Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

In 2021, the global social media analytics market was valued at roughly seven billion U.S. dollars. It was expected to grow to 8.5 billion in 2022 and surpass 26 billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

[415 Pages Report] The global enterprise social networks market size totaled US$ 6.4 Billion in 2021. Sales in the enterprise social networks market are expected to increase at a 13.9% CAGR, with the market valuation reaching US$ 26.5 Billion by 2032.

Attributes	Details
Enterprise Social Networks Market Estimated Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR% (2022 to 2032)	13.9%
Top 5 Vendor Market Share	Around 45%

Scope of Report

Attributes	Details
Estimated Market Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR (2022 to 2032)	13.9%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Billion for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa
Key Countries Covered	The USA, Canada, Germany, The UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa and South Africa
Key Segments Covered	Type, Enterprise Size, Industry and Region
Key Companies Profiled	IBM Corporation Salesforce TIBCO Software Yammer (Microsoft) Higher Logic Alma Suite Zyncro eXO Talkspirit BlueKiwi Zoho Corporation JIVE Software Boonex Cisco
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Europe Social Media Analytics Market Statistics and It is Segmented by Component (Monitoring, Measurement, Analytics, and Insight), Mode of Deployment (On-Premises and Cloud), End-User Vertical (BFSI, Retail, Healthcare, Government Service, Media and Entertainment, Transportation, and Logistics, IT, and Telecommunications, and Other End Users), and Country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Global Web Content, Search Portals And Social Media Market to hit USD 1609.25B by 2029 growing at 13.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

[309 Pages Report] The social media content creation market is expected to expand at a CAGR of 14.5% between 2022 and 2032. In 2022, the valuation was US$ 5.07 Bn.

Attributes	Details
Social Media Content Creation Market CAGR (2022-2032)	14.5%
Social Media Content Creation Market Size (2022)	US$ 5.07 billion
Social Media Content Creation Market Size (2032)	US$ 19.64 billion

What is the Regional Analysis of the Social Media Content Creation Market?

Regions	CAGR (2022-2032)
United States	11.9%
Germany	10.7%
China	15.9%
Japan	12.2%
India	14.2%

The Media and Entertainment Industry Overview is Segmented by Type (Print Media (Newspaper, Magazines, Billboard, Banner, Leaflets & Flyers), Digital Media (Television, Music & Radio, Electronic Signage, Mobile Advertising, Podcasts), Streaming Media (OTT Streaming, Live Streaming)) and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

The Social Listening Market Report is segmented by industry vertical (BFSI, retail and e-commerce, IT and telecom, media and entertainment, and other industry verticals) and geography (North America, Europe, Asia-Pacific, and the rest of the world). The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

The global Social Media Analytics Market is estimated to reach USD 9,633.6 million by 2026, growing at a CAGR of 27.1% from 2022 to 2026. The market is driven by the increasing adoption of social media platforms by businesses to connect with their target audience and gain insights into their behavior. The benefits of social media analytics include improved customer engagement, increased brand awareness, and optimized marketing campaigns. Social media analytics refers to the process of drawing conclusions from social platforms for business and organizational purposes. It involves analyzing likes, shares, comments, and trends to understand audience reactions and tendencies. Through these measures, firms and organisations can fine-tune promotional tactics, improve customer relations, and gauge brand image. Social media monitoring tools such as sentiment analysis and demographic profiling also assist in data interpretation to establish who and what is popular. Real-time monitoring and tracking allow the necessary changes in strategies to be made, which can be highly beneficial in competitive environments. Other key considerations are the right to privacy and protection of user data, which makes it imperative to uphold responsible use of user data.

In 2024, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about 58 percent. This was followed by YouTube, which accounted for approximately 36 percent of the market share in the same period.   Facebook’s dominance in Indonesia  Facebook maintains the largest market share across all social media platforms in Indonesia, except for on desktop devices. The highest market share on desktop devices in Indonesia was held by YouTube, followed by Pinterest. Despite maintaining its position as the market leader among all social media platforms, the number of Facebook users in Indonesia is estimated to decline and reach around 161 million users by 2028. Currently, Facebook is quite popular among those aged between 25 and 34 years. What are the current social media trends in Indonesia? One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.

As per Cognitive Market Research's latest published report, the Global Digital Content Creation market size was $22.87 Billion in 2022 and it is forecasted to reach $61.66 Billion by 2030. Digital Content Creation Industry's Compound Annual Growth Rate will be 13.2% from 2023 to 2030. Factors Impacting on Digital Content Creation Market

The increasing use of digital devices and platforms, such as smartphones, tablets, and social media, has led to a growing demand for digital content, including videos, images, and interactive multimedia. Moreover, the growing adoption of cloud-based services and increasing usage of the internet are some of the key driving factors for the growth of the Content Creation Market. Furthermore, the rising popularity of social media and influencer marketing is contributing the market growth. Social media platforms have become a key channel for promoting digital content, and the rising popularity of influencer marketing has created new opportunities for content creators to reach wider audiences. Introduction of Digital Content Creation

Digital content creation refers to the process of designing, developing, and publishing digital media content such as videos, images, audio, text, and interactive multimedia for various platforms and devices, such as websites, social media, mobile apps, and digital signage. Digital content creation involves using various software tools and technologies to create engaging and interactive content that can inform, educate, entertain, and engage audiences. This can include creating digital graphics, animations, videos, podcasts, blog posts, e-books, infographics, and other types of multimedia content that can be shared online or through other digital channels.

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.

The social media and destination market is anticipated to flourish at a healthy CAGR of 13.7% between 2023 and 2033. The market is expected to hold a market share of US$ 459.5 billion by 2033 while the market is likely to reach a value of US$ 127.8 billion in 2023.

Attribute	Details
Social Media and Destination Market CAGR (2023 to 2033)	13.7%
Social Media and Destination Market Size (2023)	US$ 127.8 billion
Social Media and Destination Market Size (2033)	US$ 459.5 billion

Country-wise Insights

Countries	Revenue Share % (2022)
The United States	4.0%
Germany	5.0%
Japan	5.80%
Australia	6.0%
North America	25.0%
Europe	20.0%

Countries	CAGR % (2023 to 2033)
China	6.80%
India	8.0%
The United Kingdom	3.80%

Category-wise Analysis

Category	By Service Type
Leading Segment	Physical Tour
Market Share% (2022)	38%

Category	By Social Media Platform type
Leading Segment	Facebook
Market Share% (2022)	34%

Market Overview: The global social networking market size was estimated at USD 38.29 billion in 2022 and is expected to expand at a CAGR of 11.25% from 2023 to 2033. The market growth is primarily driven by the increasing internet and smartphone penetration, the rise of social media influencers, and the increasing adoption of social networking platforms for advertising and marketing by businesses. The key drivers of market growth include the growing demand for personalized content, the emergence of new social media platforms, and the increasing use of social media for business and marketing purposes. Market Segments and Key Players: The social networking market is segmented based on user type, social media platform, content type, functionality, revenue model, region, and key companies. Key companies operating in the market include LinkedIn, Kuaishou, Snap, Line, TikTok, Google, Meta Platforms, Twitter, WeChat, Weibo, Discord, Pinterest, Reddit, Telegram, and ByteDance. The market is dominated by Meta Platforms, which owns Facebook, Instagram, and WhatsApp. Other notable players include Twitter, TikTok, and LinkedIn. The market is highly competitive, with numerous small and medium-sized companies also operating in the space. Key drivers for this market are: Social Commerce Integrations Live Streaming Monetization Creator Economy Expansion Virtual and Augmented Reality Integrations Artificial Intelligence-Powered Personalization. Potential restraints include: 1 Growing smartphone penetration2 Advancements in artificial intelligence3 Emergence of immersive technologies4 Increasing adoption of social commerce5 Focus on privacy and data security.

The size of the AI in Social Media Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 28.04% during the forecast period.Social media and AI means the application of artificial intelligence technologies for enhancing social media platforms and user experience. Artificial intelligence technologies enable social media to analyze big volumes of user data, make recommendations about the content they are supposed to view, detect harmful content, and enhance engagement.Social media has really become dominated by AI, using it for personal news feeds, targeted advertisements, and content moderation. AI could therefore be used by social media to understand its users, their preferences, or even interactions to make for tailored recommendations and content. There are also AI-driven tools that detect and flag as harmful hateful speech or the spread of misinformation and other things like that, thus helping online environments be safer.Artificial Intelligence in social media changes how humans connect and consume information in cyberspace. It means everything the AI algorithms comprehend when understanding what the users want, in terms of how they respond in order to enhance the experience and also augment engagement and business. When technology moves forward, social media platforms will be more intelligent, and their personalization, based on how the digital communications platform is formed, defines it further. Recent developments include: October 2022: Meta announced a collaboration with Microsoft to provide consumers with unique experiences in various sectors, including gaming and the future of work. Microsoft will introduce Microsoft 365 apps to Meta Quest devices as part of this collaboration, allowing individuals to interact with content from productivity programs such as Excel, Word, Outlook, PowerPoint, and SharePoint within virtual reality (VR). It also wants to bring Windows 365 to devices so that users can stream their whole Windows experience, including their own apps, content, and preferences, through a Windows Cloud PC., October 2022: Adobe announced new AI features that maximize creativity and accuracy across Creative Cloud products, and Adobe Express, the industry's leading all-in-one tool, allows anyone to make professional-quality, unique content. In addition, Adobe stated its intention to assist creators by leveraging its Content Authenticity Initiative (CAI) to maintain transparency when using generative AI. New AI features in Adobe Express allow Quick Actions for users to immediately compress images and videos for quick social media sharing, discover appropriate color palettes for the maximum visual aspect, and instantly canvas over 22,000 Adobe Fonts for the ideal typeface.. Key drivers for this market are: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Potential restraints include: Limited Number of Artificial Intelligence Technology Experts, Low Adoption of AI in Developing Economies. Notable trends are: Retail Industry to Witness a Significant Growth.

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Corporate Entertainment Market Size 2024-2028

The corporate entertainment market size is forecast to increase by USD 47.2 billion, at a CAGR of 4.72% between 2023 and 2028. Market growth hinges on several factors: the rising popularity of interactive videos, expanding the reach of social media platforms, and increasing levels of employee engagement within corporate environments. These elements drive innovation and expansion across digital media and corporate communication sectors. The growing demand for interactive videos reflects consumer preferences for engaging and immersive content experiences, transforming how information is consumed and shared online. Concurrently, the widespread adoption of social media platforms enhances brand visibility, customer engagement, and market outreach for businesses across diverse industries.

Moreover, heightened levels of employee engagement within corporates foster productivity, collaboration, and organizational effectiveness, influencing workplace dynamics and business performance. These trends underscore opportunities for businesses to leverage interactive media strategies, enhance digital presence, and cultivate a motivated workforce to capitalize on evolving market dynamics and achieve sustainable growth. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.

What will be the Corporate Entertainment Market Size During the Forecast Period?

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Market Dynamic and Customer Landscape

The market encompasses a wide array of activities aimed at enhancing employee morale and achieving business goals through engaging events. From team building exercises to annual meetings and incentive programs, these events are crucial for fostering company culture and reinforcing professional goals. Planners play a pivotal role in organizing corporate events such as trade fairs, exhibitions, and business meetings for both small businesses and large international firms. The market also caters to branding and elite speakers to elevate the corporate image and provide experiential entertainment solutions. With the rise of virtual reality experiences and live interactive events, companies are leveraging data analytics to enhance immersion experiences for their employees and corporate clients alike. This dynamic sector continuously evolves to meet the evolving demands of the corporate world for innovative and impactful entertainment solutions.

Corporate Entertainment Market Driver

The growing popularity of interactive videos is the key driver for the growth of the global corporate entertainment market.
Interactive videos make professional development. Skill enhancement programs featured in these videos facilitate distance learning.
In corporate conferences and conventions, the organizers share their content through interactive videos, which can be obtained by employees anywhere in the world.
Additionally, these videos help workers to understand the future growth plans of the company. because of the flexibility offered to consumers interactive videos are in high demand.
Coursera and edX are popular platforms that provide interactive learning options. The rising demand for interactive videos in the corporate entertainment market as the combination is being used for company promotion and marketing purposes. Thus, these factors will drive the growth of the market during the forecast period.

Corporate Entertainment Market Trends

Increasing demand for virtual activities is the primary trend in the market. 
Technological advancements have resulted in the introduction of virtual reality (VR). This is one of the latest trends in the entertainment sector and is primarily used in digital gaming.
Investments in VR hardware and software have already exceeded USD 20 billion by 2022. Vendors such as HTC, Facebook, and Sony offer their flagship VR devices, namely, Vive, Morpheus, and Oculus Rift, respectively.
Manufacturers have adopted crowdfunding strategies to increase funds for their projects, which will raise awareness among potential customers and have provided many opportunities for smaller vendors to innovate and succeed in the highly competitive market.
Additionally, VR devices cheer new vendors to enter the market, which will raise competition and reduce the cost of services.
Thus, the corporate entertainment market is expected to show a high demand for VR devices, especially for gaming, during the forecast period.

Corporate Entertainment Market Challenge

Ambiguity over return on investment is the key challenge for the growth of the market.
Companies are focusing on corporate events to raise productivity by entertaining employees and, Hence, results in increasing their revenues.
Although, as these events require a big amount of initial i

The global Social Media Marketing Platform market size was valued at USD 5.31 billion in 2022 and is projected to reach USD 13.48 billion by 2028, growing at a CAGR of 14.6% from 2023 to 2028. Factors such as the increasing use of social media platforms for marketing and advertising purposes, the rise of mobile marketing, and the growing adoption of social media monitoring tools are driving the market growth. Additionally, the increasing popularity of social media influencers is also contributing to the market growth, as brands are increasingly using influencers to reach their target audience. In terms of segments, the cloud-based segment is expected to hold the largest market share during the forecast period. This is due to the increasing popularity of cloud-based software and services, as well as the benefits of cloud-based platforms, such as scalability, flexibility, and cost-effectiveness. In terms of application, the large enterprise segment is expected to grow at a faster CAGR during the forecast period. This is due to the increasing adoption of social media marketing platforms by large enterprises to manage their social media presence and reach their target audience. North America is expected to hold the largest market share during the forecast period, followed by Europe and Asia Pacific. The presence of a large number of social media marketing platform vendors and the high adoption of social media in these regions are driving the market growth in North America and Europe. Asia Pacific is expected to grow at a faster CAGR during the forecast period, due to the increasing adoption of social media in the region and the growing number of small and medium-sized businesses in the region. The global social media marketing platform market is expected to reach a value of $92.4 billion by 2026, growing at a CAGR of 12.4% over the forecast period. The market is driven by the increasing adoption of social media by businesses of all sizes and the growing need for effective marketing strategies.

[309 Pages Report] The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth US$ 14.1 Bn in 2022.

Attributes	Details
Social Video Advertising Market CAGR	30.4%
Social Video Advertising Market Size (2022)	US$ 14.1 Billion
Social Video Advertising Market Share (2032)	US$ 198.6 Billion