Social media influencers with ************ to ************ followers accounted for more than ** percent of influencers in Asia in 2022. The share of Asian influencers with over ************ followers increased in 2021 and 2022. In contrast, there were less influencers with more than *********** followers in 2022 compared to the previous year.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

In 2022, Indonesia had the largest share of nano-influencers with ************ to ************ followers among the surveyed Asian countries, at ***** percent. In contrast, the share of nano-influencers in Japan was ***** percent in 2022.

The market for Online Influencer Marketing Systems is estimated to be worth USD 397 million in 2025 and is projected to grow at a CAGR of 9.5% during the forecast period. The growth of this market can be attributed to the increasing popularity of social media platforms, the rising number of influencers, and the growing awareness of brands about the effectiveness of influencer marketing. Key drivers of the market include the increasing use of social media platforms, the rising number of influencers, and the growing awareness of brands about the effectiveness of influencer marketing. Social media platforms have become an integral part of our lives, and we spend a significant amount of time on these platforms. This has led to a rise in the number of influencers, who have a large following on social media and can influence the purchasing decisions of their followers. Brands are becoming increasingly aware of the effectiveness of influencer marketing, and they are increasingly using influencers to promote their products and services.

According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, approximately ** percent of respondents followed more than ** influencers on social platforms. Approximately two in ** of the surveyed respondents followed between **** and *** influencers, while only ***** percent reported not following any influencers at all.

Databases of highly networked individuals have been indispensable in studying narratives and influence on social media. To support studies on Twitter in India, we present a systematically categorized database of accounts of influence on Twitter in India, identified and annotated through an iterative process of friends, networks, and self-described profile information, verified manually. We built an initial set of accounts based on the friend network of a seed set of accounts based on real-world renown in various fields, and then snowballed friends of friends\" multiple times, and rank ordered individuals based on the number of in-group connections, and overall followers. We then manually classified identified accounts under the categories of entertainment, sports, business, government, institutions, journalism, civil society accounts that have independent standing outside of social media, as well as a category ofdigital first" referring to accounts that derive their primary influence from online activity. Overall, we annotated 11580 unique accounts across all categories. The database is useful studying various questions related to the role of influencers in polarisation, misinformation, extreme speech, political discourse etc.

Details of 42 Egyptian popular physicians on social media including their professional email addresses and telephone numbers.

The dataset includes the following details for each physician-influencer: Name, Gender, Specialization, YouTube Channel, Instagram Account, Facebook Page, Email Address, Telephone, Most Popular Social Network and the Highest Number of followers they had in April 2021.

Market Overview The global influencer marketing tool market is projected to reach USD XX million by 2033, exhibiting a CAGR of XX% from 2025 to 2033. The increasing adoption of influencer marketing by businesses to reach target audiences and generate leads drives market growth. Moreover, the rising popularity of social media platforms and the growing number of social media influencers contribute to the market expansion. Cloud-based influencer marketing tools are gaining traction due to their accessibility, scalability, and cost-effectiveness, which further fuel market growth. Market Dynamics Key market trends include the increasing use of data analytics and AI to measure campaign performance and identify effective influencers. Additionally, the emergence of micro-influencers with highly engaged followers presents opportunities for businesses to reach niche audiences. However, factors such as concerns over influencer authenticity and the lack of regulation can restrain market growth. Regional variations also impact market dynamics, with North America and Europe being the largest markets, followed by Asia-Pacific and the Middle East & Africa. Key market players include SocialBlade, Klear, Heepsy, BuzzSumo, and PitchBox, among others, who offer comprehensive solutions for influencer discovery, campaign management, and performance tracking.

We've pulled live social data to help inform your next agriculture influencers campaign. See the total number of agriculture influencers on social, the average cost to sponsor their posts and more critical influencer data.

According to a survey on social media influencers conducted in *********, approximately ** percent of Indonesian respondents stated that they followed one to four influencers. In 2022, the number active users of social media in Indonesia reached ***** million people.

The virtual influencer market is experiencing significant growth, with a market size estimated at USD XXX million in 2025 and a CAGR of XX% forecast for the period 2025-2033. Key factors driving this growth include the increasing popularity of social media platforms, the desire for brands to connect with audiences in new and innovative ways, and advancements in virtual influencer technology. Asia Pacific and North America are expected to witness the highest growth in the market, due to the presence of a large number of social media users and the growing adoption of virtual influencers by brands in these regions. However, there are also some challenges and restraints that could hinder the growth of the market. These include concerns about the ethical considerations of using virtual influencers, the potential for backlash from consumers who feel deceived by the use of fake people, and the lack of regulation in the industry. Additionally, the development of virtual influencers can be costly and time-consuming, which could limit their accessibility for smaller brands. Despite these challenges, the virtual influencer market is expected to continue growing in the coming years, as brands recognize the potential of these artificial personalities to connect with customers and create a more engaging and personalized marketing experience. Virtual influencers (VIs) are computer-generated characters who have become increasingly popular in recent years. They are used by brands to promote products and services, and they have a large following on social media. The virtual influencer market is expected to grow to $15 billion by 2025.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

During a survey concluded in September 2024, half of responding marketers working with influencers in the United States, around ** percent reported activating between *** and ** influencers on a program. Approximately ** percent said they activated over **. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

In 2024, Cris, also known as Cris Phan, was the leading YouTube influencer in Vietnam, with roughly 11 million subscribers. Lam was the second most popular influencer on this platform, with approximately 10.3 million followers. YouTube is among Vietnam's most popular social media and online video-sharing platforms.

According to Cognitive Market Research, the global Key Opinion Leader (KOL) Marketing market size is USD xx million in 2024 and will expand at a compound annual growth rate (CAGR) of 28.10% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.3% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD xx million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.1% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.5% from 2024 to 2031.
Middle East and Africa held the market of around 2% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.8% from 2024 to 2031.
The Makeups Application held the highest Key Opinion Leader (KOL) Marketing market revenue share in 2024.

Market Dynamics of Key Opinion Leader (KOL) Marketing Market

Key Drivers for Key Opinion Leader (KOL) Marketing Market

Rise of Micro-Influencers to Increase the Demand Globally

The rise of micro-influencers is driving the Key Opinion Leader (KOL) marketing market by offering brands an effective and cost-efficient way to connect with highly engaged niche audiences. Micro-influencers, with smaller but more focused follower bases, often have deeper connections and higher levels of engagement with their followers compared to macro-influencers. Brands leverage these authentic relationships to amplify their brand message and drive meaningful interactions with their target audience. Additionally, micro-influencers typically charge lower fees for collaborations, making KOL marketing accessible to brands with limited budgets. As a result, the growing popularity of micro-influencers presents opportunities for brands to execute targeted and impactful KOL marketing campaigns, driving the overall growth and evolution of the KOL marketing market.

Growing Consumer Trust and Authenticity to Propel Market Growth

Growing consumer trust and authenticity are driving the Key Opinion Leader (KOL) marketing market by reshaping consumer-brand relationships and purchase behavior. KOLs are perceived as trustworthy sources of information, and their authentic recommendations resonate with consumers more effectively than traditional advertising. As consumers increasingly seek genuine and relatable content, brands leverage KOLs' credibility and influence to build trust and credibility with their target audience. By collaborating with KOLs who align with their values and messaging, brands can enhance their authenticity and authenticity and credibility. This fosters stronger connections with consumers, leading to increased brand loyalty, engagement, and ultimately, sales. As a result, the growing emphasis on consumer trust and authenticity is driving the demand for KOL marketing services and shaping the overall landscape of influencer marketing.

Restraint Factor for the Key Opinion Leader (KOL) Marketing Market

Saturation and Noise

Saturation and noise present significant challenges in the Key Opinion Leader (KOL) marketing market by inundating consumers with an overwhelming amount of sponsored content and influencer promotions on social media platforms. As the number of influencers and sponsored posts continues to rise, capturing and maintaining audience attention becomes increasingly difficult. Brands must compete with countless other companies for visibility, making it challenging to stand out and differentiate their messaging effectively. Moreover, audience fatigue can lead to decreased engagement and trust in sponsored content, diminishing the overall effectiveness of KOL marketing campaigns. To overcome these challenges, brands must carefully select KOLs who offer unique perspectives and genuine connections with their audience, create compelling and authentic content, and implement strategic targeting and timing to cut through the saturation and noise on social media platforms.

Trends in the Key Opinion Leader (KOL) Marketing Market

Shift Towards Micro and Nano KOLs for Engaging Niche Audie...

This statistic presents the distribution of social media influencers in France according to their number of followers From 2017 to 2019. It appears that in 2017, 25.4 percent of responding French influencers had between 1,000 and 5,000 subscribers to their social media channel, while 17.2 percent were followed by between 10 and 20 thousands users in 2018. A year later, in December 2019, the sahre of influencers with 1,000 to 5,000 grew by about seven percent since 2017.

As of April 2025, Aletta Ocean was by far the most popular Hungarian on Instagram, counting 5.6 million followers. Anita Herbert followed in the ranking, whose account was followed by three million people. Instagram users in Hungary Unlike Facebook, Instagram started gaining popularity in Hungary only in recent years but the number of Hungarian instagrammers has been continuously rising ever since. As of July 2024, there were approximately 2.9 million Instagram users in the country. The primarily photo sharing platform was more popular with younger generations as most of its users were between the ages of 25 and 34 years in 2024. Influencers in Hungary Influencers are the opinion-shapers of the social media age. People follow them on Instagram, Facebook, TikTok, and YouTube to find entertaining and informative content. In 2023, Hungarians preferred influencers who commented on current events, while reviews and tutorials were also popular content types.

In the first half of 2022, the brand that made deals with the most social media influencers in Germany was the Swedish company *****. They worked with ***** fashion influencers. Zara also made deals with over ***** influencers.

The number of social media users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 4.7 million users (+8.92 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 57.35 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).