The number of social media users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Vietnam and Thailand.

As of the third quarter of 2024, the majority of internet users in Indonesia followed accounts owned by friends, family, or people they know on social media. Meanwhile, 35.1 percent of Indonesian internet users followed social media accounts of actors, comedians, or other performers.

In 2020, 66 percent of the population in Indonesia accessed social media. This share is forecasts to reach about 82 percent by 2026. As of July 2021, Facebook had the largest market share among other social media platforms in Indonesia, with a market share of about 70 percent.

As of January 2021, 14.8 percent of female social media users and approximately 19.3 percent of male social media users in Indonesia were between the ages of 25 and 34 years old. The 13 to 44 year old age group has the largest share of audience and is most notable for marketers who plan on reaching out to them.

"Liked posts by other users or followed people" and "Sent private messages" are the top two answers among Indonesian consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ***** respondents in Indonesia, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

According to a survey conducted in Indonesia, **** percent of respondents stated that they loved reading current news from social media. Indonesians accessed current news through both news broadcasts on television and news articles on online news media.

News consumption  

Although TV news channels may still be the main source of news for most Indonesians, many of them have also taken advantage of the digitalization of news media in the country. In addition, the upward sloping trend of smartphone ownership, as well as mobile internet penetration, in the last years may have prompted more Indonesians to access news online at their convenience. Among Indonesian social media users, Facebook was considered to be the most informative social media platform. As of the first quarter of 2019, the main reason for reading news in Indonesia was to stay informed about both world and local affairs.

 Hoaxes and misinformation problems   

The changing way people consumed news in Indonesia, shifting towards online media such as social media, came with its consequences. Depending on their education background and exposure to hoax and misinformation, some Indonesians were still relatively prone to fall prey to them. According to a survey on hoaxes in Indonesia, over half of its respondents stated that they had difficulty in detecting hoaxes.

As of the third quarter of 2024, Indonesians spent an average of around ***** hours and ** minutes on the internet. Meanwhile, they spent an average of ***** hours and ***** minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.

According to a survey on social commerce conducted in 2022, 54 percent of Indonesian respondents stated that they intended to use TikTok Shop to buy products or services in the future. In comparison, ten percent of respondents stated that they did not intend to use any social media platforms for future purchases.

According to a survey conducted by Rakuten Insight in Indonesia in 2023 on the frequency of purchases on social media during the last 12 months, approximately 40 percent of respondents answered that they regularly shopped on social media. About nine percent of respondents stated to have never shopped on social media.

According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, approximately 61 percent of female and 48 percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.

According to a 2022 survey conducted in Indonesia, it was found that Instagram was the most popular social media platform that was used by the majority of respondents to find travel information or recommendations in planning their year-end holiday. It was followed by Youtube and TikTok, with respondent shares of around ** percent and ** percent, respectively. In the same period, social media was among the leading information sources for holiday travel planning in Indonesia.

According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, approximately 59 percent of respondents between 25 and 34 years answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.

According to a survey on social commerce conducted in 2022, ** percent of Indonesian respondents between 18 to 25 years stated that they intended to use TikTok Shop to buy products or services in the future. The same survey indicated that *** percent of Indonesian consumers did not intend to use any social media platforms for future purchases.

According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, ** percent of female and ** percent of male respondents answered they had bought clothing articles using social media. The same survey indicated that around ** percent of Indonesian consumers regularly shopped on social media.

According to a survey conducted by Rakuten Insight in Indonesia in 2023 on the frequency of purchases on social media during the last 12 months, approximately ** percent of female and ** percent of male respondents answered that they regularly shopped on social media. The same survey indicated that sale and promotion code were the main driver of social media purchases among Indonesian consumers.

According to a survey on purchasing decision among consumers in Indonesia conducted in August 2022, 80 percent of respondents bought consumer electronics products because of social media influence. The same survey found that social media had a significant influence on millennials' purchase decisions.

According to a survey by Rakuten Insight in Indonesia in June 2025, around ** percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, approximately ** percent of respondents indicated that they engaged with social media ads because the content was purpose-driven or conveyed a meaningful social message.

** percent of Indonesian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ***** consumers.Access millions of exclusive survey results with Statista Consumer Insights.

According to a survey conducted in the third quarter of 2023, social media accounts of friends, family, and acquaintances were the most followed by internet users in Indonesia, with a share of around **** percent. Roughly ** percent of the respondents shared that they follow bands, singers, or musicians' accounts. Furthermore, about ** percent of the users disclosed following entertainment accounts.

According to a consumer survey conducted in 2020, ** percent of Indonesian respondents between the age of 50 and 64 years stated that they had never purchased an item on social media platforms. The age group that made purchases more regularly on such platforms were those between the age of ** and **.