According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching **** percent and **** percent of the country's online audiences. Instagram and TikTok followed, being used by **** percent and **** percent of Mexican internet users each. Messenger was accessed by around ****, while X, Telegram, and Pinterest accounted for smaller shares.

According to a survey during the third quarter of 2024, 27.8 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 92.6 percent among the online population. WhatsApp followed as the social platform of choice for around 26.1 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 20.2 percent of Mexican internet users said that TikTok was their favorite platform.

A survey conducted in the third quarter of 2024 found that around **** percent of internet users in Mexico used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Filling spare time and finding content were important reasons for **** and ** percent of social media users, respectively.

Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 04 Apr 2025. This stayed constant from the previous number of 0.000 % for 03 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 04 Apr 2025, with 39 observations. The data reached an all-time high of 0.150 % in 31 Mar 2025 and a record low of 0.000 % in 04 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Mexican consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Mexico, in 2025.

Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data was reported at 0.000 % in 20 Apr 2025. This stayed constant from the previous number of 0.000 % for 19 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 20 Apr 2025, with 55 observations. The data reached an all-time high of 0.170 % in 16 Apr 2025 and a record low of 0.000 % in 20 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

As of early 2025, advertising on Facebook had the highest reach in Mexico among the presented social media platforms, at nearly *** percent. TikTok and YouTube followed, with about ** and ** percent, respectively.

The number of social media users in Mexico was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Canada and United States.

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 4.2 million users (+22.52 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 22.89 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

In 2024, TikTok was the social media app with the highest user engagement by far, with 45 hours and 25 minutes spent on the platforms per month on average. Besides being the platform with the second highest usage reach in Mexico during the analyzed period, Facebook ranked third in monthly usage, with 17 hours and 55 minutes monthly on average.

As of February 2024, close to ********** of internet users surveyed in Mexico said they used social media as a news source. TV and print media were mentioned by ** and ** percent of respondents, respectively. Some ** percent of the interviewees cited the internet at large, but the leading online news brands in Mexico at that point in time belonged to legacy media organizations: El Universal and UnoTV.

In March and April 2020, during the COVID-19 outbreak, Instagram alone concentrated approximately 59 percent of the content shared through online social networks in Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Facebook's share amounted to 37 percent, leaving Twitter at four percent. Regarding social media posts specifically about COVID-19 itself in Latin America, most of these came from Brazil.

** percent of Mexican respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Mexico, Spain, and South America Content Marketing Market By Content Type (Blogging, Social Media, Videos)...

Online appendices and Stata code for analyses reported in "Persuasive Peers."

According to the results of the surveys conducted from March to August 2019, nearly 92 percent of Mexican fixed internet users between 18 and 24 year old stated to use Facebook. Furthermore, 79 percent of respondents between 25 and 34 years old said they used WhatsApp. The same popularity applied for mobile social networks, in which Facebook appeared as the most used social media among users of all ages.

In 2020, approximately 44 percent of parents surveyed in Chile said their children accessed online social networks using their own password. Meanwhile, in Brazil, 14 percent of responding parents stated that they logged in on social media for their children. According to another survey, roughly one third of children in Mexico accessed online communications media content.

BackgroundThe use of e-cigarettes is proliferating globally, especially among youth and even children. Marketing is a known risk factor for e-cigarette initiation, yet little is known of e-cigarette marketing on social media in low- and middle-income countries. This study compares e-cigarette social media marketing in India, Indonesia, and Mexico, three such countries with different regulatory environments.MethodsInstances of e-cigarette marketing on social media platforms were identified via the Tobacco Enforcement and Reporting Movement (TERM), a digital tobacco marketing monitoring system. Through systematic keyword-based searches, all tobacco marketing posts observed between 15 December 2021 and 16 March 2022 were included in the analysis. The final sample included 1,437 e-cigarette-related posts on Instagram, Facebook, Twitter, YouTube, and TikTok, which were systematically content analyzed by independent coders after inter-reliability (Cohen's Kappa K > 0.79) was established using a theory-derived codebook. The final data is represented in percentages and frequencies for ease of presentation.ResultsWe observed e-cigarette marketing online in all countries studied, yet there was variation in the volume of marketing and types of accounts identified. In India, where e-cigarettes were comprehensively banned, we identified 90 (6%) posts; in Mexico, where e-cigarettes were partially restricted, 318 (22%) posts were observed; and in Indonesia, where there were no restrictions, 1,029 (72%) posts were observed. In both India and Mexico, marketing originated from retailer accounts (100%), whereas in Indonesia, it was primarily product brand accounts (86%). Across countries, e-cigarettes were mostly marketed directly to sell products (India: 99%, Indonesia: 69% and Mexico: 93%), though the sales channels varied. Product features, including e-liquid flavors, device colors and technical specifications, was the most prominent message framing (India: 86%; Mexico: 73%; Indonesia: 58%). Harm reduction messaging was most popular in Mexico (8%) and was not common in Indonesia (0.3%) or India (0%).ConclusionOur study provides important insights for tobacco control stakeholders on the evolving nature of e-cigarette marketing in low- and middle-income countries. It underscores the presence of e-cigarette marketing, including in countries where comprehensive regulations exist, and suggests the importance of continuous monitoring to keep up with industry practices and strengthen tobacco control stakeholder efforts to counter them.

Online news consumption in Latin America is evolving, with Brazil leading the way in paid subscriptions. A 2024 survey revealed that ** percent of Brazilian respondents paid for online news, the highest rate among major Latin American countries. In contrast, Chile had the lowest rate at ** percent, highlighting significant regional differences in willingness to pay for digital news content. Social media's role in news dissemination Social media platforms play a crucial role in news distribution across Latin America. Particularly in Mexico, Facebook stands out as a primary news source, with ** percent of Mexican internet users accessing news through the platform in early 2024. YouTube also serves as a significant news channel, used by ** percent of respondents. Facebook also leads in Chile. However, social network usage for news in Brazil presents itself a bit differently, with WhatsApp at the top of the ranking in that country. The bottom line is that no matter the platform, people in Latin America rely heavily on social media for news consumption. Traditional media adapting to the digital landscape Despite the rise of social media, traditional news outlets are successfully transitioning to digital platforms. In Mexico, leading online news brands belong to legacy media companies and are widely used. El Universal's website was accessed by ** percent of Mexican internet users at least once a week in early 2024. This trend extends to other countries, with El Tiempo, Semana, and El Espectador ranking among the top news websites by unique visitors in Colombia. These figures demonstrate the ongoing relevance of established media brands in the digital news ecosystem.