How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

TikTok saw an exceptional increase of monthly active users worldwide from 2019 to 2021, at 38 percent. The short-form video sharing app was used by 689 million individuals monthly as of 2021, compared to 500 million in 2019. Other leading social networks that increased with over 30 percent were Pinterest and Reddit.

The coronavirus pandemic is one of the factors that have resulted in an increased interest in social networking, with billions of people in lockdown, working and studying from home, and in need of socializing.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

LinkedIn's impressive 17 percent year-over-year audience growth in 2025 highlights the platform's continued improvement in the social media landscape. This surge outpaces other major platforms, with Pinterest following at 10.6 percent and Instagram at 5.5 percent. The growth rates underscore the evolving preferences of social media users and the competitive nature of the industry. Shifting dynamics in social media usage While Instagram leads in growth, it's important to note that Facebook remains the largest social network globally with over three billion monthly active users. However, newer platforms like TikTok are rapidly gaining ground, especially among younger demographics. TikTok's popularity is evident in its 42 percent usage reach in the United States, showcasing its significant impact on user engagement and information discovery patterns. Brand value and customer satisfaction in tech The success of social media platforms is closely tied to their brand value and customer satisfaction. In 2024, technology companies dominated the list of most valuable brands, with Apple leading at 516.6 billion U.S. dollars. Interestingly, TikTok scored highest in customer satisfaction among online networks, achieving 77 out of 100 points. Instagram's growth is further validated by its improved customer satisfaction rating, increasing from 73 to 76 points year-over-year. This demonstrates the platform's ability to meet user expectations while expanding its audience.

Metaverse Social Media Platforms Market Outlook

The global metaverse social media platforms market size was valued at approximately $69.9 billion in 2023 and is projected to grow to a massive $1,527.4 billion by 2032, reflecting a staggering CAGR of 41.9% over the forecast period. The remarkable growth of this market is primarily driven by the increasing adoption of advanced technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), coupled with the rising demand for immersive social experiences. The continued technological advancements in these areas, along with the proliferation of high-speed internet and growing investments by leading tech companies, are expected to further fuel market expansion over the coming years.

One of the key growth factors of the metaverse social media platforms market is the technological advancements that have led to the development of more sophisticated and accessible VR and AR devices. These technologies have significantly improved user experiences by providing immersive and interactive environments that replicate real-world social interactions. Companies are heavily investing in R&D to innovate and launch new products and services that cater to the ever-evolving needs of consumers. This has created a fertile ground for the adoption of metaverse platforms, especially among the tech-savvy younger generation.

Another critical factor propelling the market's growth is the increasing consumer inclination towards digital and virtual spaces due to the COVID-19 pandemic. The pandemic has accelerated the shift towards remote interactions, with people seeking alternative ways to socialize, work, and entertain themselves. As a result, there has been a substantial rise in the adoption of metaverse social media platforms, which offer unique and engaging ways to connect with others virtually. This trend is expected to continue post-pandemic, as people have grown accustomed to the convenience and novelty of virtual interactions.

Furthermore, the growing popularity of virtual events and online gaming is significantly contributing to the market's expansion. Metaverse platforms are increasingly being used to host virtual concerts, conferences, and other events, providing users with novel and immersive experiences. The gaming industry, in particular, has been quick to adopt metaverse technologies, with numerous game developers integrating social features into their games to enhance user engagement and retention. This convergence of gaming and social media is creating a vibrant ecosystem that is poised for substantial growth.

From a regional perspective, North America currently holds the largest share of the metaverse social media platforms market, driven by the presence of major tech giants and high consumer adoption rates. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, owing to the rapid technological advancements, increasing internet penetration, and growing investments in the region. Europe and Latin America are also anticipated to experience steady growth, supported by the rising demand for innovative social media platforms and growing consumer awareness.

The Metaverse In Entertainment is revolutionizing how audiences engage with content, offering immersive experiences that transcend traditional media boundaries. As entertainment companies explore the metaverse, they are creating virtual worlds where users can interact with their favorite shows, movies, and music in unprecedented ways. This new frontier allows for personalized experiences, where fans can become part of the story, attend virtual concerts, or explore digital theme parks. The integration of entertainment into the metaverse is not only enhancing user engagement but also opening up new revenue streams through virtual merchandise and exclusive content offerings. As the technology continues to evolve, the potential for storytelling and audience interaction in the metaverse is limitless, promising a future where entertainment is more interactive and immersive than ever before.

Platform Type Analysis

The metaverse social media platforms market can be segmented by platform type into Virtual Reality (VR) Platforms, Augmented Reality (AR) Platforms, and Mixed Reality (MR) Platforms. VR platforms have been increasingly adopted for their ability t

This dataset provides detailed rankings and key metrics for 100+ social media platforms and sites in 2025. It includes information such as user base, popularity trends, and global reach. Ideal for analyzing social media growth, user engagement, and market trends. Whether you're a data scientist, marketer, or researcher, this dataset offers valuable insights into the evolving digital landscape.

Social Media Market Outlook 2032

The global social media market size was USD 219.03 Billion in 2023 and is likely to reach USD 1,006.62 Billion by 2032, expanding at a CAGR of 14.8% during 2024–2032. The market is propelled by the increasing adoption of smartphones and internet connectivity by the consumers based worldwide.



Increasing reliance on digital platforms for communication, entertainment, and business is expected to drive the social media market, during the forecast period. Social media platforms are no longer just a place for personal interactions but have evolved into a powerful tool for businesses to engage with their customers, build brand awareness, and drive sales. The latest trends in the market indicate a shift toward personalized and interactive content, with features such as stories, live videos, and augmented reality filters gaining popularity.



Growing use of data analytics is another significant trend in the social media market. Companies are leveraging data gathered from social media platforms to gain insights into consumer behavior, preferences, and trends. This data-driven approach allows businesses to create targeted and effective marketing strategies, thereby enhancing their competitiveness and profitability. The application of artificial intelligence and machine learning in data analysis is further enhancing the capabilities of social media as a business tool.



Rising concerns about privacy and security are shaping the future of the social media market. Social media platforms are being challenged to provide higher levels of data protection, as users become aware of the risks associated with sharing personal information online. This has led to the development of new features and technologies aimed at enhancing user privacy and security, presenting opportunities for growth and innovation in the market.

Impact of Artificial Intelligence (AI) in Social Media Market

The use of "https://dataintelo.com/report/artificial-intelligence-market" style="color:#0563c1" target="_blank"><s

Snapshot img

Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration and the rising popularity of social media advertisements. The expanding digital landscape provides ample opportunities for businesses to reach their audiences more effectively, resulting in a surge in social media advertising spending. However, this market growth is not without challenges. Privacy concerns continue to pose a significant obstacle, as users become increasingly wary of sharing personal information online. Companies must navigate these concerns by implementing robust data protection measures and transparent privacy policies to maintain user trust and ensure regulatory compliance.
In summary, the market presents both opportunities and challenges, with the potential for substantial growth through targeted advertising, while requiring careful attention to privacy concerns to maintain user trust and regulatory compliance. Companies seeking to capitalize on these opportunities must stay abreast of market trends and adapt to evolving user expectations to remain competitive.

What will be the Size of the Social Networking Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report. Request Free Sample

The social media market continues to evolve, with dynamic shifts shaping its landscape. Social media bidding and software solutions enable businesses to effectively target their audiences, while social media monitoring tools help in maintaining brand reputation. Social media analytics provides valuable insights into consumer behavior, informing data-driven strategies. Instagram, Facebook, YouTube, TikTok, and other platforms offer unique opportunities for marketing, each with distinct audience demographics and engagement patterns. Social media ROI is a critical metric, with continuous optimization essential for maximizing returns. Community management and social media attribution play crucial roles in fostering engagement and understanding the impact of social media efforts.

Social media trends, such as automation and influencer marketing, are shaping the future of digital marketing. Social media security and privacy remain significant concerns, with ongoing developments in governance and ethics shaping the regulatory landscape. Twitter, LinkedIn, Pinterest, and other platforms offer various marketing opportunities, with Snapchat and others catering to younger demographics. Social media campaigns require strategic planning and execution, with social media metrics providing valuable feedback for continuous improvement. Social media compliance and regulation are essential for maintaining trust and adhering to legal requirements. Social media listening and integration offer opportunities for real-time customer feedback and competitive analysis.

Social media retargeting and measurement tools enable businesses to reach potential customers and assess the success of their efforts. APIs and data provide the foundation for advanced social media strategies, with targeting and optimization essential for maximizing impact. The social media market is a constantly evolving landscape, with ongoing trends and developments shaping its future.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW) 

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic world of digital marketing, social media has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and drive sales. The market encompasses various entities, including social media marketing, security, analytics, community management, attribution, trends, automation, engagement, content, metrics, campaigns, influencer marketing, law, governance, ethics, strategy, management, hashtags, optimization, bidding, software, monitoring, reputa

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

Social Media Management Market Outlook

The social media management market size is projected to exhibit a significant growth trajectory, with a compound annual growth rate (CAGR) of approximately 14% from 2024 to 2032. In 2023, the global market was valued at around USD 12 billion, and it is anticipated to reach approximately USD 28 billion by 2032. The significant growth can be attributed to the increasing adoption of social media platforms for brand awareness and customer engagement, as well as the rising need for businesses to manage their online presence effectively. The proliferation of smartphones and internet connectivity has exponentially increased the number of social media users globally, which in turn drives the demand for comprehensive social media management solutions.

One of the key growth factors in the social media management market is the increasing penetration of social media platforms across diverse demographics. Social media is no longer confined to younger audiences but has expanded its reach to older age groups, creating a broader user base for businesses to target. This shift in demographic usage patterns necessitates more sophisticated and targeted social media strategies, thereby boosting the demand for management tools that can analyze and optimize content for diverse audiences. In addition, businesses are increasingly recognizing the value of data-driven insights derived from social media analytics, which are crucial for tailoring marketing strategies and improving customer engagement.

Another significant driver is the surge in digital marketing expenditure by businesses across various industries. As traditional advertising channels lose efficacy, companies are shifting their focus towards digital platforms, where social media occupies a prominent position. This transition is powered by the need to reach a global audience instantly and to leverage the interactive nature of social media for real-time customer feedback and engagement. Consequently, businesses are investing more in social media management solutions that offer advanced features such as scheduling, analytics, customer interaction management, and content creation tools to enhance their online marketing efforts.

Moreover, technological advancements in artificial intelligence (AI) and machine learning (ML) are playing a pivotal role in the evolution of social media management tools. These technologies are enabling more sophisticated functionalities like predictive analytics, automated customer interactions, and personalized content delivery. AI-powered chatbots, for instance, are increasingly being used for customer service on social media platforms, providing instant responses and enhancing user experience. As these technologies continue to evolve, they are expected to offer even more refined tools for social media management, further fueling market growth.

In this evolving landscape, Social Media Contest Platforms have emerged as a dynamic tool for brands to engage with their audience creatively and effectively. These platforms provide businesses with the ability to host interactive contests and giveaways, which can significantly boost brand visibility and user engagement. By leveraging these platforms, companies can tap into the viral nature of social media, encouraging users to share content and participate in brand-related activities. This not only enhances customer interaction but also helps in gathering valuable user-generated content and insights. As businesses strive to create memorable social media experiences, incorporating contest platforms into their strategies can lead to increased brand loyalty and a wider reach.

From a regional perspective, North America holds a dominant position in the social media management market due to early technology adoption and the presence of major social media and software companies. However, the Asia Pacific region is anticipated to witness the fastest growth over the forecast period. The rapid digitalization across emerging economies, coupled with increasing social media penetration and mobile internet users, is driving the demand for social media management solutions. Europe is also expected to exhibit substantial growth due to the rising focus on digital transformation among businesses in the region.

Component Analysis

The social media management market can be segmented by components into software and services. Software solutions constitute a major portion of the market as they provide comprehensiv

In 2022, the number of global social media audiences increased by 7.81 percent compared to the previous year. Worldwide social network user growth is projected to slow down to 3.59 percent by 2027. There are currently over 4.5 billion social media users worldwide.

According to Cognitive Market Research, the global AI in Social Media market size is USD 1.9 billion in 2024 and will expand at a compound yearly growth rate (CAGR) of 27.0% from 2024 to 2031.

Market Dynamics of AI in the Social Media Market

Key Drivers for AI in the Social Media Market



  Increasing Demand for Personalized User Experience to Increase the Demand Globally—One key driver for the growth of AI in the social media market is the increasing demand for personalized user experiences. AI algorithms enable social media platforms to analyze user behavior, preferences, and interactions in real time, allowing for the delivery of highly relevant and targeted content, recommendations, and advertisements. By leveraging AI, social media platforms can better understand individual user interests and needs, thereby enhancing user engagement, satisfaction, and retention.


  Need for Efficient Content Moderation and Community Management- Another key driver for the growth of AI in the social media market is the need for efficient content moderation and community management, as AI algorithms can help platforms detect and address harmful content at scale.




Key Restraints for AI in the Social Media Market



  Concerns Over Privacy and Data Security-One key restraining factor for AI in the social media market is concerns over privacy and data security, as increased use of AI algorithms raises questions about the ethical use and protection of user data.


  The Potential for Algorithmic Biases- Another restraining factor is the potential for algorithmic biases, which can perpetuate and amplify existing social inequalities and biases in content recommendation and user interactions.

Introduction of the AI in Social Media Market

The integration of the Artificial Intelligence (AI) in the social media market has revolutionized the way individuals and businesses interact, analyze data, and personalize user experiences. AI algorithms analyze huge amounts of social media data in real time, enabling platforms to offer tailored content, targeted advertising, and predictive insights. Natural Language Processing (NLP) algorithms enhance sentiment analysis, enabling platforms to gauge public opinion and identify trends. AI-powered chatbots provide instant customer support, improving user engagement and satisfaction. Additionally, AI-driven content recommendation systems personalize user feeds, optimizing user experience and increasing user retention. As social media platforms continue to evolve, AI's role will only become more pronounced, reshaping how users engage with content and how businesses leverage social media for marketing, customer service, and market research purposes.

Global Social Media Advertisement market size is expected to reach $406.64 billion by 2029 at 12.2%, segmented as by advertisement type, microblogging, photo sharing, video sharing, other types

Social Media Platforms Market Outlook

The global social media platforms market size was valued at approximately USD 180 billion in 2023 and is projected to reach around USD 400 billion by 2032, exhibiting a robust CAGR of 9.1% over the forecast period. This impressive growth is primarily driven by the increasing penetration of smartphones, the expansion of internet connectivity, and the rising demand for digital advertising.

Several key factors are driving the growth of the social media platforms market. First and foremost, the increasing availability and affordability of smartphones and internet services globally have significantly expanded the user base of social media platforms. With the proliferation of affordable smartphones and widespread network coverage, even users in developing regions are now able to access social media, contributing to the market's expansion. Furthermore, mobile internet speeds have improved significantly, enabling richer media experiences on social platforms, which in turn attract more users and advertisers.

Another critical growth factor is the rising importance of digital marketing and advertising. Businesses of all sizes are leveraging social media platforms to reach their target audiences more effectively and efficiently. Given the advanced targeting capabilities and analytics offered by these platforms, advertisers can optimize their campaigns for better performance, thus funneling a significant portion of their advertising budgets to social media. Additionally, the integration of e-commerce features within social media platforms has created new revenue streams and engagement opportunities, further propelling market growth.

Content creation and user engagement are also key drivers in the social media platforms market. User-generated content (UGC) plays a vital role in keeping platforms vibrant and engaging. Social media platforms provide various tools and features, such as live streaming, stories, and reels, which encourage users to create and share content. This not only enhances user engagement but also attracts more users to join the platforms. Influencer marketing is another growing trend, where influencers with large followings collaborate with brands to promote products and services, thereby driving sales and brand awareness.

From a regional perspective, North America and Asia Pacific are the dominant players in the social media platforms market. North America, with mature markets in the U.S. and Canada, has a high penetration rate of social media usage and significant digital advertising expenditure. Conversely, the Asia Pacific region is witnessing rapid growth due to its large population, increasing internet penetration, and the rising popularity of regional social media platforms. Europe, Latin America, and the Middle East & Africa also present substantial growth opportunities due to expanding internet access and increasing smartphone adoption.

Platform Type Analysis

The social media platforms market can be segmented by platform type into social networking, media sharing, blogging & microblogging, discussion forums, and others. Social networking platforms, such as Facebook, LinkedIn, and Twitter, are among the most popular and widely used types. These platforms enable users to create profiles, connect with friends and colleagues, and share various forms of content. Social networking platforms are particularly popular due to their diverse feature sets, including messaging, multimedia sharing, and online communities, which cater to a broad range of user needs.

Media sharing platforms like YouTube, Instagram, and TikTok focus primarily on the sharing of videos and images. These platforms have gained massive popularity, especially among younger demographics, due to their focus on visual content and ease of use. The rise of short-form video content has been a significant trend, with platforms like TikTok leading the way. Media sharing platforms attract a large number of content creators and influencers, who generate engaging content that drives user engagement and retention.

Blogging and microblogging platforms, such as WordPress and Tumblr, provide users with a space to share their thoughts, ideas, and opinions through longer-form text content. Microblogging platforms like Twitter allow for shorter, more frequent updates, which can be particularly effective for real-time communication and news

Social Media Management Market is projected to grow at a CAGR of around 26.41% during the forecast period 2023-28, says MarkNtel Advisors. (Leading Companies - Adobe Inc., Clarabridge, Digimind, Falcon.io ApS, Google LLC, Hootsuite, HubSpot, IBM, Khoros, Lithium Technologies, Meltwater, and Salesforce, Inc.)

The social media search engine market is experiencing robust growth, driven by the increasing reliance on social platforms for information gathering and the evolution of sophisticated search algorithms within these platforms. The market size in 2025 is estimated at $15 billion, considering the overall digital advertising market size and the significant portion allocated to social media. A Compound Annual Growth Rate (CAGR) of 15% is projected for the period 2025-2033, indicating a substantial expansion of this sector. Key drivers include the rising user base of social media platforms, increased integration of search functionalities within these platforms, and the growing demand for targeted advertising on social media. Furthermore, the continuous development of AI-powered search algorithms promises enhanced user experience and increased effectiveness of advertising. While data privacy concerns and the evolving regulatory landscape pose potential restraints, the market's growth trajectory remains positive. Segmentation by application (individual vs. business users) and search type (word, image, video) provides valuable insights into specific market opportunities. Business users are expected to drive a significant portion of the market growth owing to increased reliance on social media for market research, brand monitoring, and targeted advertising campaigns. The competitive landscape is highly concentrated, with established players like Google, Facebook, and others holding substantial market share. However, the emergence of new, specialized social media search engines, particularly those focusing on niche areas like video or image search, presents opportunities for disruptive innovation. Geographic analysis reveals significant variations in market penetration. North America and Europe are expected to maintain substantial market dominance in the near term, though rapid growth is anticipated in Asia Pacific regions like India and China due to their expanding internet and social media penetration. The focus on optimizing user experience through personalized search results and improved relevance is expected to remain a key differentiator in this increasingly competitive landscape. The incorporation of advanced analytics and data visualization tools is also driving market growth, facilitating effective marketing campaigns and deeper consumer insights.

Social Media Software Market size was valued at USD 3.24 Billion in 2024 and is projected to reach USD 10.25 Billion by 2031, growing at a CAGR of 17.07% during the forecast period 2024-2031.

Social Media Software Market Drivers

Increasing Social Media Adoption: Growing number of social media users worldwide, driving the demand for software to manage and optimize social media presence.

Business Marketing and Branding: Businesses leveraging social media for marketing, branding, and customer engagement, necessitating advanced social media software tools.

Content Creation and Management: Rising need for tools that facilitate content creation, scheduling, and management across multiple social media platforms.

Analytics and Insights: Demand for analytics tools to measure social media performance, track metrics, and gain insights into audience behavior.

Customer Engagement and Support: Need for tools that enhance customer engagement and provide efficient customer support through social media channels.

Influencer Marketing: Growth of influencer marketing, requiring software to identify, manage, and track influencer collaborations and campaigns.

Ad Campaign Management: Increasing investment in social media advertising, driving the need for software that helps manage and optimize ad campaigns.

Social Media Listening: Importance of social media listening tools to monitor brand mentions, track sentiment, and manage reputation.

Integration with Other Tools: Integration capabilities with other business tools such as CRM, email marketing, and e-commerce platforms, enhancing the overall marketing strategy.

Regulatory Compliance: Need for tools that help ensure compliance with data privacy regulations and social media platform policies.

The AI In Social Media Market report segments the industry into Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), Application (Customer Experience Management, and more), Service (Managed Service, Professional Service), Organization Size (Small and Medium Enterprises, Large Enterprises), End-User Industry (Retail, and more), and Geography (North America, and more).

The Social Media Analytics Market report segments the industry into By Type (Software (SaaS and On-premise), Services (Professional and Managed)), By Module (Social Media Monitoring and Tracking, Social Media Measurement/Listening and Analytics), By End-user Industry (Media and Entertainment, IT and Telecom, BFSI, and more), and By Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).

The social media analytic market size is projected to grow from USD 11.38 billion in 2025 to USD107.3 billion by 2035, representing a CAGR of 25.16% during the forecast period till 2035.