According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching **** percent and **** percent of the country's online audiences. Instagram and TikTok followed, being used by **** percent and **** percent of Mexican internet users each. Messenger was accessed by around ****, while X, Telegram, and Pinterest accounted for smaller shares.

According to a survey during the third quarter of 2024, 27.8 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 92.6 percent among the online population. WhatsApp followed as the social platform of choice for around 26.1 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 20.2 percent of Mexican internet users said that TikTok was their favorite platform.

A survey conducted in the third quarter of 2024 found that around **** percent of internet users in Mexico used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Filling spare time and finding content were important reasons for **** and ** percent of social media users, respectively.

According to the results of the surveys conducted from March to August 2019, nearly ** percent of Mexican fixed internet users between 18 and 24 year old stated to use Facebook. Furthermore, ** percent of respondents between 25 and 34 years old said they used WhatsApp. The same popularity applied for mobile social networks, in which Facebook appeared as the most used social media among users of all ages.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Mexican consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Mexico, in 2025.

As of early 2025, advertising on Facebook had the highest reach in Mexico among the presented social media platforms, at nearly *** percent. TikTok and YouTube followed, with about ** and ** percent, respectively.

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 4.2 million users (+22.52 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 22.89 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

** percent of Mexican respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

According to a survey conducted in 2020, about ** percent of Mexican respondents said to post memes on a regular basis on social media, making it the most popular type of content shared on these networks. Meanwhile, ** percent stated sharing songs, while ** percent posted news.

As of December 2024, women accounted for **** percent of Instagram users in Mexico. Meanwhile, Facebook in the Latin American country also accounted a larger number of female users in that measured period.

In 2024, TikTok was the social media app with the highest user engagement by far, with 45 hours and 25 minutes spent on the platforms per month on average. Besides being the platform with the second highest usage reach in Mexico during the analyzed period, Facebook ranked third in monthly usage, with 17 hours and 55 minutes monthly on average.

As of April 2022, approximately nine out of ten Mexicans who participated in a survey said they accessed social media on a daily basis. In 2022, Mexico was estimated to have close to ** million internet users, while more than ** percent of them accessed the service via their smartphones.

In December 2024, the number of Messenger users in Mexico reached approximately ***** million people, a number that makes up around **** percent of the country's population. Since July 2020, the quantity of monthly Messenger users in Mexico has been increasing and reached a peak at **** million users in August 2023.

The number of social media users in Mexico was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Canada and United States.

Over the last two observations, the reach by social network in Mexico is forecast to significantly increase in almost all segments. Particularly striking is the exceptionally strong increase of the segment TikTok towards the end of the forecast period, as it is predicted to reach **** million users by 2029. In contrast, the reach of Tumblr, WeChat, and Snapchat, are expected to see a decrease in users throughout the analyzed period.Find further statistics on other topics such as a comparison of the social network reach in Spain and a comparison of the ad spending in the world.The Statista Market Insights cover a broad range of additional markets.

According to an April 2022 survey, more than ** percent of internet users in Mexico who accessed social networks stated doing so via mobile phone. The second most common device for social media usage were computers, accessed by * percent of respondents.

Throughout 2020, more than half of social media interactions in Mexico were conducted on Facebook. This was followed by Instagram, accounting for ** percent of recorded interactions. Between 2019 and 2020, the number of Facebook users in the North American country is estimated to have grown by approximately *** million users.

A survey carried out among doctors in Mexico in 2021 stated that WhatsApp was the social media platform which was most used professionally by respondents. Facebook and Youtube followed, with around ** percent and ** percent of those interviewed using these social media platforms within their role as physicians, respectively. According to the same study, 95 percent of respondents who were physicians and internet users would make use of instant messaging in relation to their medical practice.

In August 2024, Pinterest accounted for **** percent of all desktop social media visits in Mexico. It was followed by Facebook with a share of approximately ***** percent. Facebook also prevailed in terms of mobile social media visits in Mexico.