made to companies (<20). In 2019, Malta, Luxembourg, the Netherlands and Denmark organisations did not submit cases for the exercise, while same applies for Slovenia, Cyprus, Finland, Luxembourg, and Denmark organisations in 2021.

As of 2021 Cyprus, Kosovo and Albania were the European countries with the highest mobile social media penetration, at nearly 99 percent of all social media users. Meanwhile, Estonia was the European country with the smallest share of mobile users when it came to social media, at 94.4 percent.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

The average Twitter user spends 5.1 hours per month on the platform.

According to a report conducted in 2021, Spanish politicians published an average of 690 social media posts out of the three million pieces of content monitored, the most out of all politicians in Europe. Polish parliamentarians posted an average of 607 posts. Overall, in the United Kingdom, MP's had posted around 485 pieces of content on their social media accounts.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

This statistic shows the number of monthly active mobile social media users in European countries as of January 2021. During that month, 49.6 million users in France accessed online services via mobile device. First-ranked Russia accounted for 99 million mobile social network users. Meanwhile, Germany was ranked second with 66 million mobile social media users.

There are more male LinkedIn users than females – although it is pretty balanced.

There are over 875 million registered users on LinkedIn in 2024.