The number of social media users in Israel was forecast to continuously increase between 2024 and 2029 by in total 1.4 million users (+17.24 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 9.52 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like United Arab Emirates and Bahrain.

As of January 2024, WhatsApp had the highest share of daily usage among social media platforms in Israel. 95 percent of its users reported daily engagement with the messaging app. Facebook and Instagram followed, with 67 percent and 60 percent of daily users, respectively. Furthermore, WhatsApp constituted Israel's most popular social media platform also in terms of user penetration.

As of January 2024, WhatsApp constituted Israel's most popular social media platform, with a penetration rate of ** percent. Similarly, YouTube was also reported to be used by ** percent of respondents. Facebook was the third-most used app in the country, with ** percent of the population using the platform. Furthermore, WhatsApp was also the leading social media app in terms of frequency of engagement.

In January 2024, users aged 30 to 39 years of age represented the largest demographic of LinkedIn users in Israel. This age group constituted 31 percent of the users in the country. People aged 23 to 29 years accounted for the second-largest group of users, making up 22 percent. Relative to other social media platforms, LinkedIn users engaged with the platform relatively infrequently.

The number of Instagram users in Israel was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-7.3 percent). After the eighth consecutive decreasing year, the Instagram user base is estimated to reach 2.54 million users and therefore a new minimum in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Qatar and Jordan.

The number of WhatsApp users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.1 million users (+1.49 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 6.84 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Qatar and Iraq.

The number of Twitter users in Israel was forecast to continuously decrease between 2024 and 2028 by in total 0.01 million users (-1.06 percent). The Twitter user base is estimated to amount to 0.93 million users in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Saudi Arabia and Qatar.

The number of Facebook users in Israel was forecast to decrease between 2024 and 2028 by in total 0.1 million users (-1.7 percent). This overall decrease does not happen continuously, notably not in 2026. The Facebook user base is estimated to amount to 5.8 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Oman and Lebanon.

The number of LinkedIn users in Israel was forecast to continuously increase between 2024 and 2028 by in total 0.2 million users (+8.3 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 2.63 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Iraq and Kuwait.

As of January 2024, the largest percentage of YouTube users in Israel were those aged 30 to 39 years of age. This age group constituted 25 percent of the users in the country. People aged 23 to 29 years accounted for the second-largest group of users, making up 22 percent. Furthermore, more than half of Israeli users engaged with the platform on a daily basis.

As of January 2024, 98 percent of men in Israel reported using the popular video streaming platform YouTube. The share of women users was similar, with a penetration rate of 97 percent. Over half of Israeli users engage with the YouTube on a daily basis.

In 2024, Facebook's share in the social media market in Israel stood at just under ** percent. This was the largest share of all social media platforms, followed by Instagram with a share of over ** percent and Twitter with nearly ***** percent.

In March 2025, Facebook accounted for 65.69 percent of all social media visits in Israel, whilst Instagram accounted for almost a fifth of all visits, across desktop mobile and tablet. In August 2023, Facebook held a 65.5 percent share of all social media visits in the country.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Israel was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In November 2024, Tiktok users spent the longest amount of time on the platform, at an average of ***** minutes per month. Also popular was YouTube, that averaged ***** minutes a month per user. While messaging apps like WhatsApp saw considerable engagement, platforms such as Snapchat and Pinterest had much lower usage. In addition, LinkedIn users spent the least amount of time on the app, with only ** minutes on average over a month.

In 2021, TikTok's user base in Israel amounts to approximately 1.99 million users. The number of TikTok users in Israel is projected to increase to 2.14 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Users of sister app Douyin are included as well as users of Musical.ly (before it was merged into TikTok in 2018).The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In December 2024, the leading social media platform for web traffic referrals in Israel was Facebook, with almost ** percent of referrals. Web traffic referrals from Instagram followed with nearly **** percent. LinkedIn, with just **** percent, constituted the social media platform that generated the fewest referrals.

The social media penetration rate in Israel was forecast to continuously increase between 2024 and 2028 by in total **** percentage points. After the ninth consecutive years of growth, the penetration rate is estimated to reach ***** percent in 2028. Notably, social media usage rates among the Israeli population have continuously increased over recent years.

In February 2025, YouTube had the highest potential ad reach in Israel, with a viewership of *** million. Facebook had the second-largest audience among social media platforms in the country, with *** million users. Similarly, Instagram's potential ad reach slightly exceeded that of TikTok, reaching **** million users. LinkedIn, Messenger, and Snapchat followed with smaller audiences. Moreover, X had the lowest potential ad reach, with only about *** million users.

According to a survey conducted by Tachlith in Israel in May 2022, the respondents gave an average score of ****, meaning they prefer moderate monitoring false or harmful content on social media in the country. There were no significant differences in the scores of the different political blocs. The survey was conducted during Israel's thirty-sixth government, also known as the Lapid-Bennett government, hence the distinction between 'right wing coalition' and 'right wing opposition' political blocs.