Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

As of the third quarter of 2024, WhatsApp was the most used social media platform in the United Arab Emirates amongst surveyed individuals in the country aged 16 and above. iMessage, which is exclusive to Apple's iOS operating system, was used by approximately 20 percent of respondents.

With an 87.4 percent share of internet users in the United Arab Emirates in 2022, YouTube was the most popular social media platform. For that year, the total number of active social media users in the country was approximately 9.98 million.

 Social media usage in the UAE

The number of social media users in the United Arab Emirates is expected to grow steadily between 2023 and 2028. According to this forecast, the social media user base in the UAE will have increased for the fifth consecutive year in 2028. Notably, the number of social media users has been steadily increasing in recent years, as social networking has become one of the most popular digital activities worldwide. In 2022, the primary reason for using social media in the UAE was to communicate with friends and family, followed by passing the time and reading news stories. In comparison, a lower proportion of respondents indicated that they use social media for live streaming and making new contacts.

Social media advertising worldwide  

Social media advertising has become one of the most popular digital marketing tools. In 2021, the majority of respondents in India perceived to be somewhat or very trustworthy; 45 percent of consumers surveyed in the UAE felt the same way. In comparison, only a small proportion of UK respondents shared the same view on social media advertising at the time. In 2022, most social media advertising audiences in the United Arab Emirates (UAE) were between the ages of 25 and 34, with approximately 30 percent being males.

As of April 2024, 49.2 percent of Instagram's global audience were women, giving this platform the highest share of female audiences from all the selected social media platforms. Photo-based Snapchat followed, with 49.1 percent of users identifying as women. X (Twitter) was by far the platform with the highest share of male users, accounting for 60.3 percent of its worldwide audience base.

As of the third quarter of 2024, around 45 percent of internet users in the United Arab Emirates followed social media accounts that included friends, family, and people they know. Influencers and other experts accounted for around 29.3 percent. This was an 8.7 percent drop over the previous year. The top four types of social media accounts followed remained the same from the prior year.

"Sent private messages" and "Commented on posts" are the top two answers among Emirati consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 2,094 respondents in the UAE, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The number of Facebook users in the United Arab Emirates was forecast to continuously decrease between 2024 and 2028 by in total 0.8 million users (-12.07 percent). After the seventh consecutive decreasing year, the Facebook user base is estimated to reach 5.87 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Oman and Qatar.

In January 2022, the number of social media in the UAE amounted to 10.68 million users, up from 9.84 million users in the previous year. The total number of active social media users in the country for that year was about 9.98 million.

World Expo 2020 Dubai - Thailand Pavillion: Social Feedback

ข้อมูลนี้เป็นชุดข้อมูลที่สำนักงานส่งเสริมเศรษฐกิจดิจิทัล (depa) ทำการรวบรวมข้อความที่ถูกพูดถึงเกี่ยวกับงาน World Expo 2020 Dubai ณ อาคารจัดแสดงประเทศไทย (Thailand Pavillion) ผ่านทาง Social Media หลากหลายแพลตฟอร์มของประชาชนทั้งไทยและต่างประเทศ

ทุกข้อความของชุดข้อมูลนี้ ผ่านการวิเคราะห์อารมณ์ของผู้ใช้ (Sentiment Analysis) ด้วย AI รวมถึงระบุคะแนนความมั่นใจ (Confidence Score) และตัดแบ่งคำ (Word Tokenization) เพื่อสามารถนำไปประยุกต์ใช้แสดงผลได้โดยง่าย

จากกระแสที่ดึงดูดคนเข้านิทรรศการได้วันละนับหมื่นคน การพูดถึงอาคารแสดงประเทศไทยในงาน World Expo 2020 Dubai ผ่านสื่อ Social media ทั้งใน Twitter และ YouTube ข้อมูลชุดนี้แสดงให้เห็นว่ามีข้อความที่ถูกพูดถึงและมีความเกี่ยวข้องกับงาน World Expo 2020 Dubai ในปี 2021 มากกว่า 3 หมื่นข้อความ ข้อความส่วนใหญ่นั้นพูดถึงงาน World Expo 2020 Dubai ในเชิงบวก (Positive) แสดงให้เห็นถึงผลตอบรับของงานในทางที่ดี ทั้งด้านความสวยงาม ตื่นเต้น และน่าสนใจ

ท่านสามารถดูแดชบอร์ดแสดงข้อมูลล่าสุดได้ที่ www.citydata.in.th

ชุดข้อมูลนี้ได้รวบรวมข้อมูลจากแพลตฟอร์มต่างๆ ดังนี้

• Twitter
• Youtube
• Pantip (อยู่ระหว่างดำเนินการ)
• Facebook (อยู่ระหว่างดำเนินการ)

โดยเริ่มต้นรวบรวมข้อมูลตั้งแต่ เดือนมกราคม 2021

เวอร์ชันสาธารณะ (Public version)

ข้อมูลที่เปิดเผยบนหน้าเว็บไซต์นี้ เปิดให้ทุกท่านสามารถนำไปใช้วิเคราะห์ได้ครบทุกแพลตฟอร์ม ซึ่งจะอัพเดทให้อัตโนมัติทุกวัน

หากต้องการข้อมูลเพิ่มเติม กรุณาติดต่อฝ่ายส่งเสริมแพลตฟอร์มและบริการดิจิทัล
สำนักงานส่งเสริมเศรษฐกิจดิจิทัล (depa)
E-mail: dsp@depa.or.th

การปกป้องข้อมูลส่วนบุคคล (PDPA)

ข้อมูลทั้งหมดที่นำมาเผยแพร่ เป็นข้อมูลที่นำมาจากแหล่งข้อมูลต้นทางที่เผยแพร่ให้เข้าถึงได้แบบสาธารณะเท่านั้น และได้นำข้อมูลส่วนของผู้ใช้ในแต่ละแพลตฟอร์มออกเรียบร้อยแล้ว

In 2022, the largest share of social media advertising audience in the United Arab Emirates (UAE) was between 25 to 34 years old at about 13.8 percent females, and 30 percent males. The total number of active social media users in the country for that year was about 9.98 million.

In a March 2023 survey, nearly 72 percent of marketing executives surveyed in the United Arab Emirates said that Instagram was the most platform for their influencer marketing strategy in 2023. TikTok was the second most important amongst the executives, at 61 percent. Pinterest on the other hand, was only essential to 4.7 percent of those surveyed.

UAE Digital Services Market is expected to grow at around 9.49% CAGR during the forecast period, i.e 202227, says MarkNtel Advisors.

The UAE DOOH Market Report is Segmented by Application (billboard, Transit, Street Furniture, Mall, and Other Applications) and Installation (indoor and Outdoor). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2021, the social network with the highest share of users in the United Arab Emirates was Youtube at about 87.4 percent. It was followed by Facebook at a share of 81.6 percent. The total number of active social media users in the country for that year was about 9.98 million.

In 2021, the social network with the highest number of users in the United Arab Emirates (UAE) was Youtube at about 8.69 million users. It was followed by Facebook at about 7.85 million users.

According to a survey conducted in selected Middle Eastern countries in February to March 2022, 90 percent of the Muslim respondents in the United Arab Emirates indicated that they used social media to send greetings during Ramadan. In comparison, only 52 percent of the respondents used social media to watch live videos by celebrities and publishers during Ramadan.

As of December 2024, the combined share of reach of Facebook, Instagram, and Messenger social media platforms in the United Arab Emirates was highest among men aged between 25 and 34. These three platforms together accounted for 30 percent of the advertising that reached this demographic.

As of the third quarter of 2025, mobile phones emerged as the most popular means of accessing the internet in the United Arab Emirates (UAE), with around 25 percent more users preferring them over laptops or desktops. Recently, virtual reality has become more accessible and is currently used by roughly 8.6 of those surveyed. Connected UAE presents new opportunities Close to 100 percent of residents in the UAE have internet and mobile broadband access. The country boasts an advanced fiber-optic and telecommunications network with reliable and fast internet speeds. Residents in the country are avid users of social media. YouTube and Meta-owned companies topped the UAE’s list of social media platforms with the most users . This highly connected population has enticed companies to increase their influencer marketing budget to engage with potential customers and increase brand awareness. However, this is still a fairly new form of advertising for many marketing executives, with many underscoring the challenges that come with influencer marketing in a 2023 survey. Emphasis on digital technology The UAE has been at the forefront of adopting modern technologies. This ranges from e-governance, healthcare, and education to finance and other sectors. Its’ Smart Cities initiative has made public services in cities like Abu Dhabi and Dubai more digitally connected to increase urban living standards. Healthcare has also benefited from the strong digital infrastructure, allowing residents to make appointments, communicate with physicians, or even access medical records via an online portal or mobile application. Apart from public services, the government has invested heavily in technologies such as artificial intelligence, virtual reality, blockchain, and e-mobility, all of which require a robust telecommunications backbone. To this end, the government has rolled out a wide range of incentives for companies and businesses to set up shop in the country, placing the UAE among the leaders in the MENA region by number of tech startups.

"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among Emirati consumers in our survey on the subject of "Digital advertising touchpoints".The survey was conducted online among 2,094 respondents in the UAE, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

As of June 2023, around 71 percent of the TikTok influencer audience in the United Arab Emirates were male users. Meanwhile, female users accounted for 29 percent of TikTok influencer audiences in the country.  TikTok-ification

TikTok has profoundly influenced the dynamics of social media use and attention economy, especially in countries with young populations like the United Arab Emirates. The country's TikTok penetration rate was well above 100 percent of the adult population, possibly due to duplicate or fake accounts, indicating exceptionally high platform reach. Among the platforms in the United Arab Emirates, TikTok had the highest number of creator accounts with more than ten million followers, recording nine such creators as of September 2022.

Increasing internet speed and the rising share of people with internet access, combined with a recent wave of demand for video content starting with TikTok, have rushed marketing professionals to prioritize video content marketing globally.  Marketing with TikTok

TikTok has quickly become an important marketing tool for businesses. Marketers worldwide reported a 16 percent return on investment for TikTok, a rate equal to the longer-standing platforms Instagram and YouTube. TikTok has proven to harness the increasingly scarce user attention and engagement efficiently. Between 2020 and 2021, TikTok’s average engagement rate per post dwarfed its closest competitors, Instagram, Facebook, and X, by approximately sevenfold. Given the platform’s momentum and relatively young age, TikTok’s success seems possible to progress in the years to come.