As of the third quarter of 2024, WhatsApp was the most used social media platform in the United Arab Emirates amongst surveyed individuals in the country aged 16 and above. iMessage, which is exclusive to Apple's iOS operating system, was used by approximately ** percent of respondents.

With an **** percent share of internet users in the United Arab Emirates in 2022, YouTube was the most popular social media platform. For that year, the total number of active social media users in the country was approximately **** million.  Social media usage in the UAE The number of social media users in the United Arab Emirates is expected to grow steadily between 2023 and 2028. According to this forecast, the social media user base in the UAE will have increased for the fifth consecutive year in 2028. Notably, the number of social media users has been steadily increasing in recent years, as social networking has become one of the most popular digital activities worldwide. In 2022, the primary reason for using social media in the UAE was to communicate with friends and family, followed by passing the time and reading news stories. In comparison, a lower proportion of respondents indicated that they use social media for live streaming and making new contacts. Social media advertising worldwide   Social media advertising has become one of the most popular digital marketing tools. In 2021, the majority of respondents in India perceived to be somewhat or very trustworthy; ** percent of consumers surveyed in the UAE felt the same way. In comparison, only a small proportion of UK respondents shared the same view on social media advertising at the time. In 2022, most social media advertising audiences in the United Arab Emirates (UAE) were between the ages of ** and **, with approximately ** percent being males.

Explore the booming UAE Influencer Marketing market. Get a detailed report on key trends, top agencies, and future growth drivers, including video content and AI. Download our full analysis.

Discover the booming UAE Digital Out-of-Home (DOOH) advertising market. This comprehensive analysis reveals key trends, growth drivers, and top players shaping this dynamic sector, projecting a significant CAGR and exploring future opportunities in programmatic advertising, AR, and interactive displays. Recent developments include: February 2024: Multiply Group, an Abu Dhabi-based holding company, acquired 100% of BackLite Media. The acquisition will transform the DOOH industry by introducing innovative advertising solutions in the UAE and beyond., January 2024: Media World, a multi-platform media group, collaborated with RSG Group of Companies (RSG Group) in a long-term deal finalized with a value exceeding AED 100 million (USD 27.23 million) to acquire and operate an outdoor high-resolution digital screen located alongside Dubai's renowned Sheikh Zayed Road. RSG Group will showcase the digital outdoor screen on the opulent Fairmont Dubai Skyline, a luxury five-star hotel and branded residences project. Media World's partnership with RSG Group is a significant leap into Digital Out of Home (DOOH) advertising for the region's media industry, providing opportunities for substantial investment and extensive growth in the domain.. Key drivers for this market are: Reduced Cost of Digital Screens and Decline in Demand for Traditional Billboards, Rapid Innovation in Digital Screens; Increasing Acceptance of Audio-visual Transit Advertising. Potential restraints include: Rising Social Media and Smartphone Engagement of Users. Notable trends are: Transit Segment to Witness Major Growth.

World Expo 2020 Dubai - Thailand Pavillion: Social Feedback

ข้อมูลนี้เป็นชุดข้อมูลที่สำนักงานส่งเสริมเศรษฐกิจดิจิทัล (depa) ทำการรวบรวมข้อความที่ถูกพูดถึงเกี่ยวกับงาน World Expo 2020 Dubai ณ อาคารจัดแสดงประเทศไทย (Thailand Pavillion) ผ่านทาง Social Media หลากหลายแพลตฟอร์มของประชาชนทั้งไทยและต่างประเทศ

ทุกข้อความของชุดข้อมูลนี้ ผ่านการวิเคราะห์อารมณ์ของผู้ใช้ (Sentiment Analysis) ด้วย AI รวมถึงระบุคะแนนความมั่นใจ (Confidence Score) และตัดแบ่งคำ (Word Tokenization) เพื่อสามารถนำไปประยุกต์ใช้แสดงผลได้โดยง่าย

จากกระแสที่ดึงดูดคนเข้านิทรรศการได้วันละนับหมื่นคน การพูดถึงอาคารแสดงประเทศไทยในงาน World Expo 2020 Dubai ผ่านสื่อ Social media ทั้งใน Twitter และ YouTube ข้อมูลชุดนี้แสดงให้เห็นว่ามีข้อความที่ถูกพูดถึงและมีความเกี่ยวข้องกับงาน World Expo 2020 Dubai ในปี 2021 มากกว่า 3 หมื่นข้อความ ข้อความส่วนใหญ่นั้นพูดถึงงาน World Expo 2020 Dubai ในเชิงบวก (Positive) แสดงให้เห็นถึงผลตอบรับของงานในทางที่ดี ทั้งด้านความสวยงาม ตื่นเต้น และน่าสนใจ

ท่านสามารถดูแดชบอร์ดแสดงข้อมูลล่าสุดได้ที่ www.citydata.in.th

ชุดข้อมูลนี้ได้รวบรวมข้อมูลจากแพลตฟอร์มต่างๆ ดังนี้

• Twitter
• Youtube
• Pantip (อยู่ระหว่างดำเนินการ)
• Facebook (อยู่ระหว่างดำเนินการ)

โดยเริ่มต้นรวบรวมข้อมูลตั้งแต่ เดือนมกราคม 2021

เวอร์ชันสาธารณะ (Public version)

ข้อมูลที่เปิดเผยบนหน้าเว็บไซต์นี้ เปิดให้ทุกท่านสามารถนำไปใช้วิเคราะห์ได้ครบทุกแพลตฟอร์ม ซึ่งจะอัพเดทให้อัตโนมัติทุกวัน

หากต้องการข้อมูลเพิ่มเติม กรุณาติดต่อฝ่ายส่งเสริมแพลตฟอร์มและบริการดิจิทัล
สำนักงานส่งเสริมเศรษฐกิจดิจิทัล (depa)
E-mail: dsp@depa.or.th

การปกป้องข้อมูลส่วนบุคคล (PDPA)

ข้อมูลทั้งหมดที่นำมาเผยแพร่ เป็นข้อมูลที่นำมาจากแหล่งข้อมูลต้นทางที่เผยแพร่ให้เข้าถึงได้แบบสาธารณะเท่านั้น และได้นำข้อมูลส่วนของผู้ใช้ในแต่ละแพลตฟอร์มออกเรียบร้อยแล้ว

UAE Digital Out-of-Home (DOOH) Market size was valued at USD 41.33 Million in 2024 and is projected to reach USD 124.88 Million by 2032, growing at a CAGR of 14.83% from 2026 to 2032.Key Market Drivers• Urban Development and Smart City Initiatives: The UAE's rapid urbanization and ambitious smart city plans are driving the digital out-of-home advertising market ahead. According to the Dubai Media Office, Dubai alone invested more than AED 1.5 billion in smart city technology infrastructure in 2023, including interactive DOOH capabilities integrated into transport networks and key commercial districts. The use of these smart technologies gives advanced targeting capabilities and real-time content adaptation for advertisers looking to engage with the UAE's digitally connected population.

UAE Cloud-Based Digital Rights Protection Platforms Market is valued at USD 1.2 billion, driven by rising demand for content protection, anti-piracy solutions, and digital media growth in Dubai and Abu Dhabi.

UAE Online Art Supplies Retail Market is valued at USD 150 million, driven by online shopping growth, art enthusiasts, and social media influence in Dubai and Abu Dhabi.

As of the third quarter of 2025, mobile phones emerged as the most popular means of accessing the internet in the United Arab Emirates (UAE), with around ** percent more users preferring them over laptops or desktops. Recently, virtual reality has become more accessible and is currently used by roughly *** of those surveyed. Connected UAE presents new opportunities Close to 100 percent of residents in the UAE have internet and mobile broadband access. The country boasts an advanced fiber-optic and telecommunications network with reliable and fast internet speeds. Residents in the country are avid users of social media. YouTube and Meta-owned companies topped the UAE’s list of social media platforms with the most users . This highly connected population has enticed companies to increase their influencer marketing budget to engage with potential customers and increase brand awareness. However, this is still a fairly new form of advertising for many marketing executives, with many underscoring the challenges that come with influencer marketing in a 2023 survey. Emphasis on digital technology The UAE has been at the forefront of adopting modern technologies. This ranges from e-governance, healthcare, and education to finance and other sectors. Its’ Smart Cities initiative has made public services in cities like Abu Dhabi and Dubai more digitally connected to increase urban living standards. Healthcare has also benefited from the strong digital infrastructure, allowing residents to make appointments, communicate with physicians, or even access medical records via an online portal or mobile application. Apart from public services, the government has invested heavily in technologies such as artificial intelligence, virtual reality, blockchain, and e-mobility, all of which require a robust telecommunications backbone. To this end, the government has rolled out a wide range of incentives for companies and businesses to set up shop in the country, placing the UAE among the leaders in the MENA region by number of tech startups.

The number of internet users in the United Arab Emirates (UAE) peaked in 2025, growing by nearly *** thousand users over the previous year. Since 2015, the number of internet users in the country has consistently increased each subsequent year. The biggest increases were seen in 2017 and 2018 when the total number of internet users surged by *** and *** percent or *** and *** thousand new users over prior years, respectively. State of the internet in the UAE The UAE has digitized much of its public and private services, and thus the country has invested heavily in telecommunications, fiber optics, and internet infrastructure. The speed and reliability of internet access, coupled with the country’s tax incentives, have made the UAE an attractive option for many tech companies and start-ups. Du and Etisalat are the two major players in the market. Over the past few years, the number of broadband internet subscriptions in the UAE has increased significantly. In addition to static broadband, there is also a high mobile internet penetration, with the country being among the leaders in mobile internet speed around the world. Naturally, this modern and accessible technology has facilitated the growth of other industries such as e-commerce, blockchain technologies, fintech, and other sectors. The UAE’s Smart City initiative The Smart City initiative introduced by the UAE government aims to significantly modernize cities by leveraging the latest technologies to improve people’s quality of life. The program emphasizes the use of technology and data to provide civil services more efficiently. A prerequisite to powering these smart cities is a robust broadband and mobile internet infrastructure that can seamlessly and reliably connect all the various interdependent systems. These upgraded urban centers will be characterized by an increase in e-mobility, IoT devices, digital governance, real-time data transfer, and other services that rely on a strong network. The Smart City initiative has taken off in all major cities in the UAE, with Dubai and Abu Dhabi being at the forefront of the transformation.

Im Ranking der Top-10 Destinationen weltweit nach durchschnittlicher Anzahl genutzter Hashtags auf der Social-Media-Plattform TikTok war Dubai mit durchschnittlich rund ** Millionen Hashtags im Monat die beliebteste TikTok-Destination weltweit. Es folgte London mit rund ** Millionen Hashtags auf TikTok.