In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Social Media Advertising Mobile' leads the ranking with **** percent. Contrastingly, 'Social Media Advertising Desktop' is ranked last, with **** percent. Their difference, compared to Social Media Advertising Mobile, lies at ****** percentage points. Find other insights concerning similar markets and segments, such as a comparison of revenue in Spain and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

The Social Media Management Market was valued at 12.08 in 2020 and is expected to reach to grow at a CAGR of 23.4% during the forecast period

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Enterprise Social Networks and Online Communities market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Global Social Media Listening is segmented by Application (Marketing, PR, Customer service, Product development, Reputation management), Type (Brand monitoring, Sentiment analysis, Competitive intelligence, Crisis management, Consumer insights) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Global Social Media Advertisement market size is expected to reach $406.64 billion by 2029 at 12.2%, segmented as by advertisement type, microblogging, photo sharing, video sharing, other types

The AI In Social Media Market report segments the industry into Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), Application (Customer Experience Management, and more), Service (Managed Service, Professional Service), Organization Size (Small and Medium Enterprises, Large Enterprises), End-User Industry (Retail, and more), and Geography (North America, and more).

Global Social Media Analytics market size is expected to reach $51.25 billion by 2029 at 31%, surge in global social media users fuels growth of social media analytics market

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Digital Content Market Size 2025-2029

The digital content market size is forecast to increase by USD 1157.5 billion, at a CAGR of 16.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the widespread digital transformation across various sectors. Companies are increasingly recognizing the value of digital content in engaging customers, enhancing brand image, and driving business growth. A notable trend in this market is the increased utilization of social media as a platform for content distribution and consumption. This shift is influenced by the growing number of social media users and the rising preference for personalized and interactive content. However, the market faces a critical challenge in the form of limitation in content availability. With the vast amount of content being generated daily, standing out from the competition and ensuring content quality and relevance remain a significant challenge for businesses.
To capitalize on the opportunities presented by the market, companies must focus on creating high-quality, engaging, and personalized content while addressing the challenge of content saturation. By staying abreast of emerging trends and adopting innovative content strategies, businesses can effectively navigate the competitive landscape and maximize their market potential.

What will be the Size of the Digital Content Market during the forecast period?

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The market continues to evolve, with dynamic market activities shaping its landscape. Content architecture, the structural planning of digital information, is a critical component, ensuring seamless organization and accessibility. Ethical considerations, such as content creation platforms' transparency and user-generated content's authenticity, are increasingly important. Content internationalization, conversion, and accessibility cater to diverse audiences, while content technology facilitates innovation. Email marketing, digital asset management, and content compliance ensure effective communication and regulatory adherence. Content audit, rights management, governance, and strategy development are essential for maintaining control and maximizing return on investment (ROI). Content taxonomy, optimization, reporting, and engagement drive user experience, while content planning, lifecycle management, and moderation maintain quality.

Content trends, such as collaboration, analytics, and syndication, offer opportunities for growth. Content security, legal, and workflow management ensure efficient and secure content distribution. Content creation, conversion, and repurposing require ongoing training and innovation. Content measurement, insights, and calendar planning facilitate continuous improvement. Content trends, such as social media marketing and translation, expand reach and relevance. The market's continuous dynamism underscores the need for adaptive strategies and forward-thinking approaches.

How is this Digital Content Industry segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market experiences dynamic growth, driven by the dominance of the digital video segment. Leading players like Netflix, Amazon, and HULU innovate and upgrade their offerings, with the popularity of subscription models and premium content fueling demand for over-the-top (OTT) services. The segments expansion is propelled by the advancement of high-speed broadband and telecom network infrastructures, including 4G and 5G technologies in emerging economies. In developed markets, the subscription model's adoption further boosts the segments growth. Content creation platforms are transforming the landscape, enabling user-generated content and personalization. Ethical considerations and accessibility are essential components of content strategy, with digital asset management and compliance ensuring content rights and governance.

Content marketing, optimization, and reporting facilitate engagement and planning, while content lifecycle management

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapshot img { margin: 10px !important; } Global outlook of the enterprise communication infrastructure marketTechnavio’s market research analysts have predicted that the global enterprise communication infrastructure market will post an impressive CAGR of more than 16% by 2020. The rise in the use of mobile devices such as smartphones and tablets has increased mobility. It also facilitates real-time tasking such as online chatting and instant messaging and also non-real-time communication services such as integrated voice mail, e-mail, and unified messaging. This has led to the increase in adoption of BYOD (bring your device) initiatives by IT organizations. This, in turn, will result in the consumerization of IT which is considered to be one of the major factors that will contribute to the growth of the market during the forecast period. IT consumerization allows employees to use their personally preferred mobile devices and personal computers instead of corporate-sanctioned devices, thereby increasing employee satisfaction and productivity.This market research report identifies the integration of social networking into enterprise communication infrastructure as one of the major trends that will gain traction in this market in the coming years. Enterprises have started utilizing social media as a platform for marketing and communication. Though the way of communication through the integration of communication tools and social networking is yet to be standardized, enterprise social networking is already being integrated into enterprise communication infrastructure. The Americas will post a tremendous revenue of almost USD 32 billion by 2020. This market analysis identifies the presence of large enterprises, the availability of high-speed broadband networking, and the increasing number of hosted servers as major factors that will lead to this region dominating the market throughout the forecast period.Competitive landscape and key vendorsCharacterized by the presence of several multinational business communication solution providers, this market appears highly fragmented. The rise in demand for enterprise communication infrastructure among large enterprises and SMEs is likely to intensify vendor competition in the market. Established vendors have started acquiring small companies to expand their product portfolio, increase their market share, and enter new markets. Due to the rapid increase in the number of vendors, the enterprise communication system market is expected to witness more acquisitions in the next four years.The leading vendors in the market are –Alcatel-Lucent Avaya Cisco Ericsson Genband IBM Microsoft Mitel NEC Unify VerizonThe other prominent vendors in the market 8x8, Aastra, Broadsoft, Configure, Corex, CSC, Damovo, Dell, Genesys, HP, Huawei, Interactive Intelligence, ITALTEL, Juniper Networks, Logitech, Mindtree, Orange, Polycom, RingCentral, ShoreTel, and Toshiba.Segmentation by end-user and analysis of the enterprise communication infrastructure marketEnterprises GovernmentDuring 2015, the enterprises segment accounted for approximately 85% of the total share and dominated the market. The estimated increase in adoption of enterprise communication products and services by IT enterprises, favorable government policies in the healthcare and BFSI industries, and the establishment of new SMEs in the IT industry will fuel the growth of the market in the coming years.Segmentation by application and analysis of the enterprise communication infrastructure marketTelephony (includes VoIP and PBX(private branch exchange)) Conferencing (audio, video, and web) Email and messaging (instant and unified) Collaboration applications Contact centers CEBP (communication-enabled business process)According to this market research and analysis, the telephony segment will dominate the enterprise communication infrastructure market throughout the forecast period and will account for about 40% of the total market share by 2020. VoIP (voice over internet protocol) allows both voice and data communications over a single network thereby reducing operational costs. Additionally, the decreasing price of IP telephony components has induced many SMEs to adopt unified communication IP (internet protocol) telephony, which will fuel the growth of the business communication system market in this segment during the forecast period.Key questions answered in the report includeWhat will the market size and the growth rate be in 2020? What are the key factors driving the enterprise communication infrastructure market? What are the key market trends impacting the growth of the enterprise communication infrastructure market? What are the challenges to market growth? Who are the key vendors in the enterprise communication infrastructure market? What are the market opportunities and threats faced by the vendors in the enterprise communication infrastructure market? Trending factors influencing the market shares of the Americas

In the last five years, the circulation of printed newspapers and the advertising revenues of newspaper publishers have fallen significantly. Due to the rapid transition from print to digital media, the industry's traditional business model has lost much of its viability. Since 2020, industry revenue has fallen by an average of 0.5% per year. However, due to the pandemic-related decline in sales in 2020 and 2021 and the subsequent recovery, the decline in sales was not too high. However, increasing digitalisation and the pandemic-related slump in individual newspaper sales at train stations and airports have already put pressure on the profit margins of industry players in recent years. Adapting to the conditions and requirements of the online market is still a challenge for many newspaper publishers. The turnover of newspaper publishers is expected to fall by 1.6% to 15.2 billion euros in 2025, as print circulations continue to fall and competition from digital information offerings increases.The industry is characterised by increasing digitalisation and the resulting changes in readers' information procurement behaviour. On the one hand, technological progress is increasing competition from outside the industry through free information offerings from online platforms, social media and other providers. On the other hand, more and more readers are taking out digital subscriptions to newspapers, which is increasingly shifting publishers' sales from print newspapers to digital offerings. Advertising and adverts such as job vacancies and property listings are also increasingly being placed digitally instead of in print media. The leading industry players, most of whom are part of large media groups, have largely adapted to this development and often operate their own online job exchanges and property platforms. The proportion of revenue generated by publishers from adverts and advertising is declining, as the market leaders in particular and, to a lesser extent, the small publishers of regional daily newspapers are benefiting from the larger online offering. Publishers can save costs and increase their profitability by reducing print circulation, as printing and distribution costs make up a large proportion of the costs incurred in the industry.Growing e-paper circulations, digital advertising revenues and the increasing spread of paid content models offer a ray of hope for the industry, but are also likely to lead to a decline in the number of companies and employees. In the period from 2025 to 2030, the turnover of newspaper publishers is expected to fall by an average of 2% per year to 13.8 billion euros.

Snapshot img

Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerc

The market for advertising services has changed massively over the past decade, with online and digital advertising services to reach customer across the web replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2024, advertising services revenue is expected to drop at a compound annual rate of 4.1% to €219.8 billion. COVID-19 caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Revenue recovery has proved weak, with sky-high inflation offsetting formidable growth in emerging markets. Postponed major events, including the 2020 Olympics and UEFA's 2020 European Championship, took place in 2021, boosting demand. However, inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and constrained revenue in 2023. In 2024, industry revenue is expected to tumble by 3.1%, with in-house social media advertising eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2029, revenue is forecast to climb at a compound annual rate of 3% to reach €254.5 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies.

Social Media Management Market is projected to reach USD 161.68 billion by 2032, growing at a CAGR of 29.1% from 2024-2032