This dataset was generated as part of a research project titled "Exploring Social Media Research Trends in Malaysia Using Bibliometric Analysis and Topic Modelling." It contains 18 entries, each representing a distinct topic identified through topic modelling. The dataset includes the following key components:

Topic: A numerical identifier assigned to each topic. Count: The number of documents associated with each topic. Name: A descriptive label for each topic, highlighting the key terms. Representation: A list of the most representative keywords for each topic. Representative_Docs: Sample abstracts that best represent the content of each topic. Themes: GPT generated themes based on the abstracts associated within each topic Summary: GPT summarisation to provide insights into the significance and context of each topic

This dataset is integral to analysing and understanding the evolving research focus on social media within the Malaysian context.

The wos.bib file is a bibliographic data file that contains references exported from Web Of Science (WoS) database in BibTeX Format. This file includes detailed citation for academic articles such as authors, titles, abstract, publication year, journal name, volume, issue, page numbers and digital object identifiers.

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

As of September 2024, Facebook had the largest market share among leading social media platforms in Malaysia, with around ** percent. This was followed by Instagram, with around **** percent of the social media market share in the country.

According to a survey on internet users in Malaysia, as of May 2022, about **** percent of respondents stated that they used Facebook. Meanwhile, nearly ** percent of the respondents said TikTok was their preferred social media applications.

Malaysia Internet Usage: Social Media/Online Community data was reported at 89.300 % in 2016. This records an increase from the previous number of 80.000 % for 2015. Malaysia Internet Usage: Social Media/Online Community data is updated yearly, averaging 87.100 % from Dec 2014 (Median) to 2016, with 3 observations. The data reached an all-time high of 89.300 % in 2016 and a record low of 80.000 % in 2015. Malaysia Internet Usage: Social Media/Online Community data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.TB003: Telecommunication Statistics: Internet.

The reach by social network in the 'Total' segment of the digital advertising market in Malaysia was forecast to continuously increase between 2023 and 2028 by in total 2.5 million users (+8.55 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 31.75 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning Vietnam and Indonesia. The Statista Market Insights cover a broad range of additional markets.

Malaysia Consumers: Platform used for product research: Social Media data was reported at 44.100 % in 2018. Malaysia Consumers: Platform used for product research: Social Media data is updated yearly, averaging 44.100 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Platform used for product research: Social Media data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, TikTok was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, ** percent of respondents stated that they have purchased clothing articles from social media. Another ** percent said they have bought bags and shoes.

Malaysia Internet Advertising Market size was valued at USD 2.03 Billion in 2024 and is projected to reach USD 3.39 Billion by 2032 growing at a CAGR of 6.6% during the forecast period 2026-2032.Malaysia Internet Advertising Market DriversThe market drivers for the Malaysia internet advertising market can be influenced by various factors. These may include:Rising Digital Penetration Rates: Significant growth in internet and smartphone adoption is being witnessed across Malaysia's urban and rural populations. Digital platforms are being accessed regularly by consumers through enhanced connectivity infrastructure and affordable data plans.Expanding E-commerce Ecosystem: Substantial investment in online retail platforms is being observed throughout the Malaysian market. Consumer purchasing behaviors are being shifted toward digital channels, with increased demand for targeted advertising solutions being created to drive online sales conversions.

According to a report published by DataReportal, as of the third quarter of 2024, around **** percent of Malaysian respondents said that they used social media mainly to keep in touch with friends and family. Another **** percent of the respondents in Malaysia stated they used social media to fill spare time.

As of the third quarter of 2024, the average daily time spent using the internet on mobile phones among people in Malaysia was around **** hours and ** minutes. By comparison, people spent around *** hours and ** minutes on social media every day. These numbers signified the importance of being present on the internet among Malaysians. Internet accessibility in Malaysia Presumably for convenience reasons, almost every internet user in Malaysia preferred accessing the internet on their smartphone. The upward trend of population coverage of 4G LTE mobile network in the country since 2016 may have contributed to this preference. Besides, Malaysia is one of the countries with the highest rates of mobile internet penetration in Asia. Main activities on the internet Malaysia has shown significant improvement in its internet infrastructure in recent years, which has allowed the internet users in the country to be more active online. The internet usage in Malaysia has mostly revolved around personal purposes, such as participating in social networks. As of January 2024, Malaysia recorded around ** million active social media users. A 2020 survey revealed that every internet user in Malaysia had about 9.6 social media accounts on average.

Malaysia Consumers: Social Media Aspects: Reviews, Comments And Feedback data was reported at 82.500 % in 2018. Malaysia Consumers: Social Media Aspects: Reviews, Comments And Feedback data is updated yearly, averaging 82.500 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Social Media Aspects: Reviews, Comments And Feedback data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data was reported at 31.400 % in 2018. Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data is updated yearly, averaging 31.400 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

This study contributes to the understanding of how social media use motivations relate to the acculturation processes and psychological adaptation of international students, a topic of significant relevance in the current global academic landscape.

The social media penetration rate in Malaysia was forecast to continuously increase between 2024 and 2028 by in total 0.03 (+3.45 percent). Notably, the social media penetration rate of was continuously increasing over the past years.

Malaysia Consumers: Social Media Aspects: Advertisement data was reported at 44.600 % in 2018. Malaysia Consumers: Social Media Aspects: Advertisement data is updated yearly, averaging 44.600 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Social Media Aspects: Advertisement data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

This dataset presents a collection of social media posts annotated for four distinct levels of anxiety—None, Mild, Moderate, and Severe capturing the diverse linguistic expressions of anxiety across English, Bahasa Malaysia, and Manglish (a hybrid of English and Bahasa Malaysia commonly used in Malaysian digital communication). The dataset was developed to support research in computational linguistics, mental health analytics, and machine-learning–based psychological assessment, particularly in multilingual and code-mixed online environments.

The number of social media users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Singapore and Thailand.

As of October 2025, social media usage penetration in Singapore reached around 90.6 percent, followed by the Philippines at 81.9 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 62.9 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than 3.5 hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least 2.5 hours on average each day on these platforms.