The number of social media users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total 2.8 million users (+8.48 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 35.82 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Singapore and Thailand.

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

As of September 2024, Facebook had the largest market share among leading social media platforms in Malaysia, with around ** percent. This was followed by Instagram, with around **** percent of the social media market share in the country.

The number of Twitter users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 0.4 million users (-9.3 percent). According to this forecast, in 2028, the Twitter user base will have decreased for the fifth consecutive year to 3.9 million users. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Laos and Singapore.

The number of Facebook users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 2.2 million users (-9.36 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the sixth consecutive year to 21.33 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

The number of LinkedIn users in Malaysia was forecast to continuously increase between 2024 and 2028 by in total 0.7 million users (+9.79 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 7.82 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Vietnam and Laos.

According to a survey on internet users in Malaysia, as of May 2022, about **** percent of respondents stated that they used Facebook. Meanwhile, nearly ** percent of the respondents said TikTok was their preferred social media applications.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, TikTok was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of TikTok user base in Malaysia, with 35.61 percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around 29 percent of TikTok users.

The reach by social network in the 'Total' segment of the digital advertising market in Malaysia was forecast to continuously increase between 2023 and 2028 by in total 2.5 million users (+8.55 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 31.75 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning Vietnam and Indonesia. The Statista Market Insights cover a broad range of additional markets.

As of February 2025, Facebook had the highest total potential advertising reach on social media in Malaysia, with around **** million users. This was followed by TikTok with around **** million potential reach.

According to a report published by DataReportal, as of the third quarter of 2024, around **** percent of Malaysian respondents said that they used social media mainly to keep in touch with friends and family. Another **** percent of the respondents in Malaysia stated they used social media to fill spare time.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, ** percent of respondents stated that they have purchased clothing articles from social media. Another ** percent said they have bought bags and shoes.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, approximately ** percent of the respondents answered that they have used TikTok for purchases during the last 12 months. Facebook followed, with ** percent of the respondents said they have used this social media platform to make a purchase.

According to a survey conducted in Malaysia in 2022, ** percent of respondents said they obtained political news and information from Facebook, while ** percent said they did not get political news from any social media platforms. Other social media platforms where respondents consumed news include Instagram, Twitter, Whatsapp, and Tiktok.

As of the third quarter of 2024, the majority of internet users in Malaysia followed accounts owned by friends, family, or people they know on social media. Meanwhile, **** percent of Malaysian internet users followed social media accounts of actors, comedians, or other performers.

As of the third quarter of 2024, the average daily time spent using the internet on mobile phones among people in Malaysia was around **** hours and ** minutes. By comparison, people spent around *** hours and ** minutes on social media every day. These numbers signified the importance of being present on the internet among Malaysians. Internet accessibility in Malaysia Presumably for convenience reasons, almost every internet user in Malaysia preferred accessing the internet on their smartphone. The upward trend of population coverage of 4G LTE mobile network in the country since 2016 may have contributed to this preference. Besides, Malaysia is one of the countries with the highest rates of mobile internet penetration in Asia. Main activities on the internet Malaysia has shown significant improvement in its internet infrastructure in recent years, which has allowed the internet users in the country to be more active online. The internet usage in Malaysia has mostly revolved around personal purposes, such as participating in social networks. As of January 2024, Malaysia recorded around ** million active social media users. A 2020 survey revealed that every internet user in Malaysia had about 9.6 social media accounts on average.

As of the third quarter of 2024, people in Malaysia spent on average *** hours and ** minutes daily to browse social media. This was a slight decrease compared to the average daily time spent on social media in the previous year, which was *** hours and ** minutes on average.

The social media penetration rate in Malaysia was forecast to continuously increase between 2024 and 2028 by in total 0.03 (+3.45 percent). Notably, the social media penetration rate of was continuously increasing over the past years.

The ad spending change in the 'Social Media Advertising' segment of the advertising market in Malaysia was forecast to continuously decrease between 2024 and 2030 by in total *** percentage points. According to this forecast, in 2030, the ad spending change will have decreased for the sixth consecutive year to **** percent. Find more key insights for the ad spending change in countries and regions like the ad spending in the 'Search Advertising' segment of the advertising market in China and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the world. The Statista Market Insights cover a broad range of additional markets.