WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

** percent of German respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

The number of social media users in Germany was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, ** percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly ** percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

In 2024, around ** percent of people in Germany used social media to send private messages. Other popular activities included liking and commenting on posts.Access millions of exclusive survey results with Statista Consumer Insights.

In 2025, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. TikTok and YouTube followed in second place with around ** and ** percent user shares, respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

We asked German consumers about "Social network usage by brand" and found that ********* takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 39,895 consumers in Germany.

As of the 3rd quarter of 2020 the most popular social media platform in Germany was WhatsApp, with 87 percent of internet-users surveyed claiming they used the app. YouTube came second with a 69 percent respondent share, followed by Facebook with 63 percent. Tumblr was the least-used platform, with only 3 percent of those surveyed stating they used the network.

*********************** and *********************************************** are the top two answers among German consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 39,895 respondents in Germany, in 2025.

In 2024, around ** percent of people in Germany were using social media for communication. Following and re-posting were the next two most common activities. Access millions of exclusive survey results with Statista Consumer Insights.

According to a survey conducted in Germany during the third quarter of 2024, ** percent of internet users said that their main reason for using social media was to keep in touch with family and friends. Additionally, **** percent of internet users in Germany said their main reason for accessing social media platforms was to read news stories, and ***************** said they used social networks as a way to fill spare time.

In 2024, ************************* was the most popular consumed content on social media. Comedy and posts about animals and nature rounded off the top three. Access millions of exclusive survey results with Statista Consumer Insights.

In 2025, around 53 percent of children in Germany aged 10 to 13 years stated that they used social media platforms such as TikTok, Instagram, or Snapchat several times a week. The younger age groups showed a smaller share.

As of early 2025, advertising on Facebook had the highest reach in Germany among the presented social networks, with over **** percent. Youtube and Instagram followed, with ** percent and **** percent, respectively.

The statistic illustrates findings of a survey among women regarding the use of social media in Germany in 2020. During the survey period, it was found that 88 percent of responding adult women that go online were WhatsApp users.

The statistic illustrates findings of a survey among the residents aged 56 and older regarding the use of social media in Germany in 2020. During the survey period, it was found that 82 percent of respondents that go online were WhatsApp users.

This survey represents the top social media platforms in Germany in 2020 according to males. The most popular app for men is WhatsApp, 54 percent of men claim it is one of the social media platforms they can least do without. It is followed by Facebook, which is essential for 10 percent of the men, and Instagram is important for eight percent of the men.

In 2023, according to this survey, 100 percent of people in Germany aged 16 to 29 said they used social media. ** percent of people over the age of ** also used social media.

The share of social media users in German was ******* among the 14-39 years age groups, though 40-49-year-olds were not far behind. While user rates are traditionally expected to be high among younger demographics, especially those born after social media emerged on the world stage, older age groups are also becoming increasingly familiar with it. Socially acceptable The leading social media platforms in Germany, including those primarily known for being a messaging service, are YouTube, WhatsApp and Facebook. Among social media apps downloaded in the Google Play Store, to name one example, the most popular one was Instagram, owned by Facebook. In fact, Facebook usage numbers were generally high in Europe, though this was not the case for Instagram, when comparing to other countries in the world. Rising user numbers Social network user numbers in Germany are predicted to continue rising in the 2020s, moving towards ** million users. The same can be said for the user penetration rate regarding social media.

The statistic illustrates findings of a survey among the residents aged 15-25 regarding the use of social media in Germany in 2020. During the survey period, it was found that 94 percent of respondents that go online were WhatsApp users.