100+ datasets found
  1. Social media revenue of selected companies 2023

    • statista.com
    • tokrwards.com
    • +4more
    + more versions
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    Stacy Jo Dixon, Social media revenue of selected companies 2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

  2. Social media ad spending worldwide 2019-2028, by device

    • statista.com
    • tokrwards.com
    • +1more
    Updated Jun 23, 2025
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    Statista (2025). Social media ad spending worldwide 2019-2028, by device [Dataset]. https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of ****** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Germany.The Statista Market Insights cover a broad range of additional markets.

  3. Global social media subscriptions comparison 2023

    • statista.com
    • es.statista.com
    • +4more
    + more versions
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    Stacy Jo Dixon, Global social media subscriptions comparison 2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

  4. c

    Global Social Media Platforms Market Report 2025 Edition, Market Size,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Aug 26, 2025
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    Cognitive Market Research (2025). Global Social Media Platforms Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/social-media-platforms-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Aug 26, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Social Media Platforms market size 2021 was recorded $207.48 Billion whereas by the end of 2025 it will reach $307.4 Billion. According to the author, by 2033 Social Media Platforms market size will become $674.774. Social Media Platforms market will be growing at a CAGR of 10.327% during 2025 to 2033.

  5. Social Networking Market Analysis, Size, and Forecast 2025-2029: North...

    • technavio.com
    pdf
    Updated Feb 14, 2025
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    Technavio (2025). Social Networking Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), APAC (China, India, Japan, South Korea), Europe (France, Germany, Italy, Spain, UK), South America (Brazil), and Middle East and Africa (UAE) [Dataset]. https://www.technavio.com/report/social-networking-market-analysis
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    pdfAvailable download formats
    Dataset updated
    Feb 14, 2025
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2025 - 2029
    Area covered
    Canada, United States, Germany
    Description

    Snapshot img

    Social Networking Market Size 2025-2029

    The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

    Major Market Trends & Insights

    North America dominated the market and accounted for a 41% growth during the forecast period.
    By the Type - Advertising segment was valued at USD 80.70 billion in 2023
    By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023
    

    Market Size & Forecast

    Market Opportunities: USD 318.56 billion
    Market Future Opportunities: USD 312.30 billion 
    CAGR : 21.6%
    North America: Largest market in 2023
    

    Market Summary

    The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
    However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.
    

    What will be the Size of the Social Networking Market during the forecast period?

    Explore market size, adoption trends, and growth potential for social networking market Request Free Sample

    The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
    This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.
    

    How is this Social Networking Industry segmented?

    The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Type
    
      Advertising
      In-app purchase
      Paid apps
    
    
    Distribution Channel
    
      Google
      Apple
      App Store Distribution
    
    
    Service
    
      Communication
      Entertainment
      Socialization
      Marketing
      Customer service
    
    
    Platform
    
      Website-based
      Mobile apps
      Hybrid platforms
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        Spain
        UK
    
    
      Middle East and Africa
    
        UAE
    
    
      APAC
    
        China
        India
        Japan
        South Korea
    
    
      South America
    
        Brazil
    
    
      Rest of World (ROW)
    

    By Type Insights

    The advertising segment is estimated to witness significant growth during the forecast period.

    In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

    User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred

  6. D

    Social Media Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Apr 24, 2024
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    Dataintelo (2024). Social Media Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-social-media-market
    Explore at:
    csv, pptx, pdfAvailable download formats
    Dataset updated
    Apr 24, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Social Media Market Outlook 2032



    The global social media market size was USD 219.03 Billion in 2023 and is likely to reach USD 1,006.62 Billion by 2032, expanding at a CAGR of 14.8% during 2024–2032. The market is propelled by the increasing adoption of smartphones and internet connectivity by the consumers based worldwide.



    Increasing reliance on digital platforms for communication, entertainment, and business is expected to drive the social media market, during the forecast period. Social media platforms are no longer just a place for personal interactions but have evolved into a powerful tool for businesses to engage with their customers, build brand awareness, and drive sales. The latest trends in the market indicate a shift toward personalized and interactive content, with features such as stories, live videos, and augmented reality filters gaining popularity.



    Growing use of data analytics is another significant trend in the social media market. Companies are leveraging data gathered from social media platforms to gain insights into consumer behavior, preferences, and trends. This data-driven approach allows businesses to create targeted and effective marketing strategies, thereby enhancing their competitiveness and profitability. The application of artificial intelligence and machine learning in data analysis is further enhancing the capabilities of social media as a business tool.



    Rising concerns about privacy and security are shaping the future of the social media market. Social media platforms are being challenged to provide higher levels of data protection, as users become aware of the risks associated with sharing personal information online. This has led to the development of new features and technologies aimed at enhancing user privacy and security, presenting opportunities for growth and innovation in the market.



    Impact of Artificial Intelligence (AI) in Social Media Market



    The use of "https://dataintelo.com/report/artificial-intelligence-market" style="color:#0563c1" target="_blank"><s

  7. Social Networking Market - Share, Size & Industry Analysis 2025 - 2030

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Jun 17, 2025
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    Mordor Intelligence (2025). Social Networking Market - Share, Size & Industry Analysis 2025 - 2030 [Dataset]. https://www.mordorintelligence.com/industry-reports/global-social-networking-market
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Authors
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2020 - 2030
    Area covered
    Global
    Description

    Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

  8. D

    Sports Social Media Platform Market Report | Global Forecast From 2025 To...

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Sports Social Media Platform Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-sports-social-media-platform-market
    Explore at:
    csv, pptx, pdfAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Sports Social Media Platform Market Outlook



    The global sports social media platform market size is projected to experience significant growth, with a market value of $2.5 billion in 2023 and expected to reach $6.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 11.7%. This impressive growth can be attributed to the increasing integration of social media in sports, the surge in smartphone and internet usage, and the rising fan engagement in sports activities globally.



    One of the prominent growth factors in the sports social media platform market is the increasing demand for real-time engagement. Fans today seek instant updates and live interactions with their favorite athletes and teams. The advent of live streaming and real-time content sharing on social media has made it easier for fans to stay connected and engage actively with sports events. This trend is expected to continue driving the demand for sports social media platforms, which provide seamless interaction and updates, creating a more interactive and engaging fan experience.



    Moreover, the proliferation of smartphones and high-speed internet has significantly boosted the market. With more than half of the global population owning a smartphone, the accessibility to sports content and social media platforms has never been higher. This widespread smartphone adoption allows fans from even the most remote areas to participate in global sports conversations, share content, and follow their favorite sports personalities or teams, driving the market's growth further.



    The monetization opportunities within the sports social media platform also act as a significant growth driver. Brands and advertisers are increasingly recognizing the value of sports platforms for marketing purposes, resulting in substantial investments. Sponsorships, advertisements, and paid partnerships on these platforms provide a lucrative revenue stream, contributing to the market's expansion. Additionally, sports organizations are leveraging these platforms for promotional activities, ticket sales, and merchandise marketing, further propelling market growth.



    Fantasy Football has emerged as a popular activity that complements the sports social media platform market. It allows fans to engage with sports on a deeper level by creating and managing their own virtual teams based on real-life players. This interactive form of entertainment not only enhances fan engagement but also drives traffic to social media platforms as users share their experiences, strategies, and results. The integration of Fantasy Football features into social media platforms can significantly boost user interaction and retention, making it an attractive proposition for platform developers. As fans become more invested in their fantasy teams, they are likely to spend more time on these platforms, contributing to increased advertising revenue and sponsorship opportunities.



    Regionally, North America dominates the sports social media platform market, followed by Europe and Asia Pacific. This dominance can be attributed to the high penetration of social media, established sports leagues, and the presence of key market players in these regions. However, the Asia Pacific region is anticipated to witness the fastest growth rate during the forecast period, driven by the increasing popularity of sports, rising disposable incomes, and the rapid adoption of digital technologies in countries like India and China.



    Type Analysis



    Fan Engagement Platforms are a crucial segment within the sports social media platform market. These platforms primarily focus on enhancing fan interaction through features like live chats, polls, quizzes, and exclusive content. The demand for fan engagement platforms is driven by the increasing need for sports organizations to maintain a loyal fan base and provide value-added experiences. With the advent of interactive technologies such as augmented reality (AR) and virtual reality (VR), fan engagement platforms are evolving to offer immersive experiences, further boosting their market share.



    Athlete-Centric Platforms are designed specifically for athletes, providing them with a medium to connect with fans, share personal updates, and build their personal brand. These platforms are becoming increasingly popular as athletes seek to engage directly with their audience, bypassing traditional media channels. The rise of influencer marketing has also propelled the growth of ath

  9. Global social network penetration 2019-2028

    • statista.com
    • grusthub.com
    • +4more
    + more versions
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    Stacy Jo Dixon, Global social network penetration 2019-2028 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

  10. Social Media Platforms in the UK - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Aug 25, 2024
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    IBISWorld (2024). Social Media Platforms in the UK - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-kingdom/market-research-reports/social-media-platforms-industry/
    Explore at:
    Dataset updated
    Aug 25, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2014 - 2029
    Area covered
    United Kingdom
    Description

    This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

  11. c

    Global Social Media Management Tools Market Report 2025 Edition, Market...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Aug 26, 2025
    + more versions
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    Cognitive Market Research (2025). Global Social Media Management Tools Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/social-media-management-tools-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Aug 26, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Social Media Management Tools market size 2025 was XX Million. Social Media Management Tools Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  12. c

    The Global Social Media Monitoring Tools market Size will be USD 4854.2...

    • cognitivemarketresearch.com
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    Cognitive Market Research, The Global Social Media Monitoring Tools market Size will be USD 4854.2 million in 2024. [Dataset]. https://www.cognitivemarketresearch.com/social-media-monitoring-tools-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global Social Media Monitoring Tools market Size was USD 4854.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

    North America held the major market share for more than 40% of the global revenue with a market size of USD 1941.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
    Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
    Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1116.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
    Latin America had a market share of more than 5% of the global revenue with a market size of USD 242.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
    Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 97.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
    The Software/Platform category held the highest Social Media Monitoring Tools market revenue share in 2024.
    

    Market Dynamics of Social Media Monitoring Tools Market

    Key Drivers for Social Media Monitoring Tools Market

    Growing cloud-based solution usage in enterprises to propel market growth
    

    Cloud-based social media monitoring technologies provide scalable, adaptable, and affordable solutions for tracking, evaluating, and managing media material across several channels by utilizing cloud computing infrastructure. With the use of these systems, which track and analyze massive amounts of media information in real-time using sophisticated data processing, storage, and analytics capabilities, businesses may get useful insights into competition intelligence, market trends, and brand perception. Sentiment analysis, trend tracking, and influencer identification features are available in cloud-based media monitoring systems like Meltwater, Talkwalker, and Brandwatch. In light of this, the increasing acceptance of media monitoring tools to facilitate strategic decision-making and improve brand performance in the digital sphere is being driven by the expanding use of cloud-based solutions among organizations, which improve accessibility, cooperation, and scalability.

    Increasing social media usage to propel market growth
    

    The Social Media Monitoring Tools Market is expected to grow at an exponential rate due in large part to the rise in social media usage. In order to remain competitive, businesses must keep an eye on and analyze social media activities given the billions of users across platforms such as Facebook, Instagram, Twitter, and LinkedIn. With the use of these technologies, businesses can monitor industry trends, client feedback, and brand mentions instantly. There is a growing need for strong monitoring solutions as customers utilize social media more and more for reviews, recommendations, and conversations. Businesses may improve customer service, manage reputational issues, and improve marketing tactics with the help of this boom in social media interaction, which offers great data. This means that as more people use social media, the market for social media monitoring tools is expanding due to the technologies' increased usage and innovation.

    Restraint Factor for the Social Media Monitoring Tools Market

    Data security and privacy issues to hinder market growth
    

    The market for social media monitoring tools is growing slowly due to concerns about data security and privacy. Adoption of these tools may be constrained by the complicated compliance requirements imposed by regulations such as the CCPA and GDPR. Concerning breaches and misuse, users become more cautious about the way their data is gathered, stored, and used. Social media monitoring tools need to have strong security measures in place to secure user data due to their gather and examine huge quantities of private and sensitive data. Some firms are discouraged from fully utilizing these tools due to the possibility of data breaches or penalties for noncompliance. In order to establish compliance, assure trust, and promote wider adoption and use of soci...

  13. c

    The Europe Social Media Monitoring Tools market will be USD 1456.26 million...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Aug 15, 2025
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    Cognitive Market Research (2025). The Europe Social Media Monitoring Tools market will be USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. [Dataset]. https://www.cognitivemarketresearch.com/regional-analysis/europe-social-media-monitoring-tools-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Aug 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Region
    Description

    Europe Social Media Monitoring Tools market was USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. High demand from healthcare and pharmaceuticals is expected to aid sales to USD 2362.7 million by 2031

  14. Revenue of the social media advertising market APAC 2025, by country

    • tokrwards.com
    • thefarmdosupply.com
    • +1more
    Updated Jun 24, 2025
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    Statista (2025). Revenue of the social media advertising market APAC 2025, by country [Dataset]. https://tokrwards.com/?_=%2Fstatistics%2F1321297%2Fapac-social-media-advertising-market-revenue-by-country%2F%23D%2FIbH0PhabzN99vNwgDeng71Gw4euCn%2B
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    APAC, Australia and Oceania, Asia
    Description

    The ad spending ranking in the 'Social Media Advertising' segment of the digital advertising market is led by China with **** billion U.S. dollars, while Japan is following with **** billion U.S. dollars. In contrast, New Zealand is at the bottom of the ranking with ***** million U.S. dollars, showing a difference of **** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the video advertising segment of the digital advertising market and a ranking by country regarding average revenue per user (ARPU) in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

  15. D

    Social Networking Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Dec 3, 2024
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    Dataintelo (2024). Social Networking Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/social-networking-market
    Explore at:
    csv, pptx, pdfAvailable download formats
    Dataset updated
    Dec 3, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Social Networking Market Outlook



    The global social networking market size is anticipated to expand significantly from USD 88.8 billion in 2023 to USD 177.3 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.0% over the forecast period. This remarkable growth trajectory is propelled by the ever-increasing penetration of smartphones, the proliferation of internet access, and a heightened focus on digital social interactions. The integration of advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) into social networking platforms is also enhancing user engagement levels, thus fostering market expansion. As the world becomes more digital, individuals and enterprises alike are increasingly seeking platforms that offer seamless communication, real-time updates, and personalized experiences.



    A key growth factor of the social networking market is the continuous rise in internet adoption rates across the globe. As more regions gain access to the internet, the potential user base for social networking platforms expands correspondingly. Internet penetration has especially surged in developing countries, fueled by affordable smartphone availability and government initiatives aimed at improving digital infrastructure. This has allowed social networking platforms to tap into previously inaccessible markets, thereby driving user growth and engagement. Furthermore, as the digital economy grows, social networking sites are increasingly seen as essential tools for marketing, branding, and customer engagement, prompting businesses to invest heavily in these platforms to reach their target audiences effectively.



    The evolution of user preferences towards visual and real-time content is another significant growth driver. Platforms that offer video sharing, live streaming, and ephemeral content have seen substantial increases in user engagement. This shift is largely driven by younger demographics who favor interactive and dynamic content over static text-based updates. Social networking platforms are capitalizing on this trend by incorporating features such as stories, reels, and live broadcasts, which not only enhance the user experience but also open up new revenue streams through advertising and partnerships. The ability of these platforms to innovate and adapt to changing user preferences is pivotal in maintaining user interest and ensuring long-term growth.



    The increasing importance of data analytics and targeted advertising also plays a vital role in market growth. Social networking platforms provide businesses with unprecedented access to consumer data, allowing for highly personalized advertising strategies. This capability for precise targeting makes social networking advertising an attractive option for companies looking to maximize their marketing ROI. Moreover, advancements in AI and machine learning are further refining these targeting capabilities, enabling platforms to offer even more sophisticated and effective advertising solutions. As a result, advertising revenues for social networking platforms continue to rise, contributing significantly to overall market growth.



    Regionally, North America and Asia Pacific are leading the charge in social networking market expansion. North America, with its technology-savvy population and high internet penetration rates, remains a dominant force, driven by continuous innovation and strategic partnerships within the industry. Meanwhile, Asia Pacific is witnessing rapid growth, fueled by the increasing number of internet users and the widespread adoption of smartphones. Emerging economies in this region, particularly China and India, are becoming key markets for social networking platforms looking to capitalize on vast, untapped user bases. Europe also presents substantial opportunities, with a focus on privacy and data protection driving innovation and compliance in social networking applications. In contrast, the Middle East & Africa and Latin America are gradually catching up, with improvements in digital infrastructure and connectivity.



    Platform Type Analysis



    The social networking market is segmented into various platform types, including social media, professional networking, dating, and others. Each platform type plays a crucial role in the overall market landscape, catering to different user needs and preferences. Social media platforms remain the most popular segment, driven by their ability to connect people across the globe and facilitate the sharing of personal experiences through text, photos, and videos. These platforms have evolved significantly over the years, incorporating features such as live streamin

  16. Number of global social network users 2017-2028

    • statista.com
    • grusthub.com
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    Stacy Jo Dixon, Number of global social network users 2017-2028 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    How many people use social media?

                  Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
    
                  Who uses social media?
                  Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
                  when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
    
                  How much time do people spend on social media?
                  Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
    
                  What are the most popular social media platforms?
                  Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
    
  17. Average revenue (ARPU) in the Social Media Advertising market Hong Kong...

    • thefarmdosupply.com
    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Average revenue (ARPU) in the Social Media Advertising market Hong Kong 2017-2030 [Dataset]. https://www.thefarmdosupply.com/?_=%2Fstatistics%2F1443528%2Faverage-revenue-per-unit-arpu-social-media-advertising-market-for-different-segments-hong-kong%2F%23RslIny40YoLkaOh9zvmBAV3JXcE%2BYSA%3D
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Hong Kong
    Description

    Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2017 to 2030. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising segment achieves the highest value of ****** U.S. dollars in 2030. The Statista Market Insights cover a broad range of additional markets.

  18. S

    Social Media Software Market Size, Future Growth and Forecast 2033

    • strategicrevenueinsights.com
    html, pdf
    Updated Mar 5, 2025
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    Strategic Revenue Insights Inc. (2025). Social Media Software Market Size, Future Growth and Forecast 2033 [Dataset]. https://www.strategicrevenueinsights.com/industry/social-media-software-market
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    pdf, htmlAvailable download formats
    Dataset updated
    Mar 5, 2025
    Dataset authored and provided by
    Strategic Revenue Insights Inc.
    License

    https://www.strategicrevenueinsights.com/privacy-policyhttps://www.strategicrevenueinsights.com/privacy-policy

    Time period covered
    2024 - 2033
    Area covered
    Global
    Description

    The global social media software market is projected to reach a valuation of USD 45 billion by 2033, growing at a compound annual growth rate (CAGR) of 14% from 2025 to 2033.

  19. Digital Advertising Agencies in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Apr 15, 2025
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    IBISWorld (2025). Digital Advertising Agencies in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/digital-advertising-agencies-industry/
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    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

  20. T

    Social Media Content Creation Market Size and Share Forecast Outlook 2025 to...

    • futuremarketinsights.com
    html, pdf
    Updated Aug 13, 2025
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    Future Market Insights (2025). Social Media Content Creation Market Size and Share Forecast Outlook 2025 to 2035 [Dataset]. https://www.futuremarketinsights.com/reports/social-media-content-creation-market
    Explore at:
    pdf, htmlAvailable download formats
    Dataset updated
    Aug 13, 2025
    Dataset authored and provided by
    Future Market Insights
    License

    https://www.futuremarketinsights.com/privacy-policyhttps://www.futuremarketinsights.com/privacy-policy

    Time period covered
    2025 - 2035
    Area covered
    Worldwide
    Description

    The Social Media Content Creation Market is estimated to be valued at USD 7.6 billion in 2025 and is projected to reach USD 29.5 billion by 2035, registering a compound annual growth rate (CAGR) of 14.5% over the forecast period.

    MetricValue
    Social Media Content Creation Market Estimated Value in (2025 E)USD 7.6 billion
    Social Media Content Creation Market Forecast Value in (2035 F)USD 29.5 billion
    Forecast CAGR (2025 to 2035)14.5%
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Stacy Jo Dixon, Social media revenue of selected companies 2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
Organization logo

Social media revenue of selected companies 2023

Explore at:
Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

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