It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

The social media penetration rate in Singapore was forecast to continuously increase between 2024 and 2028 by in total 4.6 (+4.86 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 99.24 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents between 16 and 24 years answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

As of May 2024, 53 percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with 48 percent stating that their social media use had increased compared to the previous year.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

The number of Youtube users in Singapore was forecast to increase between 2024 and 2029 by in total 0.01 million users (+0.21 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Youtube user base is estimated to amount to 4.68 million users in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Vietnam and Indonesia.

The number of Twitter users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-13.51 percent). After the seventh consecutive decreasing year, the Twitter user base is estimated to reach 1.29 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Philippines and Laos.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of female and ** percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

As of the third quarter of 2024, WhatsApp was the favorite platform among active social media users in Singapore, with around ** percent indicating it as their leading choice. Facebook ranked second, favored by **** percent of social media users.

In Singapore, internet users aged between 16 and 64 years spent an average of approximately *** hours per day using social media during the third quarter of 2024. In comparison, during the same period in 2021, users in the same age group spent around ************** hours daily using social media.

According to the results of a survey conducted in Singapore in April 2022, ** percent of respondents aged between 18 and 33 years stated that they used social media as a news source. In contrast, **** percent of respondents aged 65 years and older reported using social media for news.

As of the third quarter of 2023, 33.3 percent of internet users in Singapore between 16 and 64 years who used social media used social networks to find information about brands and products. In total, 64.9 percent of internet users who used social media in Singapore used these platforms to search for information about brands and products.

As of May 2024, 40 percent of respondents in Singapore spent up to five hours on social media weekly. Only six percent of respondents indicated not using social media.

According to a survey on social commerce conducted by Rakuten Insight in 2025, around ** percent of respondents answered that they purchased something via social media because of convenience. Another ** percent stated that there was an ongoing sale or promotion code for buying the item on social media.

According to a survey conducted by Rakuten Insight on social commerce in Singapore in February 2025, 28 percent of respondents answered that they regularly shopped on social media. 28 percent of respondents also answered that they never shopped on social media.

According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost ** percent. In comparison, TikTok accounted for a share of almost *** percent.

As of February 2025, social media usage penetration in Singapore reached around 88 percent, followed by the Philippines at 78 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 50 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than three and a half hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least two and a half hours on average each day on these platforms.

As of the third quarter of 2024, nearly ** percent of social media users in Singapore followed accounts belonging to friends, family, or acquaintances. Food-related accounts, such as those of restaurants, chefs, and culinary personalities, were the second-most popular, attracting followers from approximately ** percent of users.

According to a survey conducted in Singapore in April 2024, the leading social media platform on which users encountered harmful content was Facebook. It was followed by Instagram, with 45 percent of respondents.